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By Manu Vardhan Kannan
Published on August 8, 2025
Sterling Holiday Resorts Ltd. has kicked off FY26 with a record-breaking first quarter, reporting its highest-ever Q1 performance. The hospitality company posted ₹1,392 million in revenue, marking an 8% year-on-year growth, while EBITDA surged by 25% to ₹514 million. With Profit Before Tax rising 27% to ₹371 million, the company continues to operate debt-free, holding cash reserves of ₹2,963 million.
Sterling’s performance reflects strong demand for experiential holidays, as well as disciplined cost management. Despite expanding room inventory by 21% year-on-year, the company maintained pricing strength with Average Room Rates (ARR) steady at ₹7,089. Room revenue rose by 11%, while Food & Beverage revenue saw a 16% increase, a sign of balanced and healthy growth.
Vikram Lalvani, Managing Director and CEO of Sterling Holiday Resorts Ltd., said, “This quarter marks the start of a pivotal shift for Sterling, from a phase of transformation to one of high-performance execution. With a strong foundation in people, brand, and technology, we are now poised to scale with purpose, delivering exceptional holidays while creating lasting value.”
The company expanded its footprint by adding two new resorts: Sterling Kastoori in Rudraprayag and Sterling Vanavasa in Lansdowne, bringing the total to 54 destinations nationwide. Sterling has built a dominant presence in states like Rajasthan, Uttarakhand, Tamil Nadu, and Kerala, with strong offerings across wildlife destinations and the Himalayas.
Guest experience remains a key strength, with 30 resorts receiving Trip Advisor Travelers’ Choice Awards. Notably, Sterling Kanha earned the “Best of the Best” award for the third consecutive year, reinforcing Sterling’s commitment to outstanding service.
Sustainability is also central to Sterling’s growth strategy. Through its Sterling Sankalp initiative, the company expanded solar and heat pump installations and replaced plastic bottled water with in-house bottling across multiple resorts. Additionally, in partnership with the Fairfax India Charitable Foundation, Sterling facilitated the installation of dialysis machines in seven hospitals, extending its impact beyond hospitality.
Looking ahead, Sterling is set to accelerate its growth in FY26 with a pipeline of over 20 new resorts. Supported by strong travel trends and investments in technology, people, and brand, the company is transitioning into a new era of responsible scaling and guest delight across India.
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