Sreevidya Singh Named Director of Sales at The Den, Bengaluru

Sreevidya Singh Named Director of Sales at The Den, Bengaluru

By Author

Published on December 27, 2023

The Den Bengaluru, a state-of-the-art luxury hotel known for its appeal to millennials, has announced a significant addition to its leadership team. Sreevidya Singh has been appointed as the new Director of Sales, bringing with her a rich tapestry of experience in the hospitality industry.

Sreevidya Singh is no stranger to the world of luxury hospitality. Her journey spans 19 years and includes stints with renowned brands such as LaLiT Ashok Bengaluru, LaLiT Bekal, LaLiT Golf Resort Goa, RSO Chennai and Hyderabad, and The Oterra Electronic City, Bengaluru (formerly Crown Plaza). This extensive experience has equipped her with a profound understanding of sales strategies and revenue generation in the hospitality sector.

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In her new role at The Den, Singh is tasked with leading the hotel to achieve its key revenue budgets. She will be managing business growth initiatives and overseeing all aspects of sales. Her expertise is expected to drive sustainable growth and maintain the hotel's position as a leader in the market.

Upon her appointment, Singh expressed her enthusiasm and commitment to excellence. She looks forward to leveraging her skills in building strong partnerships and delivering innovative growth strategies for The Den.

Vinesh Gupta, General Manager of The Den, Bengaluru, expressed his delight in having Singh on board. He is confident that her vast experience, knowledge, and strategic approach will greatly enhance the hotel's sales efforts and contribute to its sustainable growth.


Booking.com Highlights Shift to Personalised Summer Travel Among Indian Travellers

Booking.com Highlights Shift to Personalised Summer Travel Among Indian Travellers

By Hariharan U

Published on April 23, 2026

Booking.com has unveiled its summer travel insights for 2026, highlighting a clear shift in how Indian travellers are planning their holidays. Defined as the “Era of You,” the report points to a growing preference for personalised, intention-led journeys over traditional checklist travel.

This summer, travellers are increasingly choosing destinations that align with their individual interests, with a strong focus on comfort, accessibility, and meaningful experiences. Domestic travel continues to dominate, with a diverse mix of destinations shaping itineraries across the country.

High-altitude “coolcation” spots such as Ooty, Darjeeling, Munnar, and Manali remain in demand as travellers seek respite from rising temperatures. At the same time, spiritual destinations like Rishikesh and Varanasi are seeing a notable rise in popularity, reflecting increased interest in faith-led and introspective travel.

Urban and cultural destinations are also witnessing renewed traction, with cities like Jaipur and Udaipur climbing search rankings. Meanwhile, coastal favourites such as Goa and Puducherry continue to attract travellers looking for relaxed seaside getaways.

Among the most searched domestic destinations for the summer period are Mumbai, Bengaluru, New Delhi, Chennai, and Hyderabad—indicating a balanced mix of metro travel and leisure escapes.

On the international front, Indian travellers are increasingly looking east, with Asia emerging as a preferred region. Destinations such as Tokyo, Singapore, Bangkok, Kuala Lumpur, and Ubud dominate search trends. Japan, in particular, is witnessing a surge, with Tokyo leading the list and cities like Osaka and Kyoto rapidly climbing in popularity.

While European cities such as London and Paris continue to feature among top choices, the broader trend reflects a shift toward destinations offering a mix of culture, cuisine, shopping, and convenience.

Another key insight is the growing demand for alternative accommodations. Travellers are increasingly exploring homestays, guest houses, apartments, and villas, seeking flexibility, privacy, and options that align with varied travel needs, whether for families, groups, or solo journeys.

Commenting on the trend, Santosh Kumar, Regional Head South Asia at Booking.com, noted that travellers are becoming more mindful and strategic, choosing destinations that reflect the experiences they value most. He added that the company continues to focus on simplifying the travel journey by integrating flights, stays, transport, and experiences into a seamless ecosystem.

Overall, the data underscores a broader evolution in travel behaviour, where personalisation, purpose, and convenience are shaping how Indians explore both domestic and international destinations.


Burger King & Coca-Cola Roll Out ‘Feast on Wheels

Burger King & Coca-Cola Roll Out ‘Feast on Wheels

By Hariharan U

Published on April 23, 2026

In a move aimed at capturing India’s youth-driven consumption moments, Coca-Cola India and Burger King India have announced a strategic, long-term partnership with the launch of ‘Feast on Wheels.’

The initiative introduces a first-of-its-kind mobile food truck format, designed to bring curated Burger King meals paired with Coca-Cola directly to college campuses. Built around affordability, accessibility, and immersive experiences, the platform aims to meet Gen Z consumers in their natural social environments.

The concept was unveiled on April 15, 2026, at Lovely Professional University during its inter-college festival. The activation transformed the campus into a lively brand hub, featuring a fully branded food truck serving Whopper meal combos paired with Coca-Cola at student-friendly pricing.

Beyond food, the experience leaned into youth culture with live music, DJ sets, gaming zones like tic-tac-toe and ping pong, interactive brand installations, and dedicated content creation spaces to encourage organic sharing among students.

Abhishek Gupta, Vice President, Customer Development at Coca-Cola India and Southwest Asia, highlighted the strategy behind the move, stating that youth consumption today is spontaneous and social. He noted that the partnership brings a proven meal pairing into environments where such moments naturally occur, making the experience more accessible and engaging.

Kapil Grover, Chief Marketing Officer at Burger King India, emphasized the importance of cultural relevance, sharing that college campuses are where trends and energy thrive. He added that the initiative goes beyond food, helping the brand build deeper and more meaningful connections with young consumers.

By combining Coca-Cola’s global food pairing strategy with Burger King’s youth-first engagement approach, ‘Feast on Wheels’ is positioned as a scalable platform aimed at driving high-frequency consumption and long-term brand recall across India’s Gen Z landscape.


Rosetta Sakleshpur Celebrates Summer with Mango-Themed Experience

Rosetta Sakleshpur Celebrates Summer with Mango-Themed Experience

By Manu Vardhan Kannan

Published on April 23, 2026

Rosetta Sakleshpur is welcoming the summer season with a specially curated mango-themed experience, inviting guests to enjoy the fruit in a refreshing and flavourful way. Set across a 100-acre coffee plantation, the property offers a calm and scenic setting where guests can slow down and make the most of the season.

At the centre of this experience is Teatro - The Estate Kitchen, where a thoughtfully designed buffet brings together regional and seasonal flavours. Raw mangoes add a tangy touch to dishes like paneer tikka and dal, while local favourites such as mango gojju and mavinakayi chitranna highlight traditional recipes. A range of summer drinks including aam panna, mango lassi, a mango mojito twist, and a mango basil slush complete the spread, keeping the focus on fresh and seasonal ingredients.

The experience also features a selection of desserts where mango takes on a more refined form. Guests can enjoy options like Alphonso mango white chocolate mousse, mango misu, and mango cream cheesecake, each offering a modern take on classic flavours. In addition, a variety of seasonal mango-based dishes are available à la carte.

With greenery all around and the peaceful pace of plantation life, Rosetta Sakleshpur creates an atmosphere where guests can relax and enjoy their meals at ease. The mango-themed offering brings together food, setting, and season, making it a simple yet memorable summer experience. The experience will be available from end-April onwards.

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