WHSmith India has appointed Shantanu Chakravartty as its new Chief Executive Officer and Director, marking a major milestone in its journey to redefine travel retail in India. A dynamic leader with more than 15 years of experience in the travel retail space, Shantanu steps into this role with an ambitious vision: to triple the company’s revenue and expand its store presence fivefold in the next four years.

Over the past seven years, Shantanu has already shaped WHSmith India’s most defining chapters. From navigating the turbulence of the COVID-19 pandemic, where he helped safeguard over 20,000 jobs, to spearheading strategic digital upgrades, his impact has been both stabilizing and transformative.

“I’ve always believed disruption is an invitation to rebuild stronger,” said Shantanu. “That’s why we created the Airport Services Association of India—to ensure the industry stayed resilient through 2020 and 2021.”

Today, WHSmith India operates 40 stores across India’s metro stations, airports, and university campuses. Under Shantanu’s leadership, the brand now aims to increase its footprint by 5x and grow revenue from ₹200 crores to ₹500 crores in the next three years.

“Retail is not just a business—it’s a platform to create livelihoods and opportunities,” he added. “Every new store we open is another chance for people to grow, thrive, and find a future in this industry.”

Beyond numbers, Shantanu’s strategy focuses on enhancing customer experience, merchandising logic, and supply chain excellence—transforming WHSmith stores into high-engagement retail hubs, even in short dwell-time locations like airports and stations.

“From business flyers to leisure travellers, our goal is convenience, consistency, and delight,” he said. “WHSmith stores are no longer just transit points—they’re travel companions.”

Known for his hands-on leadership, Shantanu is deeply invested in mentoring frontline teams and empowering staff feedback loops. He also serves pro bono as General Secretary of the Airport Services Association of India, playing a key role in shaping industry policies and promoting collaborative growth.

As India’s aviation industry gears up for exponential growth, WHSmith India is positioning itself to lead the charge—with tech-led operations, a people-first culture, and scalable infrastructure that meets the needs of tomorrow’s travellers.