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By Author
Published on October 1, 2023
New Orleans & Company, the official destination marketing and sales organisation for the New Orleans tourism industry, has forged a partnership with Sartha Global Marketing LLP to entice Indian leisure travellers to the vibrant city. Located in the heart of Louisiana, New Orleans is a cultural melting pot, infused with Spanish, French, African, and Caribbean influences, resulting in a rich and unique heritage.
The collaboration aims to enhance awareness of New Orleans as a travel destination in India and encourage prospective Indian visitors to explore its diverse neighbourhoods, historical sites, and vibrant urban areas. New Orleans is famed for its world-renowned culinary scene, offering an array of Creole and Cajun classics that tantalise the taste buds. Music is a cornerstone of this vibrant culture, with numerous venues showcasing the soulful essence of New Orleans.
The city hosts a calendar full of events and festivals, including the iconic Mardi Gras, Jazz Fest, and Bayou Classic, which attract both locals and tourists alike. New Orleans is an ideal destination for family getaways, romantic honeymoons, solo adventurers, and group explorations. With an abundance of accommodation options and convenient airport access, the city warmly welcomes travellers from around the globe.
Kim Priez, Senior Vice President of Tourism at New Orleans & Company, expressed excitement about entering the Indian market and leveraging Sartha Global Marketing's expertise. She stated that they aim to offer new and unique tour programs to prospective visitors, promoting New Orleans as a must-visit destination.
Sheema Vohra, Managing Director of Sartha Global Marketing, shared her delight in promoting New Orleans & Company in India. She emphasised that the city, with its myriad attractions, experiences, and culinary delights, is a fantastic addition to all US travel itineraries, making it an enticing prospect for Indian tourists.
This partnership marks an exciting development for New Orleans & Company, as they embark on a journey to showcase the city's charm and allure to Indian travellers, inviting them to experience the magic of New Orleans.
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By Manu Vardhan Kannan
Published on April 9, 2026
Atmosphere Core has announced the promotion of Christopher Baker as Vice President Operations – Atmosphere Hotels and Resorts. In his new role, he will oversee operational performance and support growth across the brand’s portfolio in India, Italy, Maldives, and Nepal.
He will also focus on improving efficiencies, raising service standards, and supporting the launch of key upcoming properties. These include BORGO MONCHIERO HERITAGE by Atmosphere in Langhe Piedmont, Italy; STILLWOOD RETREAT, a Signature Atmosphere property in Coorg, India; and AARUNYA NATURE RESORT by Atmosphere in Banepa, Nepal.
With over 30 years of experience in the global hospitality industry, Christopher brings strong expertise across luxury and lifestyle resorts. He has worked in senior roles with leading brands such as Jumeirah Hotels & Resorts, Marriott Resorts, and Rosewood Hotels & Resorts. Over the years, he has built a reputation for driving financial performance, delivering quality guest experiences, and encouraging innovation. He has also been recognised across the industry, including being named among the Top 100 Hotel General Managers in the World 2024 by Luxury Lifestyle Awards.
Sharing his thoughts, Christopher Baker said, “From city hotels to quiet island resorts, one truth has followed me everywhere, that exceptional hospitality is never accidental. It grows from clear systems, smart planning, and teams that feel confident to own their work. I’m honoured by the trust placed in me by the Atmosphere Core leadership, and I look forward to continuing to contribute to the company’s growth.”
Ashwin Handa, Chief Operating Officer of Atmosphere Core, added, “At Atmosphere Core, our strategy is centred on nurturing talent and fostering growth from within the company. We’re proud to see Christopher evolve and grow with us, and with his proven expertise in operational excellence, team development, and guest-centric service, he is well positioned for success in this new role.”
This move reflects Atmosphere Core’s focus on strengthening leadership as it continues to expand its presence across international markets.
By Hariharan U
Published on April 8, 2026
Reinforcing its position at the forefront of European retail, Outletcity Metzingen has once again been ranked as Germany’s leading outlet centre in the Outlet Centre Performance Report Europe 2025.
Published by ecostra in collaboration with French research institute magdus, the report highlights Metzingen’s consistent performance and growing influence across the European outlet landscape.
A major highlight this year is the recognition of Outletcity AG as Europe’s best operator for the sixth time since the study began. The operator category evaluates management professionalism, brand attractiveness, and the strength of partnerships with tenants, making it one of the most respected benchmarks in the industry.
Speaking on the achievement, CEO Regine Schöllkopf-Pinakidis noted that the recognition reflects a continued commitment to excellence in brand management, service quality, and destination development. The strong endorsement from international partners further underlines the trust placed in Metzingen as a long-term retail hub.
On a broader European scale, Outletcity Metzingen has also secured a place among the top ten in the category of “Most Economically Successful Outlet Centre in Europe 2025.” Based on tenant feedback, this ranking positions the destination among the continent’s most impactful retail centres.
Widely recognised as Europe’s largest outlet destination, Metzingen continues to set benchmarks in destination management. Its strong portfolio of premium and luxury brands, along with the presence of the world’s largest BOSS store, enhances its appeal as a global shopping hotspot.
The latest recognition reflects a long-term strategy focused on consistent quality, a strong brand mix, and innovation across both physical and digital retail experiences. The destination’s sustained leadership in Germany is particularly notable, with no other outlet centre achieving a similar level of engagement from international brands.
This continued dominance highlights Outletcity Metzingen’s economic strength, brand appeal, and future-ready positioning in an increasingly competitive retail environment.
About AVIAREPS:
AVIAREPS is a global leader in aviation, tourism, and hospitality representation, with a presence across 76 offices in 71 countries. Founded in Germany in 1994, the company supports over 250 clients worldwide with services spanning sales, marketing, public relations, digital strategy, and business development, helping brands expand across international markets.
OZEN LIFE MAADHOO is redefining wellness travel with a personalised and intuitive approach to well-being through its ELE|NA Elements of Nature concept. Moving beyond traditional spa experiences, the resort focuses on individuality, offering tailored wellness journeys that reflect each guest’s unique needs.
At the centre of this offering is ELE|NA Elements of Nature, where experiences are designed around specific wellness archetypes. Instead of standardised treatments, guests can choose journeys that align with their goals, whether it is restoration, balance, vitality, or transformation.
Wellness at the resort extends beyond the spa, incorporating a wide range of holistic practices. Guests can engage in sound healing sessions using handpans and Tibetan bowls, along with energy healing therapies, breathwork, meditation, and mindful movement. These experiences are designed to restore harmony between the body and mind in a natural and immersive setting.
Education also plays a key role in the experience. Through wellness and sustainability workshops, guests are encouraged to adopt conscious living practices and holistic self-care routines that can be integrated into their daily lives. These sessions aim to create a deeper connection with well-being while promoting long-term health.
The culinary experience is equally aligned with the wellness philosophy. In collaboration with the resort’s culinary team, a dedicated menu blends Ayurvedic principles with modern techniques, focusing on nourishment, sustainability, and mindful sourcing. Each dish is crafted to complement the guest’s wellness journey.
Set within serene overwater treatment rooms, guests receive personalised care from skilled therapists using products that support holistic healing. The experience is further enhanced by the resort’s INDULGENCE Plan, which seamlessly combines wellness, dining, and curated island activities into a single, stress-free journey.
Commenting on the concept, Mei P. Pun, General Manager of OZEN LIFE MAADHOO, said, “Today’s discerning traveller seeks more than relaxation; they seek alignment. At OZEN LIFE MAADHOO, wellness is deeply personal. Through ELE|NA Elements of Nature’s archetype-led journeys, elemental therapies, and mindful culinary collaborations, we offer a destination where luxury and well-being exist in complete harmony, allowing our guests to reconnect with themselves in a truly meaningful way.”
With this approach, OZEN LIFE MAADHOO positions itself as a destination where wellness is not just an offering, but a way of life, combining personalised care, elemental balance, and refined island luxury.
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