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By Author
Published on November 13, 2023
In a significant leap into the world of luxury hospitality, Red Sea Global (RSG) proudly introduces Shebara, its very own resort set to redefine opulence and sustainability. Revealed at the World Travel Market in London, Shebara promises an unparalleled experience on Sheybarah Island, situated in the thriving Al Wajh Lagoon at The Red Sea destination.
John Pagano, Group CEO of RSG, said in the official press release, “It has long been our mission to extend our pioneering approach to regenerative tourism across a wider portfolio of brands and subsidiary companies, to create an ecosystem that will drive meaningful change in the global tourism industry. Shebara is a beacon for all that RSG stands for, showcasing the very best in Saudi hospitality while setting new standards in responsible development and sustainable operations.”
Shebara, opening its doors in the summer of 2024, is a manifestation of RSG's dedication to Saudi hospitality, coupled with responsible development and sustainable operations.
Iconic Design: Developed by the renowned UAE-based architecture firm Killa Design, Shebara's design mirrors the natural environment. Stainless steel orbs, resembling a string of pearls, levitate above the water, reflecting the ocean's colors and the sky's intensity.
Location: Nestled on Sheybarah Island, Shebara boasts a spectacular 30 to 40-meter reef drop-off, providing an ideal spot for exploring ocean life. Guests can arrive via a scenic 45-minute boat ride or a quick 20-minute seaplane journey.
Accommodations: The resort comprises 73 keys, including overwater and beach villas. The southern approach reveals the stunning stainless steel villas, forming a pendant around a reception building carefully positioned within a natural break in the coral reef.
Exclusive Island Experience: For those seeking an exclusive retreat, Shebara offers the furthermost island with a dedicated jetty for private yacht mooring. It features a four-bedroom villa, three one-bedroom villas, a private beach, and a barbecue area.
Amenities: Shebara caters to diverse preferences with both family and adult-only pools, two specialty restaurants, a spa, and a fitness center nestled among the island's sand dunes.
Emphasizing sustainability, Shebara is fully powered by sunlight through its dedicated solar farm, boasting over 11,000 photovoltaic panels. RSG's commitment to renewable energy extends to five solar farms powering the first phase of The Red Sea destination.
Shebara's launch aligns with the remarkable growth of tourism in Saudi Arabia. With tourism's GDP share rising from 3% in 2019 to an impressive 7%, the kingdom has revised its 2030 target to host 150 million visitors. The Red Sea, already welcoming its first guests, anticipates completion in 2030, featuring 50 resorts and a host of amenities across 22 islands and six inland sites.
Shebara emerges as a beacon of luxury, seamlessly blending modern indulgence with a profound commitment to the environment. As part of RSG's portfolio, it stands poised to contribute to the flourishing tourism sector while setting new standards in regenerative tourism and unforgettable hospitality.
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By Hariharan U
Published on February 28, 2026
The Fern Hotels & Resorts has announced the launch of The Fern Nest Resort Jaipur, Series by Marriott, further strengthening its footprint in Rajasthan. With this addition, the brand now operates five properties in Jaipur and a total of 17 hotels across the state, including those operational and opening shortly.
Strategically positioned with convenient access to major transport hubs, the new property is designed to serve business travellers, leisure guests, weddings and convention segments in one of India’s most culturally vibrant cities. Located approximately 30 km from Jaipur International Airport, 25 km from Jaipur Railway Station and 29 km from Jaipur ISBT, the hotel ensures smooth connectivity for domestic and international visitors.
The resort features 107 well-appointed rooms and suites across multiple categories, blending comfort, functionality and contemporary design. Dining offerings include Darpan, a multi-cuisine restaurant inspired by the architectural grandeur of Chand Baori, serving Indian, Asian and international fare in an elegant setting. Guests can also unwind at Zaza, a chic café and lounge offering gourmet teas, coffees and beverages alongside live kitchen experiences. Round-the-clock in-room dining further enhances guest convenience.
Commenting on the expansion, Suhail Kannampilly, Managing Director of The Fern Hotels & Resorts, said, “As India’s hospitality landscape continues to evolve, destinations such as Jaipur remain central to both domestic and international travel demand. Our focus is on creating hospitality experiences that combine efficient service, thoughtful amenities and strong location advantages to meet the expectations of modern travellers. This new property reflects our commitment to expanding in culturally significant markets while maintaining consistent quality and guest satisfaction across our portfolio.”
With its comprehensive facilities and strategic location, The Fern Nest Resort Jaipur is positioned as a well-connected and contemporary hospitality address in Rajasthan’s capital city.
Published on February 27, 2026
ALIVAA Hotels & Resorts has strengthened its presence in Uttarakhand through a strategic tie-up with Ayali Riverside Resort, marking its fifth property in the state. The move expands the group’s leisure portfolio in Rishikesh, widely regarded as India’s spiritual and adventure capital.
Set along the Huvel River, a tributary of the Ganges River, the resort features independent luxury cottages designed for travellers seeking privacy and tranquillity. Surrounded by the Himalayan foothills, the property caters to guests drawn to Rishikesh’s blend of spiritual heritage, yoga culture and outdoor adventure. Its proximity to landmarks such as Laxman Jhula and Neelkanth Mahadev Temple enhances its appeal among both domestic and international visitors.
The partnership aligns with rising travel demand in Uttarakhand, where Rishikesh has evolved beyond a pilgrimage centre into a hub for wellness tourism, adventure sports and extended “work-from-mountain” stays. With existing properties in Haridwar, Mussoorie and Lansdowne, and an upcoming project in Jim Corbett, ALIVAA continues to scale its footprint across key leisure destinations.
Akash Bhatia, Chief Executive Officer (M&F) of ALIVAA Hotels & Resorts, said, “The addition of Ayali Riverside Resort to our portfolio is a calculated move to capture the booming demand for experience-led stays in Uttarakhand. Marking our fifth property in the state, this expansion highlights our deep commitment to the region. By integrating Ayali’s stunning riverside location with ALIVAA’s commercial engine, this cooperation is set to deliver superior value to both our guests and our partners.”
Vikramjit Singh, Founder and Chairman of ALIVAA Hotels & Resorts, added, “Our vision for ALIVAA has always been to bridge the gap between asset potential and professional management. This joint undertaking reinforces our commitment to building an ecosystem that is ‘unmistakably Indian at heart’ yet global in its standards.”
Sandeep Kumar, Founder of Ayali Hotels & Resorts, noted that the alliance will allow the property to leverage ALIVAA’s marketing and sales expertise while maintaining its personalised guest experience.
With a growing pipeline and focus on midscale and upper-midscale segments, ALIVAA’s latest expansion underscores its ambition to emerge as a leading hospitality operator in high-growth leisure markets.
Published on February 25, 2026
In a move that blends hospitality with heritage, CheckIn has partnered with Museum of Art & Photography (MAP), Bengaluru, to introduce curated art experiences across select SUNDAY Hotels. The initiative aims to transform hotel spaces into immersive cultural environments where Indian art and storytelling become an integral part of the guest journey.
Launched as a pilot across three properties, Sunday Hotel, Zirakpur; Sunday Hotel & Residency M3M, Gurugram; and Sunday Hotel & Resort, Manesar, the collaboration marks one of the first structured efforts in India to embed museum-curated art within hospitality spaces at scale. Rooted in the shared belief that art should be part of everyday life, the partnership reimagines hotels not merely as places to stay, but as living galleries reflecting India’s artistic depth.
The inaugural collection features curated reprints spanning indigenous art practices, modern and contemporary works, and elements of popular culture. Gond paintings by Jangarh Singh Shyam offer insights into indigenous storytelling traditions, while Madan Meena’s Baramasa series draws from a distinctive genre of Indian miniature painting depicting the rhythm of seasons and their emotional resonance. Textile Labels from the early 20th century highlight the influence of chromolithography on art and design during that era.
Speaking on the partnership, Varun Jain, Chief Operating Officer – Asia, PRISM, noted that art has the power to deepen connections to culture and shared narratives. Abhishek Poddar, Founder of MAP, added that moving art beyond museum walls into everyday spaces encourages curiosity and fosters meaningful engagement with South Asian visual heritage.
The collaboration reflects evolving travel preferences, where guests increasingly seek culturally immersive and meaningful stays. By integrating curated art into its properties, CheckIn positions SUNDAY Hotels as spaces that celebrate regional narratives and artistic traditions while offering a contemporary hospitality experience.
With plans to expand the programme across additional SUNDAY Hotels, CheckIn aims to create a distributed art experience across India, one that brings cultural memory and creative expression closer to travellers nationwide.
PRISM, the parent company of OYO, operates across more than 35 countries, serving over 100 million customers globally through diverse hospitality and urban living solutions. Meanwhile, MAP Bengaluru, housed in a purpose-built 44,000 square foot space on Kasturba Road, continues its mission to preserve and promote South Asian visual art while cultivating a stronger museum-going culture in India.
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