Simba Beer Celebrates 9 Years with New YouTube Series

Simba Beer Turns 9 and Launches ‘First Time with Simba’ YouTube Series

By Manu Vardhan Kannan

Published on June 19, 2025

Simba Beer is raising a toast to nine adventurous years with the launch of a fresh, heartfelt content series titled “First Time with Simba”. As the homegrown craft beer brand continues its fearless journey in India’s beverage space, this new YouTube show brings its spirit of originality and courage to the screen.

Launched on May 4, the campaign reflects Simba’s journey from a disruptive newcomer to one of India's boldest and most flavour-forward beer brands. True to its rebellious DNA, Simba’s new series doesn’t feature influencers or big names—it highlights everyday people stepping out of their comfort zones to try something new. Whether it's performing live, facing personal fears, or tackling quirky challenges, each episode captures the magic of a first-time experience, with a supportive crew—and perhaps a cold beer—cheering them on.

“At Simba, we’ve always believed that life’s best moments start with a little courage and often, a good beer,” said Ishwaraj Singh Bhatia, Co-Founder and COO of Simba Beer and ZigZag Vodka. “With ‘First Time with Simba’, we want to inspire more people to take that first leap. This campaign is a toast to all the firsts that make life unforgettable.”

The series premieres on May 10, delivering unscripted, emotional, and engaging stories that celebrate vulnerability, growth, and community. More than just content, it’s a tribute to Simba’s evolving brand ethos—centered around courage, creativity, and connection.

In the last nine years, Simba has achieved several major milestones—from launching India’s first bottled stout to supporting the country’s hip-hop and street culture scene. Through platforms like Simba Garage and Uproar, the brand has backed independent artists like Hanumankind, Chaar Diwari, and Seedhe Maut, and introduced limited-edition brews that have redefined what craft beer can be.

With a footprint across 17 Indian states and a strong presence in cultural hotspots, Simba has become more than a beer brand—it’s a movement rooted in originality and experimentation.

As Simba steps into its tenth year, it’s not just looking back on a bold legacy—it’s gearing up for the next big leap. Because with Simba, the first time is just the beginning of many more adventures.

DeVANS GianChand Manshaa Wins Big at ISW Germany, Crowned "International Whisky of the Year 2025"

By Manu Vardhan Kannan

Published on August 1, 2025

In a landmark win for Indian spirits, DeVANS GianChand Manshaa has been crowned "International Whisky of the Year 2025" at the renowned Meininger’s International Spirits Award (ISW) held in Germany. The peated single malt not only secured the prestigious Grand Gold but also emerged as the top international whisky, outshining legendary competitors from whisky powerhouses like Scotland, Ireland, and the USA.

Out of 450 global spirit entries, only 11 earned the coveted Grand Gold, DeVANS GianChand Manshaa being the only Indian whisky to achieve this. This dual honour reflects the growing sophistication and recognition of Indian whiskies on a global platform.

The latest expression from DeVANS, GianChand Manshaa is the brand’s first peated single malt, crafted in the Himalayan region. The whisky impressed the international jury with its "long medicinal peat smoke, perfectly framed by citrus and spicy flavours." Esteemed whisky critic and author of the Whisky Bible, Jim Murray, praised it for its “charming smokiness, with peat in sparkling form.”

Crafted using pure Himalayan waters and shaped by the region’s distinct microclimate, GianChand Manshaa stands as a symbol of India’s potential in the premium single malt category. The win adds to the growing list of accolades for DeVANS, following their recent victories at the International Whisky Competition (IWC) in Las Vegas, where GianChand Adambaraa was named Best Indian Single Malt Whisky 2025 and Best Indian Whisky of the Year 2025.

“This prestigious Grand Gold and INTERNATIONAL WHISKY OF THE YEAR award at ISW Meininger, Germany 2025 is a great recognition of our passion, craft and commitment to quality,” said Prem Dewan, Chairman and Managing Director of DeVANS. “It’s not only a victory for DeVANS, but also a recognition of India’s growing role in the global whisky space.”

Speaking on the brand's journey, Dewan added, “GianChand Manshaa and GianChand Adambaraa represent two facets of our legacy, one bold and peated, the latter refined and elegant. Their success is a tribute to our team’s hard work and a reaffirmation of India’s place in the world of single malts.”

Currently available in Delhi and Hyderabad duty-free, both GianChand expressions will soon hit retail shelves in Haryana and Goa. These achievements underline DeVANS’ commitment to excellence and its vision to elevate Indian whisky to global acclaim.

For whisky lovers and industry insiders alike, this moment is not just a triumph, it’s a proud celebration of the craftsmanship and innovation coming out of India’s distilleries today.

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Organic Bistro Redefines Clean Comfort Dining in Delhi’s Khan Market

By Hariharan U

Published on August 1, 2025

Organic Bistro has opened its doors in the heart of Khan Market, New Delhi, offering a refreshing take on clean, ingredient led dining. With seating for 40 and interiors awash in soft pastels and natural light, the space reflects the bistro's philosophy: serving thoughtful, flavour forward meals without giing in to dietary fads or trends.

Founded by Saru Khemka and Arjun Gupta, Organic Bistro isn’t chasing trends or packaging wellness in cliché. It’s a space designed for people who want to eat clean — without being preached to. The focus? Good food, clear intent, and zero compromise on flavour or warmth.

Chef Nishant Choubey, along with in-house chef Gourav Singh Mahori, has created a menu that’s bold yet grounded. Highlights include Purple Potato Dahi Vada, Peri Peri Chickpea Hummus, Jackfruit Haleem, Urfa Chicken Kebabs, and Achari Rajma Khichri with Torched Portobello, every dish carrying a purpose but none trying too hard.

“We’re not trying to fit into binaries — indulgent vs. healthy. Organic Bistro sits in the thoughtful middle”, shares Saru Khemka. “People can keep coming back — solo or social — and the food will always feel real and comfortin”.

The beverage menu is no less intentional, with cold-pressed juices, smoothies, and preservative-free teas and coffees, extending the brand’s commitment to clean comfort.

Chef Nishant echoes this clarity: “Guests today want flavour and freshness without feeling excluded. They care, but they’re not buying gimmicks. We’ve kept the menu open, balanced, and intuitive — whether you're in the mood for a salad or something soul-soothing”.

With plans to expand seating upstairs and a Chandigarh flagship next, Organic Bistro’s journey seems to be just warming up serving taste with thought and comfort without clutter.

Location: 38, Khan Market, Rabindra Nagar, New Delhi, Delhi 110003

Timings: 11AM - 11PM