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By Manu Vardhan Kannan
Published on May 28, 2025
As part of its 20th anniversary celebrations, SpiceJet has taken an innovative leap in airline safety communication with a high-energy promotional video starring Bollywood icon Malaika Arora. Created in partnership with Amazon MX Player’s Hip Hop India Season 2, the campaign infuses vibrant hip-hop culture into a fun yet informative inflight safety presentation.
Titled “Kripiya Dhyaan DJ”, the video features Malaika Arora dressed as a SpiceJet crew member, delivering key onboard safety instructions through stylish dance moves and dynamic visuals. Blending entertainment with awareness, the campaign aims to grab passengers’ attention while reinforcing the importance of flight safety.
Unveiled across SpiceJet’s social media platforms and available on SpiceScreen, the airline’s inflight entertainment system, the campaign marks a bold departure from traditional safety demonstrations. The initiative reflects SpiceJet’s creative spirit as it celebrates two decades in Indian aviation.
“We are thrilled to partner with Amazon MX Player and Malaika Arora to reimagine safety awareness in a bold, modern way,” said Debojo Maharshi, Chief Business Officer, SpiceJet. “Flying should be memorable – but also safe. ‘Kripiya Dhyaan DJ’ celebrates 20 years of trailblazing moments while reminding our flyers that safety is always paramount.”
Aruna Daryanani, Director and Business Head at Amazon MX Player, added,
“This collaboration transforms an everyday airline routine into a bold, unforgettable hip-hop experience. Just as Hip Hop India S2 reimagines the dance reality genre, this campaign reflects our commitment to immersive and culturally resonant content.”
Malaika Arora shared her excitement about the project, stating,
“This campaign was unlike anything I’ve done before. We turned something passengers often overlook into a full-blown performance. Hip-hop is all about fun and expression, and this gave me the perfect canvas to blend both.”
In addition to the safety video, passengers onboard can enjoy exclusive access to three specially curated episodes of Hip Hop India Season 2, offering a vibrant look into India’s evolving hip-hop scene.
Through this creative collaboration, SpiceJet continues to push boundaries in passenger engagement, proving that safety communication can be stylish, engaging, and memorable.
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Published on June 17, 2025
Bizzcom Solutions, one of India’s leading PR and communications agencies, has officially expanded its global footprint with the launch of its operations in New Jersey and New York, marking a bold step into the U.S. market.
The newly launched offices will cater to a wide range of high-growth industries including Education, Hospitality, IT, Healthcare, Wealth Management, Fashion, and Wellness, offering the agency’s full spectrum of services—from digital PR and brand storytelling to media relations and influencer outreach.
“At Bizzcom Solutions, we believe in building brand narratives that transcend borders,” said Praveen Tiwari, Founder of Bizzcom Solutions. “Our decision to expand into New Jersey and New York stems from the growing demand for integrated communications strategies in some of the world’s most competitive markets. Our team is excited to help U.S.-based clients create impactful connections with their audiences.”
The expansion is not just about market entry, but about delivering localized, sector-specific strategies that resonate with American audiences. With a solid track record in India across startups, SMEs, and multinational clients, Bizzcom brings a reputation for results-driven PR campaigns, strategic branding, and powerful digital communication.
As part of its U.S. strategy, Bizzcom Solutions will:
Set up dedicated teams for each focus sector to provide domain expertise.
Build partnerships with local media, influencers, and content creators to develop authentic brand narratives.
Offer a comprehensive suite of services including thought leadership campaigns, brand storytelling, crisis communication, and strategic media outreach.
Additionally, Bizzcom’s U.S. operations are expected to create cross-border opportunities for Indian companies and institutions looking to expand internationally—effectively bridging brand communication between the two markets.
With this strategic move, Bizzcom Solutions positions itself as a global communication partner for brands looking to scale with purpose and precision.
Published on June 15, 2025
The Tourism & Hospitality Skill Council (THSC) has expressed profound sorrow over the tragic crash of Air India Flight AI171, a Boeing 787-8 Dreamliner, which crashed shortly after takeoff from Sardar Vallabhbhai Patel International Airport in Ahmedabad. Bound for London Gatwick, the flight was carrying 242 passengers, with initial reports confirming over 100 fatalities and many more injured after the aircraft descended into a residential and hostel zone near Meghani Nagar.
Mrs. Jyoti Mayal, Chairperson of THSC and Former President of the Travel Agents Association of India (TAAI), extended heartfelt condolences to the families impacted.
“This tragedy has not only shaken communities but also cast a shadow over the spirit of travel and exploration that unites us all. Our thoughts and prayers are with the victims, the brave rescue workers, and the medical staff tirelessly working on the ground. We stand in solidarity and commit to supporting relief and rehabilitation efforts in any way we can,” she said.
Reflecting on the wider implications of such disasters, Mrs. Mayal stressed the importance of safety and preparedness within the travel and hospitality industry.
“Incidents like these serve as stark reminders that safety is the foundation of a resilient tourism sector,” she noted. “When tragedy strikes, it disrupts not just lives but also the confidence of travelers, the livelihoods of those dependent on tourism, and the overall image of a destination.”
THSC reaffirmed its commitment to enhancing crisis management across the industry and announced that it is actively exploring the integration of emergency response modules into its certification programs, equipping hospitality professionals with the skills needed to respond effectively during such unforeseen events.
“The Ahmedabad crash is a solemn reminder of the interdependence between safety, preparedness, and public trust in travel,” added Mrs. Mayal.
As the nation comes to terms with the loss, THSC stands united with all affected and will continue to advocate for stronger safety measures, staff training, and cross-sector coordination to uphold the highest standards of traveller security and confidence.
Sodexo, a global leader in sustainable food services and workplace experiences, has officially partnered with Medanta Hospital, Indore, to enhance the overall dining experience for patients and visitors. This collaboration is part of Medanta’s broader commitment to providing patient-centric, high-quality healthcare where nutrition and wellness play a central role in recovery and comfort.
Drawing on its deep expertise in healthcare nutrition and culinary innovation, Sodexo will now manage all food service operations at Medanta Indore. This includes customised, nutrition-forward meal programs designed in collaboration with the hospital’s medical teams, ensuring they meet diverse dietary requirements and support better health outcomes.
A dedicated team of professional chefs, nutritionists, and service experts will work together to deliver meals that are not only balanced and safe but also crafted to aid healing. Speaking on the occasion, Sharad Misra, Chief Operating Officer, Health & Care Segment, Sodexo India, shared:
“This partnership reflects our shared commitment to delivering high-quality, patient-centric food services that align with Medanta’s healthcare excellence. From balanced meals and seamless digital ordering to modern visitor dining spaces, our focus is on promoting recovery and well-being through thoughtful, reliable food experiences.”
Dr. Sanjay Geed, Medical Director, Medanta Hospital, Indore, added:
“At Medanta, we believe healing is holistic. The right nutrition is essential for faster recovery and patient comfort. Sodexo’s expertise in healthcare dining enables us to provide customised meals that complement our clinical care. We’re confident this collaboration will raise the bar for patient experience and integrated care.”
A key highlight of the partnership is the rollout of Sodexo’s So’Eze app—a user-friendly digital platform that allows patients and visitors to browse menus, place meal orders, and receive updates in real time, enhancing convenience and efficiency across the hospital.
The Sodexo-Medanta experience includes a variety of tailored services:
Aarogyum – Specialised in-patient meals designed for recovery and tailored nutrition.
YOO Café – A relaxed dining space for visitors offering a healthy and comforting menu.
Food Carts – Mobile units across the hospital that offer grab-and-go meal options.
Health Check Lounge Services – Custom meals for those undergoing preventive health check-ups.
This long-term partnership is a step forward in redefining the hospital food landscape—blending Sodexo’s operational and culinary excellence with Medanta’s clinical reputation. Over time, Sodexo aims to continue innovating in the food service space, helping Medanta deliver an integrated and holistic healing environment focused on comfort, nutrition, and recovery.
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