Sheraton New Delhi has unveiled a truly unique tribute to India's cultural heritage with The Ethos Tree, a 13-ft sustainable Christmas tree crafted entirely from bamboo. This festive centerpiece celebrates India’s rich and diverse tribal arts, weaving together a message of cultural preservation, sustainability, and unity.
Adorned with vibrant patterns and intricate motifs, the tree showcases the artistry of India’s indigenous communities, including Manjusha Art from Bihar, Cherial Scrolls from Telangana, Kurumba Paintings of Tamil Nadu, and Paitkar from Jharkhand. Other featured styles include Bhil Art of Madhya Pradesh, Mandala from Sikkim, Chittara from Karnataka, and Kavad Painting from Rajasthan, among others.

Amit Kumar, Area Manager Welcomhotels North & General Manager Sheraton New Delhi, emphasized the deeper significance of this initiative:
 "For Sheraton New Delhi, this tree is a symbol of unity and resilience—a reminder that the beauty of the holiday season lies not just in celebration but in reflection. It invites everyone to marvel at the beauty of diversity, the power of sustainability, and the traditions that bring us all together. With this installation, we aim to bring attention to the beauty and importance of preserving these age-old art forms." 

The tree’s foundation of bamboo highlights Sheraton’s commitment to sustainability, reflecting an eco-conscious approach while honoring the versatility of Indian craftsmanship. Each detail of the tree has been thoughtfully designed to fuse heritage with modernity, offering a breathtaking symbol of cultural celebration.
The Ethos Tree stands tall in the heart of Sheraton New Delhi, inviting guests to immerse themselves in the holiday spirit while reflecting on the importance of sustainability, diversity, and shared traditions.

About ITC Hotels Group:
 With 140+ hotels and 13,000+ keys across 90 destinations, ITC Hotels Group is synonymous with sustainability and luxury. As the world’s largest chain with 23 LEED Platinum certified hotels, ITC Hotels leads the way in responsible hospitality, offering a blend of India’s rich cultural ethos and globally benchmarked services.