Sofitel Legend Metropole Hanoi to Welcome 3-Michelin-Star Ch

Sofitel Legend Metropole Hanoi to Welcome 3-Michelin-Star Chef Viki Geunes

By Author

Published on April 1, 2025

Sofitel Legend Metropole Hanoi, the 124-year-old luxury hotel in Vietnam’s capital, will welcome Chef Viki Geunes of the 3-Michelin-starred fine dining restaurant Zilte in Belgium for a series of exclusive “four-hands dinners” at Le Beaulieu in April.

Chef Viki, one of Belgium’s most celebrated chefs, is known for his refined technique and innovative, experimental approach to flavors. A self-taught culinary master, he forged his path to the top through dedication and discipline. In 2021, he earned the rare distinction of a third Michelin star, with the Guide praising him as a "fastidiously meticulous chef who delicately plays with each texture and flavor, conjuring up food that is complex and gutsy, yet free of fussy frills."

His restaurant, Zilte, located on the highest floor of the MAS Museum with panoramic views of Antwerp, is one of only two 3-starred establishments in Belgium. Since 2023, it has been a distinguished member of Relais & Châteaux, and in 2024, it joined the prestigious Les Grandes Tables du Monde. Zilte also holds an 18.5/20 rating from Gault & Millau, a renowned French restaurant guide.

At Le Beaulieu, Chef Viki will collaborate with Chef de Cuisine Charles Degrendele, a native of Marseille, France. Chef Charles brings a fresh perspective to modern French cuisine with a culinary background that spans diverse cultures and influences. His dishes epitomize his culinary vision in three words: sustainable, innovative and simple. They showcase the finest produce, pay homage to dedicated suppliers, and present ingredients in an artistic and elegant manner.

Together, the two chefs will craft an exceptional six-course menu, where sophisticated compositions, daring flavors and a masterful play on textures blend seamlessly.

The meals will be served on April 4 and 5, between 6pm and 10pm, and priced at VND 7,000,000++ per person (with an optional VND 2,900,000++ add-on for wine pairing).

The dinners will have limited availability and the hotel highly recommends securing a place early for this exclusive dining opportunity. The collaboration promises a one-of-a-kind gastronomic experience, drawing food connoisseurs in the local community and beyond.

For more information on Sofitel Legend Metropole Hanoi or to make a booking, please call 0243 826 6919, email MetropoleHanoi.LeBeaulieu@sofitel.com or visit www.sofitel-legend-metropole-hanoi.com/.

About Sofitel Legend Metropole Hanoi

A prominent fixture in the heart of Hanoi since 1901, the Hotel Metropole Hanoi has a long tradition as a luxury venue for prestigious events and a popular rendezvous for business and leisure travelers such as playwrights, ambassadors and heads of state. The recipient of numerous international awards for its fine service, this legendary landmark has contributed to the richness of local heritage.

The hotel includes 358 rooms that are divided into two wings – the historical Heritage Wing and the neo-classical Opera Wing. There are three legendary suites that are named after famous residents and visitors to the hotel (Graham Greene, Charlie Chaplin, Somerset Maugham).

The Metropole restaurants and bars are all famous dining venues, each offering a different exotic experience: Le Beaulieu has the best French fare in this corner of the world; Spice Garden offers elevated Vietnamese cuisine with a contemporary twist; angelina is Hanoi’s bespoke bar-lounge-restaurant; La Terrasse brings Parisian-style to the sidewalks of Hanoi; Le Club Bar treats guests to its famous afternoon high tea and cool jazz performances; and, finally, Bamboo Bar brings poolside lounging to the next level.

About Sofitel Legend

A pioneer of French luxury hospitality since 1964, Sofitel today embodies heartfelt and committed luxury, with a French zest. Alongside its 120 elegant and unique properties, the brand inaugurated in 2009 a collection of emblematic hotels under the Sofitel Legend banner: unrivalled luxury addresses with a legendary heritage and highly personalised service. Each stay is timeless, offering sumptuous surroundings, renowned restaurants and modern comforts for an inspiring luxury experience. Noble, rare and soulful, Sofitel Legend hotels captivate with their architectural beauty, breathtaking views and mesmerizing ambience.

Sofitel Legend now comprises 6 hotels, each more magnificent than the last, set within beautiful and culturally-rich destinations around the world: Sofitel Legend The Grand Amsterdam, Sofitel Legend Casco Viejo, Sofitel Legend Santa Clara Cartagena, Sofitel Legend Old Cataract Aswan, Sofitel Legend Metropole Hanoi and Sofitel Legend People's Grand Hotel Xi'an.

Sofitel Legend is part of Accor, a world leading hospitality group counting over 5,500 properties throughout more than 110 countries, and a participating brand in ALL - Accor Live Limitless – a lifestyle loyalty program providing access to a wide variety of rewards, services and experiences.

Six Fields Launches #CheersForMore Campaign with Anil Chaudhary

By Manu Vardhan Kannan

Published on May 16, 2026

Six Fields has launched its Summer 2026 campaign, #CheersForMore, bringing internationally recognised cricket umpire Anil Chaudhary on board to create a fresh and engaging cricket-viewing experience. Launched during the ongoing cricket season, the campaign aims to encourage fans to celebrate not only match-winning moments but also the smaller moments that shape the game.

At the centre of the campaign is a digital film featuring Anil Chaudhary in a role not commonly seen in cricket brand campaigns. Instead of focusing only on players and high-impact moments, the campaign highlights the many events that keep fans emotionally invested throughout a match, from wides and dot balls to appeals, boundaries, near misses, and changing momentum.

The idea behind the campaign comes from an interesting insight into fan behaviour. While cricket viewers remain emotionally connected from the first ball to the last, celebrations usually happen only during major moments like sixes, wickets, or final victories. Through #CheersForMore, Six Fields aims to make every moment worth celebrating.

Using familiar umpire signals as a creative element, the campaign transforms official gestures into easy fan reactions that people can use while watching matches together. Through this approach, Six Fields hopes to build a more interactive and socially driven viewing culture among modern cricket audiences.

Speaking about the campaign, Prem Dewan, Chairman and Managing Director of DeVANS Modern Breweries Ltd., said: “Cricket is one of India’s biggest entertainment experience and our campaign #CheersForMore celebrates the energy that exists in every moment of the game. The campaign reflects this energy and encourages fans to engage more actively throughout the game.”

The campaign’s choice of Anil Chaudhary also stands out. While many cricket campaigns usually feature current or former players, Six Fields has selected a personality closely associated with the game’s structure and authenticity. Having retired from IPL umpiring only last year, Chaudhary continues to be recognised as the most experienced umpire in IPL history, bringing familiarity and credibility to the campaign.

The initiative also reflects how cricket consumption habits are evolving, especially among younger audiences. Fans today interact with matches through memes, reels, fantasy leagues, watch parties, social media discussions, and live conversations beyond television screens. Brands are increasingly trying to become part of these moments rather than simply seeking visibility.

The campaign will roll out extensively across digital and social platforms during the cricket season. It will include creator collaborations, fan participation formats, influencer content, and real-time conversations to make the cheering behaviour more engaging and visible online.

Speaking on the campaign, Anil Chaudhary said: “Every signal on the field exists because every moment matters in cricket. Through #CheersForMore with Six Fields, we wanted to bring that same spirit to fans and encourage them to stay engaged with the game beyond just the major moments.”

With #CheersForMore, Six Fields is looking to strengthen its connection with cricket culture, social engagement, and celebration moments during one of India's biggest sporting seasons. Cheers For More with Six Fields!

Sheraton Grand Palace Indore Launches “Sarafa se Chappan” Culinary Experience

By Hariharan U

Published on May 15, 2026

Sheraton Grand Palace Indore has introduced a new immersive dining concept titled “Sarafa se Chappan,” designed to celebrate the vibrant street food culture of Indore through a curated culinary journey.

The experience brings together the iconic flavours of Sarafa Bazaar’s lively night food scene and the diverse offerings of Chappan Dukan, two of the city’s most celebrated culinary destinations. Hosted at S Café, the initiative transforms familiar street food favourites into a refined, sit-down dining format while preserving their authenticity and regional character.

The specially curated menu features a wide range of Indori street food staples, including Potato Hot Dog, Sweet Potato Spiral, Jeeravan Spiced Corn, Indori Chatpati Bhel, and Tandoori Fruits. Complementing the food selection are locally inspired beverages such as Jamun Shots and Pineapple Crusher, designed to reflect the bold, tangy, and refreshing flavours associated with Indore’s street culture.

The concept is built around storytelling through food, where each dish represents a sensory connection to the city’s culinary heritage. By blending nostalgia with presentation-driven dining, the experience aims to recreate the energy and vibrancy of Indore’s bustling food streets within a premium hospitality setting.

According to the hotel, the initiative is designed to offer guests more than just a meal, focusing instead on immersive dining that engages taste, memory, and culture. The emphasis remains on authenticity, creativity, and regional identity, while presenting street food in a structured and elevated format.

The “Sarafa se Chappan” experience will be available every weekend from 7:00 PM to 11:00 PM at Sheraton Grand Palace Indore, offering guests a curated journey through one of India’s most celebrated food cities.

Oliveto brings Venerdì Italiano evenings to The St. Regis Goa Resort this June

By Manu Vardhan Kannan

Published on May 15, 2026

Oliveto at The St. Regis Goa Resort is set to bring the charm of Italy to Goa with the launch of Venerdì Italiano evenings this June. Inspired by the relaxed and soulful dining traditions of Italy, the experience invites guests to slow down and enjoy a specially curated evening centred around food, conversation, and timeless flavours.

Scheduled every Friday throughout June, the dining experience embraces the essence of La Dolce Vita and recreates the warmth of a classic neighbourhood trattoria in a refined setting.

Guests can look forward to a chef-curated set menu featuring beloved Italian favourites thoughtfully presented with a contemporary touch. The menu will take diners through a carefully planned culinary journey, beginning with elegant antipasti and moving through signature classics before ending on indulgent dessert notes.

Designed to blend authenticity with modern finesse, Venerdì Italiano aims to offer more than just a meal. The evening promises a warm and inviting atmosphere where guests can enjoy the comfort of traditional Italian dining with a refreshed perspective.

The experience will take place every Friday in June from 7:00 PM to 10:30 PM at Oliveto, The St. Regis Goa Resort.

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