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By Nishang Narayan
Published on May 3, 2025
SKIL Events Delivers the Largest Corporate Spectacle in Direct Selling History — 20,000+ Witness the Historic Launch of AWPL 2.0 at Indira Gandhi Stadium
In what has become a milestone moment for India's direct selling and event management landscape, SKIL Events brought to life the largest corporate event in the history of direct selling — the grand launch of AWPL 2.0, held at the iconic Indira Gandhi Indoor Stadium, New Delhi.
With a staggering 20,000+ attendees, 8 diverse product categories, and over 250+ product launches completed in a single day, the event was not just an execution marvel — it was a spectacle of ambition, precision, and next-level scale.
This show-stopping finale marked the culmination of AWPL’s 34-city Vijay Rath Mahotsav, embodying a transformation in scale, vision, and entrepreneurial celebration.
At the helm of this evolution stands Mr. Sanjeev Kumar, Managing Director of AWPL, whose vision for AWPL 2.0 is rooted in empowerment. “This wasn’t just an event; it was the beginning of a new era,” he said. “SKIL Events ensured that this statement was delivered with impact, precision, and grandeur.”
Executing over 250 product launches in front of a live audience of 20,000, amidst live performances, tech integration, and high-stakes logistics, is no small feat. But for SKIL Events, known for turning pressure into performance, it was another opportunity to raise the bar.
Every aspect — from concept to curtain call — reflected AWPL’s future-forward philosophy, with world-class production design and immersive audience experiences:
A stirring live performance by a legendary singer, unveiling AWPL's Asclepius Anthem.
Launch of the Spices Category by Celebrity MasterChef Gaurav Khanna.
Energetic hosting by Vishal Malhotra and Priyanka Bhalla, who kept the momentum high throughout.
Electrifying acts, including:
A high-octane Bhangra performance by Folking Desi.
A surprise Flash Mob that brought the crowd to its feet.
Innovative experiences like the LED Touch Cube, an interactive LED act, and a Tron Dance Performance that fused storytelling with tech.
“Pulling off 250+ launches in one day isn’t just about execution — it’s about creating legacy,” said Ramanpreet Singh, Vice President – Growth & Strategy, SKIL Events. “We’re proud to have transformed a bold vision into a lasting memory.”
SKIL Events is a leading name in experiential event management, known for delivering high-impact corporate events, MICE solutions, and immersive brand experiences. From concept to celebration, SKIL transforms ambitious ideas into unforgettable realities — one landmark event at a time.
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