Starbucks Launches India-Inspired Classics Coffee Range

Starbucks Launches India-Inspired Classics Coffee Range

By Nithyakala Neelakandan

Published on September 22, 2024

Starbucks has launched its new Classics coffee range, designed specifically to reflect the tastes of Indian consumers. Celebrating 12 years in India, the new menu blends India-inspired ingredients with the brand’s signature preparation techniques, offering a unique take on traditional coffee.

The Classics menu features beverages made from the top 3% of Arabica beans globally, with a focus on sweetness, texture, and temperature that appeals to local preferences. Among the highlights are the Classic Hot Coffee, a smooth mix of espresso and milk, and the Classic Iced Coffee, which combines bold espresso with jaggery and milk. Prices start at Rs 150.

The range also includes a variety of sandwiches, such as the Chilli Paneer Sandwich, Spinach Corn Sandwich, Paneer Tikka Sandwich, Egg and Mayo Sandwich, and Chicken Salad Sandwich. These pair perfectly with the coffee offerings, providing a complete dining experience.

Sushant Dash, CEO of TATA Starbucks, said, “With more than a decade in India, we are inspired by the country’s diversity and cultural confidence. Each beverage in the Classics range is made with the best Arabica beans and reflects the unique tastes of Indian consumers, blending local flavors with the Starbucks experience.”

Since entering India in 2012, TATA Starbucks has expanded to over 454 stores across 67 cities, continuing to offer a mix of global and local flavors to customers.


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