Simba Beer is raising a toast to nine adventurous years with the launch of a fresh, heartfelt content series titled “First Time with Simba”. As the homegrown craft beer brand continues its fearless journey in India’s beverage space, this new YouTube show brings its spirit of originality and courage to the screen.

Launched on May 4, the campaign reflects Simba’s journey from a disruptive newcomer to one of India's boldest and most flavour-forward beer brands. True to its rebellious DNA, Simba’s new series doesn’t feature influencers or big names—it highlights everyday people stepping out of their comfort zones to try something new. Whether it's performing live, facing personal fears, or tackling quirky challenges, each episode captures the magic of a first-time experience, with a supportive crew—and perhaps a cold beer—cheering them on.

“At Simba, we’ve always believed that life’s best moments start with a little courage and often, a good beer,” said Ishwaraj Singh Bhatia, Co-Founder and COO of Simba Beer and ZigZag Vodka. “With ‘First Time with Simba’, we want to inspire more people to take that first leap. This campaign is a toast to all the firsts that make life unforgettable.”

The series premieres on May 10, delivering unscripted, emotional, and engaging stories that celebrate vulnerability, growth, and community. More than just content, it’s a tribute to Simba’s evolving brand ethos—centered around courage, creativity, and connection.

In the last nine years, Simba has achieved several major milestones—from launching India’s first bottled stout to supporting the country’s hip-hop and street culture scene. Through platforms like Simba Garage and Uproar, the brand has backed independent artists like Hanumankind, Chaar Diwari, and Seedhe Maut, and introduced limited-edition brews that have redefined what craft beer can be.

With a footprint across 17 Indian states and a strong presence in cultural hotspots, Simba has become more than a beer brand—it’s a movement rooted in originality and experimentation.

As Simba steps into its tenth year, it’s not just looking back on a bold legacy—it’s gearing up for the next big leap. Because with Simba, the first time is just the beginning of many more adventures.