SOCIAL Launches The Big Drop – Peena Edition, Celebrating 11 Years of Community and Cocktails

SOCIAL Launches The Big Drop – Peena Edition, Celebrating 11 Years of Community and Cocktails

By Hariharan U

Published on October 7, 2025

SOCIAL, India’s favourite neighbourhood café-bar, is raising a toast with the launch of The Big DropPeena Edition, a bold new drinks menu celebrating 11 years of community, creativity, and cocktails. Designed to match every table, mood, and adda, the Peena Edition reimagines India’s evolving drinking culture with a mix of nostalgia, playfulness, and accessibility.

From timeless classics that ease into afternoon conversations to innovative formats and shareable pitchers that fuel evening catch-ups, the new menu ensures something for every kind of guest. Inspired by India’s everyday social spaces, from quarter bars and kattas to thekas and toddy shops, the menu blends old-school familiarity with SOCIAL’s unmistakable modern twist.

SOCIAL’s iconic creations such as the Longest Long Island Iced Tea (LLIIT) and Banarasi Patiala have long been crowd favourites. The Peena Edition carries that legacy forward with new-age icons like the Longest Long Island Iced Coffee (LLIIC) and the quirky SOCIAL Lubes range, including SOCIAL Emotions, Lifaafa, and Candy Crush drinks that are as photogenic as they are flavourful.

Innovation extends beyond the ingredients to the experience itself. Cocktails wrapped like candy, test-tube shots, and towering coffee jars make every serve interactive and shareable. Starting at just ₹395, the Peena Edition stays true to SOCIAL’s belief that great cocktails should be both creative and approachable.

Menu Highlights:

  • OG: Longest Long Island Iced Coffee (LLIIC) – 750ml of coffee-spiked indulgence.

  • SOCIAL Lubes: Playful formats that bottle moods – SOCIAL Emotions (Zen AF, Weird Flex, Delulu, Aura), Lifaafa (served in a post-office pouch), and Candy Crush (a candy-wrapped cocktail).

  • Sangria Pitchers: Shareable and bold – variants like Cosmo Berry, Tropical Twist, House Spice, Java, Rita.

  • Squad Shots & Liqueurs: High-energy serves such as SOCIAL Kami Krazy test-tube shots and the explosive SOCIAL Bomb.

  • The Classics: SOCIAL’s twist on favourites including Espresso Martini, Negroni, Daiquiri, Paloma, Manhattan, and Old Fashioned.

Speaking about the launch, Riyaaz Amlani, Founder & Managing Director, Impresario Entertainment & Hospitality Pvt. Ltd., said, "The Peena Edition of the Big Drop menu is special because it speaks the language of the people. India’s drinking culture has always been about community — from quarter bars and kattas to thekas and toddy shops — and we’ve brought that spirit into a menu built for today. Innovation was needed because people don’t just come to us for what’s in the glass, but for how it makes them feel. The Big Drop captures that spirit in full.”

The Peena Edition complements SOCIAL’s Big Drop Khaana menu, together offering a seamless food-and-drink experience that celebrates how India eats, drinks, and connects today.

About Social

SOCIAL is a groundbreaking urban hangout that merges café culture with community and collaboration. By day, it’s a space for great food, coffee, and co-working; by night, it transforms into a vibrant bar and social hub. Each outlet reflects its neighbourhood, blending work, play, and creativity under one roof.

Founded in 2001 with its maiden venture Mocha – Coffees and Conversations, Impresario today operates over 60 restaurants across 20+ Indian cities. Its portfolio includes SOCIAL, antiSOCIAL, Smoke House Deli, Mocha, and boutique spaces like Bandra Born, Slink & Bardot, and BANNG. The group’s success lies in its ability to understand the evolving lifestyle of young India and craft experiences that resonate deeply with its patrons.


Buffalo Trace Distillery Brings Its First Pop-Up Experience to Mumbai

Buffalo Trace Distillery Brings Its First Pop-Up Experience to Mumbai

By Manu Vardhan Kannan

Published on November 21, 2025

Buffalo Trace Distillery, known worldwide for crafting some of the most awarded bourbons, made a memorable entry into India with a three-day pop-up experience in Mumbai. The event, held at Palladium Mumbai - Courtyard, offered an immersive way for spirits enthusiasts, industry leaders, and whiskey fans to explore the legacy that defines Buffalo Trace’s craftsmanship. Guests got a closer look at the brand’s 200-year journey while enjoying tastings from its portfolio available in India, including Benchmark Bourbon, Buffalo Trace Bourbon and Weller Wheated Bourbon.

The pop-up recreated the spirit of Kentucky through curated sessions that blended storytelling, education, and multi-sensory engagement. Visitors could move through different experience zones that highlighted the depth and character of Buffalo Trace’s bourbons. From guided tastings to stations such as a scent bar, a leather workshop, and a chocolate corner, each setup showcased the care and detail that go into every bottle. Guests also took home personalised keepsakes, adding a warm and memorable touch to the experience.

The event saw attendance from several well-known names across industries, including Lara Balsara Vajifdar, Executive Director at Madison World; Tanuj Garg, Film Producer; Jayesh Yagnik, CEO of MOMS Outdoor; Pradeep Diwedi, Group CEO of Eros International; Esha Amin, Celebrity Fashion Stylist; Mini Sood Banerjee, Director of Marketing at Amorepacific; Pravir Sethi; and A.D. Singh, Founder & MD of the Olive Group of Restaurants.

Sharing his thoughts on the successful showcase, Diego Bianchi, VP, Global Hubs, Sazerac said, “Buffalo Trace Distillery’s unwavering commitment to craftsmanship, aging, and quality distilling has earned it fans across the globe, and we’re thrilled to finally share that experience with consumers in India. The energy and enthusiasm we witnessed in Mumbai was really encouraging, and we’re excited to bring similar immersive experiences to more cities across the country. Through these initiatives, we hope to deepen awareness and appreciation for our bourbon and the rich heritage of Buffalo Trace Distillery.”

As Buffalo Trace expands its presence in India, the distillery plans to bring more curated events to new cities, strengthening its connection with the growing whiskey community in the country. With its mix of heritage, craft, and warm hospitality, the pop-up offered a memorable introduction to Buffalo Trace for Indian audiences.


The Sip Society Opens in Chandigarh as a Day-to-Night Hangout

The Sip Society Opens in Chandigarh as a Day-to-Night Hangout

By Manu Vardhan Kannan

Published on November 21, 2025

Chandigarh’s café culture has a new addition with The Sip Society opening in Sector 10. It brings a refreshing idea to the city, a place where people can slow down, spend time comfortably, and move from day to night without rushing. The café welcomes guests through the week, while its speakeasy character appears only once a week, creating a tucked-away atmosphere that feels special and slightly mysterious. Spread across 1,600 square feet, the space carries a mood that gently changes as the day moves along.

During the day, The Sip Society draws inspiration from the English tea rooms the founders admired across London, Edinburgh, and Toronto. Soft sunlight fills the space, touching velvet seating, wooden tables, and handwritten menu cards. The air carries hints of artisanal coffee, fresh bakes, and a sense of calm. With Victorian influences and touches of Dark Academia, the café feels warm and familiar with cosy reading corners, leather-bound details, and gentle lighting.

As the evening sets in, the café shifts into its speakeasy personality. Lights dim, music changes, and guests can enjoy craft cocktails along with global small plates. Many who stop by for tea in the afternoon often find themselves staying well into the night as the mood becomes deeper and more intimate. This weekend-only transformation gives Chandigarh a new kind of after-dark spot that feels indulgent and personal.

Gurrattan Gill, Business Director, says, "The Sip Society is a pause button in the city's rhythm. We imagined a place where mornings stretch lazily, afternoons drift by, and evenings invite laughter over cocktails where every moment feels unhurried and every visit feels like coming home."

Adding to this idea, Akarshan Brar Gill, Creative Director, shares, "Our goal was to design a space that tells a story as the day unfolds. From sunlit corners to the intimate glow of the speakeasy, which comes alive on off-week hours, every detail from light and sound to service was orchestrated so guests move seamlessly from one mood to the next, losing track of time in the best way."

The Bar Consultants, a New Delhi–based hospitality firm led by co-founders Angad Chachra and Nitya Sareen, played a key role in shaping this space. Known for creating memorable dining experiences such as Bobachee in Delhi, Masala Synergy in Gurgaon, Sol Brew House in Shimla, and the India rollout of Jamie Oliver Restaurants, their approach focuses on building places that feel good and work smoothly. From planning service flow and menu philosophy to designing kitchen and bar layouts, their involvement ensured The Sip Society’s transition from café to speakeasy feels intentional and effortless.

Their work spans conceptual planning, feasibility studies, menu creation, bar and kitchen designs, staff training, and pre-opening trials. With specialists handling everything from creative direction to beverage training, they help weave every detail into one clear experience.

Speaking about the food and beverage philosophy, co-founders Angad Chachra and Nitya Sareen share, "We shaped the food and beverage menu as an extension of the space's rhythm. Morning teas and artisanal coffees offer a gentle welcome, afternoons open up to flavours and textures, and evenings unfold into playful cocktails that linger on the palate and in memory. That flow meets its peak on Off-duty nights, when the speakeasy identity takes over. Our aim was to create a narrative where every sip and bite moves with the day, making the culinary experience inseparable from the ambience."

With The Sip Society, the vision was simple, to create a place where guests feel like staying longer. Whether it’s a quiet morning tea, a slow afternoon, or a lively cocktail evening on weekends, the space is built for young professionals, families, travellers, and couples to unwind, settle in, and enjoy a sense of ease as the café naturally transforms after dark.


Cake Mixing Ceremony at Courtyard by Marriott Pune Chakan

Cake Mixing Ceremony at Courtyard by Marriott Pune Chakan

By Manu Vardhan Kannan

Published on November 20, 2025

Courtyard by Marriott Pune Chakan marked the start of the festive season with a Mediterranean-inspired Cake Mixing Ceremony, blending tradition with creativity in a celebration filled with warmth, joy, and togetherness. Known for offering thoughtful guest experiences, the hotel reimagined the classic Christmas ritual through Mediterranean influences, a culture known for its emphasis on community, abundance, and shared happiness.

Guests, corporate partners, and team members gathered to celebrate in an atmosphere filled with cheerful energy. Long banquet tables were arranged with a rich selection of dry fruits, candied peels, nuts, and select spirits. Adding a Mediterranean flavour, the mix featured figs, dates, apricots, prunes, pistachios, almonds, and lemon zest, ingredients symbolising prosperity, warmth, and festive abundance.

The aromatic mixture prepared during the ceremony will be left to mature in the coming weeks before it is transformed into traditional Christmas plum cakes and festive treats. These seasonal offerings will soon be available at MoMo Café, the hotel’s popular bakery outlet.

The event was hosted by Jitendra Thakur, Director of Food & Beverage, who guided guests through each step of the ritual, from stirring the mixture clockwise to making heartfelt wishes for the year ahead. His warm hospitality captured the spirit of gratitude and optimism that defines the festive season.

Adding to the evening’s charm was a stunning floating dining setup at the poolside, creating a beautiful visual highlight. Guests enjoyed a Mediterranean-inspired culinary showcase, live music, and an engaging flair bartending act, all of which elevated the mood and created a memorable festive experience.

Speaking on the occasion, Amol More, General Manager, said, “Our Cake Mixing Ceremony symbolizes the spirit of hope and togetherness that defines the festive season. This year’s Mediterranean inspiration celebrates life, warmth, and diversity. It reminds us that every celebration is an opportunity to grow, share, and look ahead with optimism.”

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