Sikaram Groundnut Oil – Where Tradition Meets Health and Happiness

By Author

Published on September 23, 2025

In every kitchen across Tamil Nadu and beyond, groundnut oil has always held a special place. More than just a cooking medium, it has become a trusted part of daily life, energising the body, protecting the heart and nerves, and strengthening immunity with its natural Vitamin E, calcium, and iron. With healthy fats at its core, groundnut oil is more than food; it is a way of life.

Carrying forward this legacy with pride is MANI AND CO., the makers of Sikaram Groundnut Oil. For over seven generations, the brand has stood as a symbol of quality, purity, and health, remaining true to its roots while meeting modern-day expectations.

A Legacy Spanning Seven Generations

The journey of Sikaram is deeply tied to a family legacy built on trust and tradition. It all began before Independence, when Mr Subbaiah laid the foundation. He was succeeded by Mr Kallavendan, followed by Mr Ramaiah, then another generation led once again by Mr Subbaiah. The tradition was carried forward by Mr Kallavendan and later by Mr Balasubramanian, who formally established MANI AND CO in 1984 and introduced the Sikaram brand. Today, the baton rests with Mr K B Karthick, the seventh-generation torchbearer, who continues to uphold the family’s vision while taking the brand to newer heights.

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Mr. K B Karthick, Managing Director, MANI AND CO

“Even before Independence, our family had stepped into this field. What my ancestors began as a small venture, my father, Mr. Balasubramanian, transformed into MANI AND CO. and built the Sikaram brand. Today, we continue to move forward on that strong foundation. The trust of our customers across generations is our greatest strength,” says K B Karthick.

Purity in Every Drop

The making of Sikaram oil reflects both tradition and modern innovation. The journey begins with carefully handpicked groundnuts sourced directly from farmers and wholesalers. After cleaning and de-husking, the oil is extracted using the Cold Press method at low temperatures, ensuring that nutrients remain intact. This method preserves essential vitamins and minerals, making every drop of Sikaram a natural choice for those seeking health and wellness in their daily lives.

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Commitment to Sustainability and Farmers

For MANI AND CO., sustainability is not just a practice, it is a responsibility. The groundnut cake, a by-product of oil extraction, is repurposed as cattle feed and natural fertilizer, ensuring zero waste and supporting agriculture. By working directly with farmers, the brand not only ensures quality raw materials but also contributes to improving farmers’ livelihoods. “Our growth is tied to their prosperity, and that is something we deeply value,” adds Mr.K B Karthick.

A Symbol of Trust and Well-being

Over the years, Sikaram has become more than an edible oil brand, it is a heritage. Generations of families have believed in its promise:
“Wherever there is Sikaram, health and happiness are assured.”

With its unique blend of tradition, purity, and health benefits, Sikaram Groundnut Oil continues to inspire trust while shaping healthier lifestyles. As Mr.K B Karthick reflects, “Sikaram is not just a product, it is our culture, our commitment, and a way of life.”

Contact- sikaram8@gmail.com, 9842622769
9942122769.


Jockey Strengthens Youth Fashion Play with New JKY Groove™ Winter Drop

Jockey Strengthens Youth Fashion Play with New JKY Groove™ Winter Drop

By Hariharan U

Published on December 16, 2025

Jockey India, operated by Page Industries Ltd, has launched the latest winter drop of its athleisure line JKY Groove™, continuing its push to strengthen connect with Gen Z consumers across India. The new collection blends everyday comfort with fresh seasonal tones and relaxed silhouettes that mirror the easygoing style of today’s youth.

Designed for the winter season, the latest drop features a curated range of modern essentials for both men and women. The collection includes oversized T-shirts, hybrid sweatshirts, wide-leg pants, and utility-inspired pieces, all crafted using comfort-focused fabrics and functional design details.imageThe new range reflects how athleisure has become a key part of youth culture, shaped by relaxed dressing, streetwear influences, and the growing preference for versatile, functional clothing. For Gen Z, fashion is not just about comfort but also self-expression, a shift that JKY Groove™ aims to address through trend-right colours and contemporary silhouettes.

Speaking on the launch, Nihal Rajan, Chief Marketing Officer, Jockey India, said, JKY Groove™ has quickly become one of our strongest youth propositions, and this drop builds on that momentum. We’re sharpening silhouettes, refreshing the colour palette, and focusing on functionality to match how young consumers style themselves across college, work, travel, and social settings.”

The latest JKY Groove™ collection is now available at select Jockey Exclusive Brand Outlets, leading online marketplaces, and on www.jockey.in, with a focused rollout across major metro cities. Supporting the launch is a youth-centric, multi-platform campaign featuring an energetic brand film, strong digital storytelling, and immersive in-store experiences aimed at spotlighting the collection’s blend of comfort, versatility, and modern style.


Malabar Gold & Diamonds Hosts 15th Edition of Brides of India Showcase in New Delhi

Malabar Gold & Diamonds Hosts 15th Edition of Brides of India Showcase in New Delhi

By Manu Vardhan Kannan

Published on December 16, 2025

Malabar Gold & Diamonds, one of the world’s leading and most trusted jewellery brands, hosted a special edition of its flagship Brides of India campaign at its South Extension Part 2 showroom in New Delhi. The showcase celebrated the wide range of bridal styles and traditions that shape weddings in Delhi and across India.

Now in its 15th year, Brides of India has grown into one of the country’s most recognised bridal jewellery platforms. The campaign honours how every bride carries her rituals, memories and identity into the jewellery she chooses for her wedding. The current national edition features 22 brides from across India along with 10 well-known film personalities, reflecting the cultural diversity and emotional depth that the initiative represents.

Speaking on the launch, Mr. Thanseer K K, Showroom Head, Malabar Gold & Diamonds, South Extension Part 2, New Delhi, said, “South Extension Part 2 has always been a starting point for many Delhi families when they plan wedding jewellery. We meet brides who want classic heirloom pieces for traditional ceremonies, lighter designs for destination functions and contemporary sets for receptions, often in a single visit. With the 15th edition of Brides of India coming to our showroom, we created a focused experience around this reality. Our aim is to help every bride and her family find jewellery that respects their customs, sits comfortably through long celebrations and matches the way they have always imagined themselves on their wedding day.”

The event was graced by Ms. Arpanaa Agarwal, Luxury Consultant and Brand Strategist, Founder of Wonder Women Connect, President of Wonder Women Elite Club, India Chairperson – Business Networking, All Ladies League, and Director at Magneto Cleantech, as the Chief Guest. She interacted with guests, brides-to-be and couples, and joined the celebrations that highlighted the importance of jewellery in expressing identity, confidence and personal style during weddings.

The campaign came alive through a thoughtfully curated in-store experience. Select models and customers walked the ramp wearing Malabar’s bridal creations, showcasing complete looks for different wedding functions. An in-store photoshoot with brides-to-be and recently married couples from New Delhi captured how real families plan and build their bridal trousseau with the brand. The atmosphere blended the energy of a fashion showcase with the warmth of an authentic wedding shopping experience.

During the showcase, the South Extension Part 2 showroom presented an extensive range of bridal jewellery, including classic North Indian designs, regional inspirations from across the country and modern silhouettes suited for cross-cultural weddings. Guests explored necklaces, chokers, long necklaces, bangles, bridal earrings, mangalsutras and rings, all crafted with a strong focus on purity, finish and wearability, keeping in mind the multiple events of a contemporary wedding.

With the successful completion of the Brides of India showcase in New Delhi, Malabar Gold & Diamonds has further strengthened its connection with bridal shoppers in the capital who seek jewellery that blends cultural authenticity, thoughtful design and the assurance of a trusted brand.


Gulshan Group Partners with Taj to Launch Luxury Hotel and Branded Serviced Apartments in Noida

Gulshan Group Partners with Taj to Launch Luxury Hotel and Branded Serviced Apartments in Noida

By Manu Vardhan Kannan

Published on December 16, 2025

Gulshan Group, one of North India’s most respected real estate developers, has announced the signing of a Taj hotel and Taj Branded Serviced Apartments in Noida, in partnership with The Indian Hotels Company Limited (IHCL), India’s largest hospitality company. The greenfield development is located in Sector 129 along the Noida Expressway and marks a significant step in Noida’s journey as a global destination for luxury living, business and hospitality.

Developed by Gulshan Group, the project reflects the Group’s long-standing philosophy of creating future-ready landmarks that enhance urban lifestyles while delivering long-term value. The collaboration with Taj further strengthens Gulshan Group’s focus on developing high-quality projects aligned with global standards of excellence.

Gulshan Nagpal, Chairman, Gulshan Group, said, "This collaboration represents more than a partnership, it is a convergence of two legacy-driven brands committed to excellence. Bringing Taj to Noida under Gulshan’s vision is our way of shaping the city’s luxury narrative and delivering an address that will stand as a benchmark for generations to come."

Yukti Nagpal, Director, Gulshan Group, added, "This project is our statement to the industry, reimagining luxury beyond traditional boundaries by blending the glamour of hospitality with the magnanimous scale of real estate. At Gulshan Group, we are driven by trust, design integrity, and a long-term vision. In partnership with Taj, we are envisioning what we believe will be India’s tallest Taj, a global-standard address destined to become one of the most iconic landmarks in the country."

The development will feature a luxury Taj hotel comprising 150 guest rooms along with 74 Taj Branded Serviced Apartments. The hotel will offer premium dining options including an all-day dining restaurant, a bar and two specialty restaurants. For events and business gatherings, the project will include an expansive 8,000 sq. ft. ballroom, supported by refined pre-function spaces and flexible meeting rooms.

Wellness and recreation form an integral part of the experience, with facilities such as a swimming pool, gym, health club and Taj’s signature J Wellness Circle.

The Taj Branded Serviced Apartments will feature ultra-luxury residences spanning approximately 7,500 sq. ft. each, designed for discerning residents seeking elevated living. Residents will have exclusive access to a private Residents’ Club with terraced gardens, a children’s play area, lounge spaces, sports facilities and an infinity swimming pool.

Located in the National Capital Region, Noida has emerged as one of India’s fastest-growing urban centres, driven by robust infrastructure, corporate growth and an evolving lifestyle ecosystem. This development further strengthens the city’s position as a preferred destination for luxury hospitality and long-term investment.

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