Sri Lanka Tourism has wrapped up its latest series of roadshows across Madurai, Coimbatore, and Chennai, celebrating remarkable growth in tourist arrivals from India. The island nation continues to shine as a preferred destination for Indian travellers, driven by visa-free entry, improved air connectivity, and its ever-growing appeal as a year-round getaway.

Organised by the Sri Lanka Tourism Promotion Bureau (SLTPB) and the Sri Lanka Convention Bureau (SLCB), the events showcased the country’s diverse attractions, warm hospitality, and tourism potential to the South Indian market. Over 400 travel agents and tour operators from across Tamil Nadu participated, alongside 39 Sri Lankan stakeholders, including destination management companies, hotels, resorts, and tour operators.

The roadshows provided a platform for business-to-business meetings and networking evenings, allowing industry representatives to explore partnerships and strengthen travel ties between both countries. Each event drew over 200 attendees, including travel professionals, media members, and key industry figures.

India has long been Sri Lanka’s largest source market and continues to hold that position firmly. From January to September 2025, the country recorded 1,725,494 tourist arrivals, with 375,292 visitors from India, accounting for 22% of the total. Tourism earnings have already exceeded USD 2.3 billion by August 2025, highlighting the industry’s strong recovery and growth momentum.

Air connectivity plays a key role in this surge. SriLankan Airlines currently operates 88 flights every week, linking the island to nine Indian cities, including Bengaluru, Chennai, Hyderabad, Kochi, Madurai, Tiruchirappalli, and Thiruvananthapuram. IndiGo and Air India also contribute to seamless travel options from South India, making short, convenient getaways to Sri Lanka even easier.

Adding cultural vibrance to the events, a Sri Lankan dance troupe performed across all three cities, captivating audiences with traditional performances that reflected the island’s rich heritage. Media gatherings with top Indian publications also helped amplify the message, positioning Sri Lanka as a must-visit destination for travellers seeking authentic experiences.

Through these engaging roadshows, Sri Lanka Tourism reinforced its commitment to deepening ties with India and inspiring travellers to rediscover the island’s charm, from its pristine beaches and lush tea hills to its ancient temples and cultural landmarks. The initiative marks yet another milestone in Sri Lanka’s journey to strengthen its presence in the Indian market and welcome travellers with open arms and unforgettable experiences.