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By Nishang Narayan
Published on April 25, 2025
In a move that sets a new benchmark for race-day hospitality, Procam International, the organiser of the TCS World 10K Bengaluru, has brought onboard Sodexo India as its official food and beverage partner for the event’s 17th edition on 27th April 2025. This makes TCS World 10K the first distance running event in India to be powered by a globally renowned food services brand.
The collaboration is aimed at delivering a holistic and premium experience for more than 30,000 runners and 1,500 dignitaries, where every touchpoint—from pre-run to post-run—is thoughtfully curated. Sodexo’s involvement marks a milestone in how nutrition and sustainability are being seamlessly integrated into large-scale sporting events in India.
As part of the partnership, Sodexo’s expert chefs and nutritionists have designed a nutrient-rich menu for the Procam Marquee, featuring superfoods like ragi, oats, and quinoa, offering both performance and flavour. Engaging live culinary stations will enhance the food experience for VIP guests, while individually packed power boxes with energising, functional meals will be served post-run to all participants.
Sambit Sahu, Managing Director, Sodexo India, expressed his excitement:“The TCS World 10K Bengaluru embodies a commitment to a lifestyle of performance, wellbeing and sustainability. From fuelling performance to aiding post-run recovery, our thoughtfully curated menu reflects Sodexo’s expertise in nutrition and sustainable practices. We’re thrilled to contribute to this celebration of community and health.”
Echoing this sentiment, Vivek Singh, Joint Managing Director, Procam International, added:“Partnering with Sodexo is a natural fit. With shared values around excellence, attention to detail, and people-first thinking, we are confident this partnership will elevate every runner’s journey.”
Recognised as a World Athletics Gold Label Race, the TCS World 10K is one of the most prestigious road races globally, with a prize purse of USD 210,000 and elite participation from 12 nations. With the inclusion of Sodexo, this year’s edition promises not only top athletic performances but also a world-class hospitality experience.
To know more about the event, visit https://tcsworld10k.procam.in
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