Spalba, the SaaS-enabled B2B venue marketplace, has signed more than 150 hotels in the first half of 2025, underlining the growing adoption of digital platforms in the MICE (meetings, incentives, conferences, and exhibitions) segment.

Nearly 40% of these signings came from contract renewals with existing partners, reflecting a healthy renewal rate of over 79%. Key renewals included properties such as The Oberoi New Delhi, Pullman Aerocity, Alila Diwa Goa, Leela Bhartiya City Bengaluru, and Heritage Village Manesar.

At the same time, Spalba has added new hotels across India and South Asia. These include prominent names such as Hilton Kathmandu, Leela Gandhinagar, Grand Hyatt Gurgaon, Grand Hyatt Mumbai, Fairmont Mumbai, and Aurika Udaipur.

The platform also reported a 300% increase in query volumes during the January–June period, crossing 1,500 compared to the same period last year. Most of these queries came from corporate buyers and planners looking to evaluate venues digitally before confirming bookings.

“Renewals from marquee hotels are the strongest signal that the platform is helping properties drive measurable event-led revenue,” said Naveen Gupta, Founder of Spalba. “Eliminating paperwork and reducing the need for repeated site visits have been major factors in increasing adoption.”

Alongside large hotel chains, boutique and independent properties are also joining Spalba. Recent sign-ups include Signature Club Resort, The Corinthians Resort, Cherish Ballroom Vasant Kunj, Neo Convention Hyderabad, Caravela Beach Resort Goa, The Club Mumbai, and India Expo Mart Ltd. Industry observers view this trend as smaller players turning to technology to compete with bigger brands for MICE business.

Spalba positions itself as a digital infrastructure layer for the hospitality sector. Its platform allows hotels to display real-time venue layouts, streamline RFP processes, and connect directly with corporate buyers. With MICE revenue becoming a central part of hotel growth, particularly in urban and resort markets, technology-led solutions are fast becoming essential.

Looking ahead, Spalba is preparing to expand into Southeast Asia, targeting markets like Singapore, Thailand, and Indonesia where demand for digitised venue intelligence and planning tools is on the rise.