SpiceJet Marks 20 Years with Hip-Hop Safety Campaign Featuring Malaika Arora

SpiceJet Marks 20 Years with Hip-Hop Safety Campaign Featuring Malaika Arora

By Manu Vardhan Kannan

Published on May 28, 2025

As part of its 20th anniversary celebrations, SpiceJet has taken an innovative leap in airline safety communication with a high-energy promotional video starring Bollywood icon Malaika Arora. Created in partnership with Amazon MX Player’s Hip Hop India Season 2, the campaign infuses vibrant hip-hop culture into a fun yet informative inflight safety presentation.

Titled “Kripiya Dhyaan DJ”, the video features Malaika Arora dressed as a SpiceJet crew member, delivering key onboard safety instructions through stylish dance moves and dynamic visuals. Blending entertainment with awareness, the campaign aims to grab passengers’ attention while reinforcing the importance of flight safety.

Unveiled across SpiceJet’s social media platforms and available on SpiceScreen, the airline’s inflight entertainment system, the campaign marks a bold departure from traditional safety demonstrations. The initiative reflects SpiceJet’s creative spirit as it celebrates two decades in Indian aviation.

“We are thrilled to partner with Amazon MX Player and Malaika Arora to reimagine safety awareness in a bold, modern way,” said Debojo Maharshi, Chief Business Officer, SpiceJet. “Flying should be memorable – but also safe. ‘Kripiya Dhyaan DJ’ celebrates 20 years of trailblazing moments while reminding our flyers that safety is always paramount.”

Aruna Daryanani, Director and Business Head at Amazon MX Player, added,

“This collaboration transforms an everyday airline routine into a bold, unforgettable hip-hop experience. Just as Hip Hop India S2 reimagines the dance reality genre, this campaign reflects our commitment to immersive and culturally resonant content.”

Malaika Arora shared her excitement about the project, stating,

“This campaign was unlike anything I’ve done before. We turned something passengers often overlook into a full-blown performance. Hip-hop is all about fun and expression, and this gave me the perfect canvas to blend both.”

In addition to the safety video, passengers onboard can enjoy exclusive access to three specially curated episodes of Hip Hop India Season 2, offering a vibrant look into India’s evolving hip-hop scene.

Through this creative collaboration, SpiceJet continues to push boundaries in passenger engagement, proving that safety communication can be stylish, engaging, and memorable.


FitsAir Highlights Ahmedabad Colombo Connectivity Through Travel Trade Webinar

FitsAir Highlights Ahmedabad Colombo Connectivity Through Travel Trade Webinar

By Manu Vardhan Kannan

Published on August 26, 2026

FitsAir and Red Dot Representations recently brought the travel trade closer to Sri Lanka through an exclusive webinar focused on the airline’s new direct connectivity between Ahmedabad and Colombo.

Held on 21st August 2026, the webinar introduced travel partners to the new Ahmedabad–Colombo route and highlighted how the direct connection can make Sri Lanka easier to access for travellers from Gujarat, without the need for layovers.

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The session also explored Sri Lanka’s wider tourism offerings and its appeal across different traveller segments, including families, honeymooners and MICE groups. The destination’s beaches, cultural attractions, wildlife, hospitality and local experiences were among the key highlights.

The webinar went beyond the traditional beach holiday experience, showcasing the different ways Indian travellers can explore Sri Lanka. From spending time along its tropical coastline and discovering its cultural heritage to experiencing its wildlife, local cuisine and hospitality, the session presented the island as a destination with varied experiences.

FitsAir currently operates the Ahmedabad–Colombo service three times a week, giving travellers from Gujarat a more convenient direct option for reaching Sri Lanka. The improved connectivity is expected to support leisure travel, experiential holidays, MICE and destination celebrations, while strengthening Sri Lanka’s position as an accessible short-haul international destination for the Gujarat market.


IIHM Launches First Egg Bank in India to Support Underprivileged Communities

IIHM Launches First Egg Bank in India to Support Underprivileged Communities

By Hariharan U

Published on August 26, 2026

The International Institute of Hotel Management (IIHM) has launched its first Egg Bank in India in Bengaluru, introducing a sustained student-led initiative aimed at providing nutritional support to underprivileged and vulnerable communities.

As part of the launch, IIHM's students, known as Food Soldiers, distributed more than 700 eggs to visually impaired children at Sri Rakum School for the Blind. The initiative has been undertaken in association with the Valmiki Foundation and is designed to move beyond one-time food donations by creating an ongoing nutrition programme.

The IIHM Egg Bank will initially support identified beneficiary institutions in Bengaluru, with plans to progressively extend the programme to old-age homes, orphanages and other organisations serving underprivileged communities. The initiative will subsequently be expanded across IIHM campuses in India, with individual campuses identifying beneficiaries in their respective communities.

Speaking on the initiative, Dr. Suborno Bose, Founder & Chairman, IIHM, said, "As a leading hospitality education institution, our responsibility goes beyond creating successful professionals. Hospitality is fundamentally about caring for people. Through the IIHM Egg Bank, our Food Soldiers will help address nutritional deficiencies through meaningful action. We want our students to see CSR not as a one-time activity, but as a sustained responsibility towards the underprivileged."

Ms. Sanchari Chowdhury, Director, IIHM Bengaluru & Head-South Operations, said the initiative encourages students to contribute beyond the classroom and become active participants in community service. She described “One Child, One Egg, One Smile” as a reflection of IIHM's belief in sustained and empathetic community engagement.

The programme has been designed around regular distribution rather than a single donation drive. Since eggs are perishable, IIHM's Food Soldiers will undertake distributions twice every month, providing the required quantity for each fortnight. This approach is intended to ensure continuity while giving students an opportunity to engage directly with the communities they support.

The initiative also aligns with IIHM's broader commitment to the United Nations Sustainable Development Goals, particularly SDG 2 – Zero Hunger. Through its Food Soldiers programme, the institute has previously engaged students in activities focused on providing food and essential support to communities in need.

Dr. Valmiki Hari Kishan, Founder of the Egg Bank Project and Co-Founder & Project Director, Valmiki Foundation, said the Bengaluru initiative marks the 177th Egg Bank overall and the first under IIHM. He noted that the programme's expansion across IIHM campuses could help extend nutritional support to vulnerable communities in multiple cities.

The launch was attended by Mr. P. K. Mohan Kumar, Independent Director, Prestige Hospitality Ventures Limited, as Chief Guest. Speaking at the event, he highlighted the role of initiatives such as the Egg Bank in extending the spirit of hospitality into wider community service.

By combining the Valmiki Foundation's experience with IIHM's institutional network and student participation, the initiative aims to create a sustained model for nutritional support. Beginning with visually impaired children at Sri Rakum School for the Blind, the programme is expected to reach more underserved communities across Bengaluru and, subsequently, other cities through IIHM's campus network.


Eros Hotel New Delhi Strengthens Water Conservation Efforts During World Water Week

Eros Hotel New Delhi Strengthens Water Conservation Efforts During World Water Week

By Hariharan U

Published on August 25, 2026

Eros Hotel New Delhi is reinforcing its commitment to responsible water management during World Water Week 2026 by highlighting a range of initiatives focused on reducing water consumption, promoting mindful usage and recycling wastewater across its operations.

Organised annually by the Stockholm International Water Institute (SIWI), World Water Week brings global attention to water-related challenges and the importance of responsible water management. The 2026 edition is being held from 23 to 27 August.

At Eros Hotel New Delhi, water conservation has been integrated across guest areas, kitchens, back-of-house operations and public facilities through a combination of water-efficient infrastructure and awareness initiatives.

The hotel has installed water-saving aerators across taps in guest room washrooms, kitchens and back-of-house areas to regulate water flow and improve consumption efficiency. Public washrooms feature sensor-operated taps, helping reduce unnecessary water usage, while guest rooms are equipped with dual-flush WC cisterns that allow guests to use water according to requirements.

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The hotel's sustainability approach also focuses on creating greater awareness among guests and employees. Water conservation tent cards placed in guest rooms encourage visitors to adopt mindful water-use practices during their stay. Awareness posters across kitchens and back-of-house areas further reinforce responsible water consumption among employees and operational teams.

A key element of Eros Hotel New Delhi's water management strategy is the 100% recycling of wastewater. Treated recycled water is utilised for horticulture and cooling towers, reducing the hotel's dependence on fresh water for selected operational requirements while ensuring wastewater is put to productive use.

By combining water-efficient fixtures, wastewater recycling and awareness programmes, Eros Hotel New Delhi continues to integrate resource-conscious practices into its daily operations.

The initiatives reflect the hotel's broader approach to making water conservation a shared responsibility among guests, employees and operational teams while strengthening its ongoing sustainability efforts.

About Eros Hotel New Delhi:

Eros Hotel New Delhi is a luxury hotel located in the heart of the city, offering accommodation, dining and hospitality facilities for leisure and business travellers.

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