Sodexo Joins Hands with TCS World 10K Bengaluru to Redefine Race Day Nutrition

Sodexo Joins Hands with TCS World 10K Bengaluru to Redefine Race Day Nutrition

By Nishang Narayan

Published on April 25, 2025

In a move that sets a new benchmark for race-day hospitality, Procam International, the organiser of the TCS World 10K Bengaluru, has brought onboard Sodexo India as its official food and beverage partner for the event’s 17th edition on 27th April 2025. This makes TCS World 10K the first distance running event in India to be powered by a globally renowned food services brand.

The collaboration is aimed at delivering a holistic and premium experience for more than 30,000 runners and 1,500 dignitaries, where every touchpoint—from pre-run to post-run—is thoughtfully curated. Sodexo’s involvement marks a milestone in how nutrition and sustainability are being seamlessly integrated into large-scale sporting events in India.

As part of the partnership, Sodexo’s expert chefs and nutritionists have designed a nutrient-rich menu for the Procam Marquee, featuring superfoods like ragi, oats, and quinoa, offering both performance and flavour. Engaging live culinary stations will enhance the food experience for VIP guests, while individually packed power boxes with energising, functional meals will be served post-run to all participants.

Sambit Sahu, Managing Director, Sodexo India, expressed his excitement:
“The TCS World 10K Bengaluru embodies a commitment to a lifestyle of performance, wellbeing and sustainability. From fuelling performance to aiding post-run recovery, our thoughtfully curated menu reflects Sodexo’s expertise in nutrition and sustainable practices. We’re thrilled to contribute to this celebration of community and health.”

Echoing this sentiment, Vivek Singh, Joint Managing Director, Procam International, added:
“Partnering with Sodexo is a natural fit. With shared values around excellence, attention to detail, and people-first thinking, we are confident this partnership will elevate every runner’s journey.”

Recognised as a World Athletics Gold Label Race, the TCS World 10K is one of the most prestigious road races globally, with a prize purse of USD 210,000 and elite participation from 12 nations. With the inclusion of Sodexo, this year’s edition promises not only top athletic performances but also a world-class hospitality experience.

To know more about the event, visit https://tcsworld10k.procam.in


Soy Soi Brings ‘Embers of Grills’ to Chennai with Asian Charcoal-Grilled Specialties

Soy Soi Brings ‘Embers of Grills’ to Chennai with Asian Charcoal-Grilled Specialties

By Manu Vardhan Kannan

Published on July 20, 2026

Soy Soi, one of Chennai's leading destinations for Pan Asian cuisine, is celebrating the rich traditions of Asian charcoal grilling with its limited-time food promotion, 'Embers of Grills', available at its Kotturpuram outlet until July 19, 2026.

Inspired by the bustling satay stalls of Kuala Lumpur, Japan's robata grills, and the charcoal street food culture of Bangkok, Hanoi and Chengdu, the promotion brings together authentic open-fire cooking techniques from across Southeast and East Asia.

The specially curated menu highlights Soy Soi's signature grilled dishes alongside regional favourites, offering guests an opportunity to experience the bold, smoky flavours that have become synonymous with Asian charcoal grilling.

Among the featured dishes are Moo Ping with Spicy Peanut Sauce, featuring Thai-style marinated pork skewers; Ga Nuong – Grilled Chicken Leg, prepared with fragrant lemongrass and charcoal-grilled to perfection; Spiced Tofu Kin, made with Burmese spices and chilli paste; and Xinjiang Lamb Skewers, seasoned with cumin and served alongside a numbing Sichuan chilli sauce.

Drawing inspiration from the vibrant street food culture of Asia, Embers of Grills recreates the experience of live charcoal cooking in a restaurant setting through bold marinades, authentic flavours and a menu designed to cater to a variety of preferences.

With this special promotion, Soy Soi invites guests to savour the distinctive taste of charcoal-grilled cuisine and explore the diverse grilling traditions that continue to define some of Asia's most loved culinary destinations.

Event Details:

  • Venue: Soy Soi, Gandhi Mandapam Road, Chitra Nagar, Kotturpuram, Chennai – 600085

  • Dates: Till July 19, 2026

  • Timings: 12:00 PM – 3:30 PM and 6:30 PM – 10:30 PM


Maize & Malt Introduces Rose Jalebi Tres Leches in Bengaluru

Maize & Malt Introduces Rose Jalebi Tres Leches in Bengaluru

By Manu Vardhan Kannan

Published on July 20, 2026

Riding the wave of one of the internet's most popular dessert trends, Maize & Malt has introduced its latest creation, Rose Jalebi Tres Leches, offering a fresh take on the classic milk-soaked cake with flavours inspired by Indian sweets.

Tres Leches has become a favourite among dessert lovers worldwide, with creative variations appearing across cafés and restaurants. Adding its own signature touch, Maize & Malt has combined the richness of the classic dessert with the familiar flavours of crispy jalebi and fragrant rose.

The dessert features a soft and airy sponge cake soaked in three kinds of milk, topped with crunchy jalebi and finished with delicate rose notes. The combination brings together traditional Indian flavours and the creamy texture of Tres Leches, creating a dessert that is both nostalgic and contemporary.

Designed for those who enjoy discovering new food trends as well as lovers of Indian-inspired desserts, the Rose Jalebi Tres Leches adds a distinctive option to Bengaluru's growing dessert scene.

The dessert is now available at Maize & Malt, located at 3, 4th Cross Road, near Whitefield, Vigneshwar Nagar, Kaveri Nagar, Mahadevapura, Bengaluru, Karnataka 560048.


Haldiram’s Opens New Outlet in Prayagraj, Expands Uttar Pradesh Presence

Haldiram’s Opens New Outlet in Prayagraj, Expands Uttar Pradesh Presence

By Hariharan U

Published on July 19, 2026

Haldiram’s, one of India’s most recognised brands in sweets, snacks, and dining, has strengthened its presence in Uttar Pradesh with the opening of its latest outlet in Prayagraj.

Located at WP Arena, Hot Stuff Chauraha, Lal Bahadur Shastri Marg, the new restaurant was inaugurated by Er. Harshvardhan Bajpayee, MLA, Prayagraj North, in the presence of customers, local dignitaries, and community members.

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The launch marks another step in Haldiram’s expansion strategy of entering emerging markets beyond major metropolitan cities while bringing its legacy of traditional Indian flavours closer to consumers across the country. The opening is also aligned with the brand’s “Acche Din Aa Rahe Hai!” campaign, highlighting its continued growth journey.

Known as one of India’s most culturally significant cities, Prayagraj holds a special place in the country’s spiritual and intellectual heritage. Home to the iconic Triveni Sangam, where the Ganga, Yamuna, and mythical Saraswati rivers meet, the city attracts millions of visitors during the Kumbh Mela and continues to be a major destination for travellers, pilgrims, and scholars.

Beyond its cultural importance, Prayagraj has emerged as an important educational, administrative, and commercial hub in Uttar Pradesh. With increasing infrastructure development and rising tourism, the city has witnessed growing demand for quality dining experiences.

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Recognising this evolving consumer landscape, Haldiram’s has introduced its new outlet to offer residents and visitors a trusted destination for traditional Indian cuisine combined with modern dining comfort.

Designed to cater to families, groups, and travellers, the outlet offers Haldiram’s extensive portfolio of Indian sweets, namkeens, regional favourites, chaats, complete meals, and contemporary beverages.

The expansion into Prayagraj reflects Haldiram’s broader vision of reaching new markets while preserving the traditions, flavours, and hospitality that have shaped the brand over decades.

With its growing footprint across India, Haldiram’s continues to focus on delivering authentic Indian culinary experiences while adapting to the changing preferences of today’s consumers.

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