Stayntouch, a leader in cloud-based hotel property management systems and guest-centric technology, has announced the launch of UpsellPRO. This cutting-edge tool, designed for upselling, leverages Attribute-Based Selling (ABS) and dynamic pricing to enhance revenue opportunities for hotels by allowing guests to select individual room features during the booking process.

Enhanced Guest Experience and Revenue Opportunities

UpsellPRO, seamlessly integrated within the Stayntouch PMS, enhances the company's already robust upselling capabilities without needing additional technology investments. It allows hotels to unbundle traditional room offerings and market specific attributes to guests, such as ocean views or hardwood floors, with prices automatically adjusted based on demand.

Benefits and Features of UpsellPRO Include:

• Instant availability and dynamic pricing: UpsellPRO simplifies the deployment process and integrates easily with existing room inventory models, automating feature pricing to maximise conversion rates.

• Increased revenue and conversions: By offering personalised upsell options at various price points, UpsellPRO can increase upsell revenue by up to 23 percent, according to Stayntouch data.

• Hyper-personalised guest experience: Guests can tailor their stay by choosing room setups, adding services, and opting for early check-ins or extended stays.

• Automated upsell and cross-sell offers: The tool delivers automated room upgrade and amenity offers through mobile devices or hotel kiosks, enhancing guest interaction and satisfaction.

Real-time data insights: Stayntouch provides detailed analytics on guest preferences and price sensitivity, helping hotels optimise their offerings and understand the demand for each attribute.

Industry Impact and Future Prospects

Dan Hogan, Chief Product Officer at Stayntouch, commented on the launch: "We are thrilled to introduce UpsellPRO, which represents a significant advancement in how travellers interact with hotels. This tool not only empowers guests with more control over their stay but also opens new revenue avenues for hotels."

Stayntouch will showcase UpsellPRO at HITEC 2024 in Charlotte, N.C., from June 24-27, offering demonstrations at Booth #451. Attendees can learn more about how UpsellPRO and Stayntouch PMS can revolutionise their property operations and guest experiences.