New Orleans & Company, the official destination marketing and sales organisation for the New Orleans tourism industry, has forged a partnership with Sartha Global Marketing LLP to entice Indian leisure travellers to the vibrant city. Located in the heart of Louisiana, New Orleans is a cultural melting pot, infused with Spanish, French, African, and Caribbean influences, resulting in a rich and unique heritage.

The collaboration aims to enhance awareness of New Orleans as a travel destination in India and encourage prospective Indian visitors to explore its diverse neighbourhoods, historical sites, and vibrant urban areas. New Orleans is famed for its world-renowned culinary scene, offering an array of Creole and Cajun classics that tantalise the taste buds. Music is a cornerstone of this vibrant culture, with numerous venues showcasing the soulful essence of New Orleans.

The city hosts a calendar full of events and festivals, including the iconic Mardi Gras, Jazz Fest, and Bayou Classic, which attract both locals and tourists alike. New Orleans is an ideal destination for family getaways, romantic honeymoons, solo adventurers, and group explorations. With an abundance of accommodation options and convenient airport access, the city warmly welcomes travellers from around the globe.

Kim Priez, Senior Vice President of Tourism at New Orleans & Company, expressed excitement about entering the Indian market and leveraging Sartha Global Marketing's expertise. She stated that they aim to offer new and unique tour programs to prospective visitors, promoting New Orleans as a must-visit destination.

Sheema Vohra, Managing Director of Sartha Global Marketing, shared her delight in promoting New Orleans & Company in India. She emphasised that the city, with its myriad attractions, experiences, and culinary delights, is a fantastic addition to all US travel itineraries, making it an enticing prospect for Indian tourists.

This partnership marks an exciting development for New Orleans & Company, as they embark on a journey to showcase the city's charm and allure to Indian travellers, inviting them to experience the magic of New Orleans.