Stone Wood Hotels & Resorts Announces Ambitious Expansion Plans with New Branding Strategy

Stone Wood Hotels & Resorts Announces Ambitious Expansion Plans with New Branding Strategy

By Manu Vardhan Kannan

Published on December 12, 2024

Stone Wood Hotels & Resorts, a prominent Goa-based boutique hospitality company, has unveiled bold plans to expand its portfolio to 50 properties across India within the next five years. The company currently operates 16 boutique hotels and resorts and plans to add 5-6 properties annually through a combination of management contracts, lease agreements, and owned properties. This expansion aims to offer guests a unique blend of affordable luxury while reaching a broader spectrum of travelers.

Expansion Focus: A Mix of Urban and Serene Destinations

Stone Wood’s growth strategy includes establishing a strong presence in both serene, nature-rich destinations and bustling Tier 1 cities. The company is targeting tranquil locales like Kabini, Coorg, Jawai, and Ranthambore for its owned properties, offering peaceful escapes for nature lovers. At the same time, Stone Wood is expanding into urban markets like Delhi NCR, Mumbai, Bengaluru, Amritsar, and Chandigarh through lease and revenue-sharing models, responding to the growing demand for luxury stays in key cities.

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A Refreshed Branding Strategy: Tailored Offerings for Every Traveler

To cater to the diverse needs of its guests, Stone Wood has also launched a refreshed branding strategy with three distinct sub-categories: Stone Wood Hotels, Stone Wood Premier, and Stone Wood Comfort.

  • Stone Wood Hotels: Focuses on quality, comfort, and memorable experiences in leisure, business, pilgrimage, and wellness settings.

  • Stone Wood Premier: Offers premium accommodations with spacious rooms, multiple dining options, and enhanced facilities.

  • Stone Wood Comfort: Aimed at value-conscious travelers, offering affordable yet comfortable stays.

Vision for the Future

"Our vision is to redefine boutique hospitality by offering guests unique experiences that combine premium services with exceptional value," said Shikhar Kumar, Managing Director of Stone Wood Hotels & Resorts. "The introduction of our new brand categories and aggressive expansion plans reflect our commitment to bridging the gap between affordability and luxury, creating experiences that resonate with today’s discerning travelers." 

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Building for the Future

The group’s in-house construction arm plays a vital role in supporting this expansion by enabling rapid development of owned properties. This ensures quality control and timely execution of projects, with upcoming developments in key destinations like Calangute, Kasauli, and Jawai. These projects highlight Stone Wood's ability to deliver properties that align with its high standards.

Reputation for Quality and Reliability

Stone Wood Hotels & Resorts has gained a reputation for maintaining impeccable service standards and building trust with property owners. Many management companies struggle to meet quality expectations, but Stone Wood has built itself as a reliable partner by ensuring properties are managed with the utmost care.

With its bold expansion strategy, refreshed branding, and dedication to guest satisfaction, Stone Wood Hotels & Resorts is set to make a significant impact on India’s hospitality landscape. Offering a range of premium and value-driven options, the company is poised to set new benchmarks in boutique hospitality.

About Stone Wood Hotels and Resorts

Founded in 2017 and based in Goa, Stone Wood Hotels & Resorts offers boutique stays that combine value and luxury across prime destinations in India. From the beaches of Goa to the lush landscapes of Karnataka and the serene mountains of Himachal Pradesh, Stone Wood promises a memorable stay with exceptional service, premium amenities, and personalized experiences.

Website: Stone Wood Hotels & Resorts


ITC Hotels Unveils Storii Narindera Orchards, Kufri: A Soulful Mountain Retreat

ITC Hotels Unveils Storii Narindera Orchards, Kufri: A Soulful Mountain Retreat

By Hariharan U

Published on October 22, 2025

ITC Hotels has expanded its premium Storii brand with the launch of Storii Narindera Orchards, Kufri, an experiential mountain retreat set amidst apple orchards with stunning views of the Dhauladhar ranges. The property blends the natural beauty of the Shimla Hills with refined hospitality, offering guests an immersive, soulful escape.

Storii Kufri features elegantly appointed rooms overlooking the valley, a spa with curated wellness experiences, and multiple dining options. Guests can indulge in Himachali delicacies and global cuisine at Daran Valley, enjoy open-air terrace dining with light bites and handcrafted beverages at Café Mehral, relax with teas and desserts at Baag View, or savour premium cocktails at Raspippin Bar. The Baghal Room serves as the signature banquet space, ideal for weddings, corporate retreats, and social gatherings.

“ITC Hotels Limited has a very strong presence in Himachal Pradesh and with the addition of Storii Narindera Orchards, Kufri, we further strengthen our footprint in the state. The property is inspired by the region’s rich heritage and culture, celebrating local artistry thoughtfully blended with contemporary comforts,” said Anil Chadha, Managing Director, ITC Hotels Limited.

“Our dream was to create more than a hotel, we envisaged a destination that reflects the essence of Shimla Hills. We welcome guests to discover not just a stay, but a story that celebrates the region and the spirit of true hospitality,” said Udayvir Singh Punta, Owner of Storii Narindera Orchards, Kufri.

Visitors can enjoy orchard walks, curated treks, bonfire evenings, and wellness treatments at the spa and salon. Located just a short drive from Shimla, the retreat is positioned as a premier choice for leisure getaways, corporate retreats, and destination weddings.

With Storii Narindera Orchards, Kufri, ITC Hotels continues to expand its portfolio of premium experiential destinations, combining regional authenticity with modern luxury.

If you want, I can also draft a shorter social media-friendly version highlighting the scenic location, wellness offerings, and curated dining at Storii Kufri.


Lemon Tree Hotels Expands in Maharashtra with New Resort in Mahabaleshwar

Lemon Tree Hotels Expands in Maharashtra with New Resort in Mahabaleshwar

By Hariharan U

Published on October 22, 2025

Lemon Tree Hotels Limited has announced the signing of its newest property, Lemon Tree Resort, Saj by the Mountain, Mahabaleshwar. The resort will be managed by Carnation Hotels Private Limited, the management arm and a wholly-owned subsidiary of Lemon Tree Hotels Limited.

This signing marks an important milestone in the brand’s expansion across Maharashtra, further strengthening its leisure and resort portfolio. Known for offering vibrant, comfortable, and value-driven stays, Lemon Tree continues to attract both business and leisure travellers across India.

The upcoming Lemon Tree Resort, Saj by the Mountain will feature:

  • 78 well-appointed rooms offering scenic views

  • A restaurant and a bar serving curated local and global cuisines

  • A banquet hall for events and celebrations

  • A swimming pool and spa for recreation and relaxation

Speaking on the signing, Vilas Pawar, CEO – Managed & Franchise Business, Lemon Tree Hotels, said, “With this signing, we will expand our leisure portfolio in Maharashtra, a state where we currently have 15 operational and 11 upcoming properties, in addition to this one. While growing our footprint across cities of all tiers, this partnership aligns perfectly with our vision of offering refreshing and comfortable stays across all destinations.”

The addition of the Mahabaleshwar resort highlights Lemon Tree’s strategic focus on premium leisure destinations, complementing its strong city presence. As the travel and tourism landscape continues to evolve, the brand aims to deliver distinctive experiences rooted in comfort, warmth, and value.


Sheraton Hyderabad Relaunches Jade Ballroom After Extensive Redesign

Sheraton Hyderabad Relaunches Jade Ballroom After Extensive Redesign

By Hariharan U

Published on October 21, 2025

Sheraton Hyderabad Hotel has announced the relaunch of its signature banquet space, the Jade Ballroom following an extensive redesign. The transformed venue combines contemporary elegance with the city’s cultural heritage, setting a new benchmark for events and celebrations in Hyderabad.

Speaking about the relaunch, Subhankar Bose, General Manager, Sheraton Hyderabad Hotel, said, “The relaunch of Jade Ballroom represents our commitment to offering Hyderabad an exceptional venue that honours tradition while embracing innovation. This space is designed to create magical moments for our guests — whether they are celebrating life’s milestones or hosting distinguished business events.”

The reimagined Jade Ballroom now offers 4,500 sq. ft. of flexible, pillarless meeting space, complemented by a 2,500 sq. ft. pre-function area. With a total capacity of up to 600 guests, it ranks among Hyderabad’s largest and most adaptable event venues.

Designed for versatility, the ballroom’s column-free architecture ensures unobstructed sightlines, allowing seamless transitions between intimate gatherings and grand celebrations. The space can also be divided into Jade 1 and Jade 2, offering flexibility for simultaneous events or customized layouts.

The enhanced pre-function area, ideal for cocktail receptions, networking sessions, or registration zones, features independent access for added exclusivity. State-of-the-art audio-visual systems and advanced lighting technology have also been integrated, ensuring every event is executed with sophistication and precision.

With its blend of timeless design, modern technology, and spacious versatility, the new Jade Ballroom reaffirms Sheraton Hyderabad’s position as a premier destination for weddings, social celebrations, and corporate events in the city.

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