Spiritual Tourism's Rise Transforms Indian Hospitality Landscape

Spiritual Tourism's Rise Transforms Indian Hospitality Landscape

By Nishang Narayan

Published on March 30, 2024

The Indian hospitality sector is witnessing a significant transformation, fueled by the burgeoning demand for spiritual tourism. As more travellers seek meaningful, transformative experiences, the industry is quickly adapting, providing accommodations that cater specifically to this growing niche. A recent report by CBRE South Asia Pvt. Ltd., titled ‘Decoding Real Estate through the Spiritual Tourism Lens,’ sheds light on this trend, highlighting the retail and hospitality boom in 14 key spiritual cities across India.

Cities such as Amritsar, Ajmer, Varanasi, and Shirdi are at the forefront of this shift, attracting not only pilgrims but also travellers drawn to the spiritual heritage of these destinations. This influx of spiritual tourists has led to an increase in demand for accommodations that offer more than just a place to stay. Today's spiritual travellers are looking for clean, hygienic, and family-friendly environments, and they're willing to pay a premium for these features.

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Recognizing this shift, major hotel chains, including global names like Marriott, Taj, and Hyatt, are venturing into these markets, offering a mix of economy, midscale, upscale, and luxury accommodations. These branded hotels provide a comforting blend of modern amenities and traditional hospitality, specifically tailored to meet the needs of spiritual seekers. Moreover, boutique and experiential hotels are making their mark by offering personalised services, curated spiritual activities, and authentic local experiences.

The rise in spiritual tourism is supported by improved infrastructure, such as better-connected roads, airports, and public transportation options. Additionally, the development of various accommodation types, from hotels and guesthouses to wellness centres, is making these spiritual destinations more accessible to a broader audience.

Government initiatives aimed at promoting tourism and improving connectivity between pilgrimage sites have also played a crucial role in this growth. Furthermore, the advent of online retail platforms offering easy access to faith-based products and services has contributed to the sector's expansion.

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According to Anshuman Magazine, chairman & CEO - India, South-East Asia, Middle East, and Africa, CBRE, the rapid expansion of spiritual tourism is not only driving the growth of India's faith-based tourism market but also bolstering the overall economy. Ram Chandnani, Managing Director, Advisory & Transaction Services, CBRE India, echoes this sentiment, noting the surge in investor interest in capitalising on the market's potential. This trend underscores a commitment to cater to the unique needs of spiritual travellers, driving regional economic growth while safeguarding heritage sites.

As spiritual tourism continues to gain momentum, the hospitality and retail sectors in these key destinations are set to thrive, offering spiritual travellers an enriching and authentic experience that goes beyond the conventional.


Planet Ocean Underwater Hotels Launches UAE Engagement for Eco-Tourism

Planet Ocean Underwater Hotels Launches UAE Engagement for Eco-Tourism

By Hariharan U

Published on October 9, 2025

Planet Ocean Underwater Hotels has launched a UAE engagement initiative as part of its Global Alliance Collaborator (GAC) program. The program connects communities and organizations across the UAE with global partners, supporting the development of movable underwater hotels at 33 destinations worldwide.

The eco-luxury underwater hotels, designed under a U.S. Patent-approved concept, will feature 26 guest suites located about 30 feet below the surface, offering panoramic views of marine ecosystems. The project also integrates coral reef restoration using Biorock technology, promoting biodiversity and long-term sustainability.

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Tony Webb, founder of Planet Ocean Underwater Hotels, said, "Our vision is to create opportunities for collaboration between nations while protecting fragile marine environments. By inviting participation from the Emirates, we see alignment with regional strategies such as Dubai’s D33 Agenda and Abu Dhabi’s Economic Vision 2030."

As part of the initiative, local organizations in the UAE are encouraged to promote participation in the GAC program. The program offers employment opportunities in hotel and resort operations and provides a platform for regional media to raise awareness about sustainable tourism and marine conservation.

Planet Ocean Underwater Hotels emphasizes community involvement, workforce development, and environmental benefits. A core aspect of the initiative is supporting coral reef restoration to enhance local ecosystems while contributing to global sustainability goals.

About Planet Ocean Underwater Hotels LLC

Planet Ocean Underwater Hotels, LLC is an international eco-tourism venture developing movable underwater hotels that combine luxury travel with marine conservation. Based on U.S. Patent Design D736,947, the project integrates advanced engineering, sustainable practices, and global community collaboration.

For more information, visit Planet Ocean Underwater Hotels or contact Tony Webb via email at info@PlanetOceanUnderwaterHotel.com.


Sterling Launches Sterling Ameris Kasauli, Its 5th Resort in Himachal

Sterling Launches Sterling Ameris Kasauli, Its 5th Resort in Himachal

By Hariharan U

Published on October 9, 2025

Sterling Holiday Resorts has launched Sterling Ameris Kasauli, a boutique retreat nestled amidst pine-clad slopes and panoramic Shivalik views. Located along the scenic Dharampur–Kasauli Road, the resort invites travellers to slow down and rediscover mindful mountain living.

Once a colonial hamlet, Kasauli has grown into one of North India’s most loved escapes, where misty mornings, heritage trails, and a gentle pace of life blend seamlessly. Just a short drive from Chandigarh and Delhi NCR, Sterling Ameris Kasauli offers peace, wellness, and understated sophistication for travellers seeking a serene getaway.

The resort features Shivalik-facing rooms with private sit-outs, combining contemporary mountain chic with natural elegance. Warm palettes, handcrafted accents, and design simplicity mirror the quiet grace of its surroundings.

Dining at Valley View offers more than a meal, it’s a mindful experience. The pure-vegetarian menu features local classics like Siddu, Sepu Vadi, and Cholai Kheer, reinterpreted with modern sensibilities and served against panoramic mountain views. As evening falls, the terrace transforms into an open-air lounge, ideal for yoga, relaxation, or leisurely conversations.

As part of Sterling’s Discoveries & Experiences program, guests can explore Gilbert Trail, Manki Point, Christ Church, Sunset Point, or join guided pine walks to fully experience Kasauli’s charm.

Vikram Lalvani, Managing Director & CEO of Sterling Holiday Resorts, said, "Sterling Ameris Kasauli reflects our intent to grow with purpose, expanding into destinations that embody serenity, design, and discovery. Our ‘What a Trip’ curated circuits link destinations like Kasauli, Chail, Shimla, and Kufri into immersive travel experiences, shaping a soulful travel ecosystem across India."

Madhav Gupta, Director of Satvik Bliss Pvt. Ltd., added, "Our vision for Ameris Kasauli was to create a retreat that honours the land’s natural grace while offering guests refined simplicity. Partnering with Sterling was a natural choice, and together we hope to present Kasauli as a destination that stays with you long after you leave."

About Sterling Holiday Resorts

Sterling Holiday Resorts is a leading hospitality brand in India with a footprint across hills, beaches, jungles, heritage, and spiritual destinations. With five resorts in Himachal Pradesh, including Chail, Kasauli, Kufri, Shimla, and Manali, Sterling offers immersive experiences for today’s travellers. A wholly managed subsidiary of Thomas Cook (India) Limited, Sterling continues to blend local character with national scale, crafting memorable stays across India’s favourite holiday destinations.


ITC Hotels Signs New Luxury Property in Patna

ITC Hotels Signs New Luxury Property in Patna

By Hariharan U

Published on October 8, 2025

ITC Hotels is expanding its luxury portfolio with a new 140-room property in Patna, in collaboration with Kumar Infra Hotel Private Limited (KIHPL). The hotel, set on a 1.5-acre site, is expected to raise the bar for luxury accommodation and dining in Bihar and the surrounding region.

The project was awarded to KIHPL through a competitive government bid under Bihar’s tourism development initiatives, with ITC Hotels finalised as the operator. The property will offer world-class amenities, meeting facilities, and curated experiences that reflect the cultural and heritage ethos of the region.

Speaking on the announcement, Anil Chadha, Managing Director of ITC Hotels, said, "It shall be a privilege to showcase our iconic culinary and service excellence in Bihar through this ITC Luxury Hotel. Our luxury properties epitomize the culture and ethos of each destination offering indigenous experiences while celebrating the rich heritage of the region through distinctive architecture, arts, crafts & rituals."

Manish Kumar, Director of KIHPL, added, "We are excited and honoured to have entered into management agreements with ITC Hotels for a new luxury hotel in Patna. It is a matter of pride for us to develop this project with the vision of Bihar Government to strengthen the commercial and cultural identity of Patna. We look forward to our association with ITC Hotels to develop an iconic luxury project to elevate the tourism potential and hospitality landscape of Bihar."

The upcoming ITC Hotel in Patna is expected to attract both business and leisure travellers, contributing to the growth of the state’s hospitality sector while offering guests a luxury experience that highlights the city’s culture and charm.

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