Sri Narasu’s Coffee Company Pvt. Ltd. is accelerating its expansion plans across South India, strengthening its retail and distribution presence in Karnataka, Kerala, and Andhra Pradesh after building a strong foothold in Tamil Nadu.

The century-old coffee brand has opened its first store in Bengaluru and is preparing to launch another outlet in Amaravati within the next two to three months. The move marks the beginning of a larger strategic expansion aimed at growing the company’s footprint across key coffee-consuming markets in southern India.

Currently, the company operates 78 company-owned stores and offers more than 180 SKUs across coffee, tea, and FMCG categories. Its stores feature a range of products including premium coffee blends, instant coffee, and freeze-dried variants.

As part of the expansion strategy, Narasu’s Coffee is also strengthening its distribution network, with plans to increase its distributor base from 42 to 150 by the end of the current fiscal year.

The company believes the southern market presents strong growth opportunities due to increasing coffee consumption trends across Karnataka, Kerala, and Andhra Pradesh. Salem’s strategic location is also expected to support efficient supply chain and distribution operations across these neighbouring states.

P Sivanantham said the company’s long-standing growth has been built on values such as quality, reliability, and consumer trust. He added that while the company continues to expand, maintaining consistent standards and delivering value to consumers remain central to the brand’s identity.

Meanwhile, Srudheep S highlighted that the company sees significant potential in the southern Indian coffee market and aims to bring authentic South Indian coffee experiences to modern households across India.

According to the company, its expansion roadmap over the next three years includes strengthening retail visibility and supply chain operations across the country. The Bengaluru and Amaravati stores are expected to play an important role in driving this larger growth strategy.

Narasu’s Coffee also sees its instant coffee range as a major growth driver. Its portfolio includes products such as Pure Instant Coffee, Master’s Extra Strong, Insta Strong Coffee, and freeze-dried coffee variants catering to different consumer segments and price points.

The company added that its focus on maintaining blend consistency, operational efficiency, and quick product dispatch systems has helped strengthen consumer trust over the decades.