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By Nishang Narayan
Published on September 7, 2024
As dawn breaks and the first rays of sunlight spill across Noida, there exists a sanctuary where mornings are not merely welcomed but celebrated in grand style. Begam Noida, an exquisite blend of modern luxury and timeless charm, invites you to begin your day with a breakfast experience that is nothing short of extraordinary.
Every detail at Begam Noida is meticulously curated to elevate both your soul and tastebuds. The air is fragrant with the scent of freshly baked croissants and artisanal breads, complemented by farm-fresh eggs, seasonal fruits, rich yogurt, and a variety of cheeses. The experience is rounded out with steaming coffee and freshly squeezed juices.
The menu, thoughtfully designed for the discerning palate, offers an array of refined options that seamlessly blend innovation with tradition. Imagine starting your morning with a plate of Short Stack Pancakes, paired with your choice of egg preparations, or perhaps indulging in the Charred Broccoli and Cheddar Scramble, where the earthy flavors of broccoli meet the richness of aged cheddar. For those seeking a touch of the exotic, the Chettinad Uttapam Tacos are a revelation, offering a unique twist on traditional South Indian flavors. And then there is the Smoked Salmon, its silky texture and briny flavor perfectly complemented by the crispness of fresh greens and the tang of lemon.
At Begam, breakfast is not just a meal; it is a ritual, a way to embrace the new day with a sense of luxury and grace. Founded by the esteemed restaurateurs Naresh and Sharad Madan, Begam Noida is more than just a restaurant—it is a celebration of the art of living well. It offers a moment of quiet indulgence, where the worries of the world seem far away, and all that matters is the pleasure of the present.
For those who seek a luxurious start to their day, there is no better place to be.
Fact Sheet:
Address: Begam Noida, Building No 105, opposite Kidzania, Gardens Galleria Mall, Sector 38, Noida, Uttar Pradesh
Contact Number: +91 80691 68844
Cost for Two: ₹1800 plus taxes
Breakfast Timings: 7:30 am to 11:30 am
Instagram Link: Begam Noida
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By Manu Vardhan Kannan
Published on December 7, 2025
Papaya, India’s pioneer in modern Asian dining, has launched The Yin & Yang Menu, a unique culinary experience inspired by one of Asia’s oldest philosophies, the harmony created when opposites come together. Rooted in the belief that contrast completes rather than divides, the menu brings the essence of balance to the plate through taste, texture and emotion.
For generations, the concept of Yin and Yang has symbolised the universe’s natural rhythm, light and shadow, calm and energy, softness and strength. Not opposites in conflict, but partners in balance. Papaya brings this timeless idea to life by blending fire with flow, depth with delicacy, and spice with serenity.
“The Yin & Yang Menu is our homage to the philosophy that defines Asia itself,” says Zorawar Kalra, Founder & Managing Director, Massive Restaurants. “Papaya has always led from the front in redefining how India experiences Asian cuisine, by blending innovation with integrity. With this menu, we explore how contrast doesn’t divide; it completes. It’s a dialogue between opposites, a reminder that flavour, like life, finds meaning only in balance.”
True to Papaya’s style, the experience goes beyond food. The two curated menus are crafted as emotional journeys that reflect each other, with one finding strength in what the other releases.
The Yin Menu celebrates calm, subtlety and restraint. Dishes like Smoked Avocado Nigiri and Avocado Carpaccio with Yuzu Soy bring gentle brightness, while Crystal Truffle Cream Cheese Dim Sum and Cantonese Dumpling Broth offer soothing depth. Highlights such as Rainbow Roll and Salmon Uzukuri with Jalapeño Relish pair coolness with a hint of heat. The experience concludes with Thai Green Curry with Stir-Fried Asian Greens and a serene Vanilla Panacotta with Citrus Glaze, echoing the quiet charm of dusk.
The Yang Menu brings energy, boldness and expression. The journey begins with spirited dishes like Spicy Tuna Maki, Som Tam Seafood Salad, and Shaomai Chicken & Chestnuts. The flavours intensify with Tom Yum Soup, Spicy Red Dragon Roll, and Papaya’s signature Layered Sushi Pizza with Salmon Carpaccio. Power-packed plates such as Wok-Fried Tofu & Mushrooms in Crispy Chilli and Thai Red Curry keep the momentum strong, ending with the dramatic Chocolate Ball on Fire, a blend of dessert and theatre.
Across both menus, every element is designed to create balance, colours, aromas, ingredients and textures come together to bring harmony to each plate. Calm meets chaos, heat meets coolness, and structure blends with flow. Diners are invited to experience both sides and discover how each enriches the other.
With The Yin & Yang Menu, Papaya continues to lead India’s modern Asian dining scene by blending philosophy, creativity and cuisine into an experience that feels deeply rooted yet refreshingly contemporary.
By Hariharan U
Bernini, South Africa’s only real spritzer made from wine with flavours, has introduced a fresh look and an elegant new campaign rooted in a simple yet meaningful ritual: Pop It, Swirl It, Breathe It In. The idea celebrates the sensory experience of real wine, its aroma, taste, and the memories it evokes, while inviting women to pause, be present, and enjoy moments that feel softer and more intentional.
The campaign draws inspiration from the sunset aperitivo culture, a time of day when conversations feel warmer, connections linger, and everything slows down. This is the space Bernini wants to live in during long lunches that flow into golden-hour evenings, relaxed weekends, and moments where life feels beautifully unhurried.
“There is a quiet but powerful shift happening in how South African women choose to live and experience their world. After years of rushing and performing, many are seeking moments that feel softer, slower, and more intentional,” said Paigon Prince, Senior Brand Manager for Bernini South Africa. “True authenticity exists when there is no audience, and Bernini makes space for that. The quality is in the experience and not the broadcast.”
The real-wine ritual is designed to transform a simple drink into a grounding experience, Pop It to enjoy the gentle sparkle of real wine with flavours. Swirl It to release the natural aromas in the signature Bernini coupe glass. Breathe It In to savour the refreshing wine notes.
The range offers a smooth, easy-drinking taste across variants:
Classic – white style with honey notes
Blush – rosé style with soft florals
Mimosa – sparkling white with real orange juice
Each variant is crafted for moments of calm, celebration, or connection.
Bernini has also revealed a more sophisticated visual identity. The refreshed blue stripe design brings a timeless and premium look, while the iconic crown “B” and signature Bernini blue strengthen the brand’s chic personality. The move to a flint glass bottle for the Classic variant enhances the delicate sparkling liquid inside.
“As we evolved the brand, our intention wasn’t to make life louder, but to make it feel more meaningful,” Prince added. “Because life becomes more beautiful when you pause long enough to savour it and Breathe It In.”
Bernini continues to be a brand born from real wine, offering spritzers available in multiple variants and convenient formats, including bottles and cans.
Published on December 5, 2025
India’s premium alcobev market is set for a major boost as Monika Alcobev Limited announces a new partnership with Jinro, the world’s No. 1 spirit and South Korea’s most iconic Soju brand. Through this collaboration, Monika Alcobev will now handle Jinro’s complete India operations, import, distribution, and marketing across key cities.
The partnership comes at a time when Soju is gaining powerful traction in India, driven by the rising influence of Korean cuisine, K-culture, and social trends. With more Indian consumers exploring global drinking formats, Soju has quickly become one of the most dynamic categories in the premium spirits segment.
Kunal Patel, Managing Director of Monika Alcobev, said, “We are proud to add Jinro to our premium portfolio lineup. Soju has grown from a regional favourite to a global phenomenon, and Jinro continues to lead that shift. This partnership reflects our alignment with the market and our ability to grow premium global brands in India.”
Sharing insights from the trade, Hemang Chandat, Chief Commercial Officer at Monika Alcobev, added, “Demand for Soju is accelerating rapidly in India. With Jinro, we are bringing the most recognised and trusted name in the category. The timing is ideal, and we expect strong momentum from consumers.”
The rollout will begin in major metros including Delhi, Haryana, Chandigarh, Uttar Pradesh, Mumbai, Bengaluru, Hyderabad and Goa. Expansion into Tier 1 and Tier 2 cities will follow. To support the launch, consumers can look forward to cultural collaborations, immersive events and dedicated bar programs that highlight authentic Korean experiences.
Popular Jinro variants such as Chamisul Fresh, Green Grape, Plum, Strawberry and Peach will be introduced, giving both loyal Soju fans and first-time drinkers multiple options to explore.
David, Export Manager at HiteJinro Co., Ltd., shared, “We are delighted to introduce Korea’s No. 1 Jinro Soju to Indian consumers through Monika Alcobev’s wide distribution network and strong market presence. India is one of the world’s largest spirit-consuming nations, and together, we believe Jinro Soju will see remarkable growth.”
With this partnership, Monika Alcobev continues to strengthen its premium global portfolio, reaffirming its position as a trusted gateway for international alcobev brands entering India. The collaboration also reflects the company’s focus on sustainable growth, brand-building, and creating meaningful experiences for the modern consumer.
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