Sterling Holiday Resorts has expanded its footprint into Uttar Pradesh with the launch of Sterling Rampath Ayodhya, its 67th property and 57th destination. Located just steps away from the ceremonial Ram Path, the hotel offers pilgrims, families, and culture-seekers a perfect retreat while visiting the Ram Mandir.

With this opening, Sterling marks its 11th spiritual location, reinforcing the brand’s vision of offering journeys that balance devotion with modern comfort. The move comes at a time when Ayodhya is emerging as one of India’s most significant spiritual destinations, attracting a rising wave of travellers seeking cultural immersion.

The boutique hotel features 35 thoughtfully designed rooms, across Cocoon Double, Deluxe, and Classic categories, crafted to provide calm and comfort after temple visits. Dining is led by The Divine, a pure-veg restaurant serving sattvic-inspired meals, with special Jain options available on request reflecting the ethos of Ayodhya itself.

Speaking about the launch, Vikram Lalvani, MD & CEO of Sterling Holiday Resorts, said, “Ayodhya is at the heart of India’s spiritual and cultural renaissance. Sterling Rampath Ayodhya is more than a hotel — it is a gateway to devotion and discovery, serving guests who arrive with faith, families, and a sense of cultural curiosity.”

Adding to this, Rishi Uppal, Director, Kalyan KK Hotels India Pvt Ltd., shared, “Ayodhya is emerging as one of India’s most important spiritual destinations. Our vision was to create a property that not only serves pilgrims with comfort and care but also honours the cultural fabric of the city. In Sterling, we found a partner who shares this vision.”

Sterling’s spiritual portfolio has been growing steadily, with recent openings in Guruvayur, Vellore, and Rudraprayag. The addition of Ayodhya strengthens the company’s mission to bring together tradition, devotion, and hospitality across sacred destinations in India.

About Sterling Holiday Resorts Ltd.

Sterling Holiday Resorts Limited is among India’s leading hospitality brands, with 64 resorts, hotels, and retreats across 55 unique destinations, offering over 3,400 rooms. Its properties cover hills, beaches, jungles, pilgrimage sites, heritage towns, and drive-to locations. The company caters to leisure travellers, MICE, weddings, and group events. Sterling is a 100% independently managed subsidiary of Thomas Cook (India) Ltd., part of Fairfax Financial Holdings Limited.

For bookings and more information, visit www.sterlingholidays.com