SOTC Travel has identified high travel intent during the festive season, especially among multigenerational families in West Bengal and East India, with over 50% surge in demand YoY for Durga Pujo Holidays. To capitalize on this significant demand, SOTC Travel has unveiled a new digital campaign targeting the Pujo season.

The campaign's focus is on art, culture, and poetry, which are integral to the quintessential Bengali traveler. The Durga Pujo brand film showcases a Bengali family, with each member describing their ideal holiday and how they would plan each day of Durga Pujo.

Promoted extensively on digital and social platforms like YouTube, Facebook, and Instagram, the campaign aims to cater to customers from the valuable West Bengal and East India markets. SOTC Travel has designed carefully curated holidays to domestic and international destinations, tailored to their unique preferences. They have added special touches like a Bengali speaking Tour Manager, special Bengali cuisine, and guaranteed departures from Kolkata for their Durga Pujo special tours. The tours come with Best Price Guarantee, discounts up to Rs. 60,000/- per family, on spot offers, and gifts on booking.

Daniel D’souza, President & Country Head – Holidays, SOTC Travel, expressed their commitment to providing Bengali customers with a memorable holiday experience while celebrating their favorite festival. He added, “We have added special touches like a Bengali speaking Tour Manager, special Bengali cuisine for our customers from Kolkata; also guaranteed departures from Kolkata for our Durga Pujo special tours. Our tours come with Best Price Guarantee, discounts up to Rs. 60,000/- per family, on spot offers and gifts on booking. This is our gift to our Bengali customers – enabling them to indulge in their passion for travel while celebrating their favourite festival.”