Snacks, Sips & Gains: How Protein Is Powering India’s New-Age Indulgences

Snacks, Sips & Gains: How Protein Is Powering India’s New-Age Indulgences

By Nishang Narayan

Published on May 13, 2025

Once upon a time, protein in India belonged in two places: gym bags and diet plans. Today? It’s in your snack drawer, your kitchen shelf, and even your water bottle.

The conversation around protein has undergone a cultural remix—blending indulgence, convenience, and wellness in a way that's resonating with modern Indian consumers. Whether you're tackling back-to-back meetings or reaching for a guilt-free dessert, protein is showing up in delicious, unexpected formats.

Here are three brands leading the protein revolution in India’s functional food space:

SuperYou: Protein That’s All Fun, No Fuss

Co-founded by actor Ranveer Singh and entrepreneur Nikunj Biyani, SuperYou is giving protein bars a glow-up. Forget the chewy, chalky bars of the past. Their wafer-style protein bars come in indulgent flavors like chocolate, choco-peanut butter, strawberry crème, cheese, and their newly launched coffee variant. SuperYou’s goal? To make protein fun, tasty, and snack-worthy—something you'd reach for just because it tastes great, not just because it’s healthy.

Twiddle: Mindful Snacking Gets a Protein Punch

Launched by Yuvraj Singh in collaboration with Alfinity Studios, Twiddle is a snacking brand that’s combining nutrition with indulgence. Their nut-based spreads and energy bites are made using almonds, cashews, roasted seeds, and natural sweeteners like jaggery, dates, and figs. Protein is at the heart of Twiddle’s offerings, delivering a clean-label snacking experience that appeals to today’s conscious consumers.

Aquatein: Protein Meets Hydration

Aquatein, India’s first protein-infused water brand, is changing how people hydrate and nourish. Co-founded by Ananth B. Prabhala and Mitisha A. Mehta, with Suniel Shetty on board as investor and brand ambassador, Aquatein offers ready-to-drink flavored water infused with whey protein isolate. It’s a convenient, supplement-free way to address India’s growing protein gap—especially for those with busy lifestyles or limited dietary options.

The Bigger Picture

With rising awareness about India’s protein deficiency and increasing demand for functional foods, brands are creating solutions that are as tasty as they are beneficial.

Whether it's a wafer bar, a protein-packed nut spread, or a hydrating drink with a health twist—protein is stepping out of the gym and into the mainstream.

This isn’t just about nutrition. It’s about making better choices easier and more enjoyable. And judging by the shelves—and the startups—it looks like India is just getting started.


NoBa Opens in Bengaluru's Kalyan Nagar with a Cocktail-First Dining Experience

NoBa Opens in Bengaluru's Kalyan Nagar with a Cocktail-First Dining Experience

By Manu Vardhan Kannan

Published on June 26, 2026

NoBa has officially opened its doors in Kalyan Nagar, Bengaluru, bringing a fresh cocktail-led dining experience to North Bangalore. Designed as a destination where food, beverages and hospitality come together, the 120-seater venue offers guests a vibrant yet relaxed setting to explore thoughtfully crafted flavours.

At the centre of NoBa's concept is its cocktail programme, which has been curated by industry veteran Bala, who brings more than 19 years of experience in the beverage industry. The bar menu focuses on creativity, technique and storytelling, with every cocktail carefully developed to deliver a memorable drinking experience.

Using house-made syrups, infusions and unique flavour combinations, the team has created a range of original cocktails that balance sophistication with accessibility. Rather than being an addition to the dining experience, cocktails form the core of NoBa's identity, encouraging guests to discover new flavours while enjoying a welcoming atmosphere.

The food menu has been designed to complement the beverage programme, featuring globally inspired dishes that naturally pair with the cocktails. The close collaboration between the kitchen and bar ensures a seamless experience where both elements work together to enhance the guest journey.

The restaurant's interiors draw inspiration from modern Mediterranean design, featuring high ceilings, natural light, earthy tones and contemporary details. The space effortlessly transforms from a relaxed dining destination during the day to an energetic social venue in the evening, centred around its vibrant bar experience.

While positioned as a premium offering, NoBa has been created with an inclusive approach. The venue aims to provide a comfortable environment where guests can enjoy innovative food and drinks, meaningful conversations and genuine hospitality.

With its focus on exceptional cocktails, quality cuisine and a thoughtfully designed setting, NoBa marks a new addition to Bengaluru's growing dining and nightlife landscape, offering a destination where guests can connect, explore and enjoy memorable experiences.

  • Venue: NoBa, 5th Floor, 714, HRBR Layout 1st Block, HRBR Layout, Kalyan Nagar, Bengaluru, Karnataka 560043
  • Timings: 12 Noon to 12 AM


Katana Introduces Baiu Menu to Celebrate Bengaluru’s Monsoon Season

Katana Introduces Baiu Menu to Celebrate Bengaluru’s Monsoon Season

By Hariharan U

Published on June 26, 2026

Katana has introduced its special Baiu menu, a seasonal culinary experience inspired by Japan's traditional plum rain season and designed to complement Bengaluru's monsoon months.

Available from 1st July onwards, the curated menu brings together comforting Japanese flavours, warm bowls, crispy bites, and signature beverages crafted for cosy rainy-day dining. The concept draws inspiration from Baiu, the rainy season in Japan, offering guests an experience that reflects the warmth and comfort associated with the period.

Among the highlights are dishes such as Crispy Enoki, Teba No Yaki, spicy and creamy chicken wings, and Salmon Tartar served on potato cakes. Each dish has been thoughtfully selected to suit the cooler weather while showcasing Katana's contemporary approach to Japanese cuisine.

A standout feature of the menu is the Quick Ramen, a customizable ramen experience that allows diners to select their preferred broth and protein combination, creating a personalised bowl tailored to individual tastes.

For sushi enthusiasts, Katana is offering a premium 20-piece Assorted Sushi Platter featuring salmon sashimi, gunkan maki, sake maki, spicy tuna uramaki, salmon nigiri, and tuna nigiri. The platter brings together a variety of textures and flavours, making it ideal for sharing.

Guests looking for classic Japanese-inspired appetisers can also enjoy favourites such as Prawn Gyoza, Beef Gyoza, and Prawn Corn Fritters, adding a mix of comforting and indulgent options to the seasonal offering.

To complement the food menu, Katana has introduced a selection of specialty sake-based cocktails. The Tiramisu No Yoru combines sake with fresh cream and homemade tiramisu syrup, while the Katana Counsel blends sake, vermouth, and merlot for a richer flavour profile.

Another signature creation, Pearl Blossom, features sake, guava juice, mint, homemade strawberry syrup, and soda, delivering a refreshing balance suited to Bengaluru's monsoon evenings.

With the launch of Baiu, Katana aims to create a seasonal dining experience that combines Japanese culinary traditions with contemporary flavours, offering guests a destination for comforting food, handcrafted cocktails, and memorable monsoon gatherings.


Encalm Launches Encalm Eats, Debuts IndiSip Café at Delhi Airport

Encalm Launches Encalm Eats, Debuts IndiSip Café at Delhi Airport

By Hariharan U

Published on June 25, 2026

Encalm has announced the launch of Encalm Eats, a dedicated food and beverage vertical that marks the company's entry into the creation and management of hospitality-led dining concepts. The new venture aims to develop distinctive culinary brands while expanding Encalm's integrated hospitality ecosystem across airports and other high-footfall destinations.

As its first in-house brand concept, Encalm Eats has introduced IndiSip Café at Delhi Airport. Designed around the idea of bringing India's flavours to travellers one sip at a time, the café celebrates the country's rich beverage heritage while offering a contemporary café experience.

The launch represents a natural extension of Encalm's hospitality portfolio, which already spans airport lounges, meet-and-assist services, wellness offerings, and in-flight catering. Through Encalm Eats, the company plans to build a portfolio of original food and beverage concepts alongside select partner brands, focusing on authentic flavours, operational excellence, and evolving consumer preferences.

At IndiSip Café, guests can choose from a wide selection of beverages inspired by India's tea culture, including Ginger Cardamom Chai, Kesar Chai, Gulab Chai, and Kashmiri Kahwa. The menu also features handcrafted coffees, iced lattes, espressos, and indulgent shakes designed to cater to both traditional and modern tastes.

Complementing the beverage selection is a food menu that blends regional favourites with café classics. Offerings include Masala Samosa, Khopara Patties, Irani Bun Maska, Achari Paneer Tikka Wraps, and Achari Chicken Tikka Wraps, alongside croissants, muffins, cookies, and other grab-and-go options suited to today's travellers.

Commenting on the launch, Vikas Sharma, Group Chief Executive Officer, Encalm, said the introduction of Encalm Eats marks the next phase of the company's vision to create a comprehensive hospitality ecosystem. He noted that food and beverage experiences remain one of hospitality's most important touchpoints and that IndiSip reflects the company's commitment to enhancing every stage of the guest journey.

Deepak Bhatia, Business Head, Encalm Eats, added that the company intends to build a portfolio of concepts rooted in authentic flavours, consumer insight, and consistent quality. He described IndiSip as the first step in a larger strategy to create memorable dining experiences through thoughtfully designed food and beverage brands.

The launch of IndiSip Café signals the beginning of Encalm Eats' broader expansion plans, with the company aiming to introduce innovative dining concepts across multiple formats and locations. As consumer expectations continue to evolve, Encalm Eats plans to focus on creating culinary experiences that combine authenticity, convenience, and quality.

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