Stayflexi Launches Empower Tool: Revolutionizing Market Intelligence for Small and Mid-Tier Hotels

Stayflexi Launches Empower Tool: Revolutionizing Market Intelligence for Small and Mid-Tier Hotels

By Nishang Narayan

Published on August 18, 2024

In today's data-driven world, access to market intelligence is crucial for staying ahead, particularly in the competitive hotel industry. For far too long, vital metrics such as city demand trends, price predictions, and market opportunities have been the exclusive domain of top-tier hotel brands like Marriott and Hilton. This disparity has left small and mid-sized hotels at a significant disadvantage—until now.

Enter Stayflexi, a Y Combinator-backed company dedicated to leveling the playing field. In line with its mission to empower independent hotels, Stayflexi has launched the Empower tool, a groundbreaking solution designed to close this critical gap in the market.

The Empower tool is nothing short of a game-changer, offering three intelligent features: City Demand Trends, Price Predictions, and Competitor Analysis. These features work together seamlessly, allowing hotels to dynamically adjust room prices and optimize revenue based on real-time demand fluctuations.

Unpacking the Empower Tool

  • City Demand Trends: This feature provides hoteliers with a comprehensive view of demand patterns in their city. By analyzing data from multiple sources, the Empower tool identifies peak periods, low seasons, and emerging trends. This insight enables hotel operators to plan ahead, capitalizing on high-demand periods and strategizing effectively during slower times.

  • Price Predictions: Leveraging advanced algorithms and historical data, the Empower tool forecasts future room rates with remarkable accuracy. This predictive capability helps hoteliers set competitive yet profitable pricing, avoiding the pitfalls of overpricing or underpricing rooms. By aligning room rates with market demand, hotels can maximize occupancy and revenue.

  • Competitor Analysis: In a competitive industry, understanding the strategies of nearby hotels is crucial. The Empower tool offers in-depth competitor analysis, providing data on pricing, occupancy rates, and promotional activities of rival hotels. This feature enables hoteliers to benchmark their performance and adjust their strategies accordingly, ensuring they remain competitive in their local market.

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Integration with Stayflexi Hubs

The Empower tool seamlessly integrates with Stayflexi's comprehensive platform, divided into four hubs: Operations, Sales, Guest, and Payments. Each hub addresses specific aspects of hotel management, and the addition of the Empower tool enhances the overall value proposition for hoteliers.

  • Operations Hub: Comprising the Property Management System (PMS), Point of Sale (POS), Expenses Manager, and Inventory Manager, this hub automates up to 70 percent of manual tasks. By integrating the Empower tool, the Operations Hub now provides additional data-driven insights that streamline operations further. For instance, predictive data from Empower can inform inventory and staffing decisions, reducing waste and optimizing resources.

  • Sales Hub: This hub includes the Channel Manager (CM), Booking Engine (BE), Revenue Manager (RM), and Direct Billing products. Historically, Stayflexi's Sales Hub has boosted hotel revenues by 35 to 50 percent. With the Empower tool, the Sales Hub's capabilities are amplified. The price predictions and competitor analysis features ensure that hotels can set optimal rates and implement effective sales strategies, driving higher bookings and revenue.

  • Guest Hub: Featuring Magic Link for automated check-ins and check-outs, QR Kiosk, Guest Reviews, and Guest Messaging, the Guest Hub focuses on enhancing the guest experience. Empower's city demand trends can inform guest engagement strategies, such as targeted promotions during high-demand periods or personalized offers during low seasons, thereby improving guest satisfaction and loyalty.

  • Payments Hub: This hub consists of Flex Collect, Flex Pay, Flex Settle, and Flex Protect, automating end-to-end hotel payments and reducing cancellations. By integrating Empower's predictive capabilities, hotels can anticipate revenue streams more accurately, manage cash flow better, and reduce financial uncertainties.

Affordable Innovation for All

One of the standout features of the Empower tool is its affordability. Traditionally, access to such sophisticated market intelligence required substantial financial investment, often running into lakhs of rupees, placing it out of reach for many small and mid-sized hotels. Stayflexi, however, has made the Empower tool accessible to all, offering a powerful solution at a fraction of the cost typically associated with similar tools.

An Exclusive Offer for ET Readers

To celebrate the launch, Stayflexi is offering a free one-month demo of the Empower tool, allowing hoteliers to experience firsthand the transformative impact of advanced market intelligence. This trial period is an excellent opportunity for hotels to explore the tool's features, understand its benefits, and see how it can drive their business forward. Hoteliers interested in this exclusive offer can reach out to Stayflexi at info@stayflexi.com.

In an era where data and intelligence are paramount, Stayflexi's Empower tool stands out as a revolutionary product for small and mid-tier hotels. By providing insights previously only available to top-tier brands, Stayflexi is democratizing access to crucial market intelligence. The integration of the Empower tool with Stayflexi's existing hubs creates a comprehensive, all-in-one platform that addresses every aspect of hotel management. As a result, hoteliers can operate more efficiently, compete more effectively, and ultimately thrive in an increasingly competitive market.


Oracle Recognized as Leader in IDC MarketScape 2025 for Hospitality PMS

Oracle Recognized as Leader in IDC MarketScape 2025 for Hospitality PMS

By Manu Vardhan Kannan

Published on August 15, 2025

Oracle Hospitality has been recognized as a Leader in the IDC MarketScape Worldwide Hospitality Property Management Systems (PMS) 2025 Vendor Assessment, for the second time following its initial recognition in 2022.

The report commended Oracle for its consistent delivery against its roadmap, noting the company’s track record in providing planned updates, enhancements, and new functionalities to hotel clients worldwide. Oracle’s OPERA Cloud PMS was highlighted for addressing challenges faced by hotels across geographies, market segments, and property sizes.

Laura Calin, Senior Vice President, Oracle Hospitality, said, “Being named a Leader for the second time validates our commitment to delivering the most functional, secure, and future-proof cloud platform for property management. It also reflects the trust our thousands of hotel customers place in us to drive revenue growth and ensure smooth operations.”

The IDC MarketScape evaluation assessed vendors on integration and partnerships, user experience, innovation, data reporting, guest engagement, flexibility, and scalability. The study noted that OPERA Cloud supports hotels from midscale to luxury and resort segments, offering customizable workflows, role-based personalization, and functionality to ensure smooth guest experiences from check-in to checkout.

Dorothy Creamer, Senior Research Manager, IDC, said, “Oracle demonstrates a strong strategy to help hoteliers centralize operations while maintaining accessibility and enterprise-grade security.”

A key highlight is the Oracle Hospitality Integration Platform (OHIP), enabling partners and clients to manage integrations independently. The platform continues to be instrumental in driving innovation and delivering exceptional guest experiences.

For hoteliers, Oracle Hospitality solutions provide a unified, customizable, and scalable platform, helping brands adapt to evolving market needs and elevate guest engagement.


Hotelogix Powers Over 400,000 Hotel Rooms in India, Accelerating Hospitality Digitisation

Hotelogix Powers Over 400,000 Hotel Rooms in India, Accelerating Hospitality Digitisation

By Manu Vardhan Kannan

Published on August 14, 2025

Hotelogix, a global leader in cloud-based hospitality technology, has reached a major milestone by powering over 400,000 hotel rooms in India across its complete product suite including the Cloud PMS under the Hotelogix brand and distribution solutions from AxisRooms. This accounts for over 15% of India’s total hotel room inventory, marking a significant step in the country’s ongoing hospitality digitisation.

This achievement reflects the rapid shift of India’s mid-market hotel brands from legacy systems to modern cloud-based platforms. Brands across categories including luxury, leisure, heritage, boutique, budget, and co-living, such as Royal Orchid Hotels, Leisure Hotels, The Clarks, Brij Hotels, OYO, Zolostays, Alivaa Hotels & Resorts, Elivaas, Olive Living, and Sterling Holidays, are streamlining operations and scaling quickly with the help of Hotelogix and AxisRooms solutions. These platforms enable centralised control, faster property onboarding, and real-time OTA distribution, crucial for competitiveness and profitability in today’s market.

“We are privileged to partner with some of India’s most progressive, homegrown mid-market hospitality brands,” said Aditya Sanghi, CEO of Hotelogix. “Their quick adoption of modern, cloud-based technology is setting new benchmarks within the industry. With our integrated AI offerings, we aim to boost their operational efficiency and help them raise service standards.”

Sanghi also emphasised the importance of advanced solutions in the current competitive landscape: “As global hotel chains expand in India, local players need equally sophisticated tools to stay competitive. Our mission is to deliver affordable, high-impact solutions that allow Indian hotel brands to lead confidently.”

Hotelogix has recently introduced integrated AI tools designed to enhance operational efficiency, guest experience, and profitability. With more properties being onboarded nationwide, the company remains committed to empowering Indian hotels with technology that supports sustained growth and service excellence.


Elevating Guest Experience Through Technology – EYTE’s Cutting-Edge Work at Marriott Vashi

Elevating Guest Experience Through Technology – EYTE’s Cutting-Edge Work at Marriott Vashi

By Hariharan U

Published on August 13, 2025

In today’s hospitality landscape, technology is no longer an afterthought – it is the heartbeat of exceptional guest experiences. At the recently launched Marriott Vashi, EYTE Technologies Pvt. Ltd. has redefined what it means to blend comfort, convenience, and innovation. As trusted AV, IT, Acoustics, and IoT consultants with a presence in Singapore, Mumbai, Pune, Bangalore, Delhi, and Hyderabad, EYTE has delivered a seamlessly integrated technology ecosystem that enhances every touchpoint of the guest journey.

A Vision of Immersive Hospitality

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From the moment guests step into Marriott Vashi’s lift lobby, they are greeted by a carefully orchestrated audio-visual environment. Strategically placed ceiling speakers set a warm, inviting tone, while dynamic signage displays deliver real-time updates and brand messaging. Centralized AV racks ensure all systems operate flawlessly, reflecting Marriott’s commitment to sophistication and reliability.

Enhancing Every Space – Tailored to Function & Mood

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Whether it’s the soothing ambient music in the restaurant, high-brightness LED walls in the ballroom, or precision audio in the pre-function area, EYTE’s designs adapt to the unique atmosphere of each zone. Meeting rooms are equipped with dual high-resolution displays, cable cubbies for clutter-free connectivity, and beamforming microphones for crystal-clear hybrid conferences. Even the gym, spa, and terrace pool benefit from thoughtful technology integration – from motivational soundscapes to weather-resistant outdoor speakers.

Smart Solutions for Modern Hospitality

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EYTE’s work goes beyond hardware. Intelligent volume controls, Bluetooth-enabled audio streaming, and synchronized BGM systems across connected spaces make managing the guest experience effortless for hotel staff. Floor boxes, discreetly embedded in lounges and event spaces, ensure power and AV connections are always accessible yet invisible, preserving Marriott Vashi’s refined aesthetic.

Driving Brand Experience Through Technology

By creating immersive atmospheres, streamlining communication, and supporting seamless event execution, EYTE has helped Marriott Vashi elevate its service standards. This project demonstrates how smart technology design can not only meet but anticipate guest needs – from the energy of a ballroom gala to the tranquility of a spa retreat.

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EYTE Technologies, led by Managing Director Abdul Waheed, has transformed Marriott Vashi’s guest experience with a fully integrated audio-visual, IT, and IoT system. Their tailored solutions, combining innovation with comfort, set a new benchmark for hospitality technology in India.

EYTE Technologies’ expertise proves that in luxury hospitality, technology isn’t just a support system  it’s a signature of the brand. With projects like Marriott Vashi, they continue to set new benchmarks for integrated hospitality technology across India and beyond.

To learn more about EYTE Technologies’ hospitality solutions, visit www.eyte.sg.

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