Spicing Up the Cocktail Capital: New Orleans Invites India with Sartha Global Marketing

Spicing Up the Cocktail Capital: New Orleans Invites India with Sartha Global Marketing

By Author

Published on October 1, 2023

New Orleans & Company, the official destination marketing and sales organisation for the New Orleans tourism industry, has forged a partnership with Sartha Global Marketing LLP to entice Indian leisure travellers to the vibrant city. Located in the heart of Louisiana, New Orleans is a cultural melting pot, infused with Spanish, French, African, and Caribbean influences, resulting in a rich and unique heritage.

The collaboration aims to enhance awareness of New Orleans as a travel destination in India and encourage prospective Indian visitors to explore its diverse neighbourhoods, historical sites, and vibrant urban areas. New Orleans is famed for its world-renowned culinary scene, offering an array of Creole and Cajun classics that tantalise the taste buds. Music is a cornerstone of this vibrant culture, with numerous venues showcasing the soulful essence of New Orleans.

The city hosts a calendar full of events and festivals, including the iconic Mardi Gras, Jazz Fest, and Bayou Classic, which attract both locals and tourists alike. New Orleans is an ideal destination for family getaways, romantic honeymoons, solo adventurers, and group explorations. With an abundance of accommodation options and convenient airport access, the city warmly welcomes travellers from around the globe.

Kim Priez, Senior Vice President of Tourism at New Orleans & Company, expressed excitement about entering the Indian market and leveraging Sartha Global Marketing's expertise. She stated that they aim to offer new and unique tour programs to prospective visitors, promoting New Orleans as a must-visit destination.

Sheema Vohra, Managing Director of Sartha Global Marketing, shared her delight in promoting New Orleans & Company in India. She emphasised that the city, with its myriad attractions, experiences, and culinary delights, is a fantastic addition to all US travel itineraries, making it an enticing prospect for Indian tourists.

This partnership marks an exciting development for New Orleans & Company, as they embark on a journey to showcase the city's charm and allure to Indian travellers, inviting them to experience the magic of New Orleans.


FIFA World Cup 2026: Spain and Argentina Set for Final as Air Quality Alert Hits New Jersey

FIFA World Cup 2026: Spain and Argentina Set for Final as Air Quality Alert Hits New Jersey

By Manu Vardhan Kannan

Published on July 18, 2026

 The countdown has begun for the FIFA World Cup 2026 final, with Spain set to face Argentina in one of the most anticipated matches of the tournament. While football fans from around the world are preparing for the title clash, concerns over deteriorating air quality have emerged across New York and New Jersey, where the final will be played.

Ahead of Sunday's final, France and England will compete in the third-place playoff at Hard Rock Stadium, Florida, before attention shifts to the championship match.

However, just days before the final, authorities issued an air quality alert for parts of New York and New Jersey after smoke from massive Canadian wildfires spread across the northeastern United States.

Smoke from hundreds of active wildfires in Canada has covered large parts of the country, stretching from the Midwest to the Northeast. Officials have advised residents and visitors to limit outdoor activities, remain indoors where possible and avoid prolonged exposure to the polluted air.

The FIFA World Cup 2026 final between Spain and Argentina is scheduled to take place on Sunday, July 19 (12:30 a.m. IST on July 20) at SoFi Stadium in East Rutherford, New Jersey.

The air quality concerns intensified as Spain's squad arrived in New Jersey on Wednesday night, following its semi-final victory over France in Texas.

Despite the environmental challenges, preparations for the World Cup final continue, with thousands of supporters expected to travel to New Jersey to witness the clash between the European champions and the defending world champions.

Authorities are expected to continue monitoring air quality levels closely in the lead-up to the final while advising residents, visitors and fans to follow public health guidelines if conditions worsen.


FIFA World Cup 2026: Argentina vs Spain Final to Keep Karnataka Hotels Open Till 3:30 a.m.

FIFA World Cup 2026: Argentina vs Spain Final to Keep Karnataka Hotels Open Till 3:30 a.m.

By Manu Vardhan Kannan

Published on July 17, 2026

The stage is set for the FIFA World Cup 2026 final, with defending champions Argentina set to take on Spain on Sunday, July 19, in what promises to be one of the tournament's biggest encounters.

Argentina booked its place in the final after a thrilling 2-1 victory over England in the semi-final. Enzo Fernández and Lautaro Martínez scored late to complete the comeback, while Lionel Messi played a key role by providing two assists. Spain, meanwhile, reached the summit clash after maintaining its impressive run throughout the tournament.

Ahead of the final, former England striker Robbie Fowler and Germany goalkeeping legend Oliver Kahn, speaking as ZEE5 experts, said Spain has been one of the standout teams at the World Cup. However, they also believe Argentina has the experience and quality to challenge the European champions if it can capitalise on the opportunities created.

With football fever building across the country, the Karnataka government has announced extended operating hours for hotels and restaurants in Bengaluru to allow fans to enjoy the late-night matches.

Following a representation from the National Restaurant Association of India (NRAI), the state government has permitted hotels and restaurants to remain open until 3:30 a.m. on July 14, July 15 and July 19, when key FIFA World Cup matches are scheduled to be played late at night in India due to time-zone differences.

Sharing the announcement, Karnataka Chief Minister D.K. Shivakumar said the decision was taken to ensure football enthusiasts can enjoy the matches without inconvenience.

The relaxation has been granted under the provisions of the Karnataka Police Act, allowing hotels and restaurants to continue serving guests until 3:30 a.m. on the notified dates.

Following the government's decision, Bengaluru City Police Commissioner Seemanth Kumar Singh issued the necessary orders permitting late-night screenings of FIFA World Cup matches and extending the operating hours of hotels and restaurants.

The move is expected to benefit Bengaluru's hospitality sector, with restaurants, cafés and hotels preparing to welcome football fans for the much-awaited Argentina vs Spain final on Sunday.


Azerai Ke Ga Bay Appoints Praveen Subramanian as Spa Manager

Azerai Ke Ga Bay Appoints Praveen Subramanian as Spa Manager

By Manu Vardhan Kannan

Published on July 17, 2026

Azerai Ke Ga Bay has appointed Praveen Subramanian as its new Spa Manager, reinforcing the luxury resort's focus on wellness and holistic guest experiences. The appointment marks another step in enhancing the resort's acclaimed yoga and spa programme at its peaceful bayside property in southern Vietnam.

Bringing extensive experience in yoga and holistic health, Praveen will oversee a range of wellness sessions including traditional yoga, elemental yoga, signature breathwork, ocean breath meditation, and specialised programmes focused on anxiety and stress relief. He will also lead sessions centred on the art of massage, offering guests personalised wellness experiences.

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Commenting on his new role, Praveen Subramanian said:

"Azerai Ke Ga Bay offers the perfect setting to reconnect with nature and oneself. We bring together healthy habits, mindful living, and inner balance to create true harmony. By tailoring personalized wellness experiences, we inspire sustainable wellbeing, vitality, and joyful living every day."

The resort's outdoor yoga sessions are among its key wellness experiences, allowing guests to practise amidst lush natural surroundings with views of the sea and refreshing coastal breezes.

Spread across 4.5 hectares of landscaped gardens, Azerai Ke Ga Bay is surrounded by scenic attractions, with Hon Ba Island and its historic lighthouse to the east and expansive sand dunes to the west. Conveniently located around 2.5 hours from Ho Chi Minh City via a new highway, the resort was awarded a MICHELIN Key in 2025 and was recently recognised among Vietnam's top upcountry hotels by Travel + Leisure this year.

The resort's spa offers a broad selection of treatments, including deep-tissue and relaxing massages, stone therapy, body scrubs, wraps, facials, and hand and foot rituals. Many of these therapies are inspired by traditional Vietnamese healing practices that have been passed down through generations.

Azerai's sister property, Azerai La Residence in Hue, also continues to expand its wellness offerings. The heritage art deco hotel overlooking the Perfume River recently introduced a new Wellness Package featuring daily breakfast, Vietnamese afternoon tea, a 60-minute daily spa treatment for two, a signature bath ritual and complimentary late check-out.

Earlier this year, Azerai La Residence was named among the "500 Best Hotels" by Travel + Leisure and was also recognised as one of Vietnam's best upcountry hotels in the Travel + Leisure Luxury Awards Asia-Pacific 2026.

Both Azerai Ke Ga Bay and Azerai La Residence are part of the hospitality portfolio of legendary hotelier Adrian Zecha.

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