SOCIAL Launches Bold New Plates Across Its All-Day Menu. The brand celebrates 11 years by expanding its menu with inventive formats and hearty flavour, inspired by what’s cooking outside and served with a SOCIAL twist.

SOCIAL, India’s favourite neighbourhood café-bar, unveils its boldest food chapter yet, a vibrant lineup of an all-day menu that delivers inventive flavour, introduces fresh formats, and spotlights presentation-forward plates alongside its cult favourites. Dubbed The Big Drop, this launch is SOCIAL’s way of bringing more to the table that rooted in community, craving, and cultural shifts shaping how India eats today.

Now live across 55+ outlets in 10 cities including Mumbai, Pune, Delhi NCR, Bangalore, Hyderabad, Kolkata, Lucknow, Chandigarh, Dehradun, and Indore, the menu brings new energy with debut categories like Ramen, Breakfast Sandwiches, Thalis, and Dunkables. Whether it’s breakfast, chai breaks, dates, dinners, or midnight cravings, the new offerings are made for every kind of day and mood—always with SOCIAL’s signature twist.

"With this drop, we are not just following how India eats, we're leading it,” said Riyaaz Amlani, Founder & MD of Impresario Entertainment & Hospitality Pvt. Ltd. “These dishes are thoughtful, hearty, and made to match every moment—from solo chai to a midnight burger. More than anything, they carry the SOCIAL spirit: a place where you belong.”

Chef Shamsul Wahid, Group Executive Chef, added, “From ramen inspired by Indian gravies to nostalgic street-style snacks, each dish in The Big Drop delivers comfort first with a bold SOCIAL twist.”

WHAT’S FRESH IN THE BIG DROP

BREAKFAST SANDWICHES (New Category)

India’s love for handheld breakfasts finds a home in new offerings like Cheese Scramble and Avo, Tokyo Pinja Meringue Sandwich, and Tenderloin Fried Egg & Sauerkraut, perfect for grab-and-go or leisurely brunches.

 BREAKFAST & BREAKFAST TRAYS

Updates include Avocado Toast, Anda Kheema Ghotala, Behen Florentine, and trays like Divya’s Chic Breakfast and Ranveer's English Breakfast, ideal for indulgent mornings.

 RAMEN (New Category)

A bold mashup of Indian gravies and umami slurps: Kimchi Momo Ramen, Peanut Butter & Smoke Chilli Ramen, Kerala Prawn Stew Ramen, and Nihari Mutton Ramen headline this soulful new section.

SNACKS AND CHAAT

SOCIAL’s ode to street food brings Golgappa, Dimaag Ka Dahi Bhalla, Toast-E-Galawati, and Nihari Prashant, blending nostalgia with modern-day flair.

 DUNKABLES (New Category)

A tribute to tea-time rituals featuring Bun Maska, Khari, and Assorted Biscoots—perfect for cutting chai companions.

 MOMOS

SOCIAL’s twist on India’s dumpling obsession includes Pop Corn Chicken Momos and Soupy Shrimp Momos—comfort meets crunch.

 MUNCHIES

Small plates with big personality: A PhD in Papad, Gochujong Mushrooms, Prawn on a Podi-Yum, Bang Bang Chicken, and OMO Korean Fried Chicken top this sharable section.

 SOUP & SALADS

Surprising takes like Tomato Soup with Tempura Boondi and Pacific Poke Bowl bring freshness and flavour-forward layers.

 BOSS BURGERS

Hefty and indulgent: Samosalicious Smash, Paneer Bomba Burger, and Shams’ Signature Burger loaded with steak and sunny-side egg.

 THALIS AND TIFFINS

For the variety seekers: Veg Tiffin and Non-Veg Tiffin offer everyday indulgence in dabba form.

 SUBSTANTIALS

Robust mains like Pulled Mutton Nihari, Parkstreet Chicken, and Black Rice Congee cater to full-plate cravings.

 DESSERTS

Joy-forward endings include Banoffee Pie, Dessert Nachos, and Basque Cheesecake, twisted, tender, and comforting.

 BEVERAGES

Iced or warm, playful new drinks like Classic Iced Matcha, Affogato, BomBom, and White Chocolate Matcha Latte ensure every sip stays on brand.

More Than a Menu

The Big Drop isn’t just a food update, it marks SOCIAL’s evolution after 11 years of building café-bar culture in India. Inspired by India’s streets, homes, and hearts, this drop speaks to every generation, from Gen X to Gen Alpha. It brings the comforting, the quirky, and the community-first energy that defines SOCIAL: a menu made for the now, and made to belong.