SOCIAL Launches The Big Drop – Peena Edition, Celebrating 11 Years of Community and Cocktails

SOCIAL Launches The Big Drop – Peena Edition, Celebrating 11 Years of Community and Cocktails

By Hariharan U

Published on October 7, 2025

SOCIAL, India’s favourite neighbourhood café-bar, is raising a toast with the launch of The Big DropPeena Edition, a bold new drinks menu celebrating 11 years of community, creativity, and cocktails. Designed to match every table, mood, and adda, the Peena Edition reimagines India’s evolving drinking culture with a mix of nostalgia, playfulness, and accessibility.

From timeless classics that ease into afternoon conversations to innovative formats and shareable pitchers that fuel evening catch-ups, the new menu ensures something for every kind of guest. Inspired by India’s everyday social spaces, from quarter bars and kattas to thekas and toddy shops, the menu blends old-school familiarity with SOCIAL’s unmistakable modern twist.

SOCIAL’s iconic creations such as the Longest Long Island Iced Tea (LLIIT) and Banarasi Patiala have long been crowd favourites. The Peena Edition carries that legacy forward with new-age icons like the Longest Long Island Iced Coffee (LLIIC) and the quirky SOCIAL Lubes range, including SOCIAL Emotions, Lifaafa, and Candy Crush drinks that are as photogenic as they are flavourful.

Innovation extends beyond the ingredients to the experience itself. Cocktails wrapped like candy, test-tube shots, and towering coffee jars make every serve interactive and shareable. Starting at just ₹395, the Peena Edition stays true to SOCIAL’s belief that great cocktails should be both creative and approachable.

Menu Highlights:

  • OG: Longest Long Island Iced Coffee (LLIIC) – 750ml of coffee-spiked indulgence.

  • SOCIAL Lubes: Playful formats that bottle moods – SOCIAL Emotions (Zen AF, Weird Flex, Delulu, Aura), Lifaafa (served in a post-office pouch), and Candy Crush (a candy-wrapped cocktail).

  • Sangria Pitchers: Shareable and bold – variants like Cosmo Berry, Tropical Twist, House Spice, Java, Rita.

  • Squad Shots & Liqueurs: High-energy serves such as SOCIAL Kami Krazy test-tube shots and the explosive SOCIAL Bomb.

  • The Classics: SOCIAL’s twist on favourites including Espresso Martini, Negroni, Daiquiri, Paloma, Manhattan, and Old Fashioned.

Speaking about the launch, Riyaaz Amlani, Founder & Managing Director, Impresario Entertainment & Hospitality Pvt. Ltd., said, "The Peena Edition of the Big Drop menu is special because it speaks the language of the people. India’s drinking culture has always been about community — from quarter bars and kattas to thekas and toddy shops — and we’ve brought that spirit into a menu built for today. Innovation was needed because people don’t just come to us for what’s in the glass, but for how it makes them feel. The Big Drop captures that spirit in full.”

The Peena Edition complements SOCIAL’s Big Drop Khaana menu, together offering a seamless food-and-drink experience that celebrates how India eats, drinks, and connects today.

About Social

SOCIAL is a groundbreaking urban hangout that merges café culture with community and collaboration. By day, it’s a space for great food, coffee, and co-working; by night, it transforms into a vibrant bar and social hub. Each outlet reflects its neighbourhood, blending work, play, and creativity under one roof.

Founded in 2001 with its maiden venture Mocha – Coffees and Conversations, Impresario today operates over 60 restaurants across 20+ Indian cities. Its portfolio includes SOCIAL, antiSOCIAL, Smoke House Deli, Mocha, and boutique spaces like Bandra Born, Slink & Bardot, and BANNG. The group’s success lies in its ability to understand the evolving lifestyle of young India and craft experiences that resonate deeply with its patrons.


Andrea’s Eatery Debuts in Gurgaon with a Global Menu That Celebrates Connection

Andrea’s Eatery Debuts in Gurgaon with a Global Menu That Celebrates Connection

By Hariharan U

Published on October 31, 2025

Andrea’s Eatery has opened its doors in Gurgaon, bringing its signature philosophy, “World of Flavors on a Plate” to one of India’s most vibrant dining destinations. Located in Ambience Mall, the new outpost reflects founder Andrea Pauro’s lifelong love for travel and diverse cuisines, offering guests a culinary journey that spans continents.

The space itself is designed to feel calm, modern, and inviting, a place where people can come together, share a meal, and connect over global flavours. It mirrors the cosmopolitan pulse of Gurgaon, giving diners a chance to experience the world without leaving the city.

The menu is inspired by Andrea’s own travels across Asia, Europe, and the Middle East, featuring dishes that tell stories through flavour and technique. From the Andrea’s House Salad and San Sebastian Cheesecake to the Gambas Al Ajillo — sizzling garlic prawns with a Spanish soul each dish celebrates authenticity and craft. The Pollo Pizzaiolo brings the warmth of Italian comfort food, while the Kafta Lamb Burger blends Middle Eastern spices into a flavour-packed bite. Andrea’s signature Krapow, inspired by Bangkok’s street-side magic, and Yalla Habibi, full of Middle Eastern zest, are also highlights on the menu.

Catering to all palates, Andrea’s Eatery ensures inclusivity through a range of vegetarian, vegan, and gluten-free options. Dishes like Mala Chili Tofu bring a spicy kick without compromising on flavour, while the restaurant’s gluten-free pizzas and pastas are crafted with the same passion and precision as any classic recipe. The newly introduced Protein Salad and Super Green Salad celebrate freshness and balance, proving that wholesome food can be vibrant and satisfying.

The interiors complement the menu perfectly. With warm lighting, earthy tones, and relaxed seating across 80 indoor seats, Andrea’s Eatery offers a versatile space for every occasion  from family gatherings and business lunches to casual dinners. Open daily from 12 noon to 11 PM, the restaurant welcomes guests to dine in or enjoy the Andrea’s experience at home through Zomato and Swiggy.

For Andrea Pauro, the heart of the brand lies not just in its food but in its values. “I couldn’t be more excited to join Gurgaon's dining scene,” says Mr. Andrea Pauro. “We’re bringing the flavours and experiences that have made our guests smile for two decades, and I can’t wait for the city to try them. There’s a rare satisfaction that comes from pure hedonism, one that enriches life and makes it worth living. From dishes crafted with care to a space full of warmth and life, every detail is meant to make your visit special.”

Built on kindness, respect, and joy, Andrea’s Eatery continues to create spaces that go beyond dining, where community, comfort, and connection come alive over every shared meal


1.5 Degree Partners with PVR to Serve 100% Natural, Plant-Based Gelatos to Movie Lovers

1.5 Degree Partners with PVR to Serve 100% Natural, Plant-Based Gelatos to Movie Lovers

By Manu Vardhan Kannan

Published on October 30, 2025

1.5 Degree, Delhi’s pioneering plant-based dairy start-up, has partnered with PVR Cinemas, India’s largest multiplex chain, to launch its first-ever retail kiosks offering 100% natural, lactose-free gelatos, shakes, and sundaes. This collaboration marks a new chapter in the cinema experience, combining indulgence with sustainability.

The kiosks have been launched at two of NCR’s most iconic cinema destinations, PVR ECX Chanakyapuri, Delhi’s only ECX, and PVR Inox Worldmark, Gurgaon. These illuminated experiential carts are designed to seamlessly blend with the premium ambiance of PVR cinemas, inviting movie-goers to enjoy a guilt-free treat under the tagline “Plant-based to Cool a Warmer Planet.”

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Through this partnership, 1.5 Degree brings its signature range of natural, lactose-free, and palm-oil-free gelatos to cinema audiences seeking both taste and wellness. To celebrate the collaboration, the brand has introduced exclusive PVR-inspired flavours like Caramel Popcorn Gelato, along with indulgent options including Mixed Berry, Biscoff, Mango, Coffee, and No-Added-Sugar Blueberry. The menu also features a variety of sugar-free shakes and signature sundaes served in cans, designed for freshness and convenience.

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Speaking on the launch, Vedansh Goyal, Founder of 1.5 Degree, said, “Ice cream is an emotion, an inseparable part of the movie experience. Whether it’s a family outing, date night, or get-together with friends, our gelatos aim to make every PVR moment sweeter, healthier, and more memorable. Our mission is to make plant-based indulgence mainstream, where great taste meets good health and sustainability.”

1.5 Degree recently raised seed funding from BITS Pilani and continues to expand its footprint across India with a focus on sustainable, health-conscious dairy alternatives. Through this association with PVR, the brand aims to make plant-based treats more accessible, enjoyable, and part of everyday indulgence.

 Watch the launch teasers here:


Holiday Inn Gurgaon NH8 Hosts “Boo-ffet Night” — A Spooky Feast of Flavours

Holiday Inn Gurgaon NH8 Hosts “Boo-ffet Night” — A Spooky Feast of Flavours

By Hariharan U

Published on October 30, 2025

Holiday Inn Gurgaon NH8 is set to bring an exciting twist to Halloween this year with its one-of-a-kind “Boo-ffet Night” at The Palate. The evening promises guests a mix of spooky elegance, great food, and festive fun from 7:00 PM to 10:30 PM.

Curated by Executive Chef Deep Dubey and his talented culinary team, the buffet will feature a range of creatively themed appetizers, wickedly delicious mains, and ghostly desserts, all inspired by the playful spirit of Halloween. Each dish has been designed to surprise and delight, turning a simple dinner into a memorable dining experience.

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The restaurant will take on a hauntingly beautiful makeover for the night, with eerie lighting, Halloween décor, and a few unexpected spooky surprises waiting to catch diners off guard.

Speaking about the celebration, Ms. Mukta Khanna, General Manager, shared, “The Boo-ffet Night is all about combining festive fun with culinary creativity. We want our guests to enjoy not just the flavors, but the entire spooky ambience that makes Halloween so special.”

Located conveniently off the Delhi-Jaipur Highway, Holiday Inn Gurgaon NH8 is known for its modern comfort, warm hospitality, and lively dining experiences. Its signature restaurant, The Palate, has built a reputation for global buffets and themed food festivals that bring people together through the joy of flavour and creativity.

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