Singapore Sports Hub has officially been renamed The Kallang, marking a major step towards creating more diverse and accessible experiences across sport, entertainment, lifestyle and community. The company that manages the precinct has rebranded itself as The Kallang Group, which will now lead the next phase of growth for this iconic destination.

The Kallang now represents a vibrant and emotional symbol of Singapore’s pride. It brings together all the existing infrastructure that was earlier known as the Sports Hub and aims to become a destination where memorable moments are created for people of all ages.

The new brand name was revealed by Keith Magnus, Chairman of The Kallang Group, and Quek Swee Kuan, CEO of The Kallang Group, in the presence of over 300 partners and stakeholders representing sport, entertainment, lifestyle and community.

Since the government takeover in 2022, The Kallang has recorded strong growth with more event days, higher attendance and a packed calendar of major global events. It has hosted top sporting championships and performances by international stars, strengthening its position as the excitement centre of Singapore. Alongside these, community events like the National School Games and GetActive! continue to bring people together and deepen their bond with the precinct.

Keith Magnus shared, “The launch of The Kallang marks an exciting new chapter for us. Over the past three years, this precinct has transformed into a dynamic hub for world-class sport, entertainment and community life, hosting over 4,000 event days and welcoming more than nine million visitors. The Kallang is a place where global acts, local heroes and everyday Singaporeans unite to share unforgettable experiences that strengthen our national fabric.”

The name “Kallang” carries emotional value in Singapore, as it has always been a space where people come together for celebrations, competitions and historic moments such as the famous “Kallang Roar”. The transition to The Kallang reflects the precinct’s evolution, honouring its sporting legacy while expanding its identity to welcome wider experiences.

The Kallang will continue to focus on delivering world-class events backed by its new tagline, “Feel Alive”. This identity stands on four values, Connection, Vibrancy, Excellence and Leadership. These values aim to build stronger community networks, energise the precinct, offer top-tier experiences and set new benchmarks in the region.

Athletes and global partners also praised the refreshed identity. Yip Pin Xiu, Singapore’s most decorated Paralympian, said that The Kallang will continue inspiring athletes and hosting iconic sporting moments. Industry leaders also highlighted how The Kallang’s capability and efficiency will elevate live event experiences for global audiences.

The Kallang Group also announced an exciting line-up for its annual signature event, Countdown 2026 at The Kallang. The celebration will feature performances, community activities across the precinct and Singapore’s longest countdown fireworks display. Attendees stand a chance to win the first-ever Kallang Pass, offering access to multiple events at the National Stadium and Singapore Indoor Stadium.

Several infrastructure upgrades have been planned to make The Kallang even more vibrant. Visitors can look forward to new alfresco dining concepts, a refreshed waterfront esplanade, upgraded family-friendly zones and Singapore’s first sheltered padel ecosystem. The popular Splash-N-Surf will be enhanced with more play zones, while the climbing walls in the mall will also be upgraded. These improvements will take place in phases while the mall remains operational.

The Kallang Group continues to focus on positive community impact by working with schools, partners and charities to make sports, entertainment and recreational activities more accessible. Since 2023, it has partnered with over 100 charities to create opportunities for beneficiaries to enjoy world-class experiences. The Group now aims to explore a philanthropic fund to further strengthen its community support.

As The Kallang enters this new phase, it remains committed to being a space where Singaporeans can connect, enjoy unforgettable experiences and celebrate moments that bring the nation together.