Sterling Debuts in Punjab with the Launch of Sterling Borderland Amritsar

Sterling Debuts in Punjab with the Launch of Sterling Borderland Amritsar

By Nishang Narayan

Published on April 8, 2025

Sterling Holiday Resorts has officially stepped into the heart of Punjab with the launch of Sterling Borderland Amritsar, its first property in the state. Strategically located on Lawrence Road, one of Amritsar’s busiest shopping and business districts, the hotel promises to be a one-stop destination for leisure getaways, corporate stays, and grand celebrations.

With this launch, Sterling now operates across 53 destinations in India, expanding its presence in spiritual, cultural, and heritage locations. Just 4 km from the Golden Temple, the property also offers easy access to Jallianwala Bagh, Wagah Border, and popular commercial zones like Ranjit Avenue and Queen’s Road.

Comfort Meets Culture

Sterling Borderland Amritsar offers a curated mix of Classic Rooms, Premier Rooms, and Junior Suites, designed for solo travellers, families, and corporate guests alike. Interiors are plush and practical, with a choice of king or twin beds and all modern comforts wrapped in Sterling’s signature hospitality.

The in-house restaurant, Curry Cravings, takes guests on a flavorful journey with Punjabi favourites like Amritsari Fish, Dahi Kebabs, and Patiala Dohri Seekh Kebabs, alongside popular international dishes. The ambience strikes a perfect balance between contemporary style and traditional warmth.

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A New Venue for Celebrations & Conferences

With over 10,000 sq. ft. of event space across Darbar 1 and Darbar 2, the hotel is tailor-made for corporate events, weddings, reunions, and social functions. A dedicated team and premium facilities ensure seamless execution for every gathering.

"Sterling Borderland Amritsar is a key milestone in our expansion journey," said Vikram Lalvani, MD & CEO, Sterling Holiday Resorts. "Amritsar’s cultural significance and commercial vibrancy make it an ideal destination for our ‘bleisure’ model."

Rajinder Chopra (Kitty), Gaurav Shingari, and Harshvardhan Chopra of Borderland Hotel added, "We’re proud to partner with Sterling and confident that guests will experience exceptional service that blends Punjabi warmth with professional hospitality."

About Sterling Holiday Resorts

Sterling Holiday Resorts Ltd., part of Thomas Cook (India) Ltd., operates 61 resorts across 53 destinations, including hills, jungles, beaches, and heritage cities. The brand serves diverse segments—from leisure travellers to MICE events, weddings, and group travel.

With properties spread across India—from Goa to Gangtok, Mussoorie to Madurai—Sterling continues to offer curated experiences in handpicked locations.

For more details or bookings, visit: www.sterlingholidays.com


THSC and The Lalit Suri Hospitality School Join Hands to Boost Hospitality Skilling in India

THSC and The Lalit Suri Hospitality School Join Hands to Boost Hospitality Skilling in India

By Nishang Narayan

Published on July 24, 2025

In a major step towards building a skilled and inclusive workforce in India's hospitality sector, the Tourism & Hospitality Skill Council (THSC) has signed a Memorandum of Understanding (MoU) with The Lalit Suri Hospitality School (TLSHS). The signing ceremony took place at The Lalit, New Delhi, in the presence of prominent leaders from both organisations.

The MoU was formally signed by Dr. Jyotsna Suri, Chairperson & Managing Director, The Lalit Suri Hospitality Group, and Mr. Rajan Bahadur, CEO, THSC. Also present at the event were Ms. Jyoti Mayal, Chairperson, THSC, Mr. Keshav Suri, Executive Director, The Lalit Suri Hospitality Group, and Mr. Anupam Mukherjee, Dean, TLSHS, along with senior officials.

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This partnership signifies a shared commitment to enhancing hospitality education by aligning academic training with real-time industry requirements. The focus is on structured, inclusive, and employability-driven programs to skill youth and open national and international career opportunities.

Speaking on the occasion, Dr. Jyotsna Suri stated, "This partnership signifies a powerful convergence of academic expertise and industry demand. At The Lalit Suri Hospitality Group, we believe in building not just businesses but communities, and skilling is a key pillar of that philosophy."

Ms. Jyoti Mayal, Chairperson, THSC, added, "Such partnerships are the backbone of a strong, demand-driven skilling ecosystem that responds to real industry needs and unlocks true potential among India's youth—especially in tourism, one of the most people-centric sectors."

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Rajan Bahadur, CEO, THSC, highlighted the sector's evolution, saying, "With institutions like TLSHS, we can ensure that students receive not only domain knowledge but also industry-relevant exposure, life skills, and certifications that open doors globally."

Keshav Suri, Executive Director, The Lalit Suri Hospitality Group, emphasized inclusivity, stating, "Through this partnership, we hope to skill and place youth from diverse backgrounds—including the LGBTQIA+ community and economically weaker sections—so they can thrive in an industry built on service and compassion."

This MoU is expected to play a key role in bridging the gap between industry expectations and academic delivery, ensuring a job-ready and globally competent talent pool for India’s ever-growing hospitality and tourism sector.


IHCL and Ambuja Neotia to Add 15 New Hotels Across East and North India

IHCL and Ambuja Neotia to Add 15 New Hotels Across East and North India

By Nishang Narayan

Published on July 23, 2025

Indian Hotels Company (IHCL) has announced a major expansion of its partnership with the Ambuja Neotia Group through the signing of agreements for 15 new hotels. These properties will be spread across West Bengal, Sikkim, and Himachal Pradesh, and will be a mix of greenfield, brownfield, and conversion projects. The partnership is set to grow to over 40 hotels in total.

These new projects will include iconic brands from IHCL’s portfolio, with a majority expected to operate under the Taj brand. Among the first four confirmed projects are a Taj in Darjeeling, SeleQtions hotels in Kolkata and Siliguri, and a Tree of Life in Lataguri. Several of the properties will also include Taj branded villas in Darjeeling, Sikkim, Lataguri, and Raichak.

Commenting on the development, IHCL’s Managing Director & CEO Puneet Chhatwal said,

“IHCL’s pioneering legacy of building destinations like Rajasthan, Kerala, Goa, and the Andaman and Lakshadweep Islands will now extend to unlocking the tourism potential of the East and North East with this agreement.”

He added that the capital-light model and strategic locations will support tourism development in relatively unexplored regions.

Harshavardhan Neotia, Chairman of the Ambuja Neotia Group, echoed this vision:

“North East, the unexplored region of India has tremendous potential for bespoke luxury travel… The addition of premium room inventory this fiscal to Taj Chia Kutir in Kurseong as well as the upcoming Taj branded luxury villas in Darjeeling, Lataguri, and Gangtok reflects the growing demand from the segment.”

This partnership highlights IHCL’s focus on destination-led development. With Taj recently named the World’s Strongest Hotel Brand, the group is poised to bring world-class hospitality to new Indian regions and strengthen its footprint in the leisure travel segment.

Timeline (Indicative):

  • Current FY: Launch of Taj Chia Kutir, Kurseong and Taj villas in key destinations.

  • Next 5 Years: Progressive launch of 15 hotels under Taj, SeleQtions, and Tree of Life across the identified locations.


A Global Masterpiece: CRC The PERIDONA Redefines Ultra-Luxury Living in NCR

A Global Masterpiece: CRC The PERIDONA Redefines Ultra-Luxury Living in NCR

By Nishang Narayan

Published on July 23, 2025

CRC Group, a prominent name in North India’s real estate market, has unveiled its most ambitious residential project yet—The PERIDONA—an ultra-luxury experiential development located in the lush expanse of Jaypee Greens Golf Course, Greater Noida. With an investment of ₹1500 crore (excluding land cost), the project is a bold step into the super-premium segment, bringing together world-renowned collaborators to shape an elite residential experience.

Spanning 3.1 million sq. ft. of built-up area, The PERIDONA will feature just 341 exclusive apartment units, each occupying an entire floor, offering unparalleled privacy and panoramic views. This one-apartment-per-floor model redefines space, elegance, and exclusivity in luxury urban living.

What truly sets the project apart is its unprecedented global collaboration. The PERIDONA boasts a design ensemble featuring:

  • Killa Design, creators of Dubai’s iconic Museum of the Future;

  • Gensler Architects, global leaders in futuristic architecture;

  • Rockwell Group, the interior visionaries behind India’s most opulent lifestyle clubs;

  • SWA Group, known for sustainability-led landscape architecture;

  • MACE, the UK-based global consultancy firm specializing in project delivery and execution.

Unveiled at an exclusive event in Dubai, the project reflects CRC Group’s bold ambition. “With The PERIDONA, we are entering the ultra-luxury space with intent and vision,” said Kunal Bhalla, Founder & CEO of CRC Group. “From eco-sensitive planning to globally curated materials and amenities, every detail is designed around our core philosophy: Live More. This project is not just about homes—it’s about delivering a complete, elevated lifestyle.”

Adding to the vision, Salil Kumar, Director (Marketing & Business Management), shared, “This is more than just real estate—it’s a legacy. With international consultants, lush green surroundings, and proximity to major infrastructure like the upcoming Noida International Airport, PERIDONA is set to become one of the most sought-after addresses in India.”

The development also features a luxurious multi-level clubhouse, wellness zones, serene water bodies, and smart home integration. MACE’s project management will ensure timely, precision-led delivery. With construction commencing next month, The PERIDONA is expected to reshape expectations of modern urban living in NCR.

Strategically located just 20 minutes from the upcoming Noida International Airport—touted to be the fourth-largest in the world—this ultra-luxury enclave is not just a place to live, but an asset poised for strong long-term returns.

With design pedigree, global execution, and a hyper-curated lifestyle approach, CRC The PERIDONA is more than just a residential project—it’s an architectural statement, setting a bold new benchmark for Indian luxury real estate.

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