In celebration of World Environment Day, Kush Kapoor, CEO of Roseate Hotels & Resorts, reaffirmed the brand’s deep commitment to sustainability, showcasing how green innovation is central to their luxury hospitality experience.

 “At Roseate Hotels & Resorts, sustainability is not an afterthought—it is central to our ethos and deeply ingrained in our design, operations, and guest experiences,” said Kapoor.

 From preserving over 1,000 trees at The Roseate New Delhi to using advanced atmospheric panels that extract and purify moisture from air, the group has embedded eco-consciousness in every detail. Plastic bottles are replaced with in-house alkaline glass bottled water, and the brand is steadily moving towards a paperless ecosystem with digital ordering, e-billing, and receipts.

 As part of its drive towards a low-carbon future, Roseate is transitioning to hybrid vehicles, and its organic and hydroponic farms provide fresh produce for its kitchens. Kapoor adds,

“Even vegetable peels are thoughtfully repurposed into artisanal marmalades, minimizing food waste creatively.”

 Their in-house waste management system ensures on-site composting of biodegradable waste and responsible recycling of other materials, promoting a circular economy.

 Energy-saving initiatives like solar-powered heating, LED lighting, and LEED Gold-certified operations further reinforce their environmental mission.

 “Sustainability, for us, is a mindset—a daily responsibility to craft luxurious yet conscious experiences for the modern traveller,” said Kapoor. With the goal of becoming 100% paper-free, Roseate Hotels & Resorts continues to raise the bar for green luxury hospitality in India.

 With a legacy rooted in global sophistication, Playboy Clubs are bringing a new standard of nightlife to India—one that blends international luxury, immersive experiences, and high-end hospitality. Today’s discerning guests expect more than just a night out. They’re looking for exclusive, tech-driven, and unforgettable moments and that’s exactly what Playboy Clubs are made to deliver.

Whether it's our high-energy nightclubs, stylish beer gardens, or intimate Bunny Bars, each space under the Playboy banner is thoughtfully designed to elevate entertainment and create lasting impressions. Through every detail from world-class interiors to exceptional service we set the bar for what nightlife can be.

“At Playboy Clubs, we’re not just building venues—we're curating premium lifestyle experiences that reflect the evolving aspirations of India’s modern generation,” shares Rohit Malhotra, CEO & Owner of Playboy Clubs.

 Recognising the shift in expectations, Play Clubs have integrated cutting-edge technology across all their venues. AI-powered bartenders, personalised VIP services, and augmented reality features—all tailored to create one-of-a-kind experiences. But innovation doesn’t stop at tech. Sustainability is equally central to our vision. We’ve implemented zero-waste cocktail programs, eco-conscious designs, and more, because we believe in building a future that’s as responsible as it is glamorous.

 Our commitment is backed by a ₹250 crore investment over the next five years as we expand into major cities like Mumbai, Hyderabad, Kolkata, and Goa. This journey is not about scale alone—it’s about delivering quality, exclusivity, and global experiences rooted in Indian hospitality.

“We’re not here just to follow global nightlife trends. We’re here to shape them—right from India,” says Malhotra.

 and he also shared, "Our focus will always remain on crafting venues that embody immersive themes, luxury, and forward-thinking design, catering to a young, affluent, and experience-hungry audience."

At Playboy Clubs, Rohit Malhotra and his team is setting the tone for the future of nightlife in India—where every night is more than an event; it’s a memory in the making.

In a continued stride of strategic expansion, ALIVAA Hotels & Resorts proudly welcomes Hotel Blue Magnets in Dalhousie, Himachal Pradesh, to its growing collection. This addition marks the brand’s 10th hotel, showcasing its commitment to bringing quality hospitality experiences across India under both the ALIVAA and The Hoften brands.

Hotel Blue Magnets will now operate under The Hoften brand, known for offering smart, efficient, and high-value services that cater to the modern traveller. This move aligns with ALIVAA’s goal of redefining midscale hospitality with consistency and care.

Akash Bhatia, CEO – ALIVAA Hotels & Resorts (Managed & Franchise), shared,

“We’re thrilled to welcome Hotel Blue Magnets to The Hoften family and the broader ALIVAA Hotels & Resorts collection. Dalhousie is a truly enchanting destination, and this partnership allows us to offer our guests an even wider array of exceptional experiences.”

Vikramjit Singh, Founder of ALIVAA Hotels & Resorts, highlighted the milestone,

“We aspire to be the fastest growing Indian brand and our 10th signing in less than a year of our first opening validates our endeavour.”

Inderpal Batra, Co-founder, added,

“This expansion into Dalhousie with Hotel Blue Magnets is a testament to our robust growth strategy and our belief in the immense potential of India’s most scenic destinations.”

Paramjit Singh Khurana, owner of Hotel Blue Magnets, expressed optimism about the collaboration,

“Joining forces with ALIVAA Hotels & Resorts and bringing Hotel Blue Magnets under The Hoften brand is a momentous occasion. Their expertise and commitment to guest satisfaction perfectly complement our vision for Dalhousie.”

With this latest signing, ALIVAA Hotels & Resorts continues to carve a niche in the Indian hospitality landscape, offering reliable and memorable experiences across a growing network of distinctive destinations.