Spiritual Tourism's Rise Transforms Indian Hospitality Landscape

Spiritual Tourism's Rise Transforms Indian Hospitality Landscape

By Nishang Narayan

Published on March 30, 2024

The Indian hospitality sector is witnessing a significant transformation, fueled by the burgeoning demand for spiritual tourism. As more travellers seek meaningful, transformative experiences, the industry is quickly adapting, providing accommodations that cater specifically to this growing niche. A recent report by CBRE South Asia Pvt. Ltd., titled ‘Decoding Real Estate through the Spiritual Tourism Lens,’ sheds light on this trend, highlighting the retail and hospitality boom in 14 key spiritual cities across India.

Cities such as Amritsar, Ajmer, Varanasi, and Shirdi are at the forefront of this shift, attracting not only pilgrims but also travellers drawn to the spiritual heritage of these destinations. This influx of spiritual tourists has led to an increase in demand for accommodations that offer more than just a place to stay. Today's spiritual travellers are looking for clean, hygienic, and family-friendly environments, and they're willing to pay a premium for these features.

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Recognizing this shift, major hotel chains, including global names like Marriott, Taj, and Hyatt, are venturing into these markets, offering a mix of economy, midscale, upscale, and luxury accommodations. These branded hotels provide a comforting blend of modern amenities and traditional hospitality, specifically tailored to meet the needs of spiritual seekers. Moreover, boutique and experiential hotels are making their mark by offering personalised services, curated spiritual activities, and authentic local experiences.

The rise in spiritual tourism is supported by improved infrastructure, such as better-connected roads, airports, and public transportation options. Additionally, the development of various accommodation types, from hotels and guesthouses to wellness centres, is making these spiritual destinations more accessible to a broader audience.

Government initiatives aimed at promoting tourism and improving connectivity between pilgrimage sites have also played a crucial role in this growth. Furthermore, the advent of online retail platforms offering easy access to faith-based products and services has contributed to the sector's expansion.

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According to Anshuman Magazine, chairman & CEO - India, South-East Asia, Middle East, and Africa, CBRE, the rapid expansion of spiritual tourism is not only driving the growth of India's faith-based tourism market but also bolstering the overall economy. Ram Chandnani, Managing Director, Advisory & Transaction Services, CBRE India, echoes this sentiment, noting the surge in investor interest in capitalising on the market's potential. This trend underscores a commitment to cater to the unique needs of spiritual travellers, driving regional economic growth while safeguarding heritage sites.

As spiritual tourism continues to gain momentum, the hospitality and retail sectors in these key destinations are set to thrive, offering spiritual travellers an enriching and authentic experience that goes beyond the conventional.


Cygnett Hotels Expands in Uttar Pradesh with New Signings in Kanpur and Vrindavan

Cygnett Hotels Expands in Uttar Pradesh with New Signings in Kanpur and Vrindavan

By Nishang Narayan

Published on June 20, 2025

Cygnett Hotels & Resorts, one of India's fastest-growing hospitality chains, has announced its latest expansion in Uttar Pradesh with the signing of Cozzet Kanpur and Cygnett Inn Vrindavan. These strategic additions strengthen the group’s presence in key Tier-II and religious tourism markets, aligning with its larger goal of establishing a 100-hotel portfolio across India.

Cozzet Kanpur, a brownfield project, is scheduled to open by the end of 2025. The hotel will offer 40 well-appointed rooms, two banquet halls with a combined capacity of up to 10,000 guests, a 60-cover all-day dining restaurant, and a lounge bar—making it an ideal venue for weddings, MICE events, and business stays in the industrial capital of North India.

Cygnett Inn Vrindavan is expected to welcome guests by early 2027. Designed for both business and leisure travellers, the property will feature 60 rooms, an 80-cover restaurant, a rooftop swimming pool, a gym, and banquet facilities accommodating 600–800 guests. With this signing, Cygnett’s total inventory in Vrindavan will rise to 100 rooms, following the earlier addition of Cozzet Vrindavan.

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“Uttar Pradesh is a critical market in our strategy as we work toward building a 100-hotel network. We plan to launch 10–12 properties across the state in the next 2–3 years,” said Sarbendra Sarkar, Founder & Managing Director, Cygnett Hotels & Resorts.

Both properties will be located near prominent tourist and cultural attractions—Kanpur, known for its industrial strength and historic landmarks, and Vrindavan, the divine city in Braj Bhoomi, renowned for its association with Lord Krishna.

This growth complements Cygnett’s expanding portfolio, which already includes a presence in Ayodhya, further anchoring its position in both spiritual and commercial travel destinations.

Cozzet represents the brand’s smart, value-driven segment, designed for savvy modern travellers, while Cygnett Inn offers full-service comfort and reliability with a midscale focus—each promising warm hospitality and Cygnetture service.

For more information, visit: www.cygnetthotels.com


Al Habtoor City Hotel Collection Hosts Elegant Cocktail Dinner for India’s Top Wedding Planners in New Delhi

Al Habtoor City Hotel Collection Hosts Elegant Cocktail Dinner for India’s Top Wedding Planners in New Delhi

By Nishang Narayan

Published on June 20, 2025

In a celebration of luxury hospitality and creative collaboration, Al Habtoor City Hotel Collection hosted a sophisticated cocktail dinner on June 18 at Dear Donna, New Delhi, bringing together India’s leading wedding planners and select media from premier wedding publications.

Set in a graceful white and gold theme, the evening offered an intimate environment to explore the world of destination weddings in Dubai, as envisioned by the Al Habtoor City Hotel Collection, comprising Hilton Dubai Al Habtoor City, V Hotel Dubai – Curio Collection by Hilton, and Al Habtoor Palace.

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More than just opulent accommodations, the collection showcased its wide-ranging offerings for weddings—from breathtaking banquets and tailored hospitality to curated entertainment experiences like La Perle, Dubai’s spectacular live show. Attendees had the opportunity to connect, exchange ideas, and explore collaboration opportunities with the Dubai-based team.

Jihane Chakhrouf, Complex Director of Groups, Catering, and Events, remarked,

“India remains a vital market for our destination weddings. This evening strengthened our bonds with the top minds in the Indian wedding industry. We look forward to co-creating unforgettable wedding experiences that seamlessly combine our world-class hotels with Dubai's vibrant lifestyle offerings.”

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Carolina Campita, Complex Assistant Director of Marketing, added,

“The Indian wedding planning community is celebrated globally for their unparalleled creativity. Bringing them together allowed us to highlight the essence of Al Habtoor City Hotel Collection and showcase Dubai's exceptional entertainment options. From relaxing spa retreats to spectacular entertainment, our aim is to deliver luxury and enjoyment not only for the bride and groom but for all guests.”

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This exclusive evening not only spotlighted the collection’s luxurious venues but also emphasized its deep commitment to the Indian wedding market—positioning Al Habtoor City as a premier destination for bespoke weddings that fuse culinary richness, captivating entertainment, and curated lifestyle experiences.


Marriott India Plants the Seeds of a Greener Future: 100,000 Trees and Counting

Marriott India Plants the Seeds of a Greener Future: 100,000 Trees and Counting

By Author

Published on June 19, 2025

In an era where corporate responsibility and environmental consciousness are more than just buzzwords, Marriott India has taken a bold step forward—transforming words into meaningful, measurable action. On the occasion of World Environment Day 2025, Marriott India proudly announced the achievement of a monumental milestone: 100,000 trees planted across the country.

With a growing portfolio of 150+ hotels, this initiative was more than a one-day campaign—it was a unifying mission. Rooted in the vision of long-term ecological sustainability and inspired by the success of last year’s “Two Trees per Room” program, Marriott India’s latest green stride stands as a compelling testament to how the hospitality industry can be a powerful agent of change.

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A Legacy That Grows with Every Tree

Last year’s initiative laid the groundwork. With over 32,600 trees planted by 4,900 passionate volunteers, the “Two Trees per Room” drive showed Marriott’s deep-rooted commitment to sustainability. Building on that solid foundation, 2025 witnessed the idea blossom into a national green movement—one that reflects Marriott’s belief that environmental responsibility must be woven into the very fabric of hospitality.

This year, each Marriott hotel in India took ownership of localized tree-planting drives in collaboration with reputable reforestation partners and community leaders. These weren’t symbolic gestures. Trees were planted strategically to revive ecosystems, restore biodiversity, and combat climate change, while also generating employment and awareness at the grassroots level.

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From Corporate Vision to Community Action

“This isn’t just about trees—it’s about legacy,” said a Marriott India spokesperson. “By planting 100,000 trees, we are not only giving back to nature but also nurturing future generations. This initiative is a reflection of our values—of growing responsibly, sustainably, and inclusively.”

Each property embraced the mission with unique fervor. In Bengaluru, for instance, Aloft Bengaluru Whitefield joined the movement with commendable zeal. Under the leadership of General Manager Mr. Hafizullah Baig, 24 spirited volunteers came together to plant 300 trees, reinforcing the belief that local action can lead to national transformation.

“We are proud to be part of a company that not only talks about sustainability but lives it,” Baig shared. “Every sapling we planted today is a promise—for cleaner air, cooler cities, and a healthier planet.”

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Beyond the Green Horizon: Marriott’s Broader Eco Vision

While the 100,000-tree milestone is momentous, it is far from the finish line for Marriott India. The brand continues to champion a 360-degree approach to sustainability, with initiatives spanning:

  • Energy-efficient operations using smart automation and green building standards

  • Waste management systems that reduce, recycle, and repurpose

  • Responsible sourcing of food and materials that support ethical and eco-conscious suppliers

  • Local community engagement programs that uplift while educating

Through these collective efforts, Marriott India is not just participating in change—it’s leading it.

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Hospitality that Heals the Earth

Marriott India’s environmental journey is redefining what it means to be a responsible hospitality brand in the 21st century. At a time when climate anxiety is real and urgent, the company’s green vision offers hope, direction, and impact. It’s a reminder that the hospitality sector—so often associated with comfort, luxury, and indulgence—can also be a steward of conservation, compassion, and consciousness.

As the sun set on World Environment Day 2025, tens of thousands of trees stood tall across India—silent sentinels of Marriott’s pledge to protect the planet. A commitment rooted in soil, nourished by intent, and destined to flourish for generations to come.

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