Stayflexi Launches Empower Tool: Revolutionizing Market Intelligence for Small and Mid-Tier Hotels

Stayflexi Launches Empower Tool: Revolutionizing Market Intelligence for Small and Mid-Tier Hotels

By Nishang Narayan

Published on August 18, 2024

In today's data-driven world, access to market intelligence is crucial for staying ahead, particularly in the competitive hotel industry. For far too long, vital metrics such as city demand trends, price predictions, and market opportunities have been the exclusive domain of top-tier hotel brands like Marriott and Hilton. This disparity has left small and mid-sized hotels at a significant disadvantage—until now.

Enter Stayflexi, a Y Combinator-backed company dedicated to leveling the playing field. In line with its mission to empower independent hotels, Stayflexi has launched the Empower tool, a groundbreaking solution designed to close this critical gap in the market.

The Empower tool is nothing short of a game-changer, offering three intelligent features: City Demand Trends, Price Predictions, and Competitor Analysis. These features work together seamlessly, allowing hotels to dynamically adjust room prices and optimize revenue based on real-time demand fluctuations.

Unpacking the Empower Tool

  • City Demand Trends: This feature provides hoteliers with a comprehensive view of demand patterns in their city. By analyzing data from multiple sources, the Empower tool identifies peak periods, low seasons, and emerging trends. This insight enables hotel operators to plan ahead, capitalizing on high-demand periods and strategizing effectively during slower times.

  • Price Predictions: Leveraging advanced algorithms and historical data, the Empower tool forecasts future room rates with remarkable accuracy. This predictive capability helps hoteliers set competitive yet profitable pricing, avoiding the pitfalls of overpricing or underpricing rooms. By aligning room rates with market demand, hotels can maximize occupancy and revenue.

  • Competitor Analysis: In a competitive industry, understanding the strategies of nearby hotels is crucial. The Empower tool offers in-depth competitor analysis, providing data on pricing, occupancy rates, and promotional activities of rival hotels. This feature enables hoteliers to benchmark their performance and adjust their strategies accordingly, ensuring they remain competitive in their local market.

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Integration with Stayflexi Hubs

The Empower tool seamlessly integrates with Stayflexi's comprehensive platform, divided into four hubs: Operations, Sales, Guest, and Payments. Each hub addresses specific aspects of hotel management, and the addition of the Empower tool enhances the overall value proposition for hoteliers.

  • Operations Hub: Comprising the Property Management System (PMS), Point of Sale (POS), Expenses Manager, and Inventory Manager, this hub automates up to 70 percent of manual tasks. By integrating the Empower tool, the Operations Hub now provides additional data-driven insights that streamline operations further. For instance, predictive data from Empower can inform inventory and staffing decisions, reducing waste and optimizing resources.

  • Sales Hub: This hub includes the Channel Manager (CM), Booking Engine (BE), Revenue Manager (RM), and Direct Billing products. Historically, Stayflexi's Sales Hub has boosted hotel revenues by 35 to 50 percent. With the Empower tool, the Sales Hub's capabilities are amplified. The price predictions and competitor analysis features ensure that hotels can set optimal rates and implement effective sales strategies, driving higher bookings and revenue.

  • Guest Hub: Featuring Magic Link for automated check-ins and check-outs, QR Kiosk, Guest Reviews, and Guest Messaging, the Guest Hub focuses on enhancing the guest experience. Empower's city demand trends can inform guest engagement strategies, such as targeted promotions during high-demand periods or personalized offers during low seasons, thereby improving guest satisfaction and loyalty.

  • Payments Hub: This hub consists of Flex Collect, Flex Pay, Flex Settle, and Flex Protect, automating end-to-end hotel payments and reducing cancellations. By integrating Empower's predictive capabilities, hotels can anticipate revenue streams more accurately, manage cash flow better, and reduce financial uncertainties.

Affordable Innovation for All

One of the standout features of the Empower tool is its affordability. Traditionally, access to such sophisticated market intelligence required substantial financial investment, often running into lakhs of rupees, placing it out of reach for many small and mid-sized hotels. Stayflexi, however, has made the Empower tool accessible to all, offering a powerful solution at a fraction of the cost typically associated with similar tools.

An Exclusive Offer for ET Readers

To celebrate the launch, Stayflexi is offering a free one-month demo of the Empower tool, allowing hoteliers to experience firsthand the transformative impact of advanced market intelligence. This trial period is an excellent opportunity for hotels to explore the tool's features, understand its benefits, and see how it can drive their business forward. Hoteliers interested in this exclusive offer can reach out to Stayflexi at info@stayflexi.com.

In an era where data and intelligence are paramount, Stayflexi's Empower tool stands out as a revolutionary product for small and mid-tier hotels. By providing insights previously only available to top-tier brands, Stayflexi is democratizing access to crucial market intelligence. The integration of the Empower tool with Stayflexi's existing hubs creates a comprehensive, all-in-one platform that addresses every aspect of hotel management. As a result, hoteliers can operate more efficiently, compete more effectively, and ultimately thrive in an increasingly competitive market.


Nirvana Being and Greenr Café Unite for Pollution-Free Dining

Nirvana Being and Greenr Café Unite for Pollution-Free Dining

By Manu Vardhan Kannan

Published on January 9, 2025

In a landmark initiative to combat the effects of air pollution, Nirvana Being, India’s leading clean air solutions provider, has joined hands with Greenr Café, a popular health-conscious eatery chain, to establish “Pure Air Zones” at its outlets. This collaboration is setting new standards in the hospitality industry by making clean, breathable air a key aspect of the dining experience.

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Patrons at Greenr Café’s Greater Kailash and Vasant Vihar locations are greeted by real-time displays of AQI (Air Quality Index), PM2.5, and CO2 levels, both indoors and outdoors. This transparency reflects a firm commitment to environmental accountability and health-focused dining. These safe air zones are made possible through advanced ventilation, filtration, and automation systems installed by Nirvana Being, ensuring patrons can breathe easy while enjoying their meals.

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Jai Dhar Gupta, Founder of Nirvana Being, highlighted the importance of this initiative:
“As more people experience health complications due to toxic air, there is a growing demand for safe spaces where they can dine and gather without compromising on health. Our collaboration with Greenr Café reflects a shared vision to offer patrons clean air they can trust, setting a new benchmark for health and safety in India’s hospitality sector. Our aim is to inspire other businesses to adopt similar clean air standards, making indoor air quality a priority in all public spaces for the well-being of our communities.”

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Echoing this sentiment, Niharika Jain, Founder of Greenr Café, emphasized the role of clean air in holistic wellness:
“Air and water are fundamental to human health and existence, and everyone should have the right to access them in their purest form. At Greenr, our aim is to create spaces where people can come together, enjoy wholesome food, and feel their best. With the alarming rise in air pollution, it became equally important for us to ensure our patrons could breathe clean, safe air while they are here.”

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This partnership not only enhances the Greenr Café experience but also underscores the importance of creating eco-conscious public spaces. By combining Greenr’s commitment to holistic wellness with Nirvana Being’s expertise in clean air solutions, the initiative is a step towards a future where safe, breathable air becomes a standard in India’s hospitality sector.

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Together, Nirvana Being and Greenr Café are inspiring a broader movement towards health-first, environmentally sustainable public spaces, proving that even small steps can lead to significant change.


Balmer Lawrie Invests in Pod Hotel Startup NapTapGo

Balmer Lawrie Invests in Pod Hotel Startup NapTapGo

By Manu Vardhan Kannan

Published on January 5, 2025

Balmer Lawrie & Co Ltd, a central public sector undertaking, has made a significant equity investment in NapTapGo, a budding startup in the hospitality sector. This initiative aligns with the government's Startup India programme, showcasing the company's commitment to fostering innovation and supporting emerging businesses.

NapTapGo is at the forefront of redefining affordable luxury through its unique pod hotel concept. Pod hotels are compact accommodations designed for short stays, offering basic yet efficient amenities. Their space-saving design and affordability have made them increasingly popular among travelers worldwide.

The investment, valued at INR 1 crore, was announced as part of Balmer Lawrie’s annual startup fund programme. While specific funding terms remain undisclosed, the company highlighted its intent to boost the startup ecosystem and encourage creative solutions in the hospitality sector.

To ensure top-notch services, NapTapGo integrates AI and IoT into its facilities, enhancing hygiene, quality, and customer experiences. This tech-driven approach aligns with modern travelers' preferences, emphasizing convenience and efficiency.

Balmer Lawrie has partnered with IIM Lucknow’s Enterprise Incubation Center (EIC), a premier incubator, to extend incubation support, mentorship, and industry connections to startups like NapTapGo. The collaboration underscores the company's dedication to nurturing innovation and entrepreneurship.

Speaking about the initiative, Adhip Nath Palchaudhuri, Chairman and Managing Director of Balmer Lawrie, remarked, “We firmly believe that investing in innovation and supporting emerging entrepreneurs will contribute significantly to nation building.”

Nitin Malhotra, founder of NapTapGo, expressed gratitude for the support, stating, “This investment demonstrates the government's commitment to driving innovation in the tourism sector.”

As part of its vision, Balmer Lawrie continues to encourage projects that align with national development goals while promoting sustainable and innovative solutions.


Air India Introduces In-Flight Wi-Fi on Domestic Flights

Air India Introduces In-Flight Wi-Fi on Domestic Flights

By Nishang Narayan

Published on January 3, 2025

Air India has become the first Indian airline to offer in-flight Wi-Fi services on domestic flights, setting a new benchmark in aviation connectivity. Passengers flying on Airbus A350, Boeing 787-9, and select Airbus A321neo aircraft can now enjoy complimentary internet services during an introductory period.

This service is available on both domestic and international routes, allowing travelers to browse, stay active on social media, complete work tasks, or stay connected with loved ones while flying. Accessible on devices such as smartphones, tablets, and laptops, the Wi-Fi also supports multiple device connections at altitudes above 10,000 feet.

Rajesh Dogra, Chief Customer Experience Officer at Air India, stated, “Connectivity is now an integral part of modern travel. For some, it is about the convenience and comfort of real-time sharing, while for others, it is about greater productivity and efficiency. Whatever the purpose, we are confident that our guests will appreciate having the option of connecting to the web and enjoy the new Air India experience on board these aircraft.”

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The introduction of Wi-Fi on domestic routes follows a successful pilot program on international flights to destinations such as New York, London, Paris, and Singapore. Air India plans to progressively expand the service across its fleet in the near future.

To access the service, travelers simply:

  1. Enable Wi-Fi on their device.
  2. Select the 'Air India Wi-Fi' network.
  3. Enter their PNR and last name on the redirected Air India portal.
  4. Enjoy complimentary internet access.

In-flight Wi-Fi performance may vary based on factors like satellite connectivity, bandwidth usage, and route-specific restrictions. With this innovative step, Air India continues to enhance the travel experience, combining connectivity with comfort and convenience.

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