SpiceJet Marks 20 Years with Hip-Hop Safety Campaign Featuring Malaika Arora

SpiceJet Marks 20 Years with Hip-Hop Safety Campaign Featuring Malaika Arora

By Manu Vardhan Kannan

Published on May 28, 2025

As part of its 20th anniversary celebrations, SpiceJet has taken an innovative leap in airline safety communication with a high-energy promotional video starring Bollywood icon Malaika Arora. Created in partnership with Amazon MX Player’s Hip Hop India Season 2, the campaign infuses vibrant hip-hop culture into a fun yet informative inflight safety presentation.

Titled “Kripiya Dhyaan DJ”, the video features Malaika Arora dressed as a SpiceJet crew member, delivering key onboard safety instructions through stylish dance moves and dynamic visuals. Blending entertainment with awareness, the campaign aims to grab passengers’ attention while reinforcing the importance of flight safety.

Unveiled across SpiceJet’s social media platforms and available on SpiceScreen, the airline’s inflight entertainment system, the campaign marks a bold departure from traditional safety demonstrations. The initiative reflects SpiceJet’s creative spirit as it celebrates two decades in Indian aviation.

“We are thrilled to partner with Amazon MX Player and Malaika Arora to reimagine safety awareness in a bold, modern way,” said Debojo Maharshi, Chief Business Officer, SpiceJet. “Flying should be memorable – but also safe. ‘Kripiya Dhyaan DJ’ celebrates 20 years of trailblazing moments while reminding our flyers that safety is always paramount.”

Aruna Daryanani, Director and Business Head at Amazon MX Player, added,

“This collaboration transforms an everyday airline routine into a bold, unforgettable hip-hop experience. Just as Hip Hop India S2 reimagines the dance reality genre, this campaign reflects our commitment to immersive and culturally resonant content.”

Malaika Arora shared her excitement about the project, stating,

“This campaign was unlike anything I’ve done before. We turned something passengers often overlook into a full-blown performance. Hip-hop is all about fun and expression, and this gave me the perfect canvas to blend both.”

In addition to the safety video, passengers onboard can enjoy exclusive access to three specially curated episodes of Hip Hop India Season 2, offering a vibrant look into India’s evolving hip-hop scene.

Through this creative collaboration, SpiceJet continues to push boundaries in passenger engagement, proving that safety communication can be stylish, engaging, and memorable.


IHCL Expands Ginger Brand with Strategic Partnership for 10 Hotels in South India

IHCL Expands Ginger Brand with Strategic Partnership for 10 Hotels in South India

By Manu Vardhan Kannan

Published on August 19, 2025

Indian Hotels Company (IHCL), India’s largest hospitality company, has announced a strategic agreement for 10 new Ginger hotels spread across southern states of India. The capital-light arrangement will operate under an operating lease model, marking a significant step in expanding IHCL’s midscale brand presence in the region.

Speaking on the development, Ms. Suma Venkatesh, Executive Vice President, Real Estate & Development, IHCL, said,

“Ginger represents IHCL’s strategic response to capitalize on the growing opportunity in the midscale segment in India for the aspirational traveller. The brand with its relevancy straddles all city categories and destinations from metros, state capitals, commercial centres, industrial townships, pilgrimage sites and leisure hot spots. Signing of this framework agreement for 10 Ginger hotels across the southern states is reflective of this potential. We are delighted to expand the Ginger brand with Madison, the hospitality platform of Terminus Group and JV Ventures.”

The projects will include both greenfield and brownfield developments, starting with a 75-key Ginger hotel in Genome Valley, Telangana, which will be the first branded property in the state’s R&D hub. The hotel will feature Ginger’s signature all-day dining restaurant, Qmin, a fitness centre, and meeting spaces, catering to both short and extended business stays.

Highlighting the importance of the development, Mr. S.P. Reddy, Co-Founder, Madison, said,

“Ginger Genome Valley asset will support Genome Valley Industrial corridor with its modern business facilities and social spaces to foster collaboration within this dynamic ecosystem. Significantly, this marks the first time such a comprehensive hospitality offering is available within the cluster, after over two decades of its operation.”

Adding further, Mr. Jasmeet Chhabra, Co-Founder, JV Ventures, said,

“Madison will roll out ten Ginger Hotels with over 1,000 keys with an estimated outlay towards construction cost of INR 500 crores across industrial and spiritual towns in southern India over the next 3 years in partnership with IHCL.”

This partnership reaffirms IHCL’s long-term growth strategy in the midscale hospitality space, expanding its reach into key southern markets with modern, business-friendly hotels.


The Design Company: Where Luxury Meets Living

The Design Company: Where Luxury Meets Living

By Manu Vardhan Kannan

Published on August 18, 2025

The Design Company is a premier design studio redefining the art of architecture, interiors, and landscapes for discerning clients. Based in Bengaluru,  Known for its seamless blend of artistry and precision, the firm creates environments that capture timeless elegance, functional sophistication, and a deep connection to their surroundings. Every project is a personalised journey, shaped by the client’s vision and elevated by the studio’s uncompromising commitment to craftsmanship, detail, and enduring quality.

From bespoke residences to signature hospitality spaces, The Design Company designs not just spaces, but experiences, environments that look exceptional and feel unforgettable.

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At the heart of The Design Company’s success are Sweety R. Nahar and Milind Mantravadi, Founders & Principal Designers, whose expertise in design ideation and flawless execution has set new benchmarks in the industry. Under their leadership, the firm breathes life into every structure it touches, an orchestration of natural light, bespoke materials, and exquisite proportions in perfect harmony.

 Sweety R. Nahar, Founder of The Design Company Says :

“Luxury is not about excess, it’s about intention. Every line, every texture, every shade is chosen to tell a story worth living.”

The Design Company offers a multidisciplinary expertise in Architecture, Interior Design, Landscape Design, and Home Styling, delivering a complete and cohesive design experience.

  • Architecture: Innovative yet timeless, their buildings respect the environment, harmonise with surroundings, and stand the test of time.

  • Interiors: Curated spaces that reflect personality, blending textures, colors, and materials for beauty and practicality.

  • Landscapes: Green spaces that connect people to nature, focusing on sustainability, native planting, and seasonal beauty.

Every project is approached as a unique narrative, tailored to the client’s lifestyle and aspirations. From modern urban residences to luxury commercial spaces and serene outdoor retreats, The Design Company integrates form, function, and beauty in every detail.

Clients are treated as collaborators in a creative journey, with a transparent and personalised process ensuring each choice resonates with their vision. Customer satisfaction isn’t just a metric, it’s the foundation of every project.

As trends shift and lifestyles evolve, The Design Company remains committed to its core philosophy: design that inspires and endures. With a growing portfolio across residential, commercial, and hospitality sectors, the studio continues to push creative boundaries while staying rooted in its passion for meaningful, sustainable design.

Milind Mantravadi, Founder of The Design Company Says:

“Design is not just about what you see, it’s about how you feel when you experience it. Our job is to make that feeling unforgettable.”

For those seeking more than just a beautiful space, for those looking for a place that tells their story, The Design Company is where the journey begins.

For more details:

Instagram: @thedesigncompany_india
Email: sweetynahar.tdc@gmail.com / milind.tdc@gmail.com


Hotel Association of India Launches First-Ever Industry Mentoring Program

Hotel Association of India Launches First-Ever Industry Mentoring Program

By Hariharan U

Published on August 17, 2025

The Hotel Association of India (HAI) has rolled out a landmark mentorship program, an industry-first initiative tailored exclusively for the Indian hotel sector. The move comes as the hospitality industry sees rapid growth, especially in tier-2 and tier-3 cities, spanning nearly 50 locations.

This structured platform aims to bridge the widening talent gap, while supporting sustainable growth across the sector. Its key focus areas include leadership development, career progression, enhancing organisational culture, and improving both employee attraction to hospitality and their long-term engagement.

The operational framework has been crafted by a team of domain experts from HAI member hotels, ensuring the program is deeply aligned with industry realities.

At the program’s launch, Union Minister of Tourism Gajendra Singh Shekhawat hailed the initiative as a turning point for Indian tourism,“The Hotel Association of India’s innovative program marks a significant step towards establishing India as a global tourism powerhouse, with an ambitious goal of creating a $3 trillion tourism economy by 2047. As the demand for tourism continues to surge, the need for talented and visionary leaders in hospitality has never been greater”, he said, adding that the program will shape professionals ready to lead the sector’s future.

KB Kachru, President of HAI and Chairman, South Asia, Radisson Hotel Group, described the program as being rooted in the guru-shishya tradition, offering personalised mentorship that fosters a lasting commitment to hospitality leadership.“The government and industry aim to create around a million branded hotel rooms to meet the India Tourism Vision 2047. This will require adding about 100,000 middle to senior management hotel managers to the current pool”, Kachru noted.

The initiative will be integrated into member hotels’ brand culture, enabling them to nurture future leaders and strengthen India’s standing as a world-class hospitality destination

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