Mantra Koodam, CGH Earth in Kumbakonam, has introduced Diraviyam, a unique culinary experience that celebrates the forgotten flavours, traditions, and communities of ancient Tamilagam. Designed as a journey through Tamil Nadu’s rich culinary heritage, Diraviyam brings together historic recipes, indigenous ingredients, and traditional cooking techniques to offer guests an authentic taste of the region’s diverse food culture.

Continuing CGH Earth’s commitment to preserving India’s cultural heritage through immersive experiences, Diraviyam explores the culinary identities of Tamil Nadu’s historic regions beyond the well-known traditions of Chola Nadu. While Chola Nadu cuisine continues to be showcased at Mantra Koodam’s signature restaurant Annaprasanna, Diraviyam highlights the distinct flavours of Thondai Nadu, Nadu Nadu, Kongu Nadu, and Pandya Nadu.

At the heart of the experience is a celebration of traditional food systems and sustainable practices. Following a farm-to-table philosophy, Diraviyam uses fresh vegetables, herbs, and ingredients sourced from organic gardens to recreate dishes inspired by rural Tamil Nadu’s culinary wisdom.

A key element of Diraviyam is its connection with local communities. Three women from neighbouring villages have been trained and involved in preserving and presenting traditional regional recipes. Their knowledge, personal experiences, and connection with local food traditions bring authenticity to every meal while helping sustain culinary practices passed down through generations.

Speaking about the initiative, Radhakrishna Shenoi, Assistant Vice President, CGH Earth, said, “A defining aspect of Diraviyam is its deep connection with the local community. Three women from neighbouring villages have been recruited and professionally trained to preserve and present traditional regional recipes. Their knowledge, lived experiences, and personal stories lend an unparalleled authenticity to every meal, ensuring that culinary traditions are not merely recreated, but meaningfully sustained.”

Remaining true to ancestral cooking methods, dishes at Diraviyam are prepared using traditional wood-fired stoves and earthenware pots. These techniques enhance flavours while preserving the essence of regional Tamil cuisine. The restaurant’s design further complements the experience, drawing inspiration from traditional Tamil villages with thatched-roof architecture, natural materials, rustic aesthetics, and an open-air setting.

Harish Venkatasubramaniam, General Manager, Mantra Koodam, said, “Remaining true to ancestral methods, dishes at Diraviyam are prepared over traditional wood-fired stoves and cooked in earthenware pots, techniques that not only enhance flavour and nutrition but also preserve the essence of regional Tamil cuisine passed down through generations.”

Guests at Diraviyam can experience a grand vegetarian feast featuring 28 carefully curated dishes representing Tamil Nadu’s diverse culinary regions. Served traditionally on banana leaves, the dining experience celebrates the timeless customs of Tamil hospitality and communal dining.

Beyond being a dining destination, Diraviyam aims to serve as a platform for cultural preservation, community empowerment, sustainable living, and culinary storytelling. Through authentic flavours, traditional practices, and meaningful connections, the experience allows travellers to discover the roots of Tamil heritage.

With Diraviyam, CGH Earth continues its focus on creating handcrafted hospitality experiences that honour local traditions, celebrate communities, and preserve the cultural identity of every destination it represents.

About CGH Earth – Experience Hotels

CGH Earth is a hospitality group built around the philosophy of creating meaningful experiences rooted in environmental sensitivity, community engagement, and local culture. Its portfolio includes uniquely designed resorts, retreats, villas, bungalows, and wellness experiences across India.

Inspired by local architecture, cuisine, traditions, craftsmanship, and community knowledge, CGH Earth creates immersive stays that connect travellers with the spirit of each destination. Through its properties and experiences, the group continues to preserve heritage while offering contemporary travellers authentic encounters with India’s diverse landscapes and cultures.

The stage is set for the FIFA World Cup 2026 final, with defending champions Argentina set to take on Spain on Sunday, July 19, in what promises to be one of the tournament's biggest encounters.

Argentina booked its place in the final after a thrilling 2-1 victory over England in the semi-final. Enzo Fernández and Lautaro Martínez scored late to complete the comeback, while Lionel Messi played a key role by providing two assists. Spain, meanwhile, reached the summit clash after maintaining its impressive run throughout the tournament.

Ahead of the final, former England striker Robbie Fowler and Germany goalkeeping legend Oliver Kahn, speaking as ZEE5 experts, said Spain has been one of the standout teams at the World Cup. However, they also believe Argentina has the experience and quality to challenge the European champions if it can capitalise on the opportunities created.

With football fever building across the country, the Karnataka government has announced extended operating hours for hotels and restaurants in Bengaluru to allow fans to enjoy the late-night matches.

Following a representation from the National Restaurant Association of India (NRAI), the state government has permitted hotels and restaurants to remain open until 3:30 a.m. on July 14, July 15 and July 19, when key FIFA World Cup matches are scheduled to be played late at night in India due to time-zone differences.

Sharing the announcement, Karnataka Chief Minister D.K. Shivakumar said the decision was taken to ensure football enthusiasts can enjoy the matches without inconvenience.

The relaxation has been granted under the provisions of the Karnataka Police Act, allowing hotels and restaurants to continue serving guests until 3:30 a.m. on the notified dates.

Following the government's decision, Bengaluru City Police Commissioner Seemanth Kumar Singh issued the necessary orders permitting late-night screenings of FIFA World Cup matches and extending the operating hours of hotels and restaurants.

The move is expected to benefit Bengaluru's hospitality sector, with restaurants, cafés and hotels preparing to welcome football fans for the much-awaited Argentina vs Spain final on Sunday.

 Burger King India has expanded its flavour-packed menu with the launch of its Limited-Time Peri-Peri Fest, bringing a fresh line-up of burgers, sides and value meals inspired by the globally loved Peri-Peri flavour. Available across Burger King restaurants nationwide from July 7, the new menu continues the brand's signature Dunking experience following the positive response to its Korean Kimchi Fest.

The Peri-Peri Fest menu is available for dine-in, takeaway and delivery. Customers can also choose from exclusive Peri-Peri combos and meal upgrades for a complete flavour-packed experience.

The limited-time menu features nine new offerings, including Peri-Peri Veg Whopper, Peri-Peri Chicken Whopper, Peri-Peri Paneer Burger, Peri-Peri Cheese Burger, Peri-Peri Chicken Burger, Peri-Peri Chicken Wings, Peri-Peri Boneless Chicken, Peri-Peri Chicken Nuggets and Peri-Peri Fries.

To mark the launch, Burger King India has introduced a colourful campaign inspired by the African and Portuguese roots of Peri-Peri, blended with a Gen Z-inspired style. The campaign features an original musical film filled with vibrant visuals, music and cultural influences, celebrating the bold flavours in a distinctly Burger King way.

Commenting on the launch, Kapil Grover, Chief Marketing & Digital Officer, Burger King India, said:

"Peri-Peri has emerged as one of India's most loved flavour profiles, fuelled by consumers' growing appetite for bold and exciting flavours. With Peri-Peri Fest, we're taking that love a step further by bringing consumers an experience that's rooted in the true origins of Peri-Peri. Our signature Dunked Peri-Peri platform delivers richer, bolder flavour in every bite, offering a distinctive Burger King experience that's both craveable and memorable."

Sharing the creative thought behind the campaign, Anupama Ramaswamy, Managing Director & Chief Creative Officer, Havas Creative India, said:

"The product itself has a natural sense of theatre as it's dunked for full flavour. We wanted the campaign to mirror that same exuberance. Instead of simply talking about flavour, we turned it into a musical celebration with an original soundtrack that's catchy, energetic and impossible to forget. Every beat, visual and movement was crafted to make audiences feel the joy of going all in."

To support the launch, Burger King India is rolling out a nationwide 360-degree campaign across digital platforms, out-of-home advertising, social media, influencer collaborations, in-restaurant branding and local activations.

As part of the celebration, customers purchasing select Peri-Peri x Sprite Meal Combos through the Burger King App will get a chance to win a free trip to Korea through a lucky draw. The app also offers exclusive Crazy App Deals for dine-in guests, making the Peri-Peri Fest even more rewarding.