Sterling Holiday Resorts has officially stepped into the heart of Punjab with the launch of Sterling Borderland Amritsar, its first property in the state. Strategically located on Lawrence Road, one of Amritsar’s busiest shopping and business districts, the hotel promises to be a one-stop destination for leisure getaways, corporate stays, and grand celebrations.

With this launch, Sterling now operates across 53 destinations in India, expanding its presence in spiritual, cultural, and heritage locations. Just 4 km from the Golden Temple, the property also offers easy access to Jallianwala Bagh, Wagah Border, and popular commercial zones like Ranjit Avenue and Queen’s Road.

Comfort Meets Culture

Sterling Borderland Amritsar offers a curated mix of Classic Rooms, Premier Rooms, and Junior Suites, designed for solo travellers, families, and corporate guests alike. Interiors are plush and practical, with a choice of king or twin beds and all modern comforts wrapped in Sterling’s signature hospitality.

The in-house restaurant, Curry Cravings, takes guests on a flavorful journey with Punjabi favourites like Amritsari Fish, Dahi Kebabs, and Patiala Dohri Seekh Kebabs, alongside popular international dishes. The ambience strikes a perfect balance between contemporary style and traditional warmth.

A New Venue for Celebrations & Conferences

With over 10,000 sq. ft. of event space across Darbar 1 and Darbar 2, the hotel is tailor-made for corporate events, weddings, reunions, and social functions. A dedicated team and premium facilities ensure seamless execution for every gathering.

"Sterling Borderland Amritsar is a key milestone in our expansion journey," said Vikram Lalvani, MD & CEO, Sterling Holiday Resorts. "Amritsar’s cultural significance and commercial vibrancy make it an ideal destination for our ‘bleisure’ model."

Rajinder Chopra (Kitty), Gaurav Shingari, and Harshvardhan Chopra of Borderland Hotel added, "We’re proud to partner with Sterling and confident that guests will experience exceptional service that blends Punjabi warmth with professional hospitality."

About Sterling Holiday Resorts

Sterling Holiday Resorts Ltd., part of Thomas Cook (India) Ltd., operates 61 resorts across 53 destinations, including hills, jungles, beaches, and heritage cities. The brand serves diverse segments—from leisure travellers to MICE events, weddings, and group travel.

With properties spread across India—from Goa to Gangtok, Mussoorie to Madurai—Sterling continues to offer curated experiences in handpicked locations.

For more details or bookings, visit: www.sterlingholidays.com