SKINN – House of Titan, the premium fragrance portfolio from Titan Company Limited, has entered into a strategic collaboration with Vivanta, the upscale lifestyle hospitality brand of Indian Hotels Company Limited (IHCL), to introduce a fragrance-led dimension to the guest experience.

The partnership aims to transform the arrival experience for guests through curated fragrance vials that will be offered during check-in across Vivanta properties in India. Designed as travel-friendly collectibles, the fragrance vials will feature tailored options for men and women, adding a personalised sensory touch to the hospitality journey.

The initiative reflects a growing trend in hospitality where brands are focusing on immersive and multi-sensory experiences to strengthen guest engagement. Through this collaboration, SKINN extends its presence beyond traditional personal fragrance products and into lifestyle-driven hospitality experiences.

Speaking about the partnership, Manish Gupta, CEO – Fragrance and Fashion Accessories, Titan Company Limited, said that fragrance serves as a powerful storytelling medium capable of creating emotions and lasting memories. He noted that the collaboration with Vivanta allows the brand to integrate fragrance into a meaningful guest touchpoint and transform a routine arrival into a memorable sensory experience.

For Vivanta, the initiative aligns with its continued focus on creating differentiated experiences for guests. The hospitality brand believes thoughtful collaborations can help redefine everyday moments and make hotel stays more engaging and memorable.

Taljinder Singh, Senior Vice President, IHCL, said the partnership introduces a carefully crafted sensory element into the guest journey. He added that such collaborations enable the brand to continuously enhance guest experiences while staying true to Vivanta’s contemporary identity.

The fragrance vials will be made available across Vivanta hotels nationwide, reinforcing both brands’ shared emphasis on innovation, design, and customer-centric experiences. The collaboration also highlights the increasing convergence of hospitality, lifestyle, and sensory branding as companies seek new ways to connect with consumers.

As hospitality continues to evolve beyond accommodation and service, initiatives such as this demonstrate how brands are leveraging experiential elements to create stronger emotional connections with guests and leave a lasting impression long after their stay.