Spiritual Tourism's Rise Transforms Indian Hospitality Landscape

Spiritual Tourism's Rise Transforms Indian Hospitality Landscape

By Nishang Narayan

Published on March 30, 2024

The Indian hospitality sector is witnessing a significant transformation, fueled by the burgeoning demand for spiritual tourism. As more travellers seek meaningful, transformative experiences, the industry is quickly adapting, providing accommodations that cater specifically to this growing niche. A recent report by CBRE South Asia Pvt. Ltd., titled ‘Decoding Real Estate through the Spiritual Tourism Lens,’ sheds light on this trend, highlighting the retail and hospitality boom in 14 key spiritual cities across India.

Cities such as Amritsar, Ajmer, Varanasi, and Shirdi are at the forefront of this shift, attracting not only pilgrims but also travellers drawn to the spiritual heritage of these destinations. This influx of spiritual tourists has led to an increase in demand for accommodations that offer more than just a place to stay. Today's spiritual travellers are looking for clean, hygienic, and family-friendly environments, and they're willing to pay a premium for these features.

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Recognizing this shift, major hotel chains, including global names like Marriott, Taj, and Hyatt, are venturing into these markets, offering a mix of economy, midscale, upscale, and luxury accommodations. These branded hotels provide a comforting blend of modern amenities and traditional hospitality, specifically tailored to meet the needs of spiritual seekers. Moreover, boutique and experiential hotels are making their mark by offering personalised services, curated spiritual activities, and authentic local experiences.

The rise in spiritual tourism is supported by improved infrastructure, such as better-connected roads, airports, and public transportation options. Additionally, the development of various accommodation types, from hotels and guesthouses to wellness centres, is making these spiritual destinations more accessible to a broader audience.

Government initiatives aimed at promoting tourism and improving connectivity between pilgrimage sites have also played a crucial role in this growth. Furthermore, the advent of online retail platforms offering easy access to faith-based products and services has contributed to the sector's expansion.

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According to Anshuman Magazine, chairman & CEO - India, South-East Asia, Middle East, and Africa, CBRE, the rapid expansion of spiritual tourism is not only driving the growth of India's faith-based tourism market but also bolstering the overall economy. Ram Chandnani, Managing Director, Advisory & Transaction Services, CBRE India, echoes this sentiment, noting the surge in investor interest in capitalising on the market's potential. This trend underscores a commitment to cater to the unique needs of spiritual travellers, driving regional economic growth while safeguarding heritage sites.

As spiritual tourism continues to gain momentum, the hospitality and retail sectors in these key destinations are set to thrive, offering spiritual travellers an enriching and authentic experience that goes beyond the conventional.


Le Méridien Ahmedabad Celebrates Raksha Bandhan with Family and Flavours

Le Méridien Ahmedabad Celebrates Raksha Bandhan with Family and Flavours

By Manu Vardhan Kannan

Published on August 28, 2026

This Raksha Bandhan, Le Méridien Ahmedabad is inviting families to come together for a festive dinner centred around good food, warm hospitality and the special bond between siblings.

The celebration is designed as a relaxed evening where families can take a break from their daily routines, share conversations and enjoy time with each other. The festive spread will bring together a selection of Indian and global favourites, offering something for different generations and tastes.

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Adding to the evening will be live music, creating a warm and easy-going atmosphere while allowing families to enjoy their conversations and dining experience at their own pace.

The celebration goes beyond a festive meal, giving families a chance to reconnect, revisit familiar stories and celebrate relationships that remain an important part of their lives. With the warmth of Raksha Bandhan, a selection of favourites and contemporary hospitality, Le Méridien Ahmedabad brings families together around the table for an evening dedicated to togetherness and the enduring bond of siblinghood.


ITC Grand Chola Wins Net Zero Water Category at COOL Conclave 3.0

ITC Grand Chola Wins Net Zero Water Category at COOL Conclave 3.0

By Manu Vardhan Kannan

Published on August 26, 2026

ITC Grand Chola, Chennai, has been named the Winner in the Net Zero Water Category at the COOL Conclave 3.0 – Decarbonisation Excellence Awards 2026. The recognition highlights the hotel’s continued efforts in water conservation, resource management and sustainable hospitality.

The award reflects ITC Grand Chola’s approach to making sustainability part of its daily operations while continuing to offer a luxury experience to guests. Its work in water conservation, reuse and efficient resource management has helped the hotel reduce its environmental impact through measurable practices. ITC Grand Chola holds LEED Platinum, LEED Zero Carbon and LEED Zero Water certifications, adding to its position as a leading example of sustainable luxury hospitality.

Beyond its sustainability initiatives, the Chennai hotel is also known for its strong connection with the heritage and culture of Southern India. Spread across eight acres, ITC Grand Chola takes inspiration from the Chola dynasty and the architectural traditions of the region.

Its design includes influences from the Brihadeeswara Temple, Gangaikondacholapuram Temple and Airavateswara Temple, creating a setting that brings together South Indian heritage, craftsmanship and luxury.

The hotel’s iconic Sangam lobby features carved balustrades, engraved stairways and detailed artistic elements, while the Grand Staircase showcases the symbolic Wheel of Life motif. These design elements give guests an experience that connects the hotel’s luxury offering with the region’s architectural legacy.

The latest recognition at the COOL Conclave 3.0 – Decarbonisation Excellence Awards adds to ITC Grand Chola’s sustainability achievements. With continued focus on environmental responsibility, resource efficiency and sustainable innovation, the hotel remains committed to shaping a more responsible approach to luxury hospitality in India and beyond.


Courtyard by Marriott Madurai Marks Eight Years of Hospitality and Growth

Courtyard by Marriott Madurai Marks Eight Years of Hospitality and Growth

By Manu Vardhan Kannan

Published on August 25, 2026

Courtyard by Marriott Madurai is celebrating its eighth anniversary, marking eight years of hospitality, culinary experiences and strong connections with the city. Since opening in 2018, the hotel has grown alongside Madurai’s tourism, business and hospitality sectors.

The property has built a strong presence among Leisure Travellers, Temple Tourists, Corporate Guests, MICE groups and Wedding celebrations. Over the years, it has continued to adapt to changing guest expectations while focusing on personalized and experience-led hospitality.

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Mr. V. Vasudevan, Chairman, said, “Eight years in Madurai is a milestone built on trust, commitment and strong relationships. We are proud to have grown alongside the city and look forward to creating greater value for Madurai’s hospitality landscape in the years ahead.”

The hotel is also seeing strong business momentum in 2026. During the first half of the year, Courtyard by Marriott Madurai recorded 25%+ growth, with occupancy crossing 85%. Hotel revenue grew by 19.9%, while occupancy growth stood at 8.8%.

Mr. C. Muralikrishnan, Managing Director, said, “Our eight-year journey reflects our ability to evolve with Madurai and its changing hospitality landscape. The strong growth this year reinforces our confidence in the city’s potential and our vision for the future.”

Food and beverage continues to be an important part of the hotel’s offering, with Madurai Kitchen becoming a prominent dining destination for both hotel guests and local diners. Its buffet, food festivals, brunches and curated culinary experiences have added to Madurai’s growing premium dining culture. The hotel has also strengthened its presence in the weddings and MICE segment, having hosted 25+ medical conferences, including national and global associations.

Mr. V. Akshay Ram, Executive Director, said, “Hospitality is ultimately about creating experiences that guests remember. Over the past eight years, we have continually evolved our offerings while staying committed to personalized service and meaningful guest experiences.”

Guest loyalty remains an important part of the hotel’s journey, with repeat guests returning year after year. The property also recorded record guest satisfaction in the first half of 2026. Alongside technology-led convenience, the hotel continues to focus on the human connection that remains central to hospitality.

Sustainability has also become part of the property’s daily operations. Its glass-bottle water plant and energy-efficiency initiatives have helped bring annual electricity consumption down from 2,980,550 kWh to 2,908,447 kWh, saving 72,103 kWh despite an 8.8% increase in occupancy and 19.9% growth in hotel revenue. Engineering-led operational practices have also helped reduce HLP costs from 9.4% to 8.4%.

Mr. Mahesh Padala, General Manager, said, “Our eighth anniversary is a celebration of our guests and our associates who make every experience special. The loyalty of our guests and record satisfaction this year inspire us to raise the bar even further.”

As Courtyard by Marriott Madurai enters its ninth year, the hotel will continue to focus on guest experience, F&B innovation, weddings, MICE, technology and sustainability, while growing alongside Madurai and contributing to the city’s evolving hospitality landscape.

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