Skyscanner has named Indian cricketer Suryakumar Yadav, popularly known as ‘SKY’, as its first brand ambassador in India. This marks the company’s most significant consumer outreach initiative in the Indian market so far.

The partnership builds on the rising trend of sport-led travel in the country, with research showing that nearly half of Indian travellers are willing to travel specifically to watch live cricket. By joining hands with a cricketer of Yadav’s popularity and cultural influence, Skyscanner aims to strengthen its presence among Indian travellers and inspire them to explore new destinations with ease.

Known as ‘Mr. 360’ for his versatile cricketing style, Yadav will now extend his influence off the field by encouraging travellers to experience the joy of discovery with Skyscanner. The collaboration begins with a digital contest on Skyscanner India’s and Yadav’s social media channels, where fans can create personalised travel itineraries for the cricketer using Skyscanner’s features. Selected winners will get the chance to meet Yadav in person, offering unique engagement opportunities between the brand and its community.

Speaking about the partnership, Suryakumar Yadav said: “Travel has always been something that excites me as much as cricket,  whether it is exploring new places during tours or discovering hidden gems on break. Partnering with Skyscanner feels natural because it’s about making travel simple, smart, and full of possibilities. I’m looking forward to inspiring more fans to combine their love for cricket with the joy of discovering the world.”

Neel Ghose, Country Manager & General Manager, Travel Expert, Skyscanner, India, added: “We are really excited to welcome SKY to the Skyscanner family. His connection with people across India makes him the perfect partner to help us show travellers just how simple, affordable and joyful planning a trip with Skyscanner can be. With him alongside, we aim to make travel not just more accessible, but a source of inspiration and connection for every Indian traveller. Last year, we inaugurated our first office in India and today marks yet another special occasion with SKY as the face of our brand.”

Through this collaboration, Skyscanner hopes to encourage Indian travellers to see travel as both accessible and aspirational, combining their love for cricket with the excitement of exploring new places.