Spanish frozen yogurt brand smöoy has officially entered the Indian market with the launch of its first flagship store at Greater Kailash-I, New Delhi, marking the beginning of its expansion journey in India.

Established in Spain in 2010, smöoy has built a global presence across more than 15 countries by offering a unique concept of functional frozen yogurt that combines taste, customisation, and mindful indulgence.

The new outlet introduces Indian consumers to smöoy’s signature frozen yogurt experience, featuring a wide selection of flavours and serving options. Guests can enjoy the brand’s popular Frozen Yogurt Cone and personalise their dessert with an extensive range of toppings, including sauces, fresh fruits, chocolate, nuts, and other creative additions.

Adding to its healthier dessert portfolio, smöoy also offers +protein yogurt, combining the indulgence of frozen yogurt with added protein. The brand focuses on products that are low in fat, high in fibre, and gluten-free, providing consumers with a lighter alternative without compromising on flavour.

Beyond frozen yogurt, the menu also includes freshly prepared waffles, crêpes, and complementary dessert offerings, catering to dessert enthusiasts of all age groups. The store reflects smöoy’s global philosophy of quality, creativity, and personalised experiences.

Speaking on the India launch, Jose Manuel Guillen Martinez, CEO, smöoy International, said, “We are delighted to begin this journey in New Delhi, as India is an exciting market for smöoy's global expansion. We look forward to introducing our signature frozen yogurt to Indian consumers.”

Sangeeta Nagar, Director, smöoy India, added, “The launch of our first-ever outlet is the beginning of a very exciting journey for smöoy in India. We are sure that the present-day consumers in India want experiences that combine quality with premium customisation. We are extremely thrilled to introduce a concept popular across the globe.”

The launch comes at a time when Indian consumers are increasingly exploring premium and healthier dessert alternatives. With changing lifestyle preferences driving demand for better-for-you indulgence, smöoy aims to offer a dessert experience that blends international expertise with evolving consumer expectations.

Through its focus on fresh preparation, customisation, and healthier formulations, smöoy brings a new frozen dessert experience to India, offering consumers a balance of taste, innovation, and mindful choices.