SOCIAL Launches Bold All-Day Menu with Inventive Plates and Fresh Flavours

SOCIAL Launches Bold All-Day Menu with Inventive Plates and Fresh Flavours

By MAnu Vardhan Kannan

Published on July 18, 2025

SOCIAL Launches Bold New Plates Across Its All-Day Menu. The brand celebrates 11 years by expanding its menu with inventive formats and hearty flavour, inspired by what’s cooking outside and served with a SOCIAL twist.

SOCIAL, India’s favourite neighbourhood café-bar, unveils its boldest food chapter yet, a vibrant lineup of an all-day menu that delivers inventive flavour, introduces fresh formats, and spotlights presentation-forward plates alongside its cult favourites. Dubbed The Big Drop, this launch is SOCIAL’s way of bringing more to the table that rooted in community, craving, and cultural shifts shaping how India eats today.

Now live across 55+ outlets in 10 cities including Mumbai, Pune, Delhi NCR, Bangalore, Hyderabad, Kolkata, Lucknow, Chandigarh, Dehradun, and Indore, the menu brings new energy with debut categories like Ramen, Breakfast Sandwiches, Thalis, and Dunkables. Whether it’s breakfast, chai breaks, dates, dinners, or midnight cravings, the new offerings are made for every kind of day and mood—always with SOCIAL’s signature twist.

"With this drop, we are not just following how India eats, we're leading it,” said Riyaaz Amlani, Founder & MD of Impresario Entertainment & Hospitality Pvt. Ltd. “These dishes are thoughtful, hearty, and made to match every moment—from solo chai to a midnight burger. More than anything, they carry the SOCIAL spirit: a place where you belong.”

Chef Shamsul Wahid, Group Executive Chef, added, “From ramen inspired by Indian gravies to nostalgic street-style snacks, each dish in The Big Drop delivers comfort first with a bold SOCIAL twist.”

WHAT’S FRESH IN THE BIG DROP

BREAKFAST SANDWICHES (New Category)

India’s love for handheld breakfasts finds a home in new offerings like Cheese Scramble and Avo, Tokyo Pinja Meringue Sandwich, and Tenderloin Fried Egg & Sauerkraut, perfect for grab-and-go or leisurely brunches.

 BREAKFAST & BREAKFAST TRAYS

Updates include Avocado Toast, Anda Kheema Ghotala, Behen Florentine, and trays like Divya’s Chic Breakfast and Ranveer's English Breakfast, ideal for indulgent mornings.

 RAMEN (New Category)

A bold mashup of Indian gravies and umami slurps: Kimchi Momo Ramen, Peanut Butter & Smoke Chilli Ramen, Kerala Prawn Stew Ramen, and Nihari Mutton Ramen headline this soulful new section.

SNACKS AND CHAAT

SOCIAL’s ode to street food brings Golgappa, Dimaag Ka Dahi Bhalla, Toast-E-Galawati, and Nihari Prashant, blending nostalgia with modern-day flair.

 DUNKABLES (New Category)

A tribute to tea-time rituals featuring Bun Maska, Khari, and Assorted Biscoots—perfect for cutting chai companions.

 MOMOS

SOCIAL’s twist on India’s dumpling obsession includes Pop Corn Chicken Momos and Soupy Shrimp Momos—comfort meets crunch.

 MUNCHIES

Small plates with big personality: A PhD in Papad, Gochujong Mushrooms, Prawn on a Podi-Yum, Bang Bang Chicken, and OMO Korean Fried Chicken top this sharable section.

 SOUP & SALADS

Surprising takes like Tomato Soup with Tempura Boondi and Pacific Poke Bowl bring freshness and flavour-forward layers.

 BOSS BURGERS

Hefty and indulgent: Samosalicious Smash, Paneer Bomba Burger, and Shams’ Signature Burger loaded with steak and sunny-side egg.

 THALIS AND TIFFINS

For the variety seekers: Veg Tiffin and Non-Veg Tiffin offer everyday indulgence in dabba form.

 SUBSTANTIALS

Robust mains like Pulled Mutton Nihari, Parkstreet Chicken, and Black Rice Congee cater to full-plate cravings.

 DESSERTS

Joy-forward endings include Banoffee Pie, Dessert Nachos, and Basque Cheesecake, twisted, tender, and comforting.

 BEVERAGES

Iced or warm, playful new drinks like Classic Iced Matcha, Affogato, BomBom, and White Chocolate Matcha Latte ensure every sip stays on brand.

More Than a Menu

The Big Drop isn’t just a food update, it marks SOCIAL’s evolution after 11 years of building café-bar culture in India. Inspired by India’s streets, homes, and hearts, this drop speaks to every generation, from Gen X to Gen Alpha. It brings the comforting, the quirky, and the community-first energy that defines SOCIAL: a menu made for the now, and made to belong.


ButterBrews Opens New Café in Aundh with Coffee-First Experience

ButterBrews Opens New Café in Aundh with Coffee-First Experience

By Manu Vardhan Kannan

Published on April 7, 2026

ButterBrews has opened its new outlet in Aundh, marking its largest format café so far. The new space has been designed as an everyday destination, bringing together a comfortable layout, a strong all-day menu, and a clear focus on coffee.

The café has been planned with multiple zones to suit different preferences. It includes an indoor seating area, a non-smoking outdoor section with an amphitheatre-style setup, and a separate smoking zone placed away from the main space to ensure a smooth and relaxed experience for all guests.

The menu offers a premium all-day selection built around fresh ingredients. Guests can choose from breakfast options, healthy bowls, wholesome meals, and vegan dishes, making it suitable for different tastes and dining needs throughout the day.

Coffee continues to be at the heart of the ButterBrews experience. The café uses 100 percent Arabica beans and serves both house blends and manually brewed coffees. It also features guest roasters like Tulum Coffee Roasters and Ground Zero Coffee Roasters, adding variety to its coffee offerings.

Desserts and baked items are prepared in-house at ButterBrews’ bakehouse. Popular choices include the Basque cheesecake and cinnamon rolls, which have already become favourites among guests.

Commenting on the opening, Harsh Agarwal, Co-founder, ButterBrews, said, “ButterBrews, Aundh is our largest format cafe yet. We have built a stronger indoor experience and created clear zones across the cafe so guests can settle in the way they like. We want this to be an address people can count on through the week.”

Umang Bhimrajka, Co-founder, ButterBrews, added, “For us, coffee has always been non-negotiable. With 100 percent Arabica beans, house espresso coffees and manual brews that rotate speciality roasters, we are bringing a program that balances familiarity with discovery. Alongside that, the all-day menu and our bakehouse desserts complete the experience we want to offer Aundh.”


McDonald’s India Brings Back Limited-Edition Sipper with App-Exclusive Meals

McDonald’s India Brings Back Limited-Edition Sipper with App-Exclusive Meals

By Hariharan U

Published on April 7, 2026

McDonald's India – North and East has reintroduced its popular limited-edition Sipper, bringing back the fan-favourite collectible as part of its app-exclusive Super Sipper Meals. The offering follows strong customer demand earlier this year and is available for a limited time across select regions.

Accessible exclusively through the McDonald's App, the Super Sipper Meals can be ordered between 4 PM and 7 PM, adding an element of exclusivity and urgency for customers looking to grab the collectible while stocks last.

The meals are offered in two variants, catering to both vegetarian and non-vegetarian preferences. The Veg option, includes a McAloo Tikki Burger, Medium Fries, Small Coke, and Pizza McPuff. The Non-Veg variant, features a McGrill Burger along with Medium Fries, Small Coke, and Pizza McPuff.

Commenting on the reintroduction, Rajeev Ranjan said the overwhelming response to the earlier launch highlighted customers’ interest in unique and engaging experiences. He added that the brand remains focused on delivering offerings that combine value, taste, and memorable moments.

Operated by Connaught Plaza Restaurants Pvt. Ltd., McDonald’s India – North and East continues to strengthen its presence with over 295 restaurants and 190+ McCafé outlets across the region. The brand’s latest offering reflects its ongoing effort to create experience-led promotions that go beyond traditional value meals.

By combining everyday favourites with collectible merchandise, the reintroduced Sipper campaign aims to enhance customer engagement while driving digital adoption through its app ecosystem.


Ambience Mall Gurugram Welcomes CoCo Ichibanya to Its Dining Line-Up

Ambience Mall Gurugram Welcomes CoCo Ichibanya to Its Dining Line-Up

By Manu Vardhan Kannan

Published on April 7, 2026

CoCo Ichibanya has opened its new outlet at Ambience Mall Gurugram, adding a global flavour to the mall’s growing food and beverage offerings. Located on the third floor, the restaurant spans around 3,000 sq. ft. and can accommodate up to 52 guests.

Founded in 1978 in Japan, CoCo Ichibanya is known as one of the world’s largest Japanese curry chains. The brand is popular for its curry-and-rice dishes, offering a mix of consistency and customisation, allowing diners to personalise their meals based on taste and preference.

The launch is part of Ambience Mall Gurugram’s ongoing effort to strengthen its dining portfolio by bringing in well-known international brands. With this addition, the mall continues to expand its options, offering both everyday dining choices and unique global experiences to visitors.

Speaking on the occasion, Arjun Gehlot, Director, Ambience Group, said, “Consumer preferences today are evolving towards experiences that feel both authentic and globally relevant. CoCo Ichibanya brings a strong international identity along with an offering that is approachable and versatile. At Ambience Mall, our focus remains on curating a balanced and contemporary mix, and this addition further strengthens that direction.”

With the opening of CoCo Ichibanya, Ambience Mall Gurugram further builds its position as a destination that blends retail with curated dining and lifestyle experiences, catering to a modern and globally aware audience.

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