SOCIAL Launches ‘Mumbai Local Heroes’ Menu – A Tribute to the City’s Iconic Flavour

SOCIAL Launches ‘Mumbai Local Heroes’ Menu – A Tribute to the City’s Iconic Flavour

By Nishang Narayan

Published on May 14, 2025

SOCIAL, India’s favourite neighbourhood café, has unveiled its latest culinary celebration—the ‘Mumbai Local Heroes’ menu, a bold tribute to the city’s vibrant street food culture. Now available across all 17 SOCIAL outlets in Mumbai, the menu brings together nostalgic dishes with a SOCIAL twist, paying homage to the rich flavours and iconic food moments of Mumbai.

Drawing inspiration from the city’s beloved street vendors and timeless recipes, the curated menu reimagines local classics into something bold, modern, and unmistakably Mumbai.

From Samosa Bhakarwadi with Thecha, a fiery fusion of flaky samosa filling and spicy thecha, to the cheesy and indulgent Beet(root) That Toastie with garlic chutney, each dish is crafted to awaken memories and taste buds. Kothimbir Vadi, served with coconut chutney, and Crispy Chana Garlic, with golden Kabuli chana, are the perfect crunchy companions.

Meat lovers can dig into Kandivali Fried Chicken paired with mint chutney or the adventurous Pohe Bhujing—BBQ chicken with Savji-style poha. Seafood fans are in for a treat with East Indian Fish N Chips featuring rawa-fried bombil and banana chips, or Hirva Masala Zinga, prawns cooked in green thecha. The much-loved Prawns Koliwada and Kombadi Wade Kala Mutton Taco complete the meaty indulgence.

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For a sweet finish, the Teen Leches Bread & Butter Pudding offers a Mumbai-style comfort dessert like no other.

“Mumbai's food culture is more than just a collection of flavors—it's a feeling, a memory, a shared experience that brings people together,” said Chef Glyston Gracias, City Chef - Mumbai, Impresario Entertainment & Hospitality Pvt Ltd. “With the 'Mumbai Local Heroes' menu, we set out to honour these iconic flavours and reimagine them with a SOCIAL twist—something fresh, something unexpected, yet deeply rooted in the city's soul.”

Available all day, every day, the new menu is being served at SOCIAL’s 17 Mumbai locations including Colaba, Khar, Palladium, Carter Road, Vashi, Vikhroli, Versova, Malad, Chembur, Ghatkopar, New Cuffe Parade, Capital (BKC), Goregaon, Dadar, Nesco, Powai, and Thane.

This new offering is yet another example of SOCIAL’s deep connection with the neighbourhoods it serves—serving up food, memories, and the flavour of Mumbai on every plate.


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