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By Manu Vardhan Kannan
Published on September 25, 2025
SOTC Travel, a leading omnichannel Travel and Tourism company, has inaugurated its first franchise outlet in Kozhikode, Kerala, expanding its retail footprint in the state to four outlets. This strategic move highlights the company’s commitment to South India and underscores Kerala’s importance as a key growth market.
Located at Centrio on Ram Mohan Road, Kozhikode, the new outlet serves as a hub for both leisure and business travellers. It offers a complete portfolio of travel services, including domestic and international holidays such as Group Tours, Personalised Holidays, and Cruises, along with value-added services like travel insurance. The outlet aims to provide seamless, end-to-end experiences tailored to the needs of modern travellers.
Kerala continues to demonstrate strong travel demand, with popular destinations spanning Kashmir, Himachal Pradesh, Rajasthan, Andaman, Bhutan, and Sri Lanka on the domestic front, while Europe, Australia, New Zealand, Singapore, Malaysia, Vietnam, Thailand, Bali, Japan, South Africa, and Egypt remain top international choices. Travellers from the state also display a growing preference for experiential travel, including luxury cruises, Northern Lights in Scandinavia, self-drive holidays, island stays in the Maldives and Mauritius, and adventure trips to Ladakh and the North-East.
The primary customer segments in Kerala include multi-generational families, honeymooners, working professionals, millennials, and Gen Z travellers. Average holiday durations range between 4–6 days for domestic or short-haul trips and 10–12 days for long-haul holidays.
Speaking on the launch, Rakesh Bawa, Senior Vice President & Head – Holidays, SOTC Travel Limited, said, “Kerala is an important source market for us, with travellers seeking diverse and evolving experiences. The launch of our Kozhikode outlet enables us to strategically deepen our presence in North Kerala, catering to both business and leisure segments while delivering both group and customized holiday solutions. This expansion reflects our commitment to leveraging high-potential markets in South India for sustainable growth and enhanced traveller satisfaction. My team and I look forward to welcoming our customers at this new location and delighting them with exceptional travel offerings.”
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