Sterling Strengthens Spiritual Circuit with New Resort at Rudraprayag

Sterling Strengthens Spiritual Circuit with New Resort at Rudraprayag

By Nishang Narayan

Published on May 9, 2025

Sterling Holiday Resorts is deepening its commitment to spiritual tourism with the launch of Sterling Kastoori Rudraprayag, a peaceful yet well-connected Himalayan retreat for pilgrims and travellers alike. This marks Sterling’s 11th property in its spiritual circuit and 7th resort in Uttarakhand, reinforcing its strategic focus on meaningful, immersive travel experiences in sacred destinations.

Located just 2 km from the revered confluence of the Alaknanda and Mandakini rivers, the new resort is perfectly placed on the Badrinath Highway, serving as a base for Char Dham yatris, nature enthusiasts, and adventure seekers heading to treks like Tungnath, Deoriatal, and Chandrashila.

The resort offers a range of thoughtfully designed accommodations—from cozy rooms to elegant suites with private balconies and panoramic valley views. Guests can unwind with pure vegetarian regional cuisine at Vatika, which also offers Jain meals, or grab a comforting sip at Chai & You, the in-house café lounge.

Adding to its appeal, the property includes a banquet hall for up to 60 guests, ideal for intimate retreats, spiritual gatherings, or corporate offsites. With Chopta nearby and excellent road access from Haridwar and Rishikesh, the resort is both serene and convenient.

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“Sterling Kastoori Rudraprayag is a strategic step in our vision to bring transformational travel experiences to destinations rich in spiritual and natural significance,” said Mr. Vikram Lalvani, MD & CEO, Sterling Holiday Resorts.

Shri Mahabeer Singh Panwar, MD of Hotel Kastoori Inn, added, “We’re proud to partner with Sterling. Their guest-first approach ensures that this new resort will set a new benchmark for hospitality in the region.”

With spiritual tourism in India poised for significant growth, Sterling’s expanding portfolio includes destinations like Rishikesh, Haridwar, Guruvayur, Puri, Amritsar, and more. This latest launch further solidifies its leadership in catering to spiritually inclined travellers seeking curated experiences.

About Sterling Holiday Resorts Ltd.

Sterling Holiday Resorts operates across 54 destinations with 62 resorts and over 3,200 operational keys. Its diverse offerings span hills, beaches, jungles, spiritual hubs, heritage spots, and more. A wholly owned subsidiary of Thomas Cook (India) Ltd and part of Fairfax Financial Holdings, Sterling continues to grow its presence in India’s leisure and spiritual tourism space.


ALIVAA Hotels & Resorts Hits 20-Property Milestone with The Hoften Lotus Court, Greater Noida

ALIVAA Hotels & Resorts Hits 20-Property Milestone with The Hoften Lotus Court, Greater Noida

By Hariharan U

Published on September 16, 2025

ALIVAA Hotels & Resorts has reached a new milestone with the addition of The Hoften Lotus Court in Greater Noida West, Uttar Pradesh, marking the 20th property in its growing portfolio. The launch strengthens ALIVAA’s footprint in a key market and aligns with its ambitious expansion strategy.

Operating under The Hoften brand, the hotel is designed for modern travellers seeking smart, efficient service combined with comfort and convenience.

Akash Bhatia, CEO of ALIVAA Hotels & Resorts (Managed & Franchise Business), said, "We are absolutely thrilled to welcome Hotel Lotus Court into The Hoften family and the wider ALIVAA Hotels & Resorts collection. Greater Noida is a dynamic destination, and this partnership enables us to offer our guests an even broader range of exceptional experiences. Hotel The Hoften Lotus Court perfectly embodies the unique charm and high standards of our brand, and we're confident it will be a valuable asset to our expanding portfolio."

Vikramjit Singh, Founder of ALIVAA Hotels & Resorts, highlighted the strategic significance of Greater Noida, "As we strive to become a leading national player, Greater Noida holds a critical position in our roadmap. This signing establishes our foothold in the country's growing corporate hub. The upcoming Jewar Airport will be a game-changer, boosting business and leisure travel and creating immense opportunities for us."

Arjun Singh, owner of The Hoften Lotus Court, shared his excitement, "Joining forces with ALIVAA Hotels & Resorts and bringing Hotel Lotus Court under The Hoften brand is a momentous occasion for us. Their deep expertise and commitment to guest satisfaction perfectly complement our vision. This is our second property with the same brand, reflecting our confidence and commitment. We look forward to delivering memorable experiences to our guests."

This milestone reinforces ALIVAA Hotels & Resorts’ dedication to expanding its portfolio, delivering exceptional stays, and creating unforgettable experiences across India’s key travel destinations.

About ALIVAA Hotels & Resorts:
ALIVAA Hotels & Resorts is a dynamic hospitality group focused on creating exceptional guest experiences. Operating under the ALIVAA and The Hoften brands, the company emphasizes quality, innovation, and guest delight, offering memorable stays across established and emerging destinations.


Treat Hotels & Resorts Expands to Rajasthan and Maharashtra with Two New Properties

Treat Hotels & Resorts Expands to Rajasthan and Maharashtra with Two New Properties

By Hariharan U

Published on September 13, 2025

Treat Hotels & Resorts is expanding its presence in North India with the addition of two new premium properties in culturally and historically significant destinations, Kumbhalgarh in Rajasthan and Chhatrapati Sambhajinagar in Maharashtra.

The first, Treat Aranya Resort, Kumbhalgarh, marks the brand’s debut in Rajasthan. Set against the backdrop of the Aravalli Hills and close to the UNESCO World Heritage Site of Kumbhalgarh Fort, the resort offers a tranquil escape where heritage and modern comfort come together. Guests can expect spacious rooms, landscaped lawns, panoramic views, and a setting ideal for those seeking both relaxation and cultural exploration.

The second property, Treat Imperial, Chhatrapati Sambhajinagar, is positioned at the city’s heart and designed as an upscale venue for weddings, corporate retreats, and family getaways. With regal architecture, expansive banquet spaces, gourmet dining, and premium hospitality services, it caters especially to large-scale weddings and events while reflecting the cultural spirit of Sambhajinagar.

These launches mark a new chapter in our journey,” said Mr. Alok Mundra, Managing Director, Treat Hotels & Resorts. “We’re not just building properties; we’re creating destinations that celebrate India’s diversity in architecture, cuisine, and celebrations, without compromising on luxury.”

Adding to this, Devendra Singh, General Manager, Development & Acquisitions, noted, “These developments are a testament to our vision of expanding thoughtfully into destinations that hold cultural, historical, and economic significance.”

With these upcoming launches, Treat Hotels & Resorts strengthens its position as one of India’s fastest-growing hospitality brands. Both properties uphold the brand’s philosophy of offering meaningful celebrations, memorable escapes, and enriching experiences — all while preserving India’s timeless heritage.

For inquiries and partnerships, visit www.treatresorts.com.


Holiday Inn Returns to Melbourne’s CBD with Bourke Street Mall Opening

Holiday Inn Returns to Melbourne’s CBD with Bourke Street Mall Opening

By Hariharan U

Published on September 13, 2025

Holiday Inn has made a grand return to Melbourne’s CBD with the opening of its new property at Bourke Street Mall. This launch is part of IHG Hotels & Resorts’ first-ever dual-hotel development in Australia, alongside Hotel Indigo Melbourne Little Collins.

The 273-room Holiday Inn Melbourne Bourke Street Mall combines modern design with heritage architecture, including preserved Art Deco façades from landmark buildings such as Diamond House and the York Building. Developed by Steadfast Capital with interiors by global design studio Buchan and construction by Hickory, the hotel showcases a fresh take on Melbourne’s vibrant culture.

Located right above the reimagined Melbourne Walk and steps away from Bourke Street Mall, the hotel positions guests in the very heart of the city. Its standout feature is a 220-square-metre private terrace, offering clear views of Bourke Street Mall, the GPO clock tower, and Melbourne’s skyline ideal for corporate events or celebrations.

Guests are welcomed into an open-plan lobby on Level 2, designed with soft wood tones, greenery, and flexible seating. Holiday Inn’s signature Open Lobby concept ensures the space doubles up as a spot for working, dining, or relaxing.

The hotel’s restaurant, The Greenery, serves buffet breakfasts, all-day meals, and hearty dinners in a light-filled setting. The menu features comforting dishes such as sirloin steak, crisp fried reef fish, and slow-braised beef cheeks. Families can enjoy added value through Holiday Inn’s Kids Stay & Eat Free promise, with fun touches like smiley-face burger buns for children.

Holiday Inn Melbourne Bourke Street Mall offers a range of rooms—standard, premium, kings, and twins—decorated with playful, retro-inspired finishes in warm tones. With 92 double-double rooms, the property is especially suited for families and groups. Each room includes free Wi-Fi, Chromecast-enabled TVs, coffee-making facilities, and city views from select categories.

The hotel also provides a fully equipped gym and access to The Causeway conference rooms for business gatherings of up to 70 guests.

General Manager Scott Hamilton expressed excitement at the opening, noting that the hotel will play a key role in reviving Bourke Street Mall and its laneways while serving as a hub for Melbourne’s iconic events, from the Grand Prix to the AFL Grand Final. Together with Hotel Indigo Melbourne Little Collins, this opening reflects IHG’s commitment to creating destinations that blend global expertise with local spirit.

To celebrate the launch, Holiday Inn Melbourne Bourke Street Mall is offering breakfast for two for just $1 extra with its Opening Special flexible rate.Guests can also enjoy the benefits of IHG One Rewards, gaining access to perks and experiences across more than 6,700 hotels worldwide.

With its unbeatable location, welcoming design, and family-friendly touches, Holiday Inn Melbourne Bourke Street Mall is set to become a trusted base for travellers exploring Australia’s cultural capital.

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