Spiritual Tourism's Rise Transforms Indian Hospitality Landscape

Spiritual Tourism's Rise Transforms Indian Hospitality Landscape

By Nishang Narayan

Published on March 30, 2024

The Indian hospitality sector is witnessing a significant transformation, fueled by the burgeoning demand for spiritual tourism. As more travellers seek meaningful, transformative experiences, the industry is quickly adapting, providing accommodations that cater specifically to this growing niche. A recent report by CBRE South Asia Pvt. Ltd., titled ‘Decoding Real Estate through the Spiritual Tourism Lens,’ sheds light on this trend, highlighting the retail and hospitality boom in 14 key spiritual cities across India.

Cities such as Amritsar, Ajmer, Varanasi, and Shirdi are at the forefront of this shift, attracting not only pilgrims but also travellers drawn to the spiritual heritage of these destinations. This influx of spiritual tourists has led to an increase in demand for accommodations that offer more than just a place to stay. Today's spiritual travellers are looking for clean, hygienic, and family-friendly environments, and they're willing to pay a premium for these features.

image

Recognizing this shift, major hotel chains, including global names like Marriott, Taj, and Hyatt, are venturing into these markets, offering a mix of economy, midscale, upscale, and luxury accommodations. These branded hotels provide a comforting blend of modern amenities and traditional hospitality, specifically tailored to meet the needs of spiritual seekers. Moreover, boutique and experiential hotels are making their mark by offering personalised services, curated spiritual activities, and authentic local experiences.

The rise in spiritual tourism is supported by improved infrastructure, such as better-connected roads, airports, and public transportation options. Additionally, the development of various accommodation types, from hotels and guesthouses to wellness centres, is making these spiritual destinations more accessible to a broader audience.

Government initiatives aimed at promoting tourism and improving connectivity between pilgrimage sites have also played a crucial role in this growth. Furthermore, the advent of online retail platforms offering easy access to faith-based products and services has contributed to the sector's expansion.

image

According to Anshuman Magazine, chairman & CEO - India, South-East Asia, Middle East, and Africa, CBRE, the rapid expansion of spiritual tourism is not only driving the growth of India's faith-based tourism market but also bolstering the overall economy. Ram Chandnani, Managing Director, Advisory & Transaction Services, CBRE India, echoes this sentiment, noting the surge in investor interest in capitalising on the market's potential. This trend underscores a commitment to cater to the unique needs of spiritual travellers, driving regional economic growth while safeguarding heritage sites.

As spiritual tourism continues to gain momentum, the hospitality and retail sectors in these key destinations are set to thrive, offering spiritual travellers an enriching and authentic experience that goes beyond the conventional.


Rosetta Hospitality Bags Dual Wins in Tripadvisor’s 2025 Travelers’ Choice Awards

Rosetta Hospitality Bags Dual Wins in Tripadvisor’s 2025 Travelers’ Choice Awards

By Manu Vardhan Kannan

Published on May 9, 2025

It’s a proud moment for Rosetta Hospitality as both of its signature properties, Rosetta Sakleshpur and Elements by Rosetta - Varca, Goa have been named winners of the Tripadvisor Travelers’ Choice Awards 2025, earning spots among the top 10% of hotels worldwide.

This recognition is based entirely on consistent ratings and reviews shared by real guests on Tripadvisor over the past year, making it one of the most trusted awards in the global travel industry.

Celebrating businesses that go above and beyond in delivering exceptional guest experiences, the Travelers’ Choice Awards spotlight those who create lasting impressions and memorable stays. For Rosetta Hospitality, this double win highlights its dedication to thoughtful service, detail-driven design, and culturally rich experiences.

“This dual recognition is a proud milestone for our brand,” said Jai Sreedhar, Joint Managing Director & CEO, Rosetta Hospitality. “It reaffirms our commitment to delivering thoughtfully curated experiences — whether set amidst the expansive coffee plantations of Sakleshpur or in the serene tropical setting of Varca in South Goa.”

image

At Rosetta Sakleshpur, guests enjoy serene, nature-immersed stays surrounded by lush coffee estates. In contrast, Elements by Rosetta – Varca offers a modern blend of Goan charm and contemporary comfort, promising warm hospitality near South Goa’s scenic beaches.

Kristen Dalton, President at Tripadvisor, congratulated the brand, stating, “Congratulations to Rosetta Hospitality for this remarkable achievement. Ranking among the top hotels worldwide is a true testament to the trust and appreciation of your guests.”

With this recognition, Rosetta Hospitality continues to strengthen its reputation as a leading name in Indian luxury getaways, offering a unique mix of tranquillity, culture, and impeccable service.


Sterling Strengthens Spiritual Circuit with New Resort at Rudraprayag

Sterling Strengthens Spiritual Circuit with New Resort at Rudraprayag

By Nishang Narayan

Published on May 9, 2025

Sterling Holiday Resorts is deepening its commitment to spiritual tourism with the launch of Sterling Kastoori Rudraprayag, a peaceful yet well-connected Himalayan retreat for pilgrims and travellers alike. This marks Sterling’s 11th property in its spiritual circuit and 7th resort in Uttarakhand, reinforcing its strategic focus on meaningful, immersive travel experiences in sacred destinations.

Located just 2 km from the revered confluence of the Alaknanda and Mandakini rivers, the new resort is perfectly placed on the Badrinath Highway, serving as a base for Char Dham yatris, nature enthusiasts, and adventure seekers heading to treks like Tungnath, Deoriatal, and Chandrashila.

The resort offers a range of thoughtfully designed accommodations—from cozy rooms to elegant suites with private balconies and panoramic valley views. Guests can unwind with pure vegetarian regional cuisine at Vatika, which also offers Jain meals, or grab a comforting sip at Chai & You, the in-house café lounge.

Adding to its appeal, the property includes a banquet hall for up to 60 guests, ideal for intimate retreats, spiritual gatherings, or corporate offsites. With Chopta nearby and excellent road access from Haridwar and Rishikesh, the resort is both serene and convenient.

image

“Sterling Kastoori Rudraprayag is a strategic step in our vision to bring transformational travel experiences to destinations rich in spiritual and natural significance,” said Mr. Vikram Lalvani, MD & CEO, Sterling Holiday Resorts.

Shri Mahabeer Singh Panwar, MD of Hotel Kastoori Inn, added, “We’re proud to partner with Sterling. Their guest-first approach ensures that this new resort will set a new benchmark for hospitality in the region.”

With spiritual tourism in India poised for significant growth, Sterling’s expanding portfolio includes destinations like Rishikesh, Haridwar, Guruvayur, Puri, Amritsar, and more. This latest launch further solidifies its leadership in catering to spiritually inclined travellers seeking curated experiences.

About Sterling Holiday Resorts Ltd.

Sterling Holiday Resorts operates across 54 destinations with 62 resorts and over 3,200 operational keys. Its diverse offerings span hills, beaches, jungles, spiritual hubs, heritage spots, and more. A wholly owned subsidiary of Thomas Cook (India) Ltd and part of Fairfax Financial Holdings, Sterling continues to grow its presence in India’s leisure and spiritual tourism space.


Ambica Empire Wins Big with Triple Honours at 2025 Achievers Award

Ambica Empire Wins Big with Triple Honours at 2025 Achievers Award

By Nishang Narayan

Published on May 9, 2025

Ambica Empire, Chennai’s beacon of luxury and excellence, made a powerful mark at the Achievers Award Ceremony 2025, hosted by News7 Channel and the Indian Seafarers Welfare Organisation (ISWOT), by sweeping three major awards—further reinforcing its legacy in the hospitality industry.

The hotel was recognised as the Best Premium Business Hotel of the Year 2025 (4-star facilities). This award stands as a testament to Ambica Empire’s unwavering dedication to top-tier service, comfort, and world-class hospitality—making it a preferred choice for discerning business and leisure travellers alike.

image

Adding a personal victory to the occasion, Mr. R. Kalathinathan, General Manager of Hotel Ambica Empire & Ambica Group of Hotels, was awarded the Best Outstanding Performer of the Year 2025. Known for his humble leadership style, decades of expertise, and an unshakeable commitment to service, Mr. Kalathinathan continues to lead the Ambica brand to greater heights. His ability to build a culture of integrity and excellence makes him a true stalwart of the industry.

image

Another proud moment came when Ms. R.K. Pushpalatha, Admin Manageress at Hotel Ambica Empire, was honoured with the Woman of Excellence in Hospitality 2025 award. With 25 years of dedicated service, her contribution to the hotel and the wider hospitality industry is both inspiring and invaluable. Known for her coordination skills and support for women empowerment, her motto—“Qualify yourself, aim high, and choose excellence”—continues to inspire the next generation of hospitality professionals.

image

The award ceremony was attended by esteemed dignitaries, adding further prestige to the event. Notable guests included Dr. Tamilisai Soundararajan (Former Governor of Telangana & Lt. Governor of Puducherry), Hon’ble Justice Thiru. SK. Krishnan, Dr. K. Venkatesan, Mr. Krishna Kumar R (Advocate & Secretary, Madras High Court Advocate Association), Dr. A. Babu Mailan (Founder & Chairman, ISWOT), Mr. R.M. Ibrahim (Deputy Collector), Dr. C.A. Mohanraj (VP, Tamil Seidhi Vaasipaalargal Sangam & Special Police Warden), and Dr. P. Dhanasekar (MD, DSP Groups), among others.

Under the visionary guidance of Mr. Kalathinathan, who carries over 35 years of experience and multiple industry accolades, and the exceptional dedication of Ms. Pushpalatha, Ambica Empire continues to shine as a leader in Indian hospitality.

This triple recognition celebrates more than just achievements—it’s a reflection of Ambica Empire’s enduring spirit, team excellence, and heartfelt service. As they proudly say:
“Guests who stay with us, always stay with us.”

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.