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By Nishang Narayan
Published on March 30, 2024
The Indian hospitality sector is witnessing a significant transformation, fueled by the burgeoning demand for spiritual tourism. As more travellers seek meaningful, transformative experiences, the industry is quickly adapting, providing accommodations that cater specifically to this growing niche. A recent report by CBRE South Asia Pvt. Ltd., titled ‘Decoding Real Estate through the Spiritual Tourism Lens,’ sheds light on this trend, highlighting the retail and hospitality boom in 14 key spiritual cities across India.
Cities such as Amritsar, Ajmer, Varanasi, and Shirdi are at the forefront of this shift, attracting not only pilgrims but also travellers drawn to the spiritual heritage of these destinations. This influx of spiritual tourists has led to an increase in demand for accommodations that offer more than just a place to stay. Today's spiritual travellers are looking for clean, hygienic, and family-friendly environments, and they're willing to pay a premium for these features.
Recognizing this shift, major hotel chains, including global names like Marriott, Taj, and Hyatt, are venturing into these markets, offering a mix of economy, midscale, upscale, and luxury accommodations. These branded hotels provide a comforting blend of modern amenities and traditional hospitality, specifically tailored to meet the needs of spiritual seekers. Moreover, boutique and experiential hotels are making their mark by offering personalised services, curated spiritual activities, and authentic local experiences.
The rise in spiritual tourism is supported by improved infrastructure, such as better-connected roads, airports, and public transportation options. Additionally, the development of various accommodation types, from hotels and guesthouses to wellness centres, is making these spiritual destinations more accessible to a broader audience.
Government initiatives aimed at promoting tourism and improving connectivity between pilgrimage sites have also played a crucial role in this growth. Furthermore, the advent of online retail platforms offering easy access to faith-based products and services has contributed to the sector's expansion.
According to Anshuman Magazine, chairman & CEO - India, South-East Asia, Middle East, and Africa, CBRE, the rapid expansion of spiritual tourism is not only driving the growth of India's faith-based tourism market but also bolstering the overall economy. Ram Chandnani, Managing Director, Advisory & Transaction Services, CBRE India, echoes this sentiment, noting the surge in investor interest in capitalising on the market's potential. This trend underscores a commitment to cater to the unique needs of spiritual travellers, driving regional economic growth while safeguarding heritage sites.
As spiritual tourism continues to gain momentum, the hospitality and retail sectors in these key destinations are set to thrive, offering spiritual travellers an enriching and authentic experience that goes beyond the conventional.
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By Manu Vardhan Kannan
Published on November 13, 2025
Clarks Exotica Convention Resort & Spa welcomed the festive season with its much-awaited annual Cake Mixing Ceremony, held at the scenic poolside of the Clubhouse. The cherished tradition brought together guests, residents from Swiss Town, Hollywood Town, and Serene Garden, along with the senior management and resort team, for an evening filled with laughter, warmth, and community joy.
The event began on a grand note with the reveal of specially designed cake-mixing logos, offering a creative glimpse into the resort’s evolving story and setting an air of anticipation for its upcoming chapter. This thoughtful addition added excitement to the evening and reflected the brand’s commitment to innovation and storytelling.
As the music played and festive aromas filled the air, guests joined hands with the Clarks team to mix a rich medley of dry fruits, nuts, and spices, a symbolic gesture of joy, togetherness, and prosperity for the season ahead. The ceremony concluded with a sumptuous poolside spread of snacks and beverages, creating the perfect prelude to the holiday celebrations.
Sharing his thoughts on the occasion, Mr. Balaji M, CEO, Clarks Exotica, said, “At Clarks Exotica, we believe every celebration is an opportunity to create lasting memories. The annual cake mixing reflects the values we hold close, community, warmth, and connection. Seeing our guests, residents, and team members come together in such high spirits reminds us that hospitality is ultimately about people, not places. This event marks not just the start of the festive season, but also a renewed chapter in our brand’s story.”
As the resort prepares to unveil its new brand identity, this year’s cake mixing stood as a symbolic celebration of blending tradition with innovation. With the festive cheer in full swing and an exciting future ahead, Clarks Exotica continues to redefine hospitality through experiences that celebrate togetherness and timeless joy.
By Hariharan U
Sayaji Hotels has opened its latest property, Enrise by Sayaji, Chandrapur, further strengthening its footprint across Maharashtra. The new hotel brings together Sayaji’s signature warmth with the rich culture and heritage of Chandrapur often known as the land of tigers.
Located at Tulsinagar, Rashtrawadi Nagar, the property is easily accessible, being just a few kilometres from the railway station and well connected to Nagpur Airport. Designed for today’s travellers, it offers the perfect balance of comfort, convenience, and style.
The hotel features 40 elegantly designed rooms, including Grande Rooms, Executive Suites, and Royal Suites, each equipped with contemporary décor and thoughtful amenities. Guests can enjoy regional and international dishes at Momentt, the hotel’s all-day dining restaurant. For events and celebrations, Crystal, a 3,200 sq. ft. banquet hall, accommodates up to 300 guests ideal for weddings, meetings, and social gatherings.
Speaking about the launch, Ms. Sumera Dhanani, Corporate Head – Business Development, Sayaji Hotels Ltd, shared, “For a long time, hospitality in India was centred around metro cities, while Tier 2 and 3 destinations remained untapped. That landscape is rapidly transforming with stronger connectivity, rising local economies, and evolving traveller expectations. At Sayaji, we see immense potential in these emerging markets and are committed to expanding our footprint strategically. The launch of Enrise by Sayaji, Chandrapur, marks a key step in that journey as we continue to redefine accessible, high-quality hospitality across India.”
Adding to this, Mr. Rajendra Joshi, Director of Operations, Sayaji Hotels Ltd, said, “At Enrise by Sayaji, Chandrapur, every element has been thoughtfully designed to reflect the city’s warmth and character. From the comfortable rooms to our signature restaurant Momentt, the hotel offers a seamless blend of comfort, elegance, and personalised service. We look forward to welcoming guests and delivering the exceptional Sayaji experience they know and love.”
Mr. Rana Pal Singh, Owner, Enrise by Sayaji Chandrapur, also expressed pride in the new opening, stating, “It’s a proud moment to see Enrise by Sayaji open its doors in Chandrapur. Our goal was to bring a premium hospitality experience to the city—one that combines comfort, elegance, and heartfelt service. We are confident that this property will become the preferred choice for both business and leisure travellers visiting the region.”
The property’s strategic location provides easy access to key local attractions, including Tadoba Andhari Tiger Reserve, Chandrapur Fort, Mahakali Temple, Bhadravati Jain Temple, and Junona Lake, making it an excellent base for both tourists and business guests.
Whether it’s a family getaway, business trip, or a weekend escape, Enrise by Sayaji Chandrapur promises a stay defined by comfort, good food, and genuine hospitality, all hallmarks of the Sayaji brand.
About Sayaji Hotels Ltd
Sayaji Hotels is one of India’s most trusted hospitality names, known for its “Yours Truly” service philosophy and focus on guest comfort. With a legacy spanning over four decades, the brand operates 39 properties across key Indian destinations with 2,500+ keys. Recognised as a Great Place to Work, Sayaji Hotels continues to expand strategically, combining innovation and inclusivity to create world-class hospitality experiences across both established and emerging markets.
Suba Hotels Limited has announced the signing of a new property under its Click Hotels brand in Hyderabad, Telangana, expanding its presence in one of India’s most dynamic hospitality markets. This marks the group’s fourth property in Hyderabad and its second under the Click Hotels brand.
Sharing the news, Mr. Mansur Mehta, Managing Director of Suba Hotels Limited, said, “We are excited to announce the signing of our fourth property. Located in Madhapur, Hyderabad, this will be our second hotel under the Click Hotels brand. The other hotel under the same brand is operational in Shamshabad.”
The group also manages two other properties in the city under the Quality Inn and Clarion brands. The agreement for the new hotel was signed between Mansur Mehta, MD of Suba Hotels Limited, and Madhusudhan Reddy, Director of Omna Constructions.
Speaking on the expansion, Mr. Mubeen Mehta, CEO of the group, added, “We have a strong presence in the southern India hospitality market. With this, we have further consolidated our position.”
Currently, Suba Hotels operates properties across Bengaluru, Hyderabad, Chennai, Kochi, Kaikaluru, Kumbakonam, Vijayawada, and Visakhapatnam, reflecting the group’s robust presence in South India.
Scheduled to open in July 2026, the upcoming Click Hotel Madhapur, Hyderabad, will feature 132 rooms and suites, along with a coffee shop, fully equipped gym and spa, meeting rooms, and banquet facilities. Located near HITEC City Mindspace, the hotel aims to cater to both business and leisure travellers seeking comfort and connectivity.
Suba Hotels Limited continues to be one of the fastest-growing hospitality companies in India, managing over 125 properties across 72+ destinations, with more than 5,800 keys in India and the Middle East.
The group’s portfolio includes its home-grown brands — Suba Hotels, Click Hotels, GenX, and RNB, alongside its role as the master franchisee for Choice Hotels in India, managing the Clarion, Quality, and Comfort brands.
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