Sri Lanka Tourism successfully concluded a vibrant series of roadshows in Lucknow, Chandigarh, and Jaipur on June 23rd, 25th, and 27th, 2025, marking a strong stride in its efforts to attract Indian travellers. The events, held in collaboration with the Sri Lanka Tourism Promotion Bureau (SLTPB) and Sri Lanka Convention Bureau (SLCB), showcased the country’s diverse tourism offerings and strategic plans to strengthen ties with Indian travel stakeholders.

India continues to lead as Sri Lanka’s top source market, contributing to 20% of total tourist arrivals. From January to 31st May 2025, Sri Lanka welcomed 1,029,803 visitors, out of which 204,060 were from India. This growing interest has translated into significant economic returns, with Sri Lanka's tourism sector generating over USD 1.54 billion in revenue during the first half of 2025.

To further promote its standing, Sri Lanka is offering visa-free entry for Indian tourists, ensuring smoother access to its beaches, mountains, temples, and cities. Enhanced air connectivity also supports this initiative, with SriLankan Airlines operating 90 flights a week connecting nine Indian cities, alongside IndiGo and Air India providing daily flights from major hubs.

The roadshows were held with a focus on travellers from Uttar Pradesh, Punjab, and Rajasthan. Over 35 tourism stakeholders from Sri Lanka participated, including Destination Management Companies, luxury resorts, MICE experts, and travel service providers. Each event hosted over 200 Indian travel agents, industry leaders, and media, engaging in fruitful B2B discussions aimed at long-term collaborations.

Led by Mr. Vijitha Herath, Honourable Minister for Foreign Affairs, Foreign Employment and Tourism, and Prof. Ruwan Ranasinghe, Honourable Deputy Minister of Tourism, the delegation brought an impressive lineup of speakers, cultural showcases, and strategic dialogues to the forefront. A cultural troupe performed traditional Sri Lankan dances, offering a glimpse into the island’s rich heritage and artistic vibrancy.

As part of Sri Lanka Tourism’s broader strategy, these roadshows reinforce its commitment to positioning the country as a year-round destination for Indian tourists offering cultural depth, natural beauty, and warm hospitality. The events successfully sparked interest and reaffirmed Sri Lanka's identity as an accessible and enriching destination for Indian travellers.

Sri Lanka’s vision for the future is clear: to build on its deep-rooted ties with India and continue creating unforgettable experiences that draw travellers back, time and again.