Sri Lanka Tourism is intensifying its efforts to attract Indian travellers with a three-city roadshow series across Southern India. Scheduled for Madurai, Coimbatore, and Chennai on October 6, 8, and 10, 2025 respectively, the initiative will highlight Sri Lanka’s diverse tourism offerings and strengthen ties with the Indian travel industry.

Organised by the Sri Lanka Tourism Promotion Bureau (SLTPB) and the Sri Lanka Convention Bureau (SLCB), the roadshows will feature B2B sessions and networking evenings designed to showcase Sri Lanka as a year-round destination for all types of travellers. The events will introduce Indian travel agents and industry professionals to Sri Lanka’s tourism sector, its vibrant attractions, and growing opportunities for leisure and MICE travel.

“This initiative underscores Sri Lanka’s commitment to strengthening its position as a preferred destination for Indian travellers, offering a blend of breathtaking landscapes, rich culture, and world-class hospitality,” said the delegation led by Mr. Vijitha Herath, Minister for Foreign Affairs, Foreign Employment, and Tourism, and Prof. Ruwan Ranasinghe, Deputy Minister of Tourism.

The delegation includes over 40 stakeholders from across Sri Lanka’s tourism industry, including destination management companies, hotels, resorts, tour operators, and service providers. Each city’s event will host over 200 participants, comprising Indian travel agents, industry leaders, and media representatives.

Adding a vibrant touch to the experience, a Sri Lankan cultural dance troupe will perform at each venue, offering guests a glimpse into the island’s rich heritage and traditions.

About SLTPB & SLCB

The Sri Lanka Tourism Promotion Bureau is the government agency responsible for marketing and promoting Sri Lanka as a travel destination. Working closely with the Sri Lanka Tourism Development Authority, SLCB, and other stakeholders, SLTPB aims to position Sri Lanka as South Asia’s leading tourist destination.

The Sri Lanka Convention Bureau focuses on promoting MICE (Meetings, Incentives, Conferences, and Exhibitions) travel to Sri Lanka. With world-class venues and improved accessibility, SLCB facilitates event planning for international corporations, associations, and incentive houses. India remains a key market for the bureau’s promotional activities.

Both organisations operate under the Ministry of Foreign Employment, Foreign Affairs & Tourism of Sri Lanka, combining efforts to promote the country’s leisure and business tourism offerings.