SOCIAL Launches Bold All-Day Menu with Inventive Plates and Fresh Flavours

SOCIAL Launches Bold All-Day Menu with Inventive Plates and Fresh Flavours

By MAnu Vardhan Kannan

Published on July 18, 2025

SOCIAL Launches Bold New Plates Across Its All-Day Menu. The brand celebrates 11 years by expanding its menu with inventive formats and hearty flavour, inspired by what’s cooking outside and served with a SOCIAL twist.

SOCIAL, India’s favourite neighbourhood café-bar, unveils its boldest food chapter yet, a vibrant lineup of an all-day menu that delivers inventive flavour, introduces fresh formats, and spotlights presentation-forward plates alongside its cult favourites. Dubbed The Big Drop, this launch is SOCIAL’s way of bringing more to the table that rooted in community, craving, and cultural shifts shaping how India eats today.

Now live across 55+ outlets in 10 cities including Mumbai, Pune, Delhi NCR, Bangalore, Hyderabad, Kolkata, Lucknow, Chandigarh, Dehradun, and Indore, the menu brings new energy with debut categories like Ramen, Breakfast Sandwiches, Thalis, and Dunkables. Whether it’s breakfast, chai breaks, dates, dinners, or midnight cravings, the new offerings are made for every kind of day and mood—always with SOCIAL’s signature twist.

"With this drop, we are not just following how India eats, we're leading it,” said Riyaaz Amlani, Founder & MD of Impresario Entertainment & Hospitality Pvt. Ltd. “These dishes are thoughtful, hearty, and made to match every moment—from solo chai to a midnight burger. More than anything, they carry the SOCIAL spirit: a place where you belong.”

Chef Shamsul Wahid, Group Executive Chef, added, “From ramen inspired by Indian gravies to nostalgic street-style snacks, each dish in The Big Drop delivers comfort first with a bold SOCIAL twist.”

WHAT’S FRESH IN THE BIG DROP

BREAKFAST SANDWICHES (New Category)

India’s love for handheld breakfasts finds a home in new offerings like Cheese Scramble and Avo, Tokyo Pinja Meringue Sandwich, and Tenderloin Fried Egg & Sauerkraut, perfect for grab-and-go or leisurely brunches.

 BREAKFAST & BREAKFAST TRAYS

Updates include Avocado Toast, Anda Kheema Ghotala, Behen Florentine, and trays like Divya’s Chic Breakfast and Ranveer's English Breakfast, ideal for indulgent mornings.

 RAMEN (New Category)

A bold mashup of Indian gravies and umami slurps: Kimchi Momo Ramen, Peanut Butter & Smoke Chilli Ramen, Kerala Prawn Stew Ramen, and Nihari Mutton Ramen headline this soulful new section.

SNACKS AND CHAAT

SOCIAL’s ode to street food brings Golgappa, Dimaag Ka Dahi Bhalla, Toast-E-Galawati, and Nihari Prashant, blending nostalgia with modern-day flair.

 DUNKABLES (New Category)

A tribute to tea-time rituals featuring Bun Maska, Khari, and Assorted Biscoots—perfect for cutting chai companions.

 MOMOS

SOCIAL’s twist on India’s dumpling obsession includes Pop Corn Chicken Momos and Soupy Shrimp Momos—comfort meets crunch.

 MUNCHIES

Small plates with big personality: A PhD in Papad, Gochujong Mushrooms, Prawn on a Podi-Yum, Bang Bang Chicken, and OMO Korean Fried Chicken top this sharable section.

 SOUP & SALADS

Surprising takes like Tomato Soup with Tempura Boondi and Pacific Poke Bowl bring freshness and flavour-forward layers.

 BOSS BURGERS

Hefty and indulgent: Samosalicious Smash, Paneer Bomba Burger, and Shams’ Signature Burger loaded with steak and sunny-side egg.

 THALIS AND TIFFINS

For the variety seekers: Veg Tiffin and Non-Veg Tiffin offer everyday indulgence in dabba form.

 SUBSTANTIALS

Robust mains like Pulled Mutton Nihari, Parkstreet Chicken, and Black Rice Congee cater to full-plate cravings.

 DESSERTS

Joy-forward endings include Banoffee Pie, Dessert Nachos, and Basque Cheesecake, twisted, tender, and comforting.

 BEVERAGES

Iced or warm, playful new drinks like Classic Iced Matcha, Affogato, BomBom, and White Chocolate Matcha Latte ensure every sip stays on brand.

More Than a Menu

The Big Drop isn’t just a food update, it marks SOCIAL’s evolution after 11 years of building café-bar culture in India. Inspired by India’s streets, homes, and hearts, this drop speaks to every generation, from Gen X to Gen Alpha. It brings the comforting, the quirky, and the community-first energy that defines SOCIAL: a menu made for the now, and made to belong.


Vivanta Miramar Launches Verre Rooftop Bar, Blending Cocktails, Storytelling and Panoramic Sea Views

Vivanta Miramar Launches Verre Rooftop Bar, Blending Cocktails, Storytelling and Panoramic Sea Views

By Hariharan U

Published on June 10, 2026

Vivanta Miramar has introduced Verre, a new rooftop glasshouse concept that brings together handcrafted cocktails, global cuisine, curated music, and immersive storytelling, set against sweeping views of the Goan coastline.

Positioned as more than a rooftop bar, Verre is designed as a “parallel universe” experience where familiar archetypes are reimagined as playful characters, creating a layered and evolving social space. The venue transitions naturally from relaxed sundowners during sunset to high-energy nightlife as the evening progresses.

At the centre of the experience is a cocktail programme inspired by celestial themes, drawing from the sun and moon to create drinks that combine classic mixology techniques with global influences and experimental ingredients. The beverage offering is complemented by a contemporary menu featuring Asian, Mediterranean, and Indian flavours, along with curated shareable plates and a live sushi bar.

Music plays a key role in shaping the atmosphere at Verre, beginning with lounge and ambient sounds at sunset before shifting into upbeat and club-driven sets later in the night. This gradual transformation is designed to mirror the changing energy of the space as guests move from evening relaxation to late-night celebration.

A defining element of the concept is the introduction of “Verre Characters,” a storytelling feature that assigns playful personas inspired by everyday human traits. From dreamers to socialites and collectors, guests are invited to identify with these characters, adding an interactive narrative layer to the experience.

According to Ranjit Philipose, Senior Vice President – Operations, Goa, IHCL, Verre has been designed to go beyond traditional dining and drinking formats. He noted that the concept blends design, music, storytelling, and mixology to create a more immersive and memorable social experience in Goa’s evolving hospitality landscape.

With its combination of panoramic views, evolving atmosphere, and experiential storytelling, Verre positions itself as a distinctive addition to Goa’s rooftop and nightlife scene


Novotel Hyderabad Airport Brings Coastal Italian Flavours to Food Exchange

Novotel Hyderabad Airport Brings Coastal Italian Flavours to Food Exchange

By Manu Vardhan Kannan

Published on June 10, 2026

Novotel Hyderabad Airport is inviting guests to experience the flavours of coastal Italy with A Taste of the Italian Coast, a specially curated brunch designed to bring together authentic Italian cuisine, seasonal ingredients, and a relaxed dining atmosphere.

Hosted at Food Exchange, the brunch celebrates the rich culinary traditions of Italy’s coastline through a menu featuring classic favourites and fresh creations inspired by the region’s vibrant food culture.

Designed as a leisurely Sunday dining experience, the brunch offers families, friends, and food enthusiasts an opportunity to enjoy a carefully crafted selection of Italian dishes in a welcoming and elegant setting.

With its focus on comforting flavours, quality ingredients, and the laid-back charm associated with coastal Italy, the experience aims to transport guests on a culinary journey while offering a memorable afternoon of dining and hospitality.

The brunch will be available every Sunday in June 2026, except 21 June, at Food Exchange, Novotel Hyderabad Airport, from 12:30 PM to 4:00 PM.

  • Venue: Food Exchange, Novotel Hyderabad Airport
  • Dates: Every Sunday in June 2026 (except 21 June)
  • Time: 12:30 PM – 4:00 PM


Café Delhi Heights Opens New All-Day Dining Destination at Central 50, Noida

Café Delhi Heights Opens New All-Day Dining Destination at Central 50, Noida

By Manu Vardhan Kannan

Published on June 10, 2026

Café Delhi Heights (CDH) has announced the opening of its newest outlet at Central 50, Noida, further expanding its presence in one of the city's emerging lifestyle destinations. Designed as an all-day dining space, the new café offers a welcoming atmosphere that transitions seamlessly from casual daytime gatherings to relaxed evening experiences.

Spread across 1,680 sq. ft. and accommodating up to 69 guests, the outlet has been thoughtfully designed to create the feel of a modern neighbourhood café. The interiors feature a soothing mix of terracotta and lime tones, complemented by warm wooden finishes, brick-tiled details, and rattan accents. Carefully placed black highlights add contrast, while large windows allow natural light to create changing patterns throughout the day.

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Speaking about the new opening, Vikrant Batra said, “We wanted this space to feel calm, comfortable and effortlessly welcoming, a place that truly speaks of comfort, where you can drop in for a coffee during the day or unwind in the evening. Central 50 is an exciting new destination in Noida, and it gives us the perfect opportunity to connect with a diverse, evolving audience.”

Located within Central 50, the café is expected to attract a wide range of guests, including corporate professionals, families, and young urban diners. Its flexible layout and relaxed ambience make it suitable for everything from informal meetings and quick coffee breaks to leisurely meals and evening catch-ups.

Over the years, Café Delhi Heights has built a strong reputation for offering comfort-focused dining experiences across India. Since opening its first outlet in Gurgaon, the brand has expanded across multiple cities while maintaining its signature approach of creating spaces that feel both familiar and unique.

The launch at Central 50 marks another step in the brand’s growth journey. With a focus on combining thoughtfully designed spaces and enjoyable dining experiences, Café Delhi Heights continues to strengthen its presence in key urban markets across the country.

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