SOTC Travel, a leading omnichannel Travel and Tourism Company, has opened its first franchise outlet in Anand, Gujarat, expanding its retail presence to five locations across the State. Anand has emerged as an important travel source market with strong interest in world-class holidays, prompting SOTC to strengthen its footprint in the region.

Known for its growing economy, prominent educational institutions, and rising urban affluence, Anand offers strong potential for travel-related businesses. The new outlet is designed to serve both leisure and business travellers with a wide portfolio of offerings, including domestic and international group tours, personalised holidays, cruises, and value-added services like travel insurance, making holiday planning simpler and more convenient.

Gujarat & Anand Travel Preferences

• Top domestic and subcontinent destinations: Kashmir, Himachal Pradesh, Rajasthan, Andaman, Bhutan, Sri Lanka

• Top international destinations: Europe, Australia, New Zealand, Singapore, Malaysia, Vietnam, Thailand, Bali, Japan, South Africa, Egypt

• Emerging interests: luxury cruises, Northern Lights experiences, self-drive holidays, island stays (Maldives, Mauritius), and adventure trips to Ladakh and the North-East

• Top customer groups: multi-generational families, honeymooners, working professionals, millennials, and Gen Z

• Average holiday duration: 4–6 days for domestic or short-haul, 10–12 days for long-haul trips

Store Contact Details

SOTC Holiday World Outlet
Narayan Empire, No. 103–104, Beside Panchal Hall,
Anand–Vidyanagar Road, Anand, Gujarat 38800

Speaking about the launch, Rakesh Bawa, Senior Vice President & Head – Holidays, SOTC Travel Limited, said, “Opening our first store in Anand is a strategic step in strengthening SOTC’s presence in Gujarat. Anand’s growing economy, strong educational base and rising affluence make it an important hub for travel demand. By expanding here, we are addressing the evolving needs of customers who want convenient, world-class holiday solutions. Gujarat is a key growth market for us, and Anand will play a significant role in driving our future expansion in the region. My team and I look forward to welcoming our customers at this new location and delighting them with exceptional travel offerings.”

About SOTC TRAVEL

SOTC Travel Limited, a step-down subsidiary of Fairfax Financial Holdings through Thomas Cook (India) Limited, is a leading omnichannel travel company operating across leisure, incentive and business travel. Established in 1949, SOTC has built a legacy of more than 75 years and has served millions of travellers across India and the world.

The brand has won multiple industry accolades, including the PATA Gold Awards 2025, MaxiiiMICE Awards 2025, SATTE Awards 2025, and recognitions at World Travel Awards 2024, E4M Maverick Awards 2024, and ET Travel & Tourism Awards.

For more information, visit the official website.