Spiritual Tourism's Rise Transforms Indian Hospitality Landscape

Spiritual Tourism's Rise Transforms Indian Hospitality Landscape

By Nishang Narayan

Published on March 30, 2024

The Indian hospitality sector is witnessing a significant transformation, fueled by the burgeoning demand for spiritual tourism. As more travellers seek meaningful, transformative experiences, the industry is quickly adapting, providing accommodations that cater specifically to this growing niche. A recent report by CBRE South Asia Pvt. Ltd., titled ‘Decoding Real Estate through the Spiritual Tourism Lens,’ sheds light on this trend, highlighting the retail and hospitality boom in 14 key spiritual cities across India.

Cities such as Amritsar, Ajmer, Varanasi, and Shirdi are at the forefront of this shift, attracting not only pilgrims but also travellers drawn to the spiritual heritage of these destinations. This influx of spiritual tourists has led to an increase in demand for accommodations that offer more than just a place to stay. Today's spiritual travellers are looking for clean, hygienic, and family-friendly environments, and they're willing to pay a premium for these features.

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Recognizing this shift, major hotel chains, including global names like Marriott, Taj, and Hyatt, are venturing into these markets, offering a mix of economy, midscale, upscale, and luxury accommodations. These branded hotels provide a comforting blend of modern amenities and traditional hospitality, specifically tailored to meet the needs of spiritual seekers. Moreover, boutique and experiential hotels are making their mark by offering personalised services, curated spiritual activities, and authentic local experiences.

The rise in spiritual tourism is supported by improved infrastructure, such as better-connected roads, airports, and public transportation options. Additionally, the development of various accommodation types, from hotels and guesthouses to wellness centres, is making these spiritual destinations more accessible to a broader audience.

Government initiatives aimed at promoting tourism and improving connectivity between pilgrimage sites have also played a crucial role in this growth. Furthermore, the advent of online retail platforms offering easy access to faith-based products and services has contributed to the sector's expansion.

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According to Anshuman Magazine, chairman & CEO - India, South-East Asia, Middle East, and Africa, CBRE, the rapid expansion of spiritual tourism is not only driving the growth of India's faith-based tourism market but also bolstering the overall economy. Ram Chandnani, Managing Director, Advisory & Transaction Services, CBRE India, echoes this sentiment, noting the surge in investor interest in capitalising on the market's potential. This trend underscores a commitment to cater to the unique needs of spiritual travellers, driving regional economic growth while safeguarding heritage sites.

As spiritual tourism continues to gain momentum, the hospitality and retail sectors in these key destinations are set to thrive, offering spiritual travellers an enriching and authentic experience that goes beyond the conventional.


Planet Hotels & Resorts Accelerates India Expansion with Lifestyle Hospitality Focus

Planet Hotels & Resorts Accelerates India Expansion with Lifestyle Hospitality Focus

By Hariharan U

Published on April 7, 2026

Planet Hotels & Resorts is steadily strengthening its presence across India, with a clear focus on lifestyle-driven hospitality and premium travel experiences. Based out of Mumbai, the brand is building a strategically curated pipeline aimed at high-potential leisure, urban, and spiritual destinations.

Under the leadership of Anand Chatterjee, who has led the hospitality vertical for over a decade, the company is positioning itself as a key player in India’s evolving premium hospitality space.

The group’s journey began with the launch of Planet Hollywood Beach Resort in Goa in 2013, which set the tone for its design-forward and experience-led approach. Since then, the portfolio has expanded across destinations such as Thane, Powai, and Manali.

Flagship urban properties like Planet Hollywood Thane City and The Beatle Hotel reflect the brand’s commitment to design-led stays and immersive guest experiences. Expanding its boutique footprint, the group also marked its entry into the hills with a Manali property under The Beatle brand in 2025, catering to travellers seeking elevated mountain retreats.

In line with its focus on the elite segment, the brand recently introduced Kings Mansion in North Goa. Designed as an ultra-premium destination, the property aims to deliver privacy, bespoke services, and a refined hospitality experience tailored to discerning travellers.

Looking ahead, Planet Hotels & Resorts has outlined an ambitious roadmap with upcoming projects planned across New Delhi, Tirupati, Udaipur, and Hyderabad, while also evaluating additional markets. The expansion strategy is focused on tapping into India’s most sought-after travel destinations, spanning leisure, spiritual, and urban segments.

Speaking on the growth trajectory, Anand Chatterjee highlighted that the brand’s expansion is driven by a deep understanding of emerging lifestyle destinations and evolving consumer expectations. He emphasised that the focus remains on creating design-forward environments, intuitive service, and immersive experiences that go beyond traditional hospitality.

With a growing portfolio that blends aesthetics, personalisation, and experience-led offerings, Planet Hotels & Resorts is positioning itself to play a significant role in shaping India’s next phase of premium hospitality growth.


ALDOVIA Resort & Convention Unveiled as Clarks Exotica Rebrands in Bengaluru

ALDOVIA Resort & Convention Unveiled as Clarks Exotica Rebrands in Bengaluru

By Hariharan U

Published on April 7, 2026

In a significant move within India’s hospitality landscape, Clarks Exotica Convention Resort & Spa in Bengaluru has officially rebranded as ALDOVIA Resort & Convention, signalling a shift towards building an independent, owner-led brand.

The transition follows the acquisition of a majority stake in Clarks Hotels & Resorts by Indian Hotels Company Limited, prompting the property to move away from brand affiliation and take full creative and operational control. Despite the change, ownership remains with the Colaco family, led by Dr. Ronald Colaco, along with Executive Directors Nigel and Randal Colaco.

Having built a strong reputation over nearly two decades, the property retains its core identity of service excellence and scale. Strategic direction continues under Vivek Kumar, with business development led by Balaji, whos e long association has shaped the resort’s growth journey.

The shift to ALDOVIA represents more than a name change. It reflects a broader transformation, one that focuses on crafting a personalised, values-driven hospitality experience. The name itself, derived from “Aldo” (wisdom) and “Via” (journey), captures the brand’s philosophy of thoughtful evolution and purposeful hospitality. The swan, chosen as its emblem, symbolises grace and tranquillity.

Speaking on the transition, CEO Balaji M said the rebranding is a natural evolution, allowing the team to build a brand that reflects its values and long-term vision while retaining the essence of what guests have come to appreciate.

Under this new identity, ALDOVIA aims to enhance guest experiences through subtle yet meaningful changes. Vice President Nilisha Ghuliani emphasised a more intuitive and personalised approach, where every interaction is designed to feel warm, thoughtful, and memorable.

As part of the transformation, select areas of the resort will undergo phased upgrades. The poolside is set to be reimagined into a Swiss Town Square-style social hub, while new dining concepts such as Mirage (Pool Café), Shogun (Pan Asian Restaurant), and Ember (Grills Restaurant) will introduce immersive culinary experiences.

Located near the city’s airport, ALDOVIA continues to position itself as a destination that blends accessibility with refined luxury. The focus now shifts towards emotional intelligence in service, authenticity in experiences, and a deeper connection with guests.

With this rebranding, ALDOVIA Resort & Convention begins a new chapter, one that builds on legacy while setting the foundation for a future-forward, independent hospitality brand.


Banyan Tree Samui Named Thailand’s Best Spa Resort for 2026

Banyan Tree Samui Named Thailand’s Best Spa Resort for 2026

By Hariharan U

Published on April 2, 2026

In a significant recognition for luxury wellness hospitality, Banyan Tree Samui has been named the “Best Spa Resort – Thailand” at the Global Spa Awards 2026, presented by The Luxury Spa Edit.

The award reflects a combination of expert panel evaluations, insights from global travel journalists and sustainability specialists, and over 85,000 public votes, reinforcing the resort’s strong positioning in the global wellness space.

At the heart of this recognition is the resort’s integrated approach to holistic wellbeing. The spa experience at Banyan Tree Samui goes beyond traditional treatments, offering a thoughtfully curated journey rooted in its “8 Pillars of Wellbeing” philosophy, focusing on rest, nourishment, mindfulness, movement, and personal growth.

A standout feature is its signature hydrotherapy facility, The Rainforest, which takes guests through a multi-sensory circuit of water jets, saunas, steam rooms, ice fountains, and vitality pools. This immersive experience has become a defining element of the resort’s wellness offering.

Speaking on the achievement, Naphasawan Badklang, Spa & Gallery Manager, credited the team’s rigorous training at the Banyan Spa & Wellbeing Academy and their commitment to delivering personalised guest experiences. Each treatment begins with a detailed consultation, followed by customised herbal oils and signature rituals that include sound healing, breathwork, and traditional techniques.

The award also coincides with the rollout of Banyan Tree Spa 2.0, an evolved concept that blends ancient Asian healing practices with modern wellness techniques. From personalised therapies to curated closing rituals featuring herbal foot cleansing and tea ceremonies, the experience is designed to create a deeper sense of relaxation and renewal.

Set against the scenic backdrop of Koh Samui’s Lamai Bay, the resort’s 88 private pool villas further enhance the sense of seclusion and calm. Complemented by curated dining experiences, wellness programmes, and nature-integrated design, the property continues to offer a sanctuary for travellers seeking both luxury and restoration.

With this recognition, Banyan Tree Samui strengthens its reputation as one of Asia’s leading wellness destinations, setting new benchmarks for immersive and experience-driven hospitality.

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