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By Nishang Narayan
Published on June 16, 2024
Eid ul-Adha and the Hajj pilgrimage stand as pillars of spiritual tourism, drawing millions of Muslims from around the world to Mecca and other significant locations for profound religious experiences. This year, Eid ul-Adha will be celebrated globally on June 16 or 17, 2024, contingent upon the sighting of the crescent moon. This festival, known as the Feast of Sacrifice, honors Prophet Ibrahim's devotion and willingness to sacrifice his son in obedience to God, symbolizing themes of faith, sacrifice, and compassion.
In 2024, the celebration of Eid ul-Adha will vary slightly worldwide based on the Islamic lunar calendar and the sighting of the Dhul Hijjah moon. In Saudi Arabia and several other countries, the moon sighting will take place on June 6, 2024. If the moon is seen, Dhul Hijjah will start on June 7, and Eid ul-Adha will be celebrated on June 16. If not, Dhul Hijjah will begin on June 8, making Eid ul-Adha on June 17. In India, Pakistan, and other South Asian countries, the moon sighting will occur on June 7, potentially placing Eid on June 17 or June 18, depending on visibility.
Eid ul-Adha significantly boosts global travel, especially as millions of Muslims undertake the Hajj pilgrimage, one of Islam's five pillars. This pilgrimage not only reinforces religious bonds but also substantially impacts the economies of Saudi Arabia and surrounding regions. Hotels, airlines, and local businesses experience a considerable increase in activity during this period, highlighting the festival’s economic importance.
The essence of Eid ul-Adha extends beyond its religious observances, fostering a sense of global community and unity among Muslims as they gather to perform the qurbani, the ritual animal sacrifice, and share the meat with family, friends, and those in need. This act of sharing underscores the festival’s values of generosity and social solidarity. Additionally, the festival encourages charitable acts and brings together families and communities, boosting local economies through increased spending on food, clothing, and festivities.
As the festival approaches, Muslims worldwide prepare by purchasing new clothes, organizing feasts, and planning their participation in communal prayers. In many countries, special congregational prayers are held at mosques and open grounds, where the faithful come together to listen to sermons that emphasize the values of sacrifice and obedience to God. Traditional dishes and sweets, such as sheer khurma and seviyan, are prepared and enjoyed, adding to the festive atmosphere.
Eid ul-Adha also imparts profound moral and ethical teachings, reminding Muslims of the importance of faith, gratitude, and caring for others. The festival’s emphasis on sacrifice and sharing serves as a poignant reminder of the need for empathy and generosity in daily life. By encouraging acts of charity and fostering a sense of community, Eid ul-Adha helps to reinforce the core principles of Islam and promotes social cohesion.
In the United States, the United Kingdom, and other Western countries, Muslim communities celebrate Eid ul-Adha with a blend of cultural traditions and local customs, often integrating public celebrations and community events. The festival provides an opportunity for cultural exchange and understanding, as non-Muslims are often invited to join in the celebrations, furthering the spirit of inclusivity.
The three-day festival of sacrifice, known as Eid al-Adha, is observed on the tenth of Dhul-Hijjah, which falls on the third day of the Hajj. It falls on June 16 of this year. After Eid al-Fitr, which commemorates the end of Ramadan, the month-long fast, Eid al-Adha is the second most important Muslim holiday. On this holiday, they slaughter sheep or cattle and distribute some of the meat to the poor.
In a communal sense, the Hajj brings Muslims from all walks of life together to perform religious rites and acts of worship at the same time and location. These Muslims come from a variety of racial, ethnic, and socioeconomic backgrounds. Many of them are left with a sense of equality, humility, and togetherness as a result.
Additionally, pilgrims bring their own requests, desires, and life experiences with them. In addition to fulfilling a pilgrim's religious duty, the Hajj is, for many, a once-in-a-lifetime, profoundly spiritual event.
Muslim travelers intending to do the Hajj travel from all over the world arrive in Mecca in a pure ihram state. The ihram, which unites pilgrims from many origins, is a symbol of humility and spiritual focus. For men, this implies wearing only seamless white clothing, with the right shoulder always left uncovered and one piece wrapped around the waist and another over the left shoulder. Women can also dress in plain piece of clothing adhering to the Hijab rules and not covering their faces.
For several pilgrims, standing on the Arafat plain and praising God, pleading for forgiveness, and making supplications is the pinnacle of the Hajj experience spiritually. Other customs include "tawaf," which is the circling of the Kaaba in Mecca seven times in a counterclockwise direction.
In conclusion, Eid ul-Adha and the Hajj pilgrimage are not just religious events but powerful cultural phenomena that enhance spiritual tourism, support local economies, and strengthen community bonds. As Muslims around the world prepare to celebrate, the impact of these events on both the individual and collective levels highlights their enduring significance and far-reaching benefits.
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Published on March 22, 2025
The Maldives Marketing and Public Relations Corporation (MMPRC) has announced a groundbreaking partnership with Mumbai Indians, making the Maldives the Official Tourist Destination Partner for the 2025 cricket season. This marks Visit Maldives’ first collaboration of this kind in India, emphasizing the country’s commitment to strengthening its position as a top travel destination for Indian tourists.
With Mumbai Indians being one of the most successful and widely followed cricket teams in the Indian Premier League (IPL), this partnership presents a unique opportunity to engage millions of Indian cricket fans. Given that India remains one of the top source markets for Maldivian tourism, the collaboration is expected to drive substantial growth in Indian tourist arrivals, with a target of 200,000 visitors in 2025.
"Cricket has a special place in the hearts of millions, and we believe this collaboration will inspire Indian travellers to choose the Maldives as their ideal getaway," said Mr. Ibrahim Shiuree, CEO & Managing Director of Visit Maldives.
A Mumbai Indians spokesperson echoed the sentiment, stating, "Cricket and holidays are all about creating lasting memories. We are excited to showcase the Maldives to our global fanbase and create new travel experiences for them."
Through a mix of digital activations, exclusive experiences, and on-ground events, the Maldives will be promoted as the go-to luxury travel destination for Indian travellers. The country’s pristine beaches, high-end resorts, and seamless connectivity to India make it a top choice for holidaymakers, honeymooners, and adventure seekers alike.
This strategic alliance between Maldives tourism and Mumbai Indians is set to redefine sports-driven travel promotions, further cementing the Maldives’ global appeal as a luxury escape.
Published on March 18, 2025
What do the moon and manta rays have in common? They both play a crucial role in one of the ocean’s most breathtaking natural spectacles—the mass gathering of manta rays in Baa Atoll’s UNESCO Biosphere Reserve.
Thanks to the groundbreaking research of the Maldives Manta Conservation Programme, based at Four Seasons Resort Maldives at Landaa Giraavaru, travelers now have a scientifically backed chance to witness these gentle giants in action. The team has combined two decades of manta tracking, moon phase analysis, and tidal movements to predict the Manta Hot Dates for 2025—the optimal times when these marine marvels are expected to congregate in vast numbers.
With over 4,477 manta sightings recorded in 2024—alongside 26 whale sharks and nine devil rays—the waters around Landaa Giraavaru offer an unparalleled marine adventure. Guests visiting during the Manta Hot Dates can join the exclusive Manta Watch experience, which includes:
Manta-on-Call speedboat safari – Get alerted via a personal phone the moment mantas are sighted nearby.Dolphin cruise – Witness playful dolphins leaping across the Indian Ocean.Coral frame propagation – Contribute to marine conservation by helping restore coral reefs.Round-trip shared seaplane transfers from Velana International Airport.Daily breakfast at Café Landaa or Blu Restaurant.
For those who prefer spontaneity, the resort’s Manta-on-Call program offers a real-time adventure—guests receive a direct call the moment manta rays are spotted, allowing them to rush to a speedboat and snorkel with these oceanic giants on their terms.
Since its inception in 2005, the Maldives Manta Conservation Programme has played a vital role in protecting manta rays worldwide. Project Manager Elspeth Strike explains,
“Seeing a guest’s face light up as they spot a manta for the first time is unforgettable. At Landaa Giraavaru, we combine conservation with education—offering managed experiences that allow people to connect with these incredible creatures while helping ensure their future.”
Manta sightings are seasonal and subject to weather conditions and the moods of these gentle giants.
To book your Manta Watch adventure at Four Seasons Maldives at Landaa Giraavaru, click here, email reservations.mal@fourseasons.com, or call +960 66 00 888.
Published on March 16, 2025
The Business Travel Show Asia Pacific is set to make its debut in Singapore on April 16-17, 2025, at Marina Bay Sands, uniting over 200 corporate travel buyers from across Asia Pacific, the US, the UK, and Europe with 50+ top-tier exhibitors from the global travel industry. Backed by BTN Group’s 30 years of expertise in corporate travel events, this launch marks a significant milestone for the region’s booming business travel sector.
The Asia Pacific region is the world’s fastest-growing corporate travel market, with spending projected to hit $900 billion this year. Business Travel Show APAC is more than just a trade show—it’s a critical platform for industry professionals to connect, collaborate, and stay ahead in an evolving landscape.
Exhibitors include some of the most influential names in the travel industry, such as Oneworld, Wings, Wego, Amex GBT, BCD, Amex Card, Emburse, and more. The event promises meaningful business meetings, knowledge-sharing sessions, and exclusive networking opportunities for buyers and suppliers alike.
Senior corporate travel decision-makers can apply for the hosted buyer programme, which includes:
Corporate travel managers and procurement professionals handling business travel programmes are encouraged to register early to secure their spot.
Spanning two days, the event features 16 free-to-attend sessions covering:
Speakers from Avis Budget Group, MSD International, IKEA, Rheinmetall, Crisis24, HN Consulting, and Align Tech will share their expertise.
For the first time in APAC, the Business Travel Innovation Faceoff will showcase game-changing solutions set to redefine corporate travel. Additionally, the APAC Travel Buyer of the Year Award will honor a regional leader in corporate travel innovation.
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