Spiritual Tourism: The Impact of Eid ul-Adha and Hajj 2024

Spiritual Tourism: The Impact of Eid ul-Adha and Hajj 2024

By Nishang Narayan

Published on June 16, 2024

Eid ul-Adha and the Hajj pilgrimage stand as pillars of spiritual tourism, drawing millions of Muslims from around the world to Mecca and other significant locations for profound religious experiences. This year, Eid ul-Adha will be celebrated globally on June 16 or 17, 2024, contingent upon the sighting of the crescent moon. This festival, known as the Feast of Sacrifice, honors Prophet Ibrahim's devotion and willingness to sacrifice his son in obedience to God, symbolizing themes of faith, sacrifice, and compassion.

In 2024, the celebration of Eid ul-Adha will vary slightly worldwide based on the Islamic lunar calendar and the sighting of the Dhul Hijjah moon. In Saudi Arabia and several other countries, the moon sighting will take place on June 6, 2024. If the moon is seen, Dhul Hijjah will start on June 7, and Eid ul-Adha will be celebrated on June 16. If not, Dhul Hijjah will begin on June 8, making Eid ul-Adha on June 17. In India, Pakistan, and other South Asian countries, the moon sighting will occur on June 7, potentially placing Eid on June 17 or June 18, depending on visibility.

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Eid ul-Adha significantly boosts global travel, especially as millions of Muslims undertake the Hajj pilgrimage, one of Islam's five pillars. This pilgrimage not only reinforces religious bonds but also substantially impacts the economies of Saudi Arabia and surrounding regions. Hotels, airlines, and local businesses experience a considerable increase in activity during this period, highlighting the festival’s economic importance.

The essence of Eid ul-Adha extends beyond its religious observances, fostering a sense of global community and unity among Muslims as they gather to perform the qurbani, the ritual animal sacrifice, and share the meat with family, friends, and those in need. This act of sharing underscores the festival’s values of generosity and social solidarity. Additionally, the festival encourages charitable acts and brings together families and communities, boosting local economies through increased spending on food, clothing, and festivities.

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As the festival approaches, Muslims worldwide prepare by purchasing new clothes, organizing feasts, and planning their participation in communal prayers. In many countries, special congregational prayers are held at mosques and open grounds, where the faithful come together to listen to sermons that emphasize the values of sacrifice and obedience to God. Traditional dishes and sweets, such as sheer khurma and seviyan, are prepared and enjoyed, adding to the festive atmosphere.

Eid ul-Adha also imparts profound moral and ethical teachings, reminding Muslims of the importance of faith, gratitude, and caring for others. The festival’s emphasis on sacrifice and sharing serves as a poignant reminder of the need for empathy and generosity in daily life. By encouraging acts of charity and fostering a sense of community, Eid ul-Adha helps to reinforce the core principles of Islam and promotes social cohesion.

In the United States, the United Kingdom, and other Western countries, Muslim communities celebrate Eid ul-Adha with a blend of cultural traditions and local customs, often integrating public celebrations and community events. The festival provides an opportunity for cultural exchange and understanding, as non-Muslims are often invited to join in the celebrations, furthering the spirit of inclusivity.

The three-day festival of sacrifice, known as Eid al-Adha, is observed on the tenth of Dhul-Hijjah, which falls on the third day of the Hajj. It falls on June 16 of this year. After Eid al-Fitr, which commemorates the end of Ramadan, the month-long fast, Eid al-Adha is the second most important Muslim holiday. On this holiday, they slaughter sheep or cattle and distribute some of the meat to the poor.

In a communal sense, the Hajj brings Muslims from all walks of life together to perform religious rites and acts of worship at the same time and location. These Muslims come from a variety of racial, ethnic, and socioeconomic backgrounds. Many of them are left with a sense of equality, humility, and togetherness as a result.

Additionally, pilgrims bring their own requests, desires, and life experiences with them. In addition to fulfilling a pilgrim's religious duty, the Hajj is, for many, a once-in-a-lifetime, profoundly spiritual event.

Muslim travelers intending to do the Hajj travel from all over the world arrive in Mecca in a pure ihram state. The ihram, which unites pilgrims from many origins, is a symbol of humility and spiritual focus. For men, this implies wearing only seamless white clothing, with the right shoulder always left uncovered and one piece wrapped around the waist and another over the left shoulder. Women can also dress in plain piece of clothing adhering to the Hijab rules and not covering their faces.

For several pilgrims, standing on the Arafat plain and praising God, pleading for forgiveness, and making supplications is the pinnacle of the Hajj experience spiritually. Other customs include "tawaf," which is the circling of the Kaaba in Mecca seven times in a counterclockwise direction.

In conclusion, Eid ul-Adha and the Hajj pilgrimage are not just religious events but powerful cultural phenomena that enhance spiritual tourism, support local economies, and strengthen community bonds. As Muslims around the world prepare to celebrate, the impact of these events on both the individual and collective levels highlights their enduring significance and far-reaching benefits.


Emirates and South African Airways Expand Codeshare Partnership Across Southern and Central Africa

Emirates and South African Airways Expand Codeshare Partnership Across Southern and Central Africa

By Hariharan U

Published on August 6, 2026

Emirates and South African Airways (SAA) have expanded their long-standing partnership by introducing a reciprocal codeshare agreement, significantly enhancing connectivity across South Africa and neighbouring countries. The expanded agreement adds nine new destinations to the combined network, providing travellers with more seamless travel options across central and southern Africa.

The partnership marks the next phase of a relationship that has existed for nearly three decades. Since launching their codeshare agreement, SAA has placed its code on Emirates-operated flights between Dubai and Johannesburg, Cape Town, and Durban, while also offering interline connectivity to 68 Emirates destinations via Dubai. Following regulatory approvals, Emirates will now place its code on selected SAA-operated services, extending its reach deeper into the African continent.

The expanded agreement includes three domestic South African routes connecting Johannesburg with Cape Town, Durban, and Port Elizabeth, alongside six regional services linking Johannesburg with Kinshasa (Democratic Republic of Congo), Gaborone (Botswana), Windhoek (Namibia), Lusaka (Zambia), Harare (Zimbabwe), and Victoria Falls (Zimbabwe).

The reciprocal arrangement enables passengers to book their journeys on a single ticket, benefit from coordinated schedules, and enjoy through-checked baggage to their final destination, making travel across the region more convenient.

Commenting on the expansion, Adnan Kazim, Deputy President and Chief Commercial Officer, Emirates, said the agreement represents the natural evolution of a partnership that has successfully served travellers for many years. He noted that the expanded codeshare strengthens Emirates’ long-term commitment to South Africa and provides customers with seamless access to more destinations across the region.

Matshela Seshibe, Acting Group CEO of South African Airways, said the partnership supports SAA’s strategy to strengthen African connectivity while improving access to global markets. He added that combining SAA’s regional network with Emirates’ extensive international reach creates greater value for customers while reinforcing Johannesburg’s position as a major aviation gateway in Africa.

Emirates has served South Africa since 1995, beginning operations with flights to Johannesburg before expanding to Cape Town and Durban. Today, the airline operates 56 weekly flights across the three South African gateways, making the country the only destination in Emirates’ African network served by all three of its widebody aircraft types, the Boeing 777, Airbus A380, and Airbus A350.

Passengers travelling on the new codeshare routes will also have access to Emirates’ Premium Economy product on services between Dubai and both Johannesburg and Cape Town.

The expanded partnership reflects both airlines' continued focus on strengthening regional connectivity, supporting tourism, trade, and business travel while providing passengers with greater choice across Africa.


Air India Express Expands Domestic Network with Six New Destinations

Air India Express Expands Domestic Network with Six New Destinations

By Manu Vardhan Kannan

Published on August 6, 2026

Air India Express has announced a major expansion of its domestic network with the addition of Aurangabad, Coimbatore, Jamnagar, Jodhpur, Madurai, and Tirupati. With these new destinations, the airline's network will grow to 64 destinations, comprising 48 domestic and 16 international stations.

Flight operations to all six destinations will begin on 1 September 2026, connecting them with key metro hubs including Chennai, Delhi, Hyderabad, and Mumbai. The expansion is aimed at improving connectivity between India's major cities and fast-growing business, industrial, cultural, and tourism destinations. Bookings are now open through the airline's website, mobile app, and other major booking platforms.

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As part of the new schedule, Air India Express will operate two daily flights between Aurangabad and Delhi, Coimbatore and Mumbai, and Jamnagar and Mumbai. The airline will also introduce daily services connecting Jodhpur with Delhi and Mumbai, Madurai with Chennai, and Tirupati with Hyderabad.

Alongside the network expansion, the airline will increase frequencies on several existing domestic routes from 1 September 2026. Additional daily flights will be introduced between Delhi and Bhubaneswar, Kochi, Patna, and Varanasi. This will increase services to four daily flights on the Delhi–Bhubaneswar and Delhi–Patna routes, while Delhi–Kochi and Delhi–Varanasi will each operate twice daily.

The newly added destinations strengthen Air India Express' presence across western, southern, and northern India. Aurangabad, the gateway to the UNESCO World Heritage Sites of Ajanta and Ellora, and Jamnagar, a key industrial and energy hub, enhance the airline's footprint in western India. In the south, Coimbatore, a leading manufacturing and textile centre, joins the historic city of Madurai and the pilgrimage destination of Tirupati. Jodhpur, one of Rajasthan's most popular tourism and cultural centres, further strengthens the airline's northern India network.

The latest expansion follows a series of recent developments by Air India Express. The airline recently launched operations from Bhopal with daily flights to Delhi and Mumbai, became the first airline to introduce international flights from Navi Mumbai with services to Abu Dhabi, and also launched the first-ever direct air connectivity between Northeast India and the UAE through flights from Guwahati to Dubai and Abu Dhabi.

New Routes Effective 1 September 2026

Route

Frequency

Aurangabad – Delhi

2x Daily

Coimbatore – Mumbai

2x Daily

Jamnagar – Mumbai

2x Daily

Jodhpur – Delhi

Daily

Jodhpur – Mumbai

Daily

Madurai – Chennai

Daily

Tirupati – Hyderabad

Daily

Additional Daily Flights from 1 September 2026

  • Delhi – Bhubaneswar (4 daily flights)

  • Delhi – Patna (4 daily flights)

  • Delhi – Kochi (2 daily flights)

  • Delhi – Varanasi (2 daily flights)

With this expansion, Air India Express will operate over 2,700 weekly domestic flights, offering passengers more travel options while strengthening connectivity between India's metropolitan gateways and emerging cities.


Air India Partners with Azerbaijan Airlines in New Codeshare Agreement

Air India Partners with Azerbaijan Airlines in New Codeshare Agreement

By Manu Vardhan Kannan

Published on August 5, 2026

Air India has announced a new codeshare partnership with Azerbaijan Airlines, expanding its international network and offering passengers more convenient travel options between India and Baku. The agreement is expected to strengthen business, tourism and cultural ties between the two countries while improving connectivity across both airlines' networks.

As part of the partnership, Air India will place its 'AI' designator code on Azerbaijan Airlines-operated flights between Delhi and Baku and Mumbai and Baku. The arrangement introduces Baku as a new destination for Air India customers, a route that is not currently served by the airline's own aircraft.

Passengers travelling from Delhi, Mumbai and other Indian cities can now book their journey to Baku on a single Air India ticket, with the flight carrying an Air India flight number while being operated by Azerbaijan Airlines.

The codeshare builds on the existing interline agreement between the two carriers, enabling travellers to book seamless journeys on a single itinerary across both airline networks. For example, a passenger travelling from Bangkok can fly with Air India to Delhi and then connect to Baku on an Azerbaijan Airlines flight under one booking.

Commenting on the partnership, Nipun Aggarwal, Chief Commercial Officer, Air India, said:

"At Air India, we believe every corner of the world should be within reach of our customers. Partnerships like this one with Azerbaijan Airlines are central to that vision; they allow us to extend our network beyond the destinations we fly to ourselves. Through this codeshare, our customers travelling to Baku will enjoy convenience and reliability from booking their ticket to check-in and touchdown. This is part of a broader effort to keep strengthening connectivity between India and the rest of the world."

Jamil Manizade, Chief Commercial Officer, Azerbaijan Airlines, added:

"India is one of the world's fastest-growing aviation markets and an increasingly important destination for both business and leisure travel. Our partnership with Air India is an important step in expanding Azerbaijan Airlines' international connectivity through strategic partnerships. By bringing together the strengths of our networks, we are offering passengers greater choice, enhanced connectivity and a more seamless travel experience between Azerbaijan, India and beyond."

Since its privatisation in 2022, Air India has significantly expanded its global partnership network. The airline now has 26 codeshare partnerships and more than 120 interline agreements with leading global carriers, providing customers with seamless access to over 1,000 destinations worldwide.

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