SnackPure Launches 5 Guilt-Free Chips to Redefine Snacking

SnackPure Launches 5 Guilt-Free Chips to Redefine Snacking

By Manu Vardhan Kannan

Published on August 2, 2025

Nibblers, rejoice! SnackPure by Zuari International is giving snack time a makeover with the launch of five new guilt-free chip variants: Makhana Chips, Black Chana Chips, Mix Veg Chips, Corn Tikka Chips, and Brown Rice Chips. These exciting additions to the brand’s healthy snacking line bring flavour-packed indulgence without the guilt.

Known for redefining snacking with its nutritious and clean-label approach, SnackPure has created a crunchy, chatpata revolution that blends Indian street food charm with global flair. From the nostalgic warmth of Mix Veg Chips in Desi Masala to the spicy kick of Corn Tikka Chips with Peri Peri seasoning, this lineup is built to satisfy snack cravings for every mood and moment.

“We believe snacking should be fun, flavorful, and good for you. This new range reflects our commitment to bringing innovative, health-conscious options to today’s consumers without compromising on taste,” said Surjya Meher, COO of Zuari International. “Each product is inspired by both Indian street food and international trends to create something truly exciting for mindful snackers.”

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The Cream & Onion Makhana Chips offer a light yet satisfying crunch, ideal for social settings, while Black Chana Chips pack in protein-rich goodness with a tangy twist. With this launch, SnackPure has gone beyond traditional options to offer snacks that are rich in nutrients and free from artificial additives.

All five chip variants are affordably priced and available now on Amazon, Flipkart, and SnackPure’s official website.

With the rise in health-conscious eating, SnackPure is helping transform snacking into a mindful habit. The brand continues to innovate with superfoods like makhana, nutrient-rich legumes, and vegetables, delivering flavour without the guilt.

About Zuari International Limited:

Zuari International, the food arm of Zuari Industries Limited, was founded in 1995 under the vision of the late Dr. K.K. Birla. Known for delivering purity and quality through premium pantry staples, its contemporary brand SnackPure is designed for modern lifestyles, focusing on guilt-free, flavour-forward snacks. Through general trade, e-commerce, and quick commerce platforms, the company remains committed to making everyday eating better across Indian households.


Paras Dairy Expands Galacia Cheese to West and South India, Strengthening Its National Footprint

Paras Dairy Expands Galacia Cheese to West and South India, Strengthening Its National Footprint

By Manu Vardhan Kannan

Published on August 23, 2025

Paras Dairy (VRS Foods Limited), one of India’s most trusted dairy companies, has taken a major step in strengthening its national presence by expanding its Galacia Cheese portfolio to the western and southern markets. The announcement was made at Anuga Select India, marking an ambitious growth move for the brand.

Having launched Galacia Cheese successfully in the northern markets, the company is now targeting a bigger footprint by increasing its reach from 500 HORECA (Hotel, Restaurant, and Catering) outlets to more than 2,000. To achieve this, Paras Dairy plans to add 100 new distributors in key cities across West and South India, with the vision of placing Galacia among the country’s top five cheese brands.

Produced at its advanced cheese plant in Ahmednagar, Maharashtra, Galacia Cheese is crafted from premium-quality cow’s milk sourced from select farms. Using Individual Quick Freezing (IQF) technology, the cheese retains freshness, texture, and creaminess while avoiding lumping, making it convenient for both large-scale and compact kitchens. The company has invested over INR 100 crore in this plant to deliver a superior cheese experience.

Sharing the company’s vision, Mr. Gajendra Nagar, Joint Managing Director, VRS Foods Ltd, said, “With the Galacia Cheese brand, our goal is to deliver high-quality products at competitive prices in the western and southern markets, build a strong market presence, and be recognised as the preferred partner for the HORECA industry.”

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Adding to this, VPS Malik, Chief Marketing Officer, VRS Foods Ltd, said, “This expansion into West and South India marks a key step in our journey to build a national cheese brand. Backed by advanced technology and responsible sourcing, we are committed to setting new benchmarks in the cheese segment. Keeping in mind the diverse needs of the commercial kitchen, we offer a range of customised cheese variants, such as low melt, high melt, and analogue cheese, designed for various gourmet culinary applications.”

The current range under Galacia includes Mozzarella cheese, and Paras Dairy has plans for a phased rollout of processed cheese blocks, slices, and sauces. In West and South India, Galacia Cheese will now be available in major cities including Mumbai, Ahmedabad, Bengaluru, Chennai, and Hyderabad, offered in 1 kg IQF packs. A trained team of chefs and sales professionals will also support customers with product knowledge and applications.

With a history of over 60 years, Paras Dairy continues to carry its legacy of quality and trust. The company partners with more than 300,000 farmers across 7,000 villages and operates five modern plants across Uttar Pradesh, Madhya Pradesh, and Maharashtra. Beyond India, its products are exported to over 45 countries, spreading the richness of Indian dairy to the world.


Hilton Gurugram Unveils Kitchen Craft Catering Company for Outdoor Events

Hilton Gurugram Unveils Kitchen Craft Catering Company for Outdoor Events

By MAnu Vardhan Kannan

Published on August 23, 2025

Hilton Gurugram Baani City Centre has extended its signature hospitality beyond the hotel premises with the launch of its outdoor catering arm, Kitchen Craft Catering Company. Designed to bring Hilton’s renowned service and culinary excellence to any setting, the initiative caters to everything from private celebrations and family gatherings to large weddings, corporate events, and social occasions.

Kitchen Craft Catering Company is positioned as a year-round solution for events of every scale. It offers corporate catering takeovers, including cafeteria management, high teas, gala dinners, and annual day celebrations, ensuring a seamless experience for businesses. On the menu is a diverse spread of regional Indian cuisines, international flavours, fusion dishes, and live counters, all tailored to suit different tastes and preferences.

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What sets Kitchen Craft apart is its emphasis on personalization. Every menu is curated to reflect the host’s vision, dietary needs, and event themes, while the service remains unmistakably Hilton professional, uniformed, and presented with elegance. Whether at a private residence, wedding banquet, corporate campus, or social venue, the same level of finesse and detail that Hilton is known for is maintained.

The catering arm has also introduced creative solutions for modern dining. Its Bento Boxes, a stylish take on workplace meals and hybrid events, bring together convenience, hygiene, and gourmet taste. Packaged in eco-friendly containers, these boxes make everyday corporate dining more refined. Additionally, Hilton has launched Rasoi by Hilton, a signature food delivery offering via aggregators, bringing restaurant-quality meals directly to homes.

Speaking about the launch, Harkaran Singh Sethi, General Manager, Hilton Gurugram Baani City Centre, said, “With Kitchen Craft Catering Company, our vision is to expand Hilton Gurugram’s food & beverage offerings beyond hotel walls, creating a one-stop solution for corporate guests, social gatherings, and celebrations of every scale. Whether it’s a wedding, an annual day, or a private brunch, we aim to transform every event into a social hub with curated hospitality, diverse flavors, and flawless execution.”

With a dedicated team structure ensuring precision and smooth execution, Kitchen Craft Catering Company is more than just a catering service, it’s Hilton’s hallmark hospitality, packaged for any occasion. From weddings to boardrooms, it promises to transform every event into a memorable culinary experience.


Amrut Expedition whisky launch: Monika Alcobev exclusive travel retail partner

Amrut Expedition whisky launch: Monika Alcobev exclusive travel retail partner

By Manu Vardhan Kannan

Published on August 23, 2025

Monika Alcobev has secured its place at the forefront of India’s luxury spirits scene as the exclusive travel retail partner for Amrut Expedition, a historic single malt whisky from Amrut Distilleries. This rare 15-year-old expression is India’s oldest and most expensive whisky release to date, retailing at over USD 12,500 and limited to just 75 bottles globally.

Crafted with extraordinary precision, Amrut Expedition undergoes a unique two-stage maturation, spending eight years in European sherry casks before maturing for another seven years in American ex-bourbon casks. The result is a whisky of remarkable depth and refinement, embodying elegance and balance across every sip.

As the preferred global travel retail partner, Monika Alcobev will lead the debut of this collector’s release across high-visibility airport duty-free stores worldwide. In India, the rollout will span multiple airports, with only nine bottles made available, including a milestone allotment of three bottles to Bengaluru Duty Free at Kempegowda International Airport (BLR Airport). This strategic collaboration reinforces Monika Alcobev’s growing stature in premium spirits distribution and its commitment to curating world-class labels for discerning Indian and international travelers.

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Rakshit N. Jagdale, Managing Director of Amrut Distilleries, remarked, “Amrut Expedition celebrates our 75-year legacy, rooted in craftsmanship, vision, and passion across three generations. Launching it via travel retail with Monika Alcobev ensures it reaches discerning global consumers who value authenticity and heritage.”

Kunal Patel, Managing Director of Monika Alcobev Limited, added, “Expedition is a truly rare release, one that showcases the finest in Indian whisky-making. At Monika Alcobev, we take pride in driving innovation and setting new benchmarks in the distribution of premium spirits.”

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The whisky is presented in a meticulously crafted wood-and-metal case, accompanied by a silver peg measure, an authentication card, and an NFC chip for traceability. With a bold 62.8% ABV, its deep cola hue is complemented by aromas of sherried truffle, vanilla, and sandalwood. The palate reveals complex layers of chocolate-coated sherry, pepper, and dried fruits, leading to a long, elegant finish, as described by David Grady, Country General Manager, India, Avolta.

With its ultra-limited availability, record-setting price, and exquisite craftsmanship, Amrut Expedition is more than a whisky, it is a milestone in India’s alco-bev journey. And with Monika Alcobev steering its global travel retail launch, this release marks a defining chapter in positioning Indian single malts on the world stage.

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