Starbucks Korea has launched its latest store, Jangchung Lounge R, on September 12, celebrating the 10th anniversary of Starbucks Reserve in Korea. This new store, located in the Jung-gu district of Seoul, is the company’s first Reserve-only store in the city and the 10th destination store in the country.

The Jangchung Lounge R is housed in a renovated 1960s building, featuring a blend of vintage and modern design elements. Spanning three floors, the store offers 180 seats, including a terrace. The interior preserves nostalgic details such as the original doorbell, closets, and staircases, giving customers a sense of stepping back into the 1960s and 1980s.

One of the unique aspects of this store is its seven themed spaces, each offering a distinct experience. The first floor connects to an outdoor garden with 40 seats, providing a peaceful escape in the middle of the city. Visitors can also explore spaces like a lounge and a music room designed to feel intimate and relaxed.

A key feature of Jangchung Lounge R is its Mixology Bar, a first in Korea. Customers can enjoy 11 cocktail beverages, including popular options like Espresso Martini, Latte Whisky Martini, and Bourbon Whiskey Cream Cold Brew. Non-alcoholic versions like White Moscato Sangria and Strawberry Lemon Vodka Blended are also available.

In addition to the drinks, the store offers 12 new menu items, including desserts, breads, and sandwiches, designed to complement the Reserve coffee and mixology drinks. The store also debuts exclusive merchandise, including a collaboration with premium barware brand Riedel.

The new Espresso Flight, featuring Starbucks Reserve espresso paired with chocolate powder, French vanilla cream, and Jeju Palsak sherbet, is another highlight available only at this location.