Sterling Holiday Resorts Limited (SHRL) has strengthened its community healthcare initiatives by committing ₹2.25 crore towards dialysis infrastructure across underserved regions of India. The investment has supported 38 dialysis machines across 19 hospitals and healthcare institutions, creating the capacity to deliver approximately 34,200 dialysis treatments annually.

The initiative, undertaken under Sterling's philosophy of 'Doing Good by Doing Well', reflects the company's approach to corporate social responsibility, focusing on healthcare infrastructure that can continue serving communities beyond the initial investment.

The CSR commitment spans FY2024-25 and FY2025-26, with the programme aimed at improving access to essential renal care in regions where specialised medical facilities may be difficult to reach.

Extending Healthcare Beyond Major Cities

A key focus of Sterling's dialysis initiative is to bring critical healthcare infrastructure closer to communities outside India's major metropolitan centres.

Patients requiring regular dialysis often face the additional burden of travelling long distances for treatment, alongside lost working hours and recurring expenses for themselves and their families. By supporting dialysis infrastructure closer to where patients live, Sterling aims to ease these challenges while strengthening local healthcare capacity.

The programme has reached Tier II and Tier III cities, district headquarters and underserved communities across Tamil Nadu, Maharashtra, Madhya Pradesh, Assam, Uttarakhand, Andhra Pradesh and Uttar Pradesh.

The supported machines have been deployed across government hospitals, medical colleges, district hospitals and community healthcare institutions, extending access to treatment for patients across these regions.

From CSR Investment to Long-Term Healthcare Capacity

Sterling's initiative measures its impact not only through the financial commitment or number of machines installed, but also through the treatment capacity and wider community benefits generated.

According to the company, the programme has resulted in reported patient savings of approximately ₹2.05 crore and created 260 local employment opportunities across the healthcare ecosystems supported by the initiative.

Dialysis machines can remain in service for years, enabling repeated treatments and providing ongoing value to healthcare institutions and the communities they serve. This gives the investment the potential to deliver sustained social benefits through improved access to treatment, reduced patient expenses and stronger local healthcare infrastructure.

Vikram Lalvani, Managing Director and CEO, Sterling Holiday Resorts Limited, said:

*"Doing Good by Doing Well' reflects a simple belief at Sterling—that as our business grows, the positive impact we create around us should grow with it.

Through our CSR initiatives, we have already supported 38 dialysis machines across 19 healthcare institutions, creating capacity for approximately 34,200 treatments every year, particularly in communities where access to specialised healthcare can be challenging. What makes this meaningful is its ability to endure. Each machine becomes a community healthcare asset that can serve patients year after year—reducing travel, easing the financial burden on families and strengthening healthcare capacity where it is needed most.

For us, that is the real measure of meaningful CSR: not simply what we spend, but the capacity we create and the impact that continues long after the investment is made."*

Focus on Measurable and Sustained Impact

Sterling said it intends to continue directing its CSR investments towards initiatives capable of creating measurable, scalable and lasting social impact as the company expands its hospitality presence across India.

The dialysis project reflects the company's stated objective of ensuring that its growth creates value not only for guests, partners and shareholders, but also for the communities it serves.

Impact at a Glance

• ₹2.25 crore: CSR commitment across FY2024-25 and FY2025-26

• 38: Dialysis machines supported

• 19: Hospitals and healthcare institutions supported

• 34,200: Annual dialysis treatment capacity created

• ₹2.05 crore: Reported patient savings

• 260: Local employment opportunities generated

• 7 states: Geographic reach of the initiative

About Sterling Holiday Resorts Limited

Sterling Holiday Resorts Limited is an independently managed hospitality company and a subsidiary of Thomas Cook (India) Limited, part of Fairfax Financial Holdings Limited. The company operates across more than 70 destinations in India, with over 4,000 keys. Its portfolio includes resorts in leisure, heritage, wildlife, hill station and other holiday destinations across the country.