SOCIAL Launches Bold All-Day Menu with Inventive Plates and Fresh Flavours

SOCIAL Launches Bold All-Day Menu with Inventive Plates and Fresh Flavours

By MAnu Vardhan Kannan

Published on July 18, 2025

SOCIAL Launches Bold New Plates Across Its All-Day Menu. The brand celebrates 11 years by expanding its menu with inventive formats and hearty flavour, inspired by what’s cooking outside and served with a SOCIAL twist.

SOCIAL, India’s favourite neighbourhood café-bar, unveils its boldest food chapter yet, a vibrant lineup of an all-day menu that delivers inventive flavour, introduces fresh formats, and spotlights presentation-forward plates alongside its cult favourites. Dubbed The Big Drop, this launch is SOCIAL’s way of bringing more to the table that rooted in community, craving, and cultural shifts shaping how India eats today.

Now live across 55+ outlets in 10 cities including Mumbai, Pune, Delhi NCR, Bangalore, Hyderabad, Kolkata, Lucknow, Chandigarh, Dehradun, and Indore, the menu brings new energy with debut categories like Ramen, Breakfast Sandwiches, Thalis, and Dunkables. Whether it’s breakfast, chai breaks, dates, dinners, or midnight cravings, the new offerings are made for every kind of day and mood—always with SOCIAL’s signature twist.

"With this drop, we are not just following how India eats, we're leading it,” said Riyaaz Amlani, Founder & MD of Impresario Entertainment & Hospitality Pvt. Ltd. “These dishes are thoughtful, hearty, and made to match every moment—from solo chai to a midnight burger. More than anything, they carry the SOCIAL spirit: a place where you belong.”

Chef Shamsul Wahid, Group Executive Chef, added, “From ramen inspired by Indian gravies to nostalgic street-style snacks, each dish in The Big Drop delivers comfort first with a bold SOCIAL twist.”

WHAT’S FRESH IN THE BIG DROP

BREAKFAST SANDWICHES (New Category)

India’s love for handheld breakfasts finds a home in new offerings like Cheese Scramble and Avo, Tokyo Pinja Meringue Sandwich, and Tenderloin Fried Egg & Sauerkraut, perfect for grab-and-go or leisurely brunches.

 BREAKFAST & BREAKFAST TRAYS

Updates include Avocado Toast, Anda Kheema Ghotala, Behen Florentine, and trays like Divya’s Chic Breakfast and Ranveer's English Breakfast, ideal for indulgent mornings.

 RAMEN (New Category)

A bold mashup of Indian gravies and umami slurps: Kimchi Momo Ramen, Peanut Butter & Smoke Chilli Ramen, Kerala Prawn Stew Ramen, and Nihari Mutton Ramen headline this soulful new section.

SNACKS AND CHAAT

SOCIAL’s ode to street food brings Golgappa, Dimaag Ka Dahi Bhalla, Toast-E-Galawati, and Nihari Prashant, blending nostalgia with modern-day flair.

 DUNKABLES (New Category)

A tribute to tea-time rituals featuring Bun Maska, Khari, and Assorted Biscoots—perfect for cutting chai companions.

 MOMOS

SOCIAL’s twist on India’s dumpling obsession includes Pop Corn Chicken Momos and Soupy Shrimp Momos—comfort meets crunch.

 MUNCHIES

Small plates with big personality: A PhD in Papad, Gochujong Mushrooms, Prawn on a Podi-Yum, Bang Bang Chicken, and OMO Korean Fried Chicken top this sharable section.

 SOUP & SALADS

Surprising takes like Tomato Soup with Tempura Boondi and Pacific Poke Bowl bring freshness and flavour-forward layers.

 BOSS BURGERS

Hefty and indulgent: Samosalicious Smash, Paneer Bomba Burger, and Shams’ Signature Burger loaded with steak and sunny-side egg.

 THALIS AND TIFFINS

For the variety seekers: Veg Tiffin and Non-Veg Tiffin offer everyday indulgence in dabba form.

 SUBSTANTIALS

Robust mains like Pulled Mutton Nihari, Parkstreet Chicken, and Black Rice Congee cater to full-plate cravings.

 DESSERTS

Joy-forward endings include Banoffee Pie, Dessert Nachos, and Basque Cheesecake, twisted, tender, and comforting.

 BEVERAGES

Iced or warm, playful new drinks like Classic Iced Matcha, Affogato, BomBom, and White Chocolate Matcha Latte ensure every sip stays on brand.

More Than a Menu

The Big Drop isn’t just a food update, it marks SOCIAL’s evolution after 11 years of building café-bar culture in India. Inspired by India’s streets, homes, and hearts, this drop speaks to every generation, from Gen X to Gen Alpha. It brings the comforting, the quirky, and the community-first energy that defines SOCIAL: a menu made for the now, and made to belong.


Soy Soi Brings ‘Embers of Grills’ to Chennai with Asian Charcoal-Grilled Specialties

Soy Soi Brings ‘Embers of Grills’ to Chennai with Asian Charcoal-Grilled Specialties

By Manu Vardhan Kannan

Published on July 20, 2026

Soy Soi, one of Chennai's leading destinations for Pan Asian cuisine, is celebrating the rich traditions of Asian charcoal grilling with its limited-time food promotion, 'Embers of Grills', available at its Kotturpuram outlet until July 19, 2026.

Inspired by the bustling satay stalls of Kuala Lumpur, Japan's robata grills, and the charcoal street food culture of Bangkok, Hanoi and Chengdu, the promotion brings together authentic open-fire cooking techniques from across Southeast and East Asia.

The specially curated menu highlights Soy Soi's signature grilled dishes alongside regional favourites, offering guests an opportunity to experience the bold, smoky flavours that have become synonymous with Asian charcoal grilling.

Among the featured dishes are Moo Ping with Spicy Peanut Sauce, featuring Thai-style marinated pork skewers; Ga Nuong – Grilled Chicken Leg, prepared with fragrant lemongrass and charcoal-grilled to perfection; Spiced Tofu Kin, made with Burmese spices and chilli paste; and Xinjiang Lamb Skewers, seasoned with cumin and served alongside a numbing Sichuan chilli sauce.

Drawing inspiration from the vibrant street food culture of Asia, Embers of Grills recreates the experience of live charcoal cooking in a restaurant setting through bold marinades, authentic flavours and a menu designed to cater to a variety of preferences.

With this special promotion, Soy Soi invites guests to savour the distinctive taste of charcoal-grilled cuisine and explore the diverse grilling traditions that continue to define some of Asia's most loved culinary destinations.

Event Details:

  • Venue: Soy Soi, Gandhi Mandapam Road, Chitra Nagar, Kotturpuram, Chennai – 600085

  • Dates: Till July 19, 2026

  • Timings: 12:00 PM – 3:30 PM and 6:30 PM – 10:30 PM


Maize & Malt Introduces Rose Jalebi Tres Leches in Bengaluru

Maize & Malt Introduces Rose Jalebi Tres Leches in Bengaluru

By Manu Vardhan Kannan

Published on July 20, 2026

Riding the wave of one of the internet's most popular dessert trends, Maize & Malt has introduced its latest creation, Rose Jalebi Tres Leches, offering a fresh take on the classic milk-soaked cake with flavours inspired by Indian sweets.

Tres Leches has become a favourite among dessert lovers worldwide, with creative variations appearing across cafés and restaurants. Adding its own signature touch, Maize & Malt has combined the richness of the classic dessert with the familiar flavours of crispy jalebi and fragrant rose.

The dessert features a soft and airy sponge cake soaked in three kinds of milk, topped with crunchy jalebi and finished with delicate rose notes. The combination brings together traditional Indian flavours and the creamy texture of Tres Leches, creating a dessert that is both nostalgic and contemporary.

Designed for those who enjoy discovering new food trends as well as lovers of Indian-inspired desserts, the Rose Jalebi Tres Leches adds a distinctive option to Bengaluru's growing dessert scene.

The dessert is now available at Maize & Malt, located at 3, 4th Cross Road, near Whitefield, Vigneshwar Nagar, Kaveri Nagar, Mahadevapura, Bengaluru, Karnataka 560048.


Haldiram’s Opens New Outlet in Prayagraj, Expands Uttar Pradesh Presence

Haldiram’s Opens New Outlet in Prayagraj, Expands Uttar Pradesh Presence

By Hariharan U

Published on July 19, 2026

Haldiram’s, one of India’s most recognised brands in sweets, snacks, and dining, has strengthened its presence in Uttar Pradesh with the opening of its latest outlet in Prayagraj.

Located at WP Arena, Hot Stuff Chauraha, Lal Bahadur Shastri Marg, the new restaurant was inaugurated by Er. Harshvardhan Bajpayee, MLA, Prayagraj North, in the presence of customers, local dignitaries, and community members.

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The launch marks another step in Haldiram’s expansion strategy of entering emerging markets beyond major metropolitan cities while bringing its legacy of traditional Indian flavours closer to consumers across the country. The opening is also aligned with the brand’s “Acche Din Aa Rahe Hai!” campaign, highlighting its continued growth journey.

Known as one of India’s most culturally significant cities, Prayagraj holds a special place in the country’s spiritual and intellectual heritage. Home to the iconic Triveni Sangam, where the Ganga, Yamuna, and mythical Saraswati rivers meet, the city attracts millions of visitors during the Kumbh Mela and continues to be a major destination for travellers, pilgrims, and scholars.

Beyond its cultural importance, Prayagraj has emerged as an important educational, administrative, and commercial hub in Uttar Pradesh. With increasing infrastructure development and rising tourism, the city has witnessed growing demand for quality dining experiences.

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Recognising this evolving consumer landscape, Haldiram’s has introduced its new outlet to offer residents and visitors a trusted destination for traditional Indian cuisine combined with modern dining comfort.

Designed to cater to families, groups, and travellers, the outlet offers Haldiram’s extensive portfolio of Indian sweets, namkeens, regional favourites, chaats, complete meals, and contemporary beverages.

The expansion into Prayagraj reflects Haldiram’s broader vision of reaching new markets while preserving the traditions, flavours, and hospitality that have shaped the brand over decades.

With its growing footprint across India, Haldiram’s continues to focus on delivering authentic Indian culinary experiences while adapting to the changing preferences of today’s consumers.

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