Shimla Winter Carnival: A Historic Celebration Boosting Himachal's Tourism

Shimla Winter Carnival: A Historic Celebration Boosting Himachal's Tourism

By Author

Published on December 29, 2023

In a significant move to rejuvenate the tourism sector, the Himachal Pradesh government kicked off the inaugural Shimla Winter Carnival, a 12-day celebration aimed at uplifting the spirits of the hill state. Chief Minister Sukhvinder Singh Sukhu inaugurated the event at the historic Ridge, marking a historic moment for the city.

The winter carnival holds special significance as it comes on the heels of a challenging period for Himachal Pradesh's tourism industry, severely impacted by the recent monsoon disruptions. Chief Minister Sukhu, during the inauguration, acknowledged the adverse effects of the monsoon fury but expressed optimism about the state's recovery. He highlighted the influx of 30,000 tourist vehicles in the past days as a promising sign of the tourism industry's revival.

Emphasizing the government's commitment to promoting tourism, Chief Minister Sukhu announced a substantial increase in the budget for the tourism sector, reaching Rs. 3,000 crores from the previous Rs. 50 crores. This financial boost aims to support the recovery efforts and further elevate Himachal Pradesh as a preferred tourist destination.

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To facilitate a seamless experience for visitors, the state government has permitted all restaurants, dhabas, and food shops to remain open 24 hours from December 20, 2023, to January 5, 2024. This move is aligned with the government's focus on providing a warm welcome to tourists and enhancing their overall experience in the state.

The Winter Carnival promises an array of attractions, including cultural parades, folk dance performances like Mahanati, and exhibitions featuring local dishes and cultural programs. The carnival, set to conclude on January 5, 2024, is strategically timed during the Christmas and New Year celebrations, adding to the festive atmosphere in Shimla.

Apart from being a delightful experience for tourists, the carnival aims to celebrate Himachal Pradesh's rich cultural heritage. Cultural programs such as Kullavi Nati and Singtu of Sirmaur district were presented, contributing to the vibrant celebration. The event, graced by dignitaries, including Rural Development and Panchayati Raj Minister Anirudh Singh and Public Works Minister Vikramaditya Singh, is expected to have a positive economic impact on the state.

The Shimla Winter Carnival signifies a turning point for Himachal Pradesh's tourism, ushering in hope, festive cheer, and a promising outlook for the future.


Jerai Fitness Limited and Plus Fitness India Announce 100-Gym Expansion Across India

Jerai Fitness Limited and Plus Fitness India Announce 100-Gym Expansion Across India

By Manu Vardhan Kannan

Published on March 7, 2026

India’s fitness industry is entering a high-growth phase as Jerai Fitness Limited and Plus Fitness India announce a strategic collaboration to expand 100 gyms across the country.

The partnership brings together global franchise expertise and over three decades of Indian manufacturing excellence, creating a powerful ecosystem for aspiring gym entrepreneurs. Built on a shared vision of fostering a healthier and fitter India, the collaboration aims to simplify gym ownership while accelerating the growth of organized fitness infrastructure nationwide.

A key highlight of the collaboration is the introduction of a bundled franchise and equipment model. By integrating franchise support with equipment procurement into one streamlined system, the partnership removes vendor coordination complexities and reduces setup delays for new entrepreneurs.

This integrated approach ensures scalability, operational uniformity, and long-term sustainability, making it significantly easier for franchise partners to establish and manage gyms efficiently.

Rajesh Rai, Chairman & MD, Jerai Fitness Limited, emphasized the company’s commitment to in-house production. He noted that domestic manufacturing enables quality control, cost efficiency, reduced import dependency, and active support for the ‘Make in India’ initiative.

Jerai Fitness Limited is widely recognized as a pioneer in fitness equipment manufacturing, leveraging automated processes such as robotic welding, fully automated assembly lines, and advanced Turkish and Japanese machinery. Its operational strengths span manufacturing, inventory management, distribution efficiency, and customer service, foundations that now support this large-scale expansion.

Plus Fitness India, led by Master Franchisee Siraj Lalani, has positioned itself as one of the fastest-growing international gym franchise brands. The network operates over 350 clubs globally across markets including Australia, New Zealand, India, and several Asia-Pacific countries.

The brand’s 24/7 access model, standardized global infrastructure, and technology-driven operations have enabled consistent performance across regions.

According to Faiz Sopariwala, Business Development Head at Plus Fitness India, the collaboration aims not just to open gyms, but to build profitable and sustainable businesses for franchise partners while contributing to a healthier nation.

India’s fitness market is projected to witness significant growth in the coming years, driven by rising health awareness, corporate wellness initiatives, and evolving lifestyle trends. As per industry estimates, the Indian fitness equipment market, valued at approximately ₹2,500 crore in 2024 is expected to reach ₹4,600 crore by 2029, growing at a CAGR of 13%.

The 100-gym expansion strategy aligns with this rising demand for organized fitness infrastructure across Tier 1, Tier 2, and Tier 3 cities.

With Jerai Fitness Limited’s automated manufacturing capabilities and Plus Fitness India’s global franchise credibility, the partnership offers a comprehensive and scalable model for entrepreneurs.

As India continues its shift toward a more health-conscious future, this collaboration marks a strong step toward making world-class fitness infrastructure accessible, affordable, and operationally seamless across the country.


Sushma Khichar Highlights Women’s Leadership in Hospitality

Sushma Khichar Highlights Women’s Leadership in Hospitality

By Manu Vardhan Kannan

Published on March 7, 2026

On the occasion of International Women’s Day, Sushma Khichar, General Manager of Sheraton Grand Bangalore Hotel at Brigade Gateway, shares her perspective on the evolving role of women in the hospitality industry and the significance of creating inclusive workplaces.

From the standpoint of a general manager, she believes Women’s Day offers an opportunity to reflect on the progress the hospitality sector has made while also acknowledging the work that still remains. The industry has long benefited from the qualities women bring to the workplace, including strength, sensitivity, adaptability, and the ability to build meaningful guest connections.

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She highlights that in recent years, the hospitality industry has witnessed a growing number of women stepping into operational and leadership roles, which signals a positive shift for the future of the sector. According to her, this transformation is encouraging as it not only strengthens organizational culture but also brings fresh perspectives to leadership and service excellence.

In her view, the true spirit of Women’s Day lies in creating inclusive workplaces where women have equal access to opportunities, exposure to leadership, and clear pathways for career advancement. When organisations empower women to lead, it fosters a culture of collaboration, improves guest experiences, and contributes to long-term business success.

She further emphasises that real progress will be achieved when diversity in leadership becomes a natural and consistent part of the industry rather than an occasional milestone. As the hospitality sector continues to evolve, leaders believe that empowering women and encouraging inclusive growth will remain essential to shaping a stronger and more dynamic future.


Clarks Exotica Is Offering Special Spa Deals This Women's Day — and They're Worth It

Clarks Exotica Is Offering Special Spa Deals This Women's Day — and They're Worth It

By Hariharan U

Published on March 7, 2026

Sometimes the best way to celebrate Women's Day is also the simplest, just stop, breathe, and give yourself a proper break. And Clarks Exotica Convention Resort & Spa is making that very easy to do this 8th March.

The resort is rolling out special Women's Day spa offers that are genuinely good value, the kind that make it hard to say no, whether you're treating yourself or gifting someone a little moment of calm.

Set in peaceful, serene surroundings, Clarks Exotica is already the kind of place that makes you exhale the moment you arrive. This Women's Day, they're leaning into that with curated spa experiences at prices that are hard to beat.

Here's what's on offer:

Foot Massage and  Massage Chair, Whether it's a quick midday reset or a thoughtful gift for a woman who deserves a little extra care  these offers tick both boxes without burning a hole in your pocket.

The resort's setting does the rest of the work. Stepping away from the usual rush, even for just an hour, can do a lot and having a calm, beautiful space to do it in makes the whole experience feel that much more special.

This Women's Day, Clarks Exotica is keeping it simple and meaningful — good care, honest prices, and a genuine invitation to slow down.

  • Date: 8th March 2026
  • Location: Clarks Exotica Convention Resort & Spa

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