Ghodawat Consumer Ltd. (GCL), the FMCG arm of the Sanjay Ghodawat Group, has taken a big leap in modernising Indian kitchen staples by launching new packaging for its STAR Rice range. But it’s not just about a new look—the real magic is inside the pack.While the original STAR Rice packaging remains in the market, this newly designed pack offers consumers more choice in how they experience one of their daily essentials.

Processed with cutting-edge Swiss technology, STAR Rice now undergoes an advanced, fully automated grain-sorting system that checks size, shape, and texture—without any human contact. This means enhanced purity, consistent quality, and zero adulteration, offering families peace of mind with every purchase.

Commenting on this major shift, Salloni Ghodawat, CEO of GCL, shared, “In an era where health and hygiene matter more than ever, packed rice is no longer a luxury—it’s a smarter and safer choice. Our new packaging is about reimagining how staples reach households—with more care, more clarity, and more confidence.”

The newly launched 5 kg packs are available in three trusted variants—STAR Jeera Rice, STAR Sona Masoori, and STAR Lachkari Kolam—and are currently being retailed across Mumbai, Pune, South Maharashtra, and North Karnataka.

Packed rice comes with practical advantages: it’s tamper-proof, hygienic, easy to store and pour, and offers quality that’s consistent batch after batch. Processed in clean, controlled environments, STAR Rice brings a blend of traditional taste and modern assurance—making it ideal for everyday meals and festive feasts alike.

This move also signals GCL’s bigger ambition to lead the staples segment by marrying innovation with consumer-centric thinking. With a goal of achieving a ₹5,000 crore topline in the next five years, the company is focusing heavily on expanding its presence in Tier 3 to Tier 6 markets, backed by stronger distribution and regional relevance.

About Ghodawat Consumer Limited (GCL): Launched in 2003, GCL is a major player in India’s FMCG space, known for its wide range of products under the ‘Star’ brand—ranging from oils, atta, and rice to beverages and snacks. Its premium offerings include TBH (a real veggie snack brand) and Coolberg (India’s top non-alcoholic beer brand). With a retail presence in 120+ cities and availability across e-commerce platforms, GCL also exports to over 17 countries.

About Sanjay Ghodawat Group (SGG): Founded in 1993, SGG is a diversified business group with interests in Aviation, Education, Energy, Realty, Retail, and Consumer Products. With over 10,000 employees and a reach spanning millions of customers globally, SGG continues to make impactful contributions through innovation and quality.