Mikel Coffee, a globally renowned Greek coffee brand, is all set to enter the Indian market through a strategic partnership with Greko India. With its roots in Larissa, Greece, the brand has earned a reputation for its artisanal coffee experience and now plans to bring its distinct flavors to Indian coffee lovers.

Greko India, the exclusive master franchise partner for Mikel Coffee in the country, announced that the first outlet would open in Delhi-NCR. This marks Mikel Coffee's debut in South Asia, signifying a major step in its global expansion. Currently operating in 19 countries with over 375 outlets, the brand’s arrival in India promises to create waves in the thriving coffee market.

Gaurav Wadhera, Founder and CEO of Greko India, expressed his excitement about the collaboration. "Despite India being a predominantly tea-drinking nation, the coffee market here is expanding rapidly. The industry is projected to grow to $1.2 billion at a CAGR of 9.8%. Mikel Coffee, with its global reputation for redefining cafe culture, is perfectly poised to cater to this growing demand."

Founded in 2008 by Eleftherios Kyriakakis, Mikel Coffee is celebrated for its rich aroma, exceptional brewing techniques, and warm hospitality. Commenting on the partnership, Kyriakakis said, “India’s evolving taste for premium coffee and artisanal brewing makes this an exciting market for us. Through this partnership, we aim to offer Indian consumers an authentic slice of Greek coffee culture."

The brand has ambitious plans for India, aiming to establish outlets in key cities like Mumbai, Chennai, Hyderabad, Kolkata, Pune, and Bengaluru. Each cafe will feature Mikel Coffee’s signature aesthetics, offering customers an immersive and welcoming environment.

This partnership also aligns with Greko India’s broader vision of fostering ties between India and Greece. In addition to its role as Mikel Coffee’s franchise partner, Greko India facilitates Greece Golden Visa applications, offering Indians a pathway to European residency.

With a shared commitment to sustainability and community development, Mikel Coffee and Greko India are set to redefine the coffee experience in India, blending global quality with local sensibilities.

The Nuts and Dry Fruits Council of India (NDFC[I]) proudly announces the 2nd edition of MEWA 2025, a groundbreaking three-day B2B exhibition dedicated to the nuts and dry fruits industry. Scheduled from February 12th to 14th, 2025, at the Jio Convention Center in Mumbai, this event promises to redefine the industry’s trajectory by fostering innovation, collaboration, and growth.

Key Highlights of MEWA 2025:

• Over 300 exhibitors from 50+ countries, including major markets like the USA, Chile, Iran, Turkey, Oman, Saudi Arabia, and Australia.

• Expansive exhibition space of 10,000+ square meters showcasing diverse offerings.

• Focus on addressing key industry challenges and opportunities, particularly in the Indian market.

• Projections of the dry fruits market reaching $12 billion by 2029, growing at a CAGR of 18%.

Industry Insights 

Speaking at the press conference, Mr. Yash Gawdi, Co-Chairperson of MEWA 2025, highlighted the importance of the event, stating: “The dry fruits market is set to witness exponential growth, driven by increased consumer awareness and demand for health-conscious products. MEWA 2025 aims to tackle industry challenges, enhance visibility, and establish global partnerships.”

Mr. Gunjan Jain, President of NDFC(I), emphasized the need for focused efforts in streamlining the sector: “India is among the top 10 producers of walnuts, with Kerala and Karnataka leading in cashew production. However, issues like land fragmentation and high interest rates hinder large-scale farming. MEWA 2025 is a pivotal initiative to bring industry stakeholders together and address these challenges through innovation and collaboration.”

Building on the Success of the 1st Edition

The inaugural MEWA event in 2024 was a resounding success, attracting 6,000 visitors and featuring 130+ exhibitors from 20 countries. With an impressive 80% business conversion rate, MEWA 2024 set a high benchmark for trade and networking opportunities. The 2nd edition aims to elevate these achievements, offering an even more vibrant platform for showcasing products, sharing insights, and forging partnerships.

Trends in Health-Conscious Consumption

Highlighting current consumer trends, Mr. Deepak Agarwal, Secretary of NDFC(I), remarked: “As 91% of Indians seek nutritious alternatives, the demand for nuts and dry fruits continues to surge. MEWA 2025 is designed to bridge gaps in the industry, addressing consumer needs with innovative and sustainable solutions.”

To promote health-conscious choices, MEWA 2025 will collaborate with Indian cricketers and Bollywood stars to endorse the benefits of nuts and dry fruits, aiming to inspire younger generations toward healthier lifestyles.

Industry Initiatives and Future Outlook

MEWA 2025 will also focus on sustainability and production enhancement. Key initiatives include:

• Walnut plantation drives in Chakrata, Uttarakhand.

• Collaboration with AICA to sign an MOU for cashew plantation and plant distribution.

• Strategies to boost international participation and streamline industry practices.

NDFC(I) remains committed to unifying the sector and providing a robust platform for growth, innovation, and sustainability. “The goal is not only to elevate the industry but also to celebrate the diversity and richness of nuts, dates, and dry fruits in India,” added Mr. Jain.

About MEWA 2025

Website: https://mewaindia.in/

MEWA 2025 is an international platform spotlighting the latest advancements in research, innovation, production, trade, and consumption within the nuts and dry fruits sector. With participants from 50+ countries, 300+ exhibitors, and 10,000+ attendees, MEWA 2025 promises to be the premier showcase of the industry’s finest offerings.

About NDFC(I)

Website: https://ndfci.org/

The Nuts and Dry Fruits Council of India (NDFC[I]) serves as the unified voice for stakeholders across the nuts, dry fruits, seeds, raisins, berries, and dates industries in India. From growers to processors and distributors, NDFC(I) fosters unity and collaboration to drive progress and innovation.

Join us at MEWA 2025 to be part of this transformative journey, shaping the future of the nuts and dry fruits industry while celebrating its vibrant heritage.

This Republic Day, 99 Pancakes, India’s beloved quick-service restaurant (QSR) chain, invites its customers to join the celebration with a special treat that’s bound to delight dessert lovers. Known for its innovative offerings, 99 Pancakes is marking the nation’s 76th Republic Day by showcasing its signature Chocolate Heaven Waffle—a dish loved for its perfectly crispy texture and luscious chocolate layers.

The special treat will be available all day on January 26, 2025, across all 99 Pancakes outlets, ensuring that every customer can join the celebration.

Vikesh Shah, Founder of 99 Pancakes, expressed his excitement about the occasion:
"At 99 Pancakes, we believe in creating memorable experiences for our customers. The Chocolate Heaven Waffle has always been a favorite, and what better way to celebrate Republic Day than by sharing this indulgent treat with our loyal patrons? We hope this special offer adds a touch of sweetness to the festivities as we honor the spirit of our nation."

The Chocolate Heaven Waffle, a masterpiece of rich chocolate flavor and impeccable craftsmanship, embodies 99 Pancakes’ commitment to quality and innovation. Whether you’re a pancake enthusiast or a waffle lover, this treat is the perfect way to savor the joys of the Republic Day celebration.

Celebrate Sweetly

99 Pancakes continues to raise the bar in the Indian café sector, combining delicious desserts with unforgettable experiences. Don’t miss this exclusive chance to celebrate Republic Day 2025 with a dessert that reflects the brand’s passion for excellence and customer satisfaction.

Visit your nearest 99 Pancakes outlet and enjoy the special Chocolate Heaven Waffle, available for one day only, as the nation commemorates this historic occasion.