Shebara: Red Sea Global Unveils Shebara: A New Paradigm in Luxury Hospitality

Shebara: Red Sea Global Unveils Shebara: A New Paradigm in Luxury Hospitality

By Author

Published on November 13, 2023

In a significant leap into the world of luxury hospitality, Red Sea Global (RSG) proudly introduces Shebara, its very own resort set to redefine opulence and sustainability. Revealed at the World Travel Market in London, Shebara promises an unparalleled experience on Sheybarah Island, situated in the thriving Al Wajh Lagoon at The Red Sea destination.

John Pagano, Group CEO of RSG, said in the official press release, “It has long been our mission to extend our pioneering approach to regenerative tourism across a wider portfolio of brands and subsidiary companies, to create an ecosystem that will drive meaningful change in the global tourism industry. Shebara is a beacon for all that RSG stands for, showcasing the very best in Saudi hospitality while setting new standards in responsible development and sustainable operations.”

Shebara, opening its doors in the summer of 2024, is a manifestation of RSG's dedication to Saudi hospitality, coupled with responsible development and sustainable operations.

Shebara's Distinctive Features

Iconic Design: Developed by the renowned UAE-based architecture firm Killa Design, Shebara's design mirrors the natural environment. Stainless steel orbs, resembling a string of pearls, levitate above the water, reflecting the ocean's colors and the sky's intensity.

Location: Nestled on Sheybarah Island, Shebara boasts a spectacular 30 to 40-meter reef drop-off, providing an ideal spot for exploring ocean life. Guests can arrive via a scenic 45-minute boat ride or a quick 20-minute seaplane journey.

Accommodations: The resort comprises 73 keys, including overwater and beach villas. The southern approach reveals the stunning stainless steel villas, forming a pendant around a reception building carefully positioned within a natural break in the coral reef.

Exclusive Island Experience: For those seeking an exclusive retreat, Shebara offers the furthermost island with a dedicated jetty for private yacht mooring. It features a four-bedroom villa, three one-bedroom villas, a private beach, and a barbecue area.

Amenities: Shebara caters to diverse preferences with both family and adult-only pools, two specialty restaurants, a spa, and a fitness center nestled among the island's sand dunes.

Emphasizing sustainability, Shebara is fully powered by sunlight through its dedicated solar farm, boasting over 11,000 photovoltaic panels. RSG's commitment to renewable energy extends to five solar farms powering the first phase of The Red Sea destination.

Shebara's launch aligns with the remarkable growth of tourism in Saudi Arabia. With tourism's GDP share rising from 3% in 2019 to an impressive 7%, the kingdom has revised its 2030 target to host 150 million visitors. The Red Sea, already welcoming its first guests, anticipates completion in 2030, featuring 50 resorts and a host of amenities across 22 islands and six inland sites.

Shebara emerges as a beacon of luxury, seamlessly blending modern indulgence with a profound commitment to the environment. As part of RSG's portfolio, it stands poised to contribute to the flourishing tourism sector while setting new standards in regenerative tourism and unforgettable hospitality.


ITC Maratha Marks 25 Years as a Timeless Symbol of Luxury and Mumbai Hospitality

ITC Maratha Marks 25 Years as a Timeless Symbol of Luxury and Mumbai Hospitality

By Hariharan U

Published on January 22, 2026

ITC Maratha, one of Mumbai’s most recognised luxury hotel landmarks, celebrates 25 years of hospitality excellence this year, marking a journey shaped by refined service, culinary distinction, and a deep-rooted commitment to Indian traditions. Since opening its doors in 2001, the hotel has remained a preferred address for business leaders, diplomats, and discerning travellers, blending architectural grandeur with understated luxury.

Over the years, ITC Maratha has earned a strong reputation as a culinary destination in the city. Its diverse dining portfolio reflects both depth and craftsmanship. Avartana continues to redefine Southern Indian cuisine through progressive tasting menus inspired by flavours from across the peninsula. Dum Pukht remains a celebrated name for its slow-cooked Awadhi specialities, while Peshawri draws from the culinary legacy of the North West Frontier with robust flavours and traditional clay oven cooking. Yi Jing offers refined Chinese cuisine with a focus on Hunan and Sichuan influences, while Peshwa Pavilion serves an elegant all-day dining experience. Bombay High, the hotel’s lounge and bar, remains a relaxed setting for conversations and evening gatherings.

Strategically located near Mumbai International Airport and key business districts, ITC Maratha combines accessibility with a sense of calm, making it equally suited for business travel and leisure stays. The hotel has evolved alongside the city while staying true to its philosophy of bespoke service and gracious Indian hospitality.

Reflecting on the milestone, Bhagwan Balani, General Manager, ITC Maratha, Mumbai, said, “Completing 25 years is a moment of great pride for all of us at ITC Maratha. This journey has been shaped by the trust of our guests, the dedication of our associates, and the values that define ITC Hotels. Our focus has always been on delivering refined luxury rooted in Indian hospitality, while evolving thoughtfully with the times.”

Sustainability has been a key pillar of ITC Maratha’s operations. In line with ITC Hotels’ Responsible Luxury philosophy, the hotel holds LEED Zero Carbon and LEED Zero Water certifications from the U.S. Green Building Council, highlighting its focus on energy efficiency, water stewardship, and environmentally conscious practices.

Known for hosting landmark weddings, high-profile conferences, and intimate celebrations, ITC Maratha has become a trusted venue for moments that matter. Its engagement with Mumbai’s cultural fabric through art showcases, culinary collaborations, and curated events further strengthens its connection with the city.

As it looks ahead, ITC Maratha aims to build on its rich legacy, continuing to offer world-class hospitality while staying committed to responsibility, innovation, and meaningful guest experiences.


Lemon Tree Hotels Signs New Keys Select Property in Chitrakoot, Uttar Pradesh

Lemon Tree Hotels Signs New Keys Select Property in Chitrakoot, Uttar Pradesh

By Hariharan U

Published on January 22, 2026

Lemon Tree Hotels Limited has announced the signing of a new property, Keys Select by Lemon Tree Hotels, Chitrakoot, Uttar Pradesh, further expanding its footprint in the state. The hotel will be managed by Carnation Hotels Private Limited, a wholly owned subsidiary of Lemon Tree Hotels Limited.

Located in the spiritually significant town of Chitrakoot, set along the banks of the Mandakini River, the destination holds deep mythological importance as the place where Lord Rama, Sita, and Lakshmana are believed to have spent years of their exile. Known for its sacred ghats, temples, and forested landscapes, Chitrakoot attracts pilgrims as well as leisure travellers seeking peace and reflection.

The upcoming Keys Select hotel will feature 48 rooms, along with a restaurant, banquet hall, meeting room, fitness centre, and a swimming pool, offering a comfortable and contemporary stay experience aligned with the brand’s vibrant and value-driven positioning.

In terms of connectivity, Chitrakoot Airport is located around 10 km from the property, while Prayagraj Airport is approximately 105 km away. The Chitrakutdham Karwi Railway Station is just 5 km from the hotel, ensuring easy access via both public and private transport.

Commenting on the signing, Vilas Pawar, CEO – Managed & Franchise Business, Lemon Tree Hotels, said, “With this signing, we are pleased to extend our religious and leisure portfolio at a destination ideal for pilgrims and travellers seeking spiritual reflection, quiet contemplation, and a meaningful connection with India’s timeless heritage. Uttar Pradesh currently has eight operational and fourteen upcoming Lemon Tree Hotels.”

With this addition, Lemon Tree Hotels continues to strengthen its presence across key pilgrimage and leisure destinations, supporting the growing demand for quality hospitality in culturally significant locations.


Four Seasons Bengaluru Introduces The Wine Studio for Curated Wine Experiences

Four Seasons Bengaluru Introduces The Wine Studio for Curated Wine Experiences

By Hariharan U

Published on January 21, 2026

Four Seasons Hotel Bengaluru has added a new chapter to the city’s evolving luxury dining scene with the launch of The Wine Studio: Curated by CUR8. Designed as one of India’s first dedicated wine studios, the space places wine firmly at the centre of the experience, blending heritage, expertise and modern sensibilities in an intimate setting.

Inspired by humanity’s long-standing relationship with wine, the studio reflects a thoughtful approach to wine appreciation, where each pour tells a story of origin, craftsmanship and time. Known for its strong beverage philosophy, Four Seasons Bengaluru has envisioned The Wine Studio as a refined enclave where wine is not just served, but explored with intention and curiosity.

At the heart of the concept is flexibility and personal choice. Guests are encouraged to create their own cheese boards, discover boutique Indian wine labels, or explore celebrated international vintages ranging from Indian Chenin Blancs to classic Burgundies. The studio adapts seamlessly to private gatherings, sommelier-led masterclasses, tastings, and even business meetings, adding a cosmopolitan layer to Bengaluru’s dining culture.

As India’s wine-aware audience continues to grow, The Wine Studio offers a space tailored for both seasoned connoisseurs and curious newcomers. Seasonal pairings, guided tasting sessions and immersive classes invite guests to deepen their understanding of wine in a setting that is elegant yet approachable.

The experience calendar includes curated journeys such as The Grand Tour de France, featuring wines from Bordeaux to Burgundy paired with artisanal cheeses and freshly sliced baguettes, and The Italian Wine and Cheese Soirée, which showcases bold reds alongside Prosciutto di Parma and regional Italian flavours. Each experience is designed to be interactive, educational and indulgent.

Great wine has always brought people together, and at Four Seasons, we see that as an extension of our philosophy of exceptional hospitality. The Wine Studio allows guests to explore wines not just as beverages, but as stories - of terroir, craftsmanship, and time. Our aim was to create a space where curiosity is welcomed, expertise is shared generously, and every tasting feels personal,” says Biswajit Chakraborty, General Manager, Four Seasons Hotel Bengaluru.

With this launch, Four Seasons Bengaluru continues to reinforce its position as a leader in luxury hospitality, offering experiences that are refined, immersive and aligned with the city’s growing appreciation for global wine culture.

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