STOK, a new premium beer from Indore-based Mount Everest Breweries Ltd., made a refreshing debut in Bengaluru with an experiential launch evening at Mirage, Ashok Nagar. Designed as a relaxed, culture-forward event, the night featured stand-up comedy, live music, creator-led sets, and curated hangout zones, all echoing the brand’s core philosophy of “Living the Chill.”

The event brought together a diverse lineup of performers including Siddharth Shetty, DJ Lady Barot, MixItWithMendi, and Mr. Kadakman. Guests also explored immersive zones inspired by STOK’s lifestyle-first identity, such as the Laughter Brewery and Chill Scene areas. A key highlight of the evening was an exclusive preview of STOK’s upcoming draught variant, set to roll out across select outlets in the coming months.

“Bengaluru felt like the right place to introduce STOK,” said Vedant Kedia, Whole-Time Director, Mount Everest Breweries Ltd. “It’s a city that celebrates creativity and community, and it embraces new experiences with an open mind. We wanted a beer that you’d reach for when you want to relax with friends or celebrate something small. That’s what ‘Live the Chill’ is about.”

Entering the Karnataka market, STOK introduces three premium variants, Strong, Wheat, and Lager. Each is crafted using high-quality ingredients including German hops and superior millets, brewed on advanced, state-of-the-art equipment. The range was developed under the guidance of a seasoned master brewer with former experience at UB Kingfisher, lending deep industry expertise to the product.

“Bengaluru has always embraced innovative beer experiences,” said Vinod Babu G, CEO of Mount Everest Breweries Ltd. “Our goal was simple: give people a premium brew that’s inviting rather than intimidating. With three variants and the draught version coming soon, we’re excited to be part of the city’s scene.”

Developed as a modern Indian interpretation of premium beer, STOK is crafted for a new generation that values quality without unnecessary pretence. By combining high-end brewing techniques with a laid-back, relatable lifestyle ethos, STOK aims to redefine what a homegrown premium beer can feel like.

With demand for premium and differentiated beers continuing to rise across India, STOK sees a strong opportunity to grow. Supported by a focused launch strategy, distinct packaging, and a product line tailored for contemporary drinkers, STOK is positioning itself as a fresh, friendly addition to Bengaluru’s evolving beer landscape.