Sterling Expands to 50 Destinations with the Launch of Sterling Rudraksh Jaisalmer

Sterling Expands to 50 Destinations with the Launch of Sterling Rudraksh Jaisalmer

By Manu Vardhan Kannan

Published on February 25, 2025

Sterling Holiday Resorts has reached a major milestone with the launch of Sterling Rudraksh Jaisalmer, marking its 59th resort in its 50th destination. This new resort in Jaisalmer, famously known as “The Golden City,” is built from golden-yellow sandstone that reflects the city’s regal charm.

Nestled in the heart of the Thar Desert along the highway to the Indo-Pak border, Sterling Rudraksh Jaisalmer offers a tranquil escape amid the vast desert landscape. Guests can immerse themselves in the region’s rich cultural heritage while enjoying modern comforts. Just minutes away from key landmarks such as Jaisalmer Fort, Bada Bagh, Patwaon Ki Haveli, and Gadisar Lake, the resort provides an indulgent retreat that also highlights the area’s historical and natural beauty.

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Spread over 2.5 acres, the resort features elegantly designed rooms and suites with private sit-outs, offering breathtaking views of the desert. The blend of traditional Rajasthani aesthetics with contemporary amenities ensures a unique experience. Guests can relax by the grand pool, enjoy mesmerizing Ghoomar and Kalbeliya performances under the stars, embark on camel safaris, or savor a private barbecue amidst the dunes.

The culinary offerings celebrate the rich flavors of Rajasthan. At RockSalt, the signature resto-bar, visitors can taste authentic dishes like Laal Maas, Ker Sangri, and Dal Baati Churma. Meanwhile, Ripples, the poolside café, serves gourmet snacks and refreshing beverages in a laid-back setting.

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“Sterling Rudraksh Jaisalmer is a regal addition to our growing footprint and marks an important milestone as our 50th destination. It is part of our vision to offer a seamless circuit of curated experiences across Rajasthan—from Mount Abu’s cool heights to Udaipur’s cultural richness, the wild beauty of Jawai, and now, Jaisalmer’s vast desert charm. This resort blends heritage, culture, and adventure, enhancing our portfolio,” said Vikram Lalvani, Managing Director & CEO, Sterling Holiday Resorts.

Ideally located, the resort also offers easy access to attractions like the Tanot Mata Temple and Longewala War Museum, highlighting the region’s heroic history and spiritual significance. “Sterling Rudraksh Jaisalmer reflects Rajasthan’s architectural legacy and craftsmanship. The pure desert air, authentic cuisine, and immersive cultural experiences, combined with Sterling’s signature hospitality, set this resort apart. With increasing developments in ‘Border Tourism,’ we believe Jaisalmer will soon attract global travelers seeking unique desert adventures,” added Surath Banerjee, Managing Director, ADB Hospitality.

With this launch, Sterling Holiday Resorts reaffirms its commitment to providing curated experiences that celebrate India’s diverse landscapes and heritage. For more information or to book your stay, visit www.sterlingholidays.com.


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