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By Nishang Narayan
Published on March 30, 2024
The Indian hospitality sector is witnessing a significant transformation, fueled by the burgeoning demand for spiritual tourism. As more travellers seek meaningful, transformative experiences, the industry is quickly adapting, providing accommodations that cater specifically to this growing niche. A recent report by CBRE South Asia Pvt. Ltd., titled ‘Decoding Real Estate through the Spiritual Tourism Lens,’ sheds light on this trend, highlighting the retail and hospitality boom in 14 key spiritual cities across India.
Cities such as Amritsar, Ajmer, Varanasi, and Shirdi are at the forefront of this shift, attracting not only pilgrims but also travellers drawn to the spiritual heritage of these destinations. This influx of spiritual tourists has led to an increase in demand for accommodations that offer more than just a place to stay. Today's spiritual travellers are looking for clean, hygienic, and family-friendly environments, and they're willing to pay a premium for these features.
Recognizing this shift, major hotel chains, including global names like Marriott, Taj, and Hyatt, are venturing into these markets, offering a mix of economy, midscale, upscale, and luxury accommodations. These branded hotels provide a comforting blend of modern amenities and traditional hospitality, specifically tailored to meet the needs of spiritual seekers. Moreover, boutique and experiential hotels are making their mark by offering personalised services, curated spiritual activities, and authentic local experiences.
The rise in spiritual tourism is supported by improved infrastructure, such as better-connected roads, airports, and public transportation options. Additionally, the development of various accommodation types, from hotels and guesthouses to wellness centres, is making these spiritual destinations more accessible to a broader audience.
Government initiatives aimed at promoting tourism and improving connectivity between pilgrimage sites have also played a crucial role in this growth. Furthermore, the advent of online retail platforms offering easy access to faith-based products and services has contributed to the sector's expansion.
According to Anshuman Magazine, chairman & CEO - India, South-East Asia, Middle East, and Africa, CBRE, the rapid expansion of spiritual tourism is not only driving the growth of India's faith-based tourism market but also bolstering the overall economy. Ram Chandnani, Managing Director, Advisory & Transaction Services, CBRE India, echoes this sentiment, noting the surge in investor interest in capitalising on the market's potential. This trend underscores a commitment to cater to the unique needs of spiritual travellers, driving regional economic growth while safeguarding heritage sites.
As spiritual tourism continues to gain momentum, the hospitality and retail sectors in these key destinations are set to thrive, offering spiritual travellers an enriching and authentic experience that goes beyond the conventional.
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By Manu Vardhan Kannan
Published on March 11, 2025
Sarovar Hotels has expanded its presence in Srinagar with the grand opening of Sarovar Premiere, its third property in the city. Strategically located within a bustling shopping mall, the 83-room upscale hotel combines modern urban convenience with the timeless charm of Kashmir.
The hotel’s contemporary architecture and elegant interiors celebrate local artistry, featuring a stylish lobby adorned with Kashmiri-inspired décor. Guests can choose from Deluxe Rooms to expansive Two-Bedroom Suites, all designed with plush bedding, premium amenities, and large windows offering captivating views of Srinagar’s skyline.
For a memorable dining experience, Sulaiman, the hotel’s 5,550 sq. ft. all-day restaurant, serves a diverse menu of local and international flavors. With a seating capacity of 200, including an open terrace named Alfresco, guests can enjoy breathtaking city views in an inviting setting.
Adding to its offerings, Habba Khatoon, a well-appointed banquet hall, accommodates up to 150 guests, making it an ideal venue for corporate events, weddings, and private celebrations.
Speaking about the launch, Ajay K. Bakaya, Chairman of Sarovar Hotels and Director of Louvre Hotels India, expressed enthusiasm, stating:
"We are delighted to expand our presence in Srinagar with Sarovar Premiere. This new property is a testament to our commitment to offering unmatched hospitality and personalized experiences. With its prime location and warm Kashmiri hospitality, we are confident that Sarovar Premiere Srinagar will set new standards in the city’s hospitality landscape."
Adding to this, Manzoor Shah, Managing Director of Manzoor Shariq Hotels and Resorts, shared his excitement:
"Our partnership with Sarovar Hotels marks a significant milestone in our journey to elevate Srinagar’s hospitality offerings. With Sarovar Premiere, we aspire to blend the city's natural beauty and cultural richness with exceptional service standards. We believe that this hotel will not only cater to the increasing influx of leisure travelers but also contribute to the local economy by creating job opportunities and promoting local craftsmanship."
With its strategic location, world-class amenities, and commitment to hospitality excellence, Sarovar Premiere Srinagar is set to redefine the hospitality landscape in the region.
Holi is more than just a festival - it’s a vibrant celebration of colors, togetherness, and joy. This year, Novotel Imagicaa Khopoli is elevating the festivities with an unforgettable Holi experience, where music, food, and colors come together in a grand spectacle.
Step into a world filled with lively hues, energetic beats, and festive indulgence. The celebrations feature a thrilling poolside DJ party, setting the perfect stage for guests to dance under the sun. Complementing the vibrant atmosphere is a lavish Holi lunch buffet, offering an array of festive delicacies designed to delight the senses.
For those looking to make the most of the celebration, the Superior Room package is available on double occupancy. The package also includes a complimentary stay for two children up to 15 years, An additional guest will be provided with an extra bed for accommodation.
"This Holi, we welcome our guests to immerse themselves in a celebration of colors, flavors, and fun. With a vibrant poolside atmosphere, delicious festive cuisine, and electrifying beats, Novotel Imagicaa Khopoli is the perfect place to create joyful memories with family and friends," says Mr. Anil Chavan, General Manager, Novotel Imagicaa Khopoli.
For those interested in a walk-in F&B experience, Novotel Imagicaa offers an indulgent Holi lunch buffet, with an option to enhance the celebration with a special liquor-inclusive package. Families can also enjoy exclusive discounts for children, with kids below six dining for free and those aged 6-12 receiving a 50% discount.
Imagine celebrating Holi with splashes of color, electrifying beats, and festive delicacies, all set against the stunning poolside ambiance of Novotel Imagicaa. This extravaganza promises a day of laughter, cheer, and unforgettable moments with loved ones.
Book now and get ready to celebrate Holi in the brightest shades of joy!
Novotel Hyderabad Convention Centre (NHCC) & Hyderabad International Convention Centre (HICC) have made a significant stride in sustainability with the installation of a state-of-the-art solar power system. Spanning 48,904 square feet, the system comprises 1,818 solar panels with a 1000 KWp capacity, generating 4,000 units per day and 1,460,000 units annually—meeting 50% of HICC’s energy needs.
By embracing renewable energy, this initiative will reduce CO2 emissions by 1,022 tons per year, reinforcing NHCC & HICC’s commitment to responsible hospitality.
The solar installation represents an investment of INR 2.6 crores, with projected annual savings of INR 1.17 crores. Remarkably, the system is set to achieve a return on investment (ROI) in just 2.22 years, making it both an economically and environmentally sound decision.
Rubin Cherian, General Manager, Novotel Hyderabad Convention Centre & HICC, emphasized the significance of this initiative:
"The installation of our solar power system is not merely about adopting renewable energy; it signifies a deeper commitment to pioneering a greener future for our industry, our city, our country, and our planet. Sustainability is at the core of everything we do, reflecting Accor’s global ethos of responsible hospitality. By embracing innovative solutions, we are not only reducing our carbon footprint but also setting a benchmark for sustainable operations in the hospitality sector."
The solar panel installation is part of a broader sustainability strategy at NHCC & HICC, integrating eco-friendly solutions into daily operations. Key initiatives include:
With 287 rooms and a 65,000 sq. ft. pillar-less convention centre, NHCC & HICC continue to set new benchmarks in sustainable hospitality. Their commitment to energy efficiency, waste reduction, and responsible water management reflects Accor’s global sustainability vision, paving the way for a greener future in hospitality.
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