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By Nishang Narayan
Published on October 16, 2024
Sterling Holiday Resorts, one of India's leading leisure hospitality brands, has made its grand debut in Jharkhand with the launch of Sterling City Centre Bokaro. Located in the heart of Bokaro's Steel City, within the SAIL township, the hotel is conveniently close to major corporates and landmarks, providing a seamless connection to industrial hubs like Ranchi, Dhanbad, and Sindri.
As the first pan-Indian hospitality brand to establish itself in Bokaro, Sterling brings its signature warmth and award-winning service to the city's business landscape. With 74 upscale rooms and suites ranging from 200 to 730 square feet, the hotel offers modern amenities tailored to meet the needs of business travelers. Whether you're on a short business trip or using Bokaro as a base to explore the region, Sterling City Centre Bokaro promises comfort and convenience with a chic, contemporary flair.
At the heart of Sterling City Centre Bokaro’s offerings is Conventia, the largest indoor banquet hall in Bokaro, boasting 6,000 square feet of space ideal for hosting conferences, exhibitions, and social gatherings. Along with Alora Ballroom, Atrium Lounge, and spacious Outdoor Lawns, the hotel provides versatile event venues for business meetings and social celebrations alike.
Dining at Sterling City Centre Bokaro is an experience in itself, with three diverse culinary venues. Aurum, a lively pub, offers a vibrant atmosphere with live DJ performances and an extensive selection of premium spirits. The Hub, a stylish café, serves fresh bakes and casual fare, while Melange offers an upscale dining experience featuring a global menu in both indoor and outdoor settings.
“We are thrilled to introduce Sterling City Centre Bokaro as our first hotel in the dynamic state of Jharkhand. This launch further strengthens our presence in the growing Bleisure (business-leisure) segment, following successful properties in Madurai, Dehradun, and Haridwar. Bokaro, being at the heart of Jharkhand’s industrial sector, offers a unique opportunity to cater to both business travelers and leisure seekers,” said Mr. Vikram Lalvani, Managing Director & CEO, Sterling Holiday Resorts.
Adding to the enthusiasm, Mr. Deepak Gupta, Owner of Hans Regency, expressed, “We are delighted to partner with Sterling Holiday Resorts and revamp this property under the Sterling brand. Sterling City Centre Bokaro, with its upgraded facilities, spacious banquet venues, and trendy restaurants, is set to become the preferred choice for both business and leisure travelers in the region.”
The hotel is strategically located near Bokaro Airport and popular shopping centers, ensuring ease of access for corporate guests and tourists alike. Business travelers can easily connect with companies such as ONGC, SAIL, and Siemens Ltd., while leisure travelers can explore local attractions like Baba Baidyanath Jyotirling, Parasnath Hills, and Ranchi’s waterfalls.
About Sterling Holiday Resorts Ltd.:
Sterling Holiday Resorts Limited is a leading hospitality company in India, operating over 53 resorts across 46 unique destinations. Known for its leisure stays and MICE offerings, Sterling caters to diverse travel needs, including destination weddings, corporate events, and eco-adventure retreats. The company’s properties are located across iconic holiday destinations such as Goa, Darjeeling, Ooty, Munnar, and Rishikesh. For more information and bookings, visit Sterling Holidays.
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