Emcure Pharmaceuticals Ltd., a leading Indian pharmaceutical company, has launched Winning Over Obesity, a nationwide digital awareness campaign aimed at reshaping how obesity is understood and addressed in India. Rolled out under the theme MAHI – Making A Healthier India, the campaign features cricket icon MS Dhoni and focuses on positioning obesity as a chronic yet manageable health condition rather than merely a weight-related concern.

The campaign encourages individuals to take informed, long-term action toward better health by highlighting the complexity of obesity and its broader impact on overall well-being. Through a digital film shared across the campaign’s social platforms, MS Dhoni calls on people to acknowledge obesity seriously and take proactive steps to “win over obesity” with the right support and guidance.

Emcure’s initiative aims to move the conversation beyond appearance or short-term weight loss, drawing attention to the medical realities of obesity. Influenced by a combination of genetics and lifestyle factors, obesity has emerged as a significant public health challenge in India, increasing the risk of non-communicable diseases such as diabetes, cardiovascular conditions, and hypertension across age groups.

Central to the campaign is the message that while obesity is complex, it is manageable with appropriate medical advice, sustained lifestyle changes, and professional support. As highlighted in the campaign, “Where you start matters,” reinforcing the importance of early, informed intervention.

The Winning Over Obesity campaign is supported by WinningOverObesity.com, a dedicated digital platform offering resources, expert guidance, and practical information on weight management. The initiative aligns with Emcure’s broader commitment to public health education and promoting healthier lifestyles across the country.

According to the National Family Health Survey (NFHS-5, 2019–21), obesity continues to rise in India, with 24 percent of women and 23 percent of men classified as overweight or obese, underlining the urgency of sustained awareness and action.

In today’s fast-paced world, carving out time to rest and rejuvenate has never been more essential. From the rolling hills of South Wales to the bustling medinas of Morocco, and even the icy expanses of Antarctica, spas across the globe are redefining wellness with innovative treatments that promise to elevate the conventional spa experience.

UK and Ireland

Ellenborough Park, Cotswolds offers an ultimate retreat for relaxation, combining nature and technology in its tranquil Spa Garden Retreat. Guests can enjoy six treatment rooms, thermal suites, a heated outdoor pool, and a Scandinavian sauna designed for digital detox. The retreat also introduces an ice bath for cold-water therapy and exclusive touches like a rare Taittinger yacht box. Ellenborough Park recently launched its Japanese Head Spa, a TikTok-trending hair and scalp treatment, offering one of the few such experiences in the UK.The Vineyard, Berkshire presents a five-star spa retreat amidst the scenic South of England, perfect for wine lovers and wellness enthusiasts alike. Its award-winning spa partners with Irene Forte Skincare and Elemental Herbology to offer bespoke treatments, including the Forte Face and Body Ritual, age-defying Etna facial, and hot and cold stone massages. Guests can also relax in a rejuvenating Jacuzzi or indulge in personalized wellness therapies. The Montenotte, Cork offers an urban spa oasis at the Bellevue Spa, where guests can enjoy deep tissue massages, holistic body treatments, customized facials, and therapeutic sessions in the Himalayan Salt Room. The spa also features a pool, sauna, and jacuzzi within The Motion Health Club. 

Malta and ItalyTreville Positano’s La Traviata Spa on the Amalfi Coast provides a serene retreat surrounded by natural beauty. Housed in a greenhouse once used as part of an opera set, the spa offers Thai and holistic massages, facials, exfoliation treatments, a sea-view cold plunge pool, Turkish bath, private relaxation area, and a state-of-the-art gym. Il Salviatino, Florence combines history and wellness in its Aquae Vitali Spa, offering Kneip showers, infrared sauna, hammam, steam rooms, hydromassage pool, and ice bath. Guests can experience bespoke wellness programs including crystal therapy and cacao ceremonies tailored to sleep, detox, and emotional balance. Iniala Harbour House, Valletta features the Essensi Spa set in historic 17th-century vaults, blending contemporary design with ancient architecture. Guests can choose from over 80 treatments, including Thai, Asian, and Ayurveda therapies, alongside bespoke scrubs and oils at the Herbal Bar. 

AfricaLa Sultana Marrakech, Morocco offers a world-class spa in the heart of the medina, featuring individual hammams, balneotherapy baths, saunas, and massage cabins. Guests can enjoy the Royal Hammam and traditional Moroccan treatments using locally sourced oils. La Sultana Oualidia, Morocco provides a tranquil coastal escape with cathedral-inspired spa facilities, including an indoor pool, hammams, jacuzzi, sauna, and fitness room. Treatments incorporate organic oils, rose, almond, lemon, and orange blossom aromas for a holistic wellness experience. O&L Leisure, Namibia integrates wellness into four distinct properties: Strand Hotel Swakopmund, Mokuti Etosha, Midgard, and Chobe Water Villas. Guests can enjoy spa treatments, fitness facilities, nature-based activities, and immersive wellness experiences connected to the country’s landscapes. 

AntarcticaWhichaway Camp, White Desert is introducing a Wellness Dome overlooking glacial landscapes, allowing guests to practice breathwork, meditation, and connect with nature. A biokineticist and dedicated instructor will guide wellness activities in this remote setting. 

From the ice baths of the Cotswolds to hammams in Morocco and wellness domes in Antarctica, these spas showcase the diverse ways global destinations are reimagining relaxation, offering guests unparalleled opportunities to reset, rejuvenate, and reconnect with themselves.

Antara Cruises, a leading name in India’s luxury river tourism, continues to strengthen its commitment to sustainable travel at Bhitarkanika National Park. The cruise operator has implemented strict cleanliness and waste management measures at the Gupti jetty and during all guest excursions.

The team ensures that the entire jetty area, from entry gates and access stairs to the boarding point remains spotless, free from litter such as plastic bottles and wrappers. Onboard garbage is carefully collected and brought back to land for disposal in dustbins provided by the Forest Department.

Extending their eco-responsibility further, naturalists and forest guides accompanying guests actively pick up any plastic or waste encountered during jungle walks, ensuring it is properly discarded in designated bins.

“Bhitarkanika is one of India’s most pristine and biodiverse mangrove ecosystems. Our team takes immense pride in preserving its purity by maintaining high standards of cleanliness and environmental care,” said Vineet Arora, Chief Operating Officer, Antara Cruises. “At Antara, sustainability is not an initiative, it’s an integral part of how we operate and engage with nature.”

These efforts highlight Antara’s leadership in responsible river tourism, blending authentic exploration with respect for the environment and local communities. Guests can enjoy immersive journeys through India’s iconic rivers while being assured that their travel footprint is minimized.

About Antara Cruises

Antara Cruises is India’s premier luxury river cruise company, offering unique voyages across the country’s most iconic rivers. With a focus on sustainability and cultural immersion, Antara combines refined comfort with conscious travel practices to provide experiences that celebrate India’s heritage, nature, and craftsmanship.