STAAH, a global hospi-tech solutions company, has strengthened the online distribution strategy of Bizzgrow Hotels by enabling its properties to connect with new business opportunities across both B2B and B2C segments.

The group's properties, Silvotel in Indore, Hotel Skylon and Hotel Epsilon in Ahmedabad, and The Hotel Bliss in Patna, have successfully integrated STAAH's Channel Manager, helping improve connectivity, increase visibility across booking platforms, expand market reach, and generate higher booking volumes.

The implementation has also helped the hotel group streamline operations while improving productivity and revenue across its portfolio.

Commenting on the partnership, Abhijeet Deshmukh, MD – Bizzgrow Hotels, said, “Before we integrated STAAH’s Channel Manager, we had not tapped into several potential business channels in these cities, which was affecting the revenue across these locations. Now, we’ve gained momentum in productivity for all our hotels and are exploring new opportunities in the market that we never had access to before.”

Designed for hotel groups managing multiple properties, STAAH's Channel Manager allows bookings from online travel agencies (OTAs) and hotel websites to be managed through a single platform. The solution provides real-time updates on room rates, availability, and guest information, helping hotels reduce overbookings while making dynamic pricing easier to manage.

By reducing manual processes, the platform also lowers the chances of human error and improves operational efficiency, allowing hotel teams to focus more on delivering better guest experiences while driving stronger business performance.

Speaking about the collaboration, Shoaib Ali, National Sales Head India, STAAH, said, “For many groups like Bizzgrow Hotels, broadening their customer base and creating new business opportunities in the B2C and B2B segments is one of the most challenging aspects of the business. At STAAH, we invest a lot of time and effort in training our team to offer the most professional onboarding and training services to our clients, handholding them through every aspect of the transition.”

With the successful integration of STAAH's Channel Manager, Bizzgrow Hotels is now better positioned to strengthen its digital presence, improve operational efficiency, and reach a wider customer base across multiple business segments.